# Bing Custom Search API Reviews
**Vendor:** Microsoft  
**Category:** [Site Search Software](https://www.g2.com/categories/site-search-software)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 60
## About Bing Custom Search API
Azure Bing Custom Search is an easy-to-use, ad-free custom search tool that lets you deliver the search results you want. Bing Custom Search allows you to select the slices of the web that you want to search over and control the ranking when searching over your targeted web space.



## Bing Custom Search API Pros & Cons
**What users like:**

- Users find the **ease of use** of the Bing Custom Search API unmatched, benefiting from easy integration and customization. (20 reviews)
- Users love the **customization options** of Bing Custom Search API, allowing tailored search solutions for specific needs. (16 reviews)
- Users love the **customizable search results** of Bing Custom Search API, enhancing relevance and precision for specific needs. (11 reviews)
- Users appreciate the **customization features** of Bing Custom Search API, enabling tailored and highly relevant search results. (11 reviews)
- Users appreciate the **easy integrations** of Bing Custom Search API, allowing seamless addition of search functionality in apps. (9 reviews)
- Helpful (9 reviews)
- Results (8 reviews)
- Fast Search (7 reviews)
- Search Functionality (6 reviews)
- Speed (6 reviews)

**What users dislike:**

- Users find the **cost prohibitive** , limiting accessibility and suitability for diverse search needs. (17 reviews)
- Users note the **issues with relevance and functionality** in Bing Custom Search API, affecting its overall usability and effectiveness. (6 reviews)
- Users find the **search functionality limited and cumbersome** , lacking necessary filters and competitiveness with other solutions. (5 reviews)
- Users encounter **software bugs** that lead to irrelevant results and affect the Bing Custom Search API&#39;s reliability. (4 reviews)
- Users experience **inadequate filtering** , limiting their ability to find high-quality images and customize search results effectively. (3 reviews)
- Poor UI Design (3 reviews)
- Required Expertise (3 reviews)
- Lack of Information (2 reviews)
- Limited Features (2 reviews)
- Poor Documentation (2 reviews)

## Bing Custom Search API Reviews
  ### 1. Relevant custom search engine, well integrated into the Microsoft ecosystem

**Rating:** 4.0/5.0 stars

**Reviewed by:** Evan d. | Commercial B2B2C, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2026

**What do you like best about Bing Custom Search API?**

What I appreciate the most is the ability to create a custom search engine limited to specific domains, which provides truly relevant results. The integration with the Microsoft ecosystem and the quality of the technical documentation are also undeniable strengths!

**What do you dislike about Bing Custom Search API?**

The main disadvantage is the cost, which can quickly rise depending on the volume of requests, making it less accessible for small projects or startups. Additionally, customization is sometimes limited compared to other solutions like Google Custom Search.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

It solves the problem of targeted search across a specific set of sources, avoiding the noise of general web results. This benefits me by providing a more precise and relevant search experience for my users, while reducing data processing time.

  ### 2. It's good

**Rating:** 3.0/5.0 stars

**Reviewed by:** Amr Y. | Web Developer, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Bing Custom Search API?**

What stands out to me about the Bing Custom Search API is how easy it is to implement and how much control it offers over search results. Integrating it into our .NET and Angular applications was a smooth process, thanks to the clear documentation and the straightforward authentication via Azure. The API delivers quick and accurate search results, and its filtering and ranking features make it possible to target the most relevant content. I also value how seamlessly it works with other Microsoft Azure Cognitive Services, making it an excellent choice for projects that require intelligent search functionality without a lengthy setup.

**What do you dislike about Bing Custom Search API?**

The primary downside is that, although the API offers robust capabilities, the free tier imposes significant restrictions on query volume. For projects with high usage, the costs can escalate rapidly. Furthermore, certain advanced customization options could be more user-friendly, particularly when dealing with complex queries or searches tailored to specific domains. On the positive side, customer support has been outstanding—Microsoft’s documentation is thorough, and their support channels respond promptly to any issues. The developer community and GitHub examples have also proven invaluable for troubleshooting and rapid prototyping.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Bing Custom Search API enables us to create accurate, domain-specific search experiences without the need to manage our own indexing infrastructure. We rely on it regularly—using it several times a week in both our internal tools and client-facing applications—to provide fast and relevant search results. Its seamless integration with Azure and REST-based endpoints allows us to quickly incorporate it into our existing systems and scale as necessary. This has lessened our development workload, enhanced search accuracy, and saved us considerable time compared to developing a custom search engine from the ground up. In summary, it is a dependable and developer-friendly solution that adds robust search functionality to any application.

