--- title: Bing Custom Search API Reviews meta_title: 'Bing Custom Search API Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 64 reviews by the users' company size, role or industry to find out how Bing Custom Search API works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 64 scale: '5' date_modified: '2026-09-22' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software ---

Bing Custom Search API Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

User Insights

Average based on 64 real user reviews.

Perceived Cost

$$$$$
DD
Dixita D.
Software developer
Computer Software
Enterprise (> 1000 emp.)
"Highly Relevant, Customizable Search with Bing Custom Search API"
4.5/5
What do you like best about Bing Custom Search API?

Bing Custom Search API delivers highly relevant results by searching only the websites I choose, which helps cut down on irrelevant content. It’s also easy to integrate and lets me customize ranking, creating a more tailored search experience overall. Review collected by and hosted on G2.com.

What do you dislike about Bing Custom Search API?

Bing Custom Search API requires manual setup and maintenance to keep results relevant, and its effectiveness depends on the quality of the configured websites. It can also become costly for high-volume usage. Review collected by and hosted on G2.com.

Haikal S.
HS
Haikal S.
Flowmingo Business Partner
Small-Business (50 or fewer emp.)
"Great Developer Experience, Though the Bing Custom Search API Can Be Hard to Use"
3/5
What do you like best about Bing Custom Search API?

For me as developer ai agent, bing custom search api give me new experience and mostly API hard to use,but Bing Custom Search API hits different. Review collected by and hosted on G2.com.

What do you dislike about Bing Custom Search API?

Sometime when i use in big case, i feel like high traffic make my ai agent think more times. Review collected by and hosted on G2.com.

Evan d.
ED
Evan d.
Commercial B2B2C
Small-Business (50 or fewer emp.)
"Relevant custom search engine, well integrated into the Microsoft ecosystem"
4/5
What do you like best about Bing Custom Search API?

What I appreciate the most is the ability to create a custom search engine limited to specific domains, which provides truly relevant results. The integration with the Microsoft ecosystem and the quality of the technical documentation are also undeniable strengths! Review collected by and hosted on G2.com.

What do you dislike about Bing Custom Search API?

The main disadvantage is the cost, which can quickly rise depending on the volume of requests, making it less accessible for small projects or startups. Additionally, customization is sometimes limited compared to other solutions like Google Custom Search. Review collected by and hosted on G2.com.

Shivam p.
SP
Shivam p.
Junior Field Technician
Enterprise (> 1000 emp.)
"Effective Search API for Relevant Results"
4.5/5
What do you like best about Bing Custom Search API?

I like how easily it integrates, how customizable the search results are, and how reliable the performance has been. It helps deliver relevant results while still giving developers clear control over which sources are included in the search. Review collected by and hosted on G2.com.

What do you dislike about Bing Custom Search API?

The main drawbacks are the higher costs at increased usage levels, along with the time required to fine-tune search relevance and adjust customization settings. Review collected by and hosted on G2.com.

Kavya R.
KR
Kavya R.
Associate Consultant
Enterprise (> 1000 emp.)
"Easy-to-Use REST API, but Less Flexible Than Newer Retrieval Pipelines"
3.5/5
What do you like best about Bing Custom Search API?

It’s an easy-to-use REST API, and the indexing is handled well. Review collected by and hosted on G2.com.

What do you dislike about Bing Custom Search API?

There are better alternatives now. It’s just not as flexible as the newer retrieval pipelines. Review collected by and hosted on G2.com.

Amr Y.
AY
Amr Y.
Web Developer
Computer Software
Mid-Market (51-1000 emp.)
"It's good"
3/5
What do you like best about Bing Custom Search API?

What stands out to me about the Bing Custom Search API is how easy it is to implement and how much control it offers over search results. Integrating it into our .NET and Angular applications was a smooth process, thanks to the clear documentation and the straightforward authentication via Azure. The API delivers quick and accurate search results, and its filtering and ranking features make it possible to target the most relevant content. I also value how seamlessly it works with other Microsoft Azure Cognitive Services, making it an excellent choice for projects that require intelligent search functionality without a lengthy setup. Review collected by and hosted on G2.com.

What do you dislike about Bing Custom Search API?

The primary downside is that, although the API offers robust capabilities, the free tier imposes significant restrictions on query volume. For projects with high usage, the costs can escalate rapidly. Furthermore, certain advanced customization options could be more user-friendly, particularly when dealing with complex queries or searches tailored to specific domains. On the positive side, customer support has been outstanding—Microsoft’s documentation is thorough, and their support channels respond promptly to any issues. The developer community and GitHub examples have also proven invaluable for troubleshooting and rapid prototyping. Review collected by and hosted on G2.com.

Syed M.
SM
Syed M.
Service Delivery Manager
Information Technology and Services
Enterprise (> 1000 emp.)
"Bing custom search review"
4.5/5
What do you like best about Bing Custom Search API?

autocomplete search is very useful, video search is really good, and it has good integration across Microsoft systems. safe way to wipe out search history without signing to Microsoft. gives more search results than any other search engines. Pop info panel is great in Bing. Review collected by and hosted on G2.com.

What do you dislike about Bing Custom Search API?

these days most of the android apps we use are all signed in with Gmail accounts as available in playstore and we end up using google search more frequently. Bing provides a very broad range of searches which means browsing through the content can sometimes take more time as more suggestions in search and can lead to confusing material. For example: let's say I search Birthday cake in Bing and google, I have more suggestions in Bing than in google, more options mean more time and can be confusing. Review collected by and hosted on G2.com.

Franklin Z.
FZ
Franklin Z.
Marketing Executive
Small-Business (50 or fewer emp.)
"A Simple, Powerful Way to Build Custom Search"
5/5
What do you like best about Bing Custom Search API?

What I like best about Bing Custom Search API is how easy it is to tailor search results to my specific domain. It gives me precise control, fast performance, and high‑quality results without needing to manage any search infrastructure. Review collected by and hosted on G2.com.

What do you dislike about Bing Custom Search API?

It can feel a bit limited when you need deeper control over ranking and customization. Review collected by and hosted on G2.com.

K. Jeeva R.
KR
K. Jeeva R.
Lead Consultant
Small-Business (50 or fewer emp.)
"Azure -Cloud Platform"
4.5/5
What do you like best about Bing Custom Search API?

Microsoft -cloud platform API has more than 200 products to help get solutions to our day to day challenges at work Review collected by and hosted on G2.com.

What do you dislike about Bing Custom Search API?

we get 30 days of credit to trail the product, but if it comes with free training would be better Review collected by and hosted on G2.com.

Max G.
MG
Max G.
Media Specialist
Small-Business (50 or fewer emp.)
"Helps me find relevant websites faster and much easier"
5/5
What do you like best about Bing Custom Search API?

I think in many cases, it's easier to filter web search inquiries through Bing than many competitors like Google. Review collected by and hosted on G2.com.

What do you dislike about Bing Custom Search API?

I've never liked some of the image filter settings results. Especially finding highest quality images from sites. Review collected by and hosted on G2.com.

Questions about Bing Custom Search API? Ask real users or explore answers from the community

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GU
Guest User
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Last activity almost 3 years ago

What is Azure Bing Custom Search API used for?

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