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Compare Appinio and Kantar Media 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Enterprise (50.0% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Appinio
Star Rating
(12)4.8 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AppinioKantar Media
Star Rating
(33)3.8 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Kantar MediaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Kantar Media excels in its "Expertise of Team" with a score of 8.0, indicating a strong level of knowledge and experience, while Appinio, although rated higher overall, does not provide specific expertise ratings, which may leave users wanting more clarity on team capabilities.
- Reviewers mention that Kantar Media's "Communication Skills" are rated at 7.5, suggesting a solid level of interaction, but users on G2 highlight that Appinio's higher rating of 4.7 overall may reflect better communication practices, enhancing user experience.
- G2 users indicate that Kantar Media's "Needs Assessment" score of 7.5 shows a decent understanding of client requirements, whereas Appinio's higher rating in this area suggests a more tailored approach to client needs, which could lead to better project outcomes.
- Users say that Kantar Media's "Scope Management" score of 6.9 indicates some challenges in managing project boundaries, while Appinio's performance in this area is not explicitly rated, leaving potential users curious about its effectiveness in scope control.
- Reviewers mention that Kantar Media's "Met Deadlines" score of 7.6 reflects a reliable delivery schedule, but users report that Appinio's overall higher ratings suggest a more consistent track record in meeting project timelines.
- Users on G2 highlight that Kantar Media's "Roll-out" score of 7.1 indicates a satisfactory implementation process, while Appinio's lack of specific ratings in this area raises questions about its roll-out efficiency, which could be a deciding factor for potential buyers.
Pricing
Entry-Level Pricing
Appinio
No pricing availableKantar Media
No pricing availableFree Trial
Appinio
Free Trial is available
Kantar Media
No trial information availableRatings
Meets Requirements
9.4
8
8.3
9
Ease of Use
9.3
7
8.1
9
Ease of Setup
Not enough data
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
9.5
7
7.6
7
Quality of Work
Not enough data
7.6
19
Responsiveness
Not enough data
7.4
20
Expertise of Team
Not enough data
8.1
19
Execution Ability
Not enough data
7.8
20
Communication Skills
Not enough data
7.7
20
Professionalism
Not enough data
8.3
20
Has the product been a good partner in doing business?
Not enough data
8.1
20
Product Direction (% positive)
10.0
5
3.5
9
Features by Category
Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Delivery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Team Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Appinio and Kantar Media share no categories
Unique Categories
Appinio is categorized as Consumer Insights Platforms
Kantar Media is categorized as Market Research Services
Reviews
Reviewers' Company Size
Appinio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kantar Media
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Writing and Editing
8.3%
Wine and Spirits
8.3%
Retail
8.3%
Medical Practice
8.3%
Marketing and Advertising
8.3%
Other
58.3%
Marketing and Advertising
31.3%
Media Production
9.4%
Market Research
9.4%
Consumer Goods
9.4%
Entertainment
6.3%
Other
34.4%
Alternatives
Discussions
Appinio has no discussions with answers
Kantar Media has no discussions with answers
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