Compare Ahrefs and Lumar (formerly Deepcrawl) 
At a Glance
Market Segments
Small-Business (63.9% of reviews)
Enterprise (38.8% of reviews)
Entry-Level Pricing
Starting at $29.00
No pricing available
Ahrefs
Star Rating
(675)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansLumar (formerly Deepcrawl)
Star Rating
(101)4.6 out of 5
Market Segments
Enterprise (38.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Lumar (formerly Deepcrawl)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in providing comprehensive backlink analysis, with users highlighting its deep and up-to-date database that often uncovers links missed by other tools. This feature is particularly valuable for SEO professionals focused on effective link building.
- Users say Lumar (formerly Deepcrawl) stands out for its technical analysis capabilities, with reviewers praising its ability to identify linked and unlinked pages through crawls. This functionality is essential for understanding website structure and improving overall site health.
- Reviewers mention that Ahrefs offers a seamless integration of keyword research, backlink analysis, and site health monitoring, which saves time and helps users focus on what truly impacts rankings. This all-in-one approach is a significant advantage for small businesses looking to streamline their SEO efforts.
- According to verified reviews, Lumar provides deep technical insights that help users discover and fix issues that might be overlooked by other platforms. This capability is crucial for enterprises aiming to enhance both performance and user experience on their websites.
- G2 reviewers highlight that while Ahrefs has a higher overall satisfaction score, Lumar's users appreciate its quality of support, noting that the assistance provided is often more responsive and tailored to their needs, which can be a deciding factor for larger organizations.
- Users report that Ahrefs has a more user-friendly setup process, with many finding the onboarding intuitive and straightforward. In contrast, Lumar, while effective, may require a steeper learning curve for new users, which could impact initial productivity.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Lumar (formerly Deepcrawl)
No pricing availableFree Trial
Ahrefs
Free Trial is available
Lumar (formerly Deepcrawl)
No trial information availableRatings
Meets Requirements
9.0
524
9.0
77
Ease of Use
8.8
531
8.5
78
Ease of Setup
9.0
268
8.9
37
Ease of Admin
8.8
193
8.9
29
Quality of Support
8.4
440
9.4
70
Has the product been a good partner in doing business?
8.8
186
9.3
28
Product Direction (% positive)
8.9
500
8.7
73
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.3
7
Not enough data
8.1
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
Feature Not Available
Agentic AI - Website Monitoring
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Local Search Optimization
10.0
8
Not enough data
10.0
8
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
8
Not enough data
Platform Basics
8.4
99
Not enough data
8.4
108
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
90
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
100
Not enough data
8.4
101
Not enough data
SEO Auditing & Monitoring
8.4
203
8.5
51
8.8
200
9.4
54
8.7
188
8.6
50
8.6
194
9.4
53
Agentic AI - SEO Tools
7.3
17
Feature Not Available
7.4
17
Feature Not Available
7.8
17
Feature Not Available
7.2
18
Not enough data
7.2
17
Feature Not Available
7.6
17
Feature Not Available
8.0
19
Not enough data
SEO Content & Rankings
9.2
411
5.1
49
8.8
401
3.6
49
8.5
371
4.3
48
7.8
188
4.8
44
8.2
175
5.5
43
SEO Reporting
9.1
401
5.9
50
8.2
208
8.4
51
7.9
187
7.8
52
Feature Not Available
5.6
40
Generative AI
6.3
69
Feature Not Available
6.3
68
Feature Not Available
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
9.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform Data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Website Change Monitoring
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tools
Feature Not Available
Not enough data
8.4
93
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
87
Not enough data
Feature Not Available
Not enough data
7.1
75
Not enough data
Feature Not Available
Not enough data
9.0
99
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Lumar (formerly Deepcrawl) are categorized as SEO Tools and Answer Engine Optimization (AEO)
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, and Media Monitoring
Lumar (formerly Deepcrawl) is categorized as Website Change Monitoring, Digital Accessibility Tools, Digital Accessibility Platforms, Website Monitoring, and Digital Analytics
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lumar (formerly Deepcrawl)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.1%
Computer Software
11.8%
Information Technology and Services
9.4%
Internet
7.3%
Financial Services
2.6%
Other
31.8%
Marketing and Advertising
27.6%
Financial Services
10.2%
Retail
9.2%
Information Technology and Services
3.1%
Cosmetics
2.0%
Other
48.0%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Lumar (formerly Deepcrawl) has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
