# Appinio, Kantar Media vs Mintel Comparison | | Appinio | Kantar Media | Mintel | |---|---|---|---| | **Star Rating** | 4.7 out of 5 | 3.8 out of 5 | 4.5 out of 5 | | **Total Reviews** | 13 | 33 | 35 | | **Largest Market Segment** | Mid-Market (46.2% of reviews) | Enterprise (50.0% of reviews) | Mid-Market (40.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | Appinio | Kantar Media | Mintel | |---|---|---|---| | **Meets Requirements** | 9.4 (8 reviews) | 8.3 (9 reviews) | Not enough data | | **Ease of Use** | 9.3 (7 reviews) | 8.1 (9 reviews) | Not enough data | | **Ease of Setup** | Not enough data | Not enough data | Not enough data | | **Ease of Admin** | Not enough data | Not enough data | Not enough data | | **Quality of Support** | 9.5 (7 reviews) | 7.6 (7 reviews) | Not enough data | | **Quality of Work** | Not enough data | 7.6 (19 reviews) | 8.8 (10 reviews) | | **Responsiveness** | Not enough data | 7.4 (20 reviews) | 8.4 (16 reviews) | | **Expertise of Team** | Not enough data | 8.1 (19 reviews) | 8.6 (16 reviews) | | **Execution Ability** | Not enough data | 7.8 (20 reviews) | 8.5 (16 reviews) | | **Communication Skills** | Not enough data | 7.7 (20 reviews) | 8.9 (17 reviews) | | **Professionalism** | Not enough data | 8.3 (20 reviews) | 9.4 (16 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.1 (20 reviews) | 9.2 (24 reviews) | | **Product Direction (% positive)** | 10.0 (5 reviews) | 3.5 (9 reviews) | 8.5 (8 reviews) | --- ## Pricing ### Appinio #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Kantar Media #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Mintel #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Marketing Services | Product | Score | Reviews | |---|---|---| | **Appinio** | N/A | N/A | | **Kantar Media** | N/A | N/A | | **Mintel** | N/A | N/A | #### Planning | Feature | Appinio | Kantar Media | Mintel | |---|---|---|---| | **Needs Assessment** | Not enough data | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | Not enough data | #### Delivery | Feature | Appinio | Kantar Media | Mintel | |---|---|---|---| | **Technical Expertise** | Not enough data | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | Not enough data | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Appinio** | N/A | N/A | | **Kantar Media** | N/A | N/A | | **Mintel** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Appinio | Kantar Media | Mintel | |---|---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Appinio | Kantar Media | Mintel | |---|---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Appinio | Kantar Media | Mintel | |---|---|---|---| | **Rapid Research** | Not enough data | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Appinio | Kantar Media | Mintel | |---|---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Appinio | Kantar Media | Mintel | |---|---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | Not enough data | ### B2B Services | Product | Score | Reviews | |---|---|---| | **Appinio** | N/A | N/A | | **Kantar Media** | N/A | N/A | | **Mintel** | N/A | N/A | #### Team Quality | Feature | Appinio | Kantar Media | Mintel | |---|---|---|---| | **Change Management Skills** | Not enough data | Not enough data | Not enough data | | **Executive Presence** | Not enough data | Not enough data | Not enough data | | **Vertical Expertise** | Not enough data | Not enough data | Not enough data | | **Technology Partnerships** | Not enough data | Not enough data | Not enough data | --- ## Categories **Unique to Appinio (1):** [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) **Unique to Kantar Media (1):** [Market Research Companies](https://www.g2.com/categories/market-research-services) **Unique to Mintel (1):** [Market Research Companies](https://www.g2.com/categories/market-research-services) --- ## Reviewer Demographics ### By Company Size | Segment | Appinio | Kantar Media | Mintel | |---|---|---|---| | **Small-Business** | 23.1% | 28.1% | 31.4% | | **Mid-Market** | 