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Compare Buffer and Swat.io 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (41.7% of reviews)
Entry-Level Pricing
Free
€39.00
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSwat.io
Star Rating
(146)4.3 out of 5
Market Segments
Small-Business (41.7% of reviews)
Pros & Cons
Entry-Level Pricing
€39.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its "Content Calendar" feature, scoring 9.2, which allows for seamless scheduling and visibility of posts across platforms, while Swat.io's similar feature scores lower at 8.7, indicating a less intuitive experience.
- Reviewers mention that Buffer's "Social Publishing" capabilities are highly rated at 9.3, making it easy to publish content across multiple social media channels, whereas Swat.io's score of 8.7 suggests it may not be as user-friendly for publishing tasks.
- G2 users highlight Buffer's "Ease of Use" with a score of 9.2, making it a preferred choice for small businesses, while Swat.io, with a score of 9.0, is still user-friendly but may require a slightly steeper learning curve.
- Reviewers say that Swat.io shines in "Quality of Support," scoring 9.3, which is higher than Buffer's 8.5, indicating that users may find more responsive and helpful customer service with Swat.io.
- Users on G2 report that Buffer's "Social Analytics" feature, scoring 7.9, could be improved, as it lacks some advanced metrics that Swat.io offers with a score of 8.1, making Swat.io a better option for users focused on in-depth analytics.
- Users say that Buffer's "Campaign Optimization" feature, with a score of 8.4, is effective but not as robust as Swat.io's lower score of 7.2, suggesting that Swat.io may not provide the same level of support for optimizing social media campaigns.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Swat.io
Small
€39.00
For small teams with high demands. Get the feature set for outstanding social media management including our AI features.
- 2 Users
- 3 Channels
- 1 Workspace
Free Trial
Buffer
Free Trial is available
Swat.io
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.3
123
Ease of Use
9.2
906
9.0
122
Ease of Setup
9.2
325
8.8
82
Ease of Admin
9.1
309
8.7
68
Quality of Support
8.5
644
9.3
111
Has the product been a good partner in doing business?
8.8
269
8.9
65
Product Direction (% positive)
8.2
880
9.0
120
Features by Category
Content & Collaboration
9.0(won by 0.3)
142
8.7
106
8.6(won by 0.9)
125
7.7
93
8.2(tied score)
105
8.2(tied score)
101
8.6
106
8.7(won by 0.1)
94
8.8(won by 0.4)
115
8.4
101
8.5(won by 0.5)
99
8.0
96
Social Management
7.9(tied score)
666
7.9(tied score)
100
9.3(won by 0.6)
787
8.7
106
8.4(won by default)
642
Feature Not Available
8.3
693
8.5(won by 0.2)
99
Feature Not Available
Feature Not Available
8.6(won by 0.7)
99
7.9
80
8.3(won by 1.2)
25
7.1
38
Agentic AI - Social Media Management
7.2(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
6.9(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Categories
Categories
Shared Categories
Buffer and Swat.io are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Swat.io has no unique categories
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Swat.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
19.4%
Online Media
6.9%
Broadcast Media
6.3%
Non-Profit Organization Management
4.9%
Retail
2.8%
Other
59.7%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is Swat.io used for?
1 Comment
KR
It is a social media tool that helps teams to plan, schedule, and publish posts across multiple platforms. It also offers to manage comments and messages in...Read more
Swat.io has no more discussions with answers
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