  ### 3. Bing custom search review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Syed M. | Service Delivery Manager, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** August 01, 2022

**What do you like best about Bing Custom Search API?**

autocomplete search is very useful, video search is really good, and it has good integration across Microsoft systems. safe way to wipe out search history without signing to Microsoft. gives more search results than any other search engines. Pop info panel is great in Bing.

**What do you dislike about Bing Custom Search API?**

these days most of the android apps we use are all signed in with Gmail accounts as available in playstore and we end up using google search more frequently. Bing provides a very broad range of searches which means browsing through the content can sometimes take more time as more suggestions in search and can lead to confusing material. For example: let's say I search Birthday cake in Bing and google, I have more suggestions in Bing than in google, more options mean more time and can be confusing.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

safe search, in cognitive search, custom search for selected websites and domains helps in the search for content in the domains that I own. it helps me compare the content in my domains to the internet with the suggestions I get with additional results.

  ### 4. A Simple, Powerful Way to Build Custom Search

**Rating:** 5.0/5.0 stars

**Reviewed by:** Franklin Z. | Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 23, 2025

**What do you like best about Bing Custom Search API?**

What I like best about Bing Custom Search API is how easy it is to tailor search results to my specific domain. It gives me precise control, fast performance, and high‑quality results without needing to manage any search infrastructure.

**What do you dislike about Bing Custom Search API?**

It can feel a bit limited when you need deeper control over ranking and customization.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

It solves the need for accurate, domain‑specific search without building my own search engine, giving me faster setup, better relevance, and no infrastructure to maintain.

  ### 5. Azure -Cloud Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** K. Jeeva R. | Lead Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 12, 2022

**What do you like best about Bing Custom Search API?**

Microsoft -cloud platform API has more than 200 products to help get solutions to our day to day challenges at work

**What do you dislike about Bing Custom Search API?**

we get 30 days of credit to trail the product, but if it comes with free training would be better

**What problems is Bing Custom Search API solving and how is that benefiting you?**

financial services

  ### 6. Helps me find relevant websites faster and much easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Max G. | Media Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 23, 2024

**What do you like best about Bing Custom Search API?**

I think in many cases, it's easier to filter web search inquiries through Bing than many competitors like Google.

**What do you dislike about Bing Custom Search API?**

I've never liked some of the image filter settings results. Especially finding highest quality images from sites.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Finding competitors and other information in my industry.

  ### 7. Bing Search a great new tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Maria Q. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 12, 2023

**What do you like best about Bing Custom Search API?**

I find that it is very easy to use. It is quick and the added Chat in search is extremely helpful. I use this almost every day.

**What do you dislike about Bing Custom Search API?**

I have not found anything that I do not like at this time.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

The custom search gives me quick responses so I am able to move quickly through my tasks.

  ### 8. Exploring Customized Search: A Review of Bing Custom Search API

**Rating:** 4.0/5.0 stars

**Reviewed by:** Prachi T. | Senior Engineer, Solutions Architecture, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2023

**What do you like best about Bing Custom Search API?**

The flexibility to tailor search results and customize the search experience easily stands out with the Bing Custom Search API. It allows developers like me to create unique, targeted searches that match specific needs or preferences.

**What do you dislike about Bing Custom Search API?**

It limited us in terms of the pricing structure, especially for higher usage tiers.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

It benefited me by providing tools to customize search results, filter content, and integrate personalized search functionalities into applications and websites and resolved the challenge of creating tailored search experiences.

  ### 9. API Customized for Me

**Rating:** 4.5/5.0 stars

**Reviewed by:** Maria G. | Program/Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2023

**What do you like best about Bing Custom Search API?**

Bing Customer Search API is easy to launch and it lets me makes customized decisions based on what I need and want.  I control the search results.  My users find the EXACT results they need.

**What do you dislike about Bing Custom Search API?**

For support, they use a ticketing system and it's been a little rough getting the help I need at times.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

The inability to customize in the past is a thing of the past.

  ### 10. Care Free Search

**Rating:** 5.0/5.0 stars

**Reviewed by:** Akash M. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2023

**What do you like best about Bing Custom Search API?**

Bing Custom Search API is add free and gives us a safe search platform. This is the best thing which I like about it.

**What do you dislike about Bing Custom Search API?**

I don't find any dislikes of Bing Custom Search API.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

I am integrating it with my project that gives you searches related to a phrase or word.

