Compare Amperity and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Enterprise (46.2% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Amperity
Star Rating
(53)4.4 out of 5
Market Segments
Enterprise (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AmperitySalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, unifying diverse sources into a single, real-time profile. Users appreciate how this capability enhances personalized marketing and service experiences, making it a valuable tool for businesses looking to streamline their customer interactions.
- Users say that Amperity offers robust identity resolution features, particularly with its AI-driven data standardization and matching capabilities. Reviewers highlight the effectiveness of the Identity Resolution Agent in building first-party identity graphs quickly, which is crucial for businesses focused on loyalty and clienteling.
- According to verified reviews, Salesforce Data 360 is praised for its smooth setup process, with many users noting that the transition was easy and did not require extensive technical expertise. This ease of implementation is a significant advantage for teams looking to get up and running quickly.
- Reviewers mention that while Amperity has a solid database and a user-friendly interface, it sometimes struggles with configuration challenges that can hinder its adaptability to specific workflows. Users appreciate the granularity of the interface but desire more flexibility in setup.
- G2 reviewers highlight that Salesforce Data 360's ability to gather and link information from various sources, including CRM, web, and social media, is a standout feature. This integration allows for a more holistic understanding of customer behavior, which is essential for effective marketing strategies.
- Users report that Amperity's operational identities feature provides a rules-based approach to identity resolution, giving users more control through its UI. However, some users feel that the overall user experience could be improved compared to the more streamlined experience offered by Salesforce Data 360.
Pricing
Entry-Level Pricing
Amperity
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Amperity
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.3
45
9.0
91
Ease of Use
8.0
48
8.0
169
Ease of Setup
7.1
21
7.4
142
Ease of Admin
8.5
22
8.6
43
Quality of Support
8.6
45
8.6
87
Has the product been a good partner in doing business?
8.9
21
9.3
42
Product Direction (% positive)
9.0
47
9.0
89
Features by Category
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
8.3
34
8.9
30
8.5
34
9.2
32
7.3
30
8.6
30
7.3
30
9.1
30
Intelligence
7.0
32
8.6
29
7.6
30
8.9
29
7.3
27
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Categories
Categories
Shared Categories
Amperity and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP) and Identity Resolution
Unique Categories
Amperity has no unique categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Amperity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.5%
Apparel & Fashion
15.4%
Marketing and Advertising
7.7%
Airlines/Aviation
5.8%
Food & Beverages
3.8%
Other
30.8%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
Amperity has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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