Introducing G2.ai, the future of software buying.Try now
Compare Ahrefs and Lumar (formerly Deepcrawl) 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Profound
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Scrunch AI
Visit Website
At a Glance
Market Segments
Small-Business (63.9% of reviews)
Enterprise (38.8% of reviews)
Entry-Level Pricing
Starting at $29.00
No pricing available
Ahrefs
Star Rating
(622)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansLumar (formerly Deepcrawl)
Star Rating
(101)4.6 out of 5
Market Segments
Enterprise (38.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Lumar (formerly Deepcrawl)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ahrefs excels in link building with a score of 9.2, while Lumar struggles significantly in this area, receiving a low score of 5.0. Reviewers mention that Ahrefs provides comprehensive tools for identifying and acquiring backlinks, which is crucial for SEO success.
- Reviewers mention that Lumar shines in SEO auditing with a score of 9.6, compared to Ahrefs' score of 8.7. Users on G2 highlight Lumar's detailed technical SEO insights and its ability to identify issues that could affect site performance.
- Users say that Ahrefs offers superior keyword research capabilities with a score of 8.7, while Lumar falls short with a score of 3.5. Reviewers mention that Ahrefs provides extensive data on keyword difficulty and search volume, making it easier to strategize content creation.
- G2 users report that Lumar's quality of support is notably high, scoring 9.4, while Ahrefs has a lower score of 8.3. Users mention that Lumar's support team is responsive and knowledgeable, which enhances the overall user experience.
- Users on G2 highlight that Ahrefs has a more user-friendly interface, scoring 8.8 for ease of use, compared to Lumar's score of 8.5. Reviewers say that Ahrefs' intuitive design makes it easier for beginners to navigate and utilize its features effectively.
- Reviewers