  ### 11. Best API for Corporate Tools Services

**Rating:** 5.0/5.0 stars

**Reviewed by:** Deepak K. | Manager, Telecommunications, Enterprise (> 1000 emp.)

**Reviewed Date:** December 13, 2023

**What do you like best about Bing Custom Search API?**

The Best thing I conserved was it is friendly with any kind of Apps and which can be integrated faster

**What do you dislike about Bing Custom Search API?**

Search with Bing API is sometimes fussy and messy which Development team need to check and resolve

**What problems is Bing Custom Search API solving and how is that benefiting you?**

We are using Bing Search for analysis and optimizing our services

  ### 12. Good Custom Search API for Bing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Anoop K. | Senior Data Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** March 04, 2023

**What do you like best about Bing Custom Search API?**

The best thing about this API is it allows us to customize search results based on specific needs, enabling more relevant results. It permits us to try and hand-pick spaces and sites that help us make each quest more unambiguous for those attempting to go after our clients. The most significant thing is that it's protected, and the outcomes are very much separated; being a decent instrument for an organization though delicate substance may be upsetting for most clients.

**What do you dislike about Bing Custom Search API?**

The cost is prohibitive, and at times the search results page cannot be fully customized and may not be suitable for all use cases. The user interface can be improved especially the filters.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

The Azure Bing Custom Search API s permits clients to redo list items in light of their necessities, empowering more pertinent outcomes. The interfaces can be effortlessly incorporated into applications utilizing basic HTTP REST Programming interface calls. It helps our business to uphold massive scope ordering, making it appropriate for applications with tremendous information measures. The indexed lists are naturally refreshed as new happy opens up; it is generally modern to guarantee the data. It also highlights autocomplete ideas, spell remedies, and related looks.

  ### 13. one of the fine tools to get better search results and save our buffering time

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.)

**Reviewed Date:** December 13, 2023

**What do you like best about Bing Custom Search API?**

It made our lifes easy in Searching content. 

Its quite easy to implement and has lot of features. 

Chat support from microsoft is good not great.

We frequently use bing API searchs and customer requirement.

We  integrated with the search platforms and usiing it for auto suggestions as well.

**What do you dislike about Bing Custom Search API?**

Since its microsoft, It's not free.

Also some bugs we've noticed while fetching the search results through API which can be fixed and updated.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

It's helping us mainly in Site search and custom search filter

  ### 14. Works efficiently to search my needs.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cheryl M. | Certified Hand Therapist, Enterprise (> 1000 emp.)

**Reviewed Date:** December 14, 2023

**What do you like best about Bing Custom Search API?**

It is efficient, easy to use and pretty fast recovery.

**What do you dislike about Bing Custom Search API?**

I really have not experienced any downsides of the product.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

It efficiently pulls up the items I require and need to use for my tasks.

  ### 15. f Azure Bing Custom Search API

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ziv A. | Account Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2023

**What do you like best about Bing Custom Search API?**

One of the best features of the Azure Bing Custom Search API is its ability to incorporate your own data sources and webpages, allowing you to integrate your own content with Bing Search results. This provides a powerful way to create a highly tailored search experience that meets the specific needs of your users.

**What do you dislike about Bing Custom Search API?**

One of the main drawbacks of using Azure Bing Custom Search API is its cost. Depending on the scale and complexity of your search solution, the pricing for using the API can be quite high, especially if you require a large number of API calls or additional features.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

One of the main problems that the Azure Bing Custom Search API helps solve is the need for a highly tailored search experience. By allowing developers to customize search results and incorporate their own data sources, the API can create a more relevant and useful search experience for users.

  ### 16. I find what i need moderaly fast

**Rating:** 5.0/5.0 stars

**Reviewed by:** Skyler W. | Graphic Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2023

**What do you like best about Bing Custom Search API?**

I can find stuff and set custom filters.

**What do you dislike about Bing Custom Search API?**

Setting it up because im not that tech savy when it comes to software style code

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Knowledge base help

  ### 17. Powerful and flexible way of solving search

**Rating:** 3.5/5.0 stars

**Reviewed by:** Guillermo I. | Head of Software Growth, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 19, 2023

**What do you like best about Bing Custom Search API?**

The best thing about the Azure Bing Custom Search API is its flexibility in terms of search query construction and result filtering. The API llows for a wide range of use cases and the ability to target specific websites or subsets of the web. Additionally, integration with Azure Cognitive Services provides advanced features such as image and entity recognition, which can be very useful for specific applications. The API also is reliable and delivers accurate results most of the time.

