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Compare BuyerGenomics and Twilio Segment 
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At a Glance
Market Segments
Small-Business (69.2% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
BuyerGenomics
Star Rating
(28)4.9 out of 5
Market Segments
Small-Business (69.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BuyerGenomicsTwilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in "Data Modeling" with a score of 9.0, while BuyerGenomics shines in "Data Enrichment" with a score of 9.5, indicating that BuyerGenomics may provide more comprehensive data enhancement features.
- Reviewers mention that Segment's "Email Deliverability" management is rated at 9.5, which is crucial for effective email marketing, whereas BuyerGenomics does not have a specific rating for this feature, suggesting Segment may have a stronger focus on email marketing capabilities.
- G2 users highlight that BuyerGenomics offers superior "Mobile Optimization" with a score of 9.6, making it a better choice for businesses prioritizing mobile engagement, while Segment's score in this area is not specified.
- Users on G2 note that Segment's "Integrations" score is 9.1, which indicates a robust ability to connect with other tools, while BuyerGenomics has a slightly lower score in this area, suggesting Segment may provide a more flexible integration experience.
- Reviewers say that BuyerGenomics has a higher score of 9.6 in "Quality of Support," indicating that users may experience better customer service and assistance compared to Segment's score of 8.6.
- Users report that Segment's "Automated Alerts and Tasks" feature received a perfect score of 10.0, showcasing its effectiveness in workflow automation, while BuyerGenomics does not have a comparable feature highlighted, which may limit its automation capabilities.
Pricing
Entry-Level Pricing
BuyerGenomics
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
BuyerGenomics
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
9.5
22
8.9
427
Ease of Use
9.1
22
8.7
429
Ease of Setup
9.4
8
8.5
245
Ease of Admin
8.5
8
8.9
237
Quality of Support
9.6
22
8.6
367
Has the product been a good partner in doing business?
9.6
8
8.8
225
Product Direction (% positive)
10.0
20
8.3
387
Features by Category
Email Marketing
9.1
9
Not enough data
9.0
8
Not enough data
9.5
7
Not enough data
9.4
6
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
9.6
8
Not enough data
9.4
9
Not enough data
Lead Management
9.6
8
Not enough data
9.4
8
Not enough data
9.7
11
Not enough data
9.6
9
Not enough data
9.3
7
Not enough data
9.8
9
Not enough data
10.0
6
Not enough data
9.7
5
Not enough data
Campaign Management
9.3
7
Not enough data
Feature Not Available
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
9.7
5
Not enough data
Reporting & Analytics
9.3
10
Not enough data
9.4
9
Not enough data
9.3
10
Not enough data
9.7
10
Not enough data
Not enough data
Not enough data
Platform
8.9
6
Not enough data
Not enough data
Not enough data
9.7
6
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.5
7
8.5
142
|
Verified
9.2
6
8.7
147
|
Verified
9.0
7
Feature Not Available
10.0
7
8.6
138
|
Verified
Intelligence
9.5
7
8.0
123
|
Verified
9.3
7
6.9
85
|
Verified
9.4
6
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Marketing Operations
9.2
11
|
Verified
Not enough data
9.7
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
9.6
8
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.7
10
|
Verified
Not enough data
9.5
10
|
Verified
Not enough data
9.8
8
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
9.4
9
|
Verified
Not enough data
9.7
6
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
BuyerGenomics and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
BuyerGenomics is categorized as Marketing Analytics and Marketing Automation
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
BuyerGenomics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Apparel & Fashion
15.4%
Retail
11.5%
Restaurants
11.5%
Consumer Goods
11.5%
Food & Beverages
7.7%
Other
42.3%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
BuyerGenomics has no discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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