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Compare Attribution and Dynamics 365 Marketing 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Mid-Market (43.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Attribution
Star Rating
(51)4.5 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AttributionDynamics 365 Marketing
Star Rating
(149)4.3 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingAttribution vs Dynamics 365 Marketing
When assessing the two solutions, reviewers found Attribution easier to use, set up, and administer. Reviewers also preferred doing business with Attribution overall.
- Reviewers felt that Attribution meets the needs of their business better than Dynamics 365 Marketing.
- When comparing quality of ongoing product support, reviewers felt that Attribution is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dynamics 365 Marketing over Attribution.
Pricing
Entry-Level Pricing
Attribution
No pricing availableDynamics 365 Marketing
No pricing availableFree Trial
Attribution
No trial information availableDynamics 365 Marketing
No trial information availableRatings
Meets Requirements
8.6
47
8.2
109
Ease of Use
8.6
48
8.0
109
Ease of Setup
8.7
34
8.1
48
Ease of Admin
8.8
30
8.5
39
Quality of Support
9.3
48
8.1
105
Has the product been a good partner in doing business?
9.4
30
8.8
35
Product Direction (% positive)
8.3
47
8.4
97
Features by Category
Email Marketing
Not enough data
8.3
54
Not enough data
8.1
54
Not enough data
8.1
53
Not enough data
8.1
52
Online Marketing
Not enough data
8.2
52
Not enough data
8.4
50
Not enough data
7.7
51
Not enough data
7.6
49
Not enough data
8.0
51
Lead Management
Not enough data
7.9
52
Not enough data
8.0
52
Not enough data
8.1
54
Not enough data
7.7
53
Not enough data
7.4
51
Not enough data
7.5
50
Not enough data
7.6
52
Not enough data
8.1
52
Campaign Management
Not enough data
7.7
51
Not enough data
7.7
51
Not enough data
8.2
51
Not enough data
7.8
49
Social
Not enough data
7.4
50
Not enough data
7.5
49
Not enough data
7.7
51
Not enough data
7.5
51
Not enough data
7.5
50
Reporting & Analytics
Not enough data
8.2
50
Not enough data
7.7
49
Not enough data
7.8
50
Not enough data
7.5
50
Not enough data
7.1
48
Platform
Not enough data
7.9
37
Not enough data
8.1
35
Not enough data
8.1
36
Not enough data
8.2
35
Not enough data
8.1
36
Not enough data
8.0
36
Not enough data
7.6
36
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.8
39
Not enough data
7.5
38
Not enough data
7.5
38
Attribution Modeling
9.3
23
|
Verified
Not enough data
9.4
24
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
7.0
21
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.7
21
|
Verified
Not enough data
8.9
20
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Reporting
8.6
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
7.4
20
|
Verified
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
10.0
5
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Lead Management
9.4
6
Not enough data
8.3
5
Not enough data
9.2
6
Not enough data
Marketing Campaigns
9.8
7
Not enough data
9.5
7
Not enough data
9.8
7
Not enough data
8.3
5
Not enough data
8.1
7
Not enough data
8.8
7
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.8
17
|
Verified
8.0
59
9.0
17
|
Verified
8.4
60
8.4
16
|
Verified
8.1
61
9.5
18
|
Verified
8.3
62
8.5
16
|
Verified
7.9
60
Feature Not Available
7.8
57
Campaign Activity
8.8
18
|
Verified
8.3
62
8.1
18
|
Verified
8.3
61
8.0
17
|
Verified
8.0
61
9.4
18
|
Verified
7.9
61
8.1
17
|
Verified
7.9
61
Feature Not Available
8.1
59
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Attribution and Dynamics 365 Marketing are categorized as Marketing Analytics
Unique Categories
Attribution is categorized as Account-Based Analytics, Attribution, and Marketing Resource Management
Dynamics 365 Marketing is categorized as Marketing Automation
Reviews
Reviewers' Company Size
Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.6%
Marketing and Advertising
9.8%
Health, Wellness and Fitness
9.8%
Financial Services
9.8%
Consumer Goods
9.8%
Other
39.2%
Information Technology and Services
21.7%
Marketing and Advertising
10.9%
Computer Software
8.0%
Electrical/Electronic Manufacturing
3.6%
Telecommunications
2.9%
Other
52.9%
Alternatives
Discussions
Attribution has no discussions with answers
Does Microsoft Dynamics have marketing automation?
3 Comments
KK
YesRead more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What are the features of Microsoft Dynamics 365?
1 Comment
MH
Simple layout, seamless, flexibility and deep customer insightRead more
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