**What do you dislike about Bing Custom Search API?**

There are some limitations. Features such as query suggestions and spell checking are not available with the custom search API and you need to use the web search API for that. Additionally, API pricing for the custom search API is based on the number of transactions, which are costly for high-volume usage. Another limitation is that the custom search API is only able to search the web, it can't search internal databases or documents like some other search APIs

**What problems is Bing Custom Search API solving and how is that benefiting you?**

For me it's solving the problem of doing advanced image and entity recognition, which is useful for specific applications at the company I work for. We are building an application that needs to identify and extract information from an image, so the Custom Search API, along with the Computer Vision API, allows us to extract data from a large number of images and populate our DB.

  ### 18. Easy to use API for tailored search for specific content

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mitusha  A. | Conversation AI Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2023

**What do you like best about Bing Custom Search API?**

1 . The documentation is super easy for the developers to refer
2. the auto-suggest feature is great

**What do you dislike about Bing Custom Search API?**

less troubleshooting document on Stackoverflow

**What problems is Bing Custom Search API solving and how is that benefiting you?**

I implemented Bing Custom API for my  business which is into API Integration and Chatbots and it helped a lot in my business where I wanted to integrate business search feature, Image recognition and auto-suggest feature

  ### 19. Azure Bing Custom Search is More Flexible Than Competitors

**Rating:** 4.5/5.0 stars

**Reviewed by:** Justin B. | Senior Software Engineer & Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 22, 2023

**What do you like best about Bing Custom Search API?**

Azure facilitates an ad-free search experience while allowing users to make real-time content searches and media searches of images and videos. I like that it seems easy to use and, besides being ad-free, is a commercial-grade tool that allows me to get results via API.

**What do you dislike about Bing Custom Search API?**

Azure Bing Custom Search API may have a less converting Ad platform, but it is essential to note in many cases, the Ad platform does offer better pricing than competitors. I wouldn't say I like that there isn't as much brand familiarity, but it's almost like being part of an incredible group.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

As part of the search, Azure Bing Custom Search API is first and foremost providing endpoints to receive search results. Specifically, document processing sounds like a beneficial feature. For me, providing automatic query suggestions over API is the most beneficial feature.

  ### 20. AI integration makes this browser a game changer

**Rating:** 5.0/5.0 stars

**Reviewed by:** David A. | A, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bing Custom Search API?**

The robust ability to incorporate AI in search results, customization of results, and the generation of content based on results and input is amazing.

**What do you dislike about Bing Custom Search API?**

Not so much a downside, but not integrated into work apps or work emails yet. Looking for a more significant push toward business integration where Google currently is used.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Generating a much more customizable search area and generating content based on set parameters withing the search. Foresee, great time savings in terms of productivity and creativity.

  ### 21. Was pretty accurate when searching.

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Civil Engineering | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2023

**What do you like best about Bing Custom Search API?**

It is very easy to use and has many features.

**What do you dislike about Bing Custom Search API?**

The results are what you ask for but could have more results that are on topic

**What problems is Bing Custom Search API solving and how is that benefiting you?**

It is able to process my documents quickly.

  ### 22. Azure Bing Custom Search API - Always Premium Intelligence

**Rating:** 4.0/5.0 stars

**Reviewed by:** Krishna P. | Program Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 18, 2023

**What do you like best about Bing Custom Search API?**

the customisation this azure bing custom search API provides is so great. This has turned out that, we can completely customise the domain and pages we would want to see. this narrows down the search and make specific hits. THis is great

**What do you dislike about Bing Custom Search API?**

This is not so much developed yet. When we highly cutomise it, it starts showing some irrelevent pages or sometimes an empty page. this has to be rectified or the algorithms need to be advanced.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

This is narrowing down the search by various users. ITs very useful when people want to search things domain specific. This solves the enterprise problems at a very good level.

  ### 23. Best search engine API for developers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bhaskar K. | Security Analyst (Cyber & Strategic Risk - Advisory), Enterprise (> 1000 emp.)

**Reviewed Date:** January 19, 2023

**What do you like best about Bing Custom Search API?**

I highly recommend the Azure Bing Custom Search API. It is very user-friendly and easy to integrate into my projects. The search results are very accurate and relevant, and the customization options allow me to fine-tune the search to my specific needs. Additionally, the API offers a generous free tier, making it a cost-effective solution for our company. Overall, I am very satisfied with the performance and functionality of the Azure Bing Custom Search API and would definitely use it again in future projects.

**What do you dislike about Bing Custom Search API?**

Initially it was a bit tough understanding how to integrate Azure's cuatime search API. But after I cleared my concepts, it was a piece of cake.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Developers can use the API to define their own set of sources, and to customize the ranking and presentation of the search results. Additionally, it can also be used to identify entities and entities relationships from the search result, this is called "Custom Entity Search" which allows you to fine-tune the search results to specific entities or types of entities.