46.2% | 21.9% | 40.0% | | **Enterprise** | 30.8% | 50.0% | 28.6% | ### By Industry #### Appinio - **Writing and Editing:** 8.3% - **Wine and Spirits:** 8.3% - **Retail:** 8.3% - **Medical Practice:** 8.3% - **Marketing and Advertising:** 8.3% - **Market Research:** 8.3% - **Management Consulting:** 8.3% - **Food Production:** 8.3% - **Financial Services:** 8.3% - **Consumer Electronics:** 8.3% - **Other:** 16.7% #### Kantar Media - **Marketing and Advertising:** 31.3% - **Media Production:** 9.4% - **Market Research:** 9.4% - **Consumer Goods:** 9.4% - **Entertainment:** 6.3% - **Tobacco:** 3.1% - **Public Relations and Communications:** 3.1% - **Online Media:** 3.1% - **Non-Profit Organization Management:** 3.1% - **Information Technology and Services:** 3.1% - **Other:** 18.8% #### Mintel - **Marketing and Advertising:** 42.9% - **Food & Beverages:** 14.3% - **Consumer Goods:** 8.6% - **Entertainment:** 5.7% - **Sports:** 2.9% - **Publishing:** 2.9% - **Online Media:** 2.9% - **Market Research:** 2.9% - **Insurance:** 2.9% - **Information Technology and Services:** 2.9% - **Other:** 11.4% --- ## Alternatives ### Alternatives to Appinio - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3017 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (791 reviews) - [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews) - [Discuss](https://www.g2.com/products/discuss/reviews) — 4.7/5 stars (277 reviews) - [CleverX](https://www.g2.com/products/cleverx/reviews) — 4.4/5 stars (253 reviews) - [Alchemer Feedback Platform](https://www.g2.com/products/alchemer-feedback-platform/reviews) — 4.5/5 stars (196 reviews) - [GWI](https://www.g2.com/products/gwi/reviews) — 4.4/5 stars (193 reviews) - [Dscout](https://www.g2.com/products/dscout/reviews) — 4.5/5 stars (184 reviews) - [Lyssna](https://www.g2.com/products/lyssna/reviews) — 4.5/5 stars (178 reviews) - [Attest](https://www.g2.com/products/attest/reviews) — 4.5/5 stars (152 reviews) ### Alternatives to Kantar Media - [Euromonitor International Passport](https://www.g2.com/products/euromonitor-international-passport/reviews) — 4.0/5 stars (14 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews) - [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (181 reviews) - [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (83 reviews) - [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (97 reviews) - [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.5/5 stars (82 reviews) - [BWT](https://www.g2.com/products/bwt/reviews) — 5.0/5 stars (62 reviews) - [Innova Market Insights](https://www.g2.com/products/innova-market-insights/reviews) — 0.0/5 stars (0 reviews) - [Kai Analytics](https://www.g2.com/products/kai-analytics/reviews) — 4.9/5 stars (31 reviews) - [Televerde](https://www.g2.com/products/televerde/reviews) — 4.6/5 stars (37 reviews) ### Alternatives to Mintel - [Euromonitor International Passport](https://www.g2.com/products/euromonitor-international-passport/reviews) — 4.0/5 stars (14 reviews) - [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (181 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews) - [Innova Market Insights](https://www.g2.com/products/innova-market-insights/reviews) — 0.0/5 stars (0 reviews) - [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (83 reviews) - [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (97 reviews) - [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.5/5 stars (82 reviews) - [BWT](https://www.g2.com/products/bwt/reviews) — 5.0/5 stars (62 reviews) - [Fortune Business Insights](https://www.g2.com/products/fortune-business-insights/reviews) — 4.6/5 stars (11 reviews) - [Kai Analytics](https://www.g2.com/products/kai-analytics/reviews) — 4.9/5 stars (31 reviews) --- ## Top Discussions ### Appinio No discussions available for this product. ### Kantar Media No discussions available for this product. ### Mintel No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appinio-vs-kantar-media-vs-mintel)