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Compare Azure AI Search and Bing Custom Search API 
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At a Glance
Market Segments
Mid-Market (40.0% of reviews)
Small-Business (55.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Azure AI Search
Star Rating
(31)4.4 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Azure AI SearchBing Custom Search API
Star Rating
(58)4.2 out of 5
Market Segments
Small-Business (55.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Bing Custom Search APISummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bing Custom Search API excels in personalization with a score of 8.3, allowing for tailored search experiences, while Azure AI Search falls short with a score of 7.7, indicating less effective personalization features.
- Reviewers mention that Bing Custom Search API offers robust search analytics capabilities, scoring 8.4, which helps businesses understand user behavior better, whereas Azure AI Search, with a score of 8.2, provides decent analytics but lacks some advanced insights.
- G2 users highlight that Bing Custom Search API has a higher typo tolerance score of 8.3, making it more forgiving for users with spelling errors, while Azure AI Search's score of 7.7 suggests it may struggle with less accurate queries.
- Users on G2 report that Azure AI Search shines in ease of administration with a score of 8.5, making it easier for teams to manage, compared to Bing Custom Search API's score of 7.9, which indicates a steeper learning curve for administrators.
- Reviewers mention that both products have similar global language support scores of 8.2, but users of Bing Custom Search API appreciate its ability to handle diverse languages effectively, while Azure AI Search users report occasional limitations in language processing.
- Users say that Bing Custom Search API's faceted search feature, scoring 7.8, is more intuitive and user-friendly compared to Azure AI Search's score of 7.4, which some users find less straightforward in implementation.
Pricing
Entry-Level Pricing
Azure AI Search
No pricing availableBing Custom Search API
No pricing availableFree Trial
Azure AI Search
No trial information availableBing Custom Search API
No trial information availableRatings
Meets Requirements
8.3
30
8.3
40
Ease of Use
8.1
30
8.4
41
Ease of Setup
8.2
29
7.9
16
Ease of Admin
8.5
9
7.7
14
Quality of Support
8.2
28
8.0
34
Has the product been a good partner in doing business?
8.9
9
7.7
13
Product Direction (% positive)
9.2
29
8.6
41
Features by Category
Compatibility
8.1
28
Not enough data
7.8
28
Not enough data
8.2
27
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
7.7
27
Not enough data
7.4
26
Not enough data
7.9
28
Not enough data
8.1
27
Not enough data
8.3
26
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
7.6
23
Not enough data
8.3
26
Not enough data
8.1
26
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Experience Management - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Azure AI Search and Bing Custom Search API share no categories
Unique Categories
Azure AI Search is categorized as Enterprise Search Software
Bing Custom Search API is categorized as Site Search Software
Reviews
Reviewers' Company Size
Azure AI Search
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bing Custom Search API
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.7%
Information Technology and Services
13.3%
Insurance
6.7%
Computer & Network Security
6.7%
Manufacturing
3.3%
Other
33.3%
Information Technology and Services
19.0%
Computer Software
12.1%
Telecommunications
3.4%
Retail
3.4%
Hospital & Health Care
3.4%
Other
58.6%
Alternatives
Discussions
Azure AI Search has no discussions with answers
What is Azure Bing Custom Search API used for?
1 Comment
SC
Enables developers to create tailored search experiences using Bing's search technology.
Provides a way to restrict search results to specific websites or...Read more
Bing Custom Search API has no more discussions with answers
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