  ### 24. Great addition when you are developing products from the Microsoft family.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ben L. | Web Design, Content Writer, Webinar Facilitator, Community Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2023

**What do you like best about Bing Custom Search API?**

I have more than 10 years of experience working with Microsoft products and services, this is really great addition to working with it. Highly recommended to implement when you are running systems under the Microsoft family. You'll not wrong choosing this product believe me. Easy to configure and run smoothly when you follow the correct implementation process. Microsoft is always having the right library and documentation to develop this product in the right way.

**What do you dislike about Bing Custom Search API?**

This product runs like a champ when you develop with the Microsoft family products, unfortunately, the cons are when you try to implement it with a different platform. You can spend tons of hours researching and asking colleagues about their previous experience when integrating products incoming to different providers.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

More than solving a problem, this product is necessary to run some or many applications. Every time when I need to implement an API for or under Microsft platforms. Definitely, the best choice is always "Azure Bing Custom Search API"

  ### 25. User

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rabbia K. | Business Development Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2023

**What do you like best about Bing Custom Search API?**

I like its customization features and its continued improvements.

**What do you dislike about Bing Custom Search API?**

It is costly. As the Azure Bing Custom Search API relies on Bing's search infrastructure, any outages, service disruptions, or changes in Bing's algorithms or policies can impact the availability and functionality of the API.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

By leveraging Bing's robust search algorithms and extensive web index, the Azure Bing Custom Search API helps ensure accurate and reliable information retrieval. It tackles the challenge of retrieving relevant content from vast amounts of web data, allowing applications to provide users with precise and valuable search results.

  ### 26. "A Comprehensive Guide to Exploring the Capabilities of the Azure Bing Custom Search API"

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abdallah M. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 12, 2023

**What do you like best about Bing Custom Search API?**

Its ability to build a bespoke search engine that searches a specific collection of websites or pages, its fine-grained control over search capabilities, and its ability to deliver results in many languages as well as search for photos and videos in the results. These functionalities may be very useful for developers who want to include bespoke search capabilities in their apps.

**What do you dislike about Bing Custom Search API?**

It may not be the ideal match for every use case, as with any technology, and it is critical to analyze its features and capabilities against the specific demands of a project to determine whether it is the correct solution. Furthermore, because it is a subscription service, the cost may be prohibitively expensive for some projects or businesses.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

1- Customized Search: This enables developers to design a bespoke search engine that searches a specified collection of websites or pages, allowing them to personalize their search to their customer's needs and offer more relevant results.
2- Fine-grained control: Allows developers to determine the ranking of results and filter results based on specified criteria, allowing them to personalize the search experience to the demands of their consumers.
3- Various Languages: It may provide results in multiple languages, making it more flexible.
These advantages can aid in improving the user experience, increasing engagement, and driving more relevant traffic to your application.

  ### 27. Create search experiences for topics relevant to your application users

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 03, 2023

**What do you like best about Bing Custom Search API?**

You get to specify search domains and webpages that Bing will search. You can also define custom views, making it easier for users to interact with relevant information quickly and easily. You can then integrate the Views into your application using language-independent APIs.

**What do you dislike about Bing Custom Search API?**

The concept of a searchable user interface that can be rendered within the application is not explained thoroughly and seems confusing if the developer reads the docs. The examples and samples should be such that one can create and integrate the views with the sample scripts running in browsers.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

It helps create search experiences for your application users related to relevant topics instead of doing a full web search and crawling through millions of pages. Through custom-defined settings, search results are reduced, filtered and returned.

  ### 28. Azure Bing Custom Search Is Pretty Good! Not perfect.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Andrew B. | Education Liaison, Enterprise (> 1000 emp.)

**Reviewed Date:** January 18, 2023

**What do you like best about Bing Custom Search API?**

Easy to use! Wide range of features which come in handy for company's like mine. Quick and seamless to create an app, get started with analytics, or many other useful features.

**What do you dislike about Bing Custom Search API?**

It seems like some of the competitors on the market offer similar, more intuitive solutions. Bing as a whole is still seemingly struggling to get out of the shadows of Google.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Helps store, back up, and archive data. Used to establish databases. Azure Bing also useful in creating and implementing apps for a whole variety of different potential uses.

  ### 29. Azure Bing Custom Search API

**Rating:** 3.0/5.0 stars

**Reviewed by:** Judyrod Bryan V. | Service Desk Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 10, 2023

**What do you like best about Bing Custom Search API?**

Allowing parameters to modify to have a custom output

**What do you dislike about Bing Custom Search API?**

minimum sites of 400 instance should increase for future use but still enough

**What problems is Bing Custom Search API solving and how is that benefiting you?**

it serve a protection and at the same time its a filter for secure and fast result of each site

  ### 30. Provide best result

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jagannath B. | System Administrator analyst , Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2023

**What do you like best about Bing Custom Search API?**

Answers the right thing which we request and related information is also presented go further.

**What do you dislike about Bing Custom Search API?**

Need to develop little user friendly website like other platforms.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Design should be more user friendly.

  ### 31. Review of Azure being customer search API

**Rating:** 4.5/5.0 stars

**Reviewed by:** sudhir p. | Senior Technology Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** January 19, 2023

**What do you like best about Bing Custom Search API?**

It is easy to use and there is no ads.
This search tool is always helps you to find what exactly you want.
Very simple and fast process for setup with comes up godd documentation.
Only gives the relavent web pages.

**What do you dislike about Bing Custom Search API?**

Very costly, it should be open search platform.
Its has very limited search. I suppose it only find the solution on selected domain.
There is not filters you can apply while searching you problem.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

It becomes very helpful when you want to search your solution in specific domain but if you need to search on all domain then have to swich to other api.
The troubleshooting for error handling is very good but further improvements we can expect in next veesions

  ### 32. Good custom search API

**Rating:** 3.5/5.0 stars

**Reviewed by:** Anshuman S. | Advance Software Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** January 18, 2023

**What do you like best about Bing Custom Search API?**

It allows us to build web-connected applications and services that search out images, webpages, locations, news and many more things which suits your requirement.
It's a potent tool that will give you a speedy and straightforward setup.
It is highly customizable and scalable as per our needs. It's a most potent ranking tool and index search.

**What do you dislike about Bing Custom Search API?**

This custom search API is paid if you want to take a maximum from this.
They also provide a free version but only basic features which will not fit your requirement.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

The algorithm that they use for the search mechanism is robust and powerful.
It also helps you create ad-free search experiences for the topics you like.
It increases the performance of our webpage by giving fast delivery.

  ### 33. Azure Bing Custom Search API- Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Haripriya B. | Senior Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** January 20, 2023

**What do you like best about Bing Custom Search API?**

It is best to customize the search index and query parameters, delivering developers more temperance over the quest encounter for their users. It has built-in security features and easy integration into a website or app. Excellent at accuracy and relevance

**What do you dislike about Bing Custom Search API?**

It is costly to use and dependent on Microsoft azure; it supports only webpages and PDFs and not other document types like Office documents, images, and video files.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

By utilizing Azure Bing Custom search API, developers can take benefit of Bing ' s considerable engine to search online like google and yahoo and seamlessly integrate it into their applications, without having to wretchedness about scalability, reliability, or other problems narrated to find infrastructure.

  ### 34. Azure Congnitive Search API

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 20, 2023

**What do you like best about Bing Custom Search API?**

With the help of the robust Azure Bing Search API, developers can quickly include search capability into their apps. Its ability to deliver highly relevant results, made possible by its connection with Microsoft's Bing search engine, is one of the features I admire most about it. The ability to access the web, picture, and video results, as well as support for multiple filters and query parameters, are just a few of the many capabilities and customization choices it provides. The Azure Bing Search API is an excellent choice for developers wishing to integrate search capability into their applications.

**What do you dislike about Bing Custom Search API?**

The Azure Bing Search API's requirement for an API key for usage and authentication might be a drawback for developers since it adds another step to the implementation process. Its use may also be restricted to particular areas or nations. Another possible drawback is that the Azure Bing Search API is a personal tool and that developers could have to pay for access or only have a certain number of free requests each month. It's important to note that this can be a common practice for many premium search APIs, thus for many users, this may not be a significant disadvantage.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

By giving them the opportunity to provide a list of targeted URLs or particular portions of a website for searching, as well as the ability to filter or promote specific results, it enables them to build a personalized search experience that is suited to the particular needs of their visitors. Businesses or organizations who wish to make a certain collection of information or material easily searchable for their consumers may find this to be of special benefit. By making it simple to include search capability into their apps and by giving them access to Bing's robust search features, which may assist to increase the relevancy of the search results, Azure Bing Custom Search API can also be advantageous to developers.

  ### 35. Powerful custom search for our website

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danny L. | Developer, Enterprise (> 1000 emp.)

**Reviewed Date:** January 21, 2023

**What do you like best about Bing Custom Search API?**

This Bing custom search provide very fast custom search for our website. And the search is very accurate. The webpage returned in the results is always the intent of the query.

