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Compare Canto and Papirfly 
Featured Products
At a Glance
Market Segments
Mid-Market (50.2% of reviews)
Enterprise (47.7% of reviews)
Entry-Level Pricing
Contact Us
Contact Us Per Year
Canto
Star Rating
(1,728)4.4 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoPapirfly
Star Rating
(138)4.5 out of 5
Market Segments
Enterprise (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about PapirflyCanto vs Papirfly
When assessing the two solutions, reviewers found Papirfly easier to use. However, Canto is easier to set up and administer. Reviewers also preferred doing business with Canto overall.
- Reviewers felt that Canto meets the needs of their business better than Papirfly.
- When comparing quality of ongoing product support, reviewers felt that Papirfly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Canto over Papirfly.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Papirfly
Contact us for pricing
Contact Us
Per Year
Papirfly’s pricing is tailored to each organization — based on scope, scale, and specific solution needs.
- Digital Asset Management
- Templated content creation
Free Trial
Canto
No trial information availablePapirfly
No trial information availableRatings
Meets Requirements
8.9
1,498
8.6
120
Ease of Use
8.7
1,510
8.8
122
Ease of Setup
8.3
930
8.0
85
Ease of Admin
8.7
868
8.0
72
Quality of Support
9.1
1,293
9.4
115
Has the product been a good partner in doing business?
9.2
851
9.1
72
Product Direction (% positive)
9.0
1,460
8.2
118
Features by Category
Interface and Performance
8.6
1247
|
Verified
8.2
66
8.5
1266
|
Verified
8.2
61
8.6
1283
|
Verified
7.8
66
8.5
1251
|
Verified
8.1
65
7.7
512
6.9
58
Asset Management
9.0
1218
|
Verified
8.5
69
8.8
1092
|
Verified
7.9
55
8.4
955
|
Verified
7.9
53
8.4
900
|
Verified
8.0
55
8.7
890
|
Verified
8.1
54
8.2
721
|
Verified
7.1
42
8.6
803
|
Verified
8.3
48
8.5
566
8.9
65
Media Types
8.6
1053
|
Verified
8.2
54
8.6
797
|
Verified
7.9
45
9.4
1259
|
Verified
8.9
69
Administration
8.2
708
|
Verified
7.9
58
8.7
1127
|
Verified
8.1
68
8.7
1083
|
Verified
8.6
71
7.9
757
|
Verified
7.6
46
7.9
662
|
Verified
7.4
41
Agentic AI - Digital Asset Management
7.0
69
6.7
19
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
Not enough data
9.0
21
Not enough data
7.6
11
Not enough data
8.3
8
Not enough data
8.0
10
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management
8.7
39
Not enough data
8.2
29
Not enough data
8.7
34
Not enough data
9.1
36
Not enough data
8.8
31
Not enough data
8.6
29
Not enough data
9.4
41
Not enough data
Optimization
8.8
37
Not enough data
8.3
36
Not enough data
8.4
27
Not enough data
Analytics
8.3
32
Not enough data
7.6
23
Not enough data
8.7
36
Not enough data
Editing
6.5
117
Feature Not Available
7.9
123
7.4
30
5.7
113
6.7
30
6.8
111
Feature Not Available
Search
8.2
126
8.3
28
7.9
119
7.3
29
6.9
127
7.1
29
7.1
118
7.4
28
Permissions
8.3
124
8.6
29
8.5
124
8.9
29
8.4
121
8.4
29
Platform
8.1
119
8.6
29
8.4
121
8.1
27
7.4
118
9.0
30
Agentic AI - Brand Asset Management
5.8
24
7.6
9
5.9
24
7.6
9
6.1
25
8.0
9
6.1
24
7.6
9
6.0
24
8.0
9
6.0
24
8.1
9
Planning
Not enough data
6.4
15
Publishing
Not enough data
7.8
15
Social Media
Not enough data
6.8
15
Planning
Not enough data
6.4
15
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.8
10
Not enough data
Feature Not Available
Agentic AI - Content Creation
Not enough data
6.1
6
Not enough data
5.8
6
Not enough data
6.4
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
6.4
15
Categories
Categories
Shared Categories
Canto and Papirfly are categorized as Digital Asset Management and Brand Asset Management
Unique Categories
Canto is categorized as Product Information Management (PIM)
Papirfly is categorized as Content Creation, Creative Management Platforms, and Content Distribution
Reviews
Reviewers' Company Size
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Papirfly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.2%
Non-Profit Organization Management
8.0%
Higher Education
7.4%
Consumer Goods
6.5%
Retail
4.9%
Other
64.0%
Automotive
28.1%
Marketing and Advertising
7.0%
Real Estate
5.5%
Food Production
5.5%
Retail
4.7%
Other
49.2%
Discussions
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
Papirfly has no discussions with answers
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