**What do you dislike about Bing Custom Search API?**

What could be better is if the api can also be integrated with other search feature such as search using camera or feature such as voice search. That would help the user search our website faster.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Azure Bing Custom Search help solved the problem of when user need to navigate through our website and they need to search for a certain webpage, this makes it easy for them to find what they are looking for,

  ### 36. Best API ever created.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Suraj S. | Technical Team Member, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 30, 2023

**What do you like best about Bing Custom Search API?**

It provides the ad-free search results, which are very accurate and precise. It always displays the results the user is looking for and is, due to this, is best in its category.

**What do you dislike about Bing Custom Search API?**

The main problem with using this API can be the initial setup process, where we have to create the account on Microsoft Azure, and only then can we access this API's features.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

The problem with the current search engine results is that they contain tons of ads; sometimes, the search results are not up to the mark. The results produced should be according to some ranking system.

  ### 37. Azure Bing Search works like a charm

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abhishek S. | Software Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 20, 2023

**What do you like best about Bing Custom Search API?**

Azure bing custom search api provides a set of predefined set of libraries and classes that allows a robust functionality to be implemented in our application.

**What do you dislike about Bing Custom Search API?**

It is very difficult to dislike anything in Azure bing custom search api . As long as I have used it I couldn't find anything strange. Only one point is that it's a boon to all software development professionals.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Azure bing custom search api adds a functionality of searching contents based on the custom keywords that we set in search criteria. Whatever it searches is within the search criteria and nothing goes beyond that.

  ### 38. Azure custom search is a pretty solid tool to use and have excellent capabilities.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Krishna J. | System Admin, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 20, 2023

**What do you like best about Bing Custom Search API?**

It is very easy to use and helpful for the developers. It narrows the search results for better understanding which is very helpful. We can create apps very easily with this.

**What do you dislike about Bing Custom Search API?**

We need to pay for it to use the tool to its full    capabilities. Also there is one thing that it works seamlessly fine when working with Microsoft products but that's not the case with other products.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

It helps me to show the best search results by filtering the rest. Which save a lot of my time. Also, it is very easy to integrate with the applications.

  ### 39. Best ever search API compared to Google

**Rating:** 3.0/5.0 stars

**Reviewed by:** Kishore M. | Associate Technical Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 19, 2023

**What do you like best about Bing Custom Search API?**

The  Bing Analytics with data filer, charts and graphs with an intuitive UI with 13 months of data is more than enough to find how our application used which module.

**What do you dislike about Bing Custom Search API?**

Still, bing has to focus on Traffic, Media Content loading, which takes more time compared to google and the search is not comprehensive for the given topics compared to google.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Bing search provides various features that other search engines cannot offer, like visual search and Intelligent search, similar to AI interaction where BING provides different views of the subject.

  ### 40. Azure is the best product of the Microsoft

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gulzar S. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 19, 2023

**What do you like best about Bing Custom Search API?**

I used Azure Bing Custom Search API for the real time searching in my project

**What do you dislike about Bing Custom Search API?**

I felt the response time is somehow slow, but overall it is amazing.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

My client demanded me real time seasrching in the project that's why I used it.

  ### 41. Gives you the power to get Ranked on Global Search Index

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sayam R. | Data Analyst - Marketing Ops, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2023

**What do you like best about Bing Custom Search API?**

The best thing about Azure Bing Custom Search API is that it puts you at pace with the Bing search engine's full power, making it the most reliable and easy to use.

**What do you dislike about Bing Custom Search API?**

Sometimes it might give the user an experience of Tedious UI, not being the perfect match for every other use case, and does not have free training for novice users.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Marketing & Advertising Efforts

  ### 42. Finally Secured and Ad-Free Search API

**Rating:** 3.5/5.0 stars

**Reviewed by:** Sachin C. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2023

**What do you like best about Bing Custom Search API?**

One of the best features is that you can now customize your searches. Pin or Boost to create custom views to find them quickly later-on. On top of that, it is ad-free and secure.

**What do you dislike about Bing Custom Search API?**

It comes at a cost; however other similar solutions are open-source and available at no charge.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Search API can be integrated with other products seamlessly. You can search for even Image, Video and more

  ### 43. Easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ice V. | Marketing and Sales Manager, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2023

**What do you like best about Bing Custom Search API?**

You can specify the domains and webpages for Bing to search, as well as pin, boost, or demote specific content to create a custom view of the web and help your users quickly find relevant search results.

**What do you dislike about Bing Custom Search API?**

The Pay-as-you-go subscription. I hope they can offer bundles as well

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Azure Bing Custom Search API reflects the relevant web search results, and the retrieval time is less than a generic Bing search.

  ### 44. Easy search experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lily P. | Communications and Indigenous Relations, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 19, 2023

**What do you like best about Bing Custom Search API?**

I like that azure bing custom search creates an ad-free experience for the user, which many custom search sites do not.

**What do you dislike about Bing Custom Search API?**

Ads are placed for a reason and sometimes lead you to discover new things, but technically i prefer a no-ad experience!

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Simple! No ad's and a very fluid search movement! i have benefitted greatly from this search option and hope more people discover it too!

  ### 45. Outstanding search capabilities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** January 17, 2023

**What do you like best about Bing Custom Search API?**

The speed and quality it has to search over multiple websites to deliver the required result are phenomenal. Further, it can offer these results in various languages, which becomes a plus point.

**What do you dislike about Bing Custom Search API?**

The only dislike for Azure Bing Custom Search API is the price point; it is a bit expensive. Also, since it's a new technology, there is a need to improve the efficiency rates in delivery.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Azure Bing Custom Search API caters to our business's most significant problem of having the results in various languages. Further, the quality and customization of the API are a boon for the company.

  ### 46. I can create apps that are web-connected as well as search literally anything in the web without ads

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 20, 2023

**What do you like best about Bing Custom Search API?**

I can do web searches like videos, news, visual search, and images without annoying ads. The Search API also tailors the contents of the search result particular to the search.

**What do you dislike about Bing Custom Search API?**

The Azure Bing Custom Search API's user interface can be improved and more user-friendly. It is also cost more that the other products in the same line. I also feel sometimes of longer search time.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

I can browse the web and search for literally anything, from images, videos, visual search, Bing spell checks and to Local Business Searches and lets you feel ad-free experience.

  ### 47. More concentrated - less ads!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Edden Y. | Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 17, 2023

**What do you like best about Bing Custom Search API?**

It's filters and tailors the search exactly to what I'm looking for. The dashboard is clean and easy to navigate

**What do you dislike about Bing Custom Search API?**

It's a little slow, could be a bit faster but that could also be related to workstation performance

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Search queries within the business

  ### 48. Highly recommended

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kat D. | Finance Associate, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2023

**What do you like best about Bing Custom Search API?**

User-friendly, Easy to use.
Great products as always provided by the producers in the company.

**What do you dislike about Bing Custom Search API?**

None, we have not experience any big issues using it.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Easily integrated with web application because of powerful API

  ### 49. Great Experience!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Simran K. | Content Creator , Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2023

**What do you like best about Bing Custom Search API?**

It is very easy to use; and adaptive as well.

**What do you dislike about Bing Custom Search API?**

No particular dislikes. It is working good for my use-case.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

Helps me run best search results for my webpage.

  ### 50. Azure cloud

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mangesh N. | Team Leader - Application Projects, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 17, 2023

**What do you like best about Bing Custom Search API?**

We can manage API across the cloud and on primse.

**What do you dislike about Bing Custom Search API?**

There is nothing to dislike about Azur bing's custom search API.

**What problems is Bing Custom Search API solving and how is that benefiting you?**

We don't have to keep multiple accounts


## Bing Custom Search API Discussions
  - [What is Azure Bing Custom Search API used for?](https://www.g2.com/discussions/what-is-azure-bing-custom-search-api-used-for) - 1 comment

- [View Bing Custom Search API pricing details and edition comparison](https://www.g2.com/products/bing-custom-search-api/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+18%3A32%3A30+-0500&secure%5Bsession_id%5D=78a703a0-e1b3-4aae-a8ae-f14033708886&secure%5Btoken%5D=54c6fe5b98ab96d127a5399d60b1073b195fd119fffaaab157906e88882f11f1&format=llm_user)
## Bing Custom Search API Integrations
  - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)

## Bing Custom Search API Features
**Agentic AI - Site Search**
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Search Experience Management - Site Search**
- Query Suggestions
- Typo Tolerance
- Synonyms
- Natural Language
- Rankings
- Personalization

**Functionality - Site Search**
- Search Analytics
- Integrations
- Federated Search
- Multi-Language Support

**Generative AI - Site Search**
- Text Generation
- Text Summarization

## Top Bing Custom Search API Alternatives
  - [Algolia](https://www.g2.com/products/algolia/reviews) - 4.5/5.0 (428 reviews)
  - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) - 4.1/5.0 (526 reviews)
  - [Luigi&#39;s Box](https://www.g2.com/products/luigi-s-box/reviews) - 4.8/5.0 (421 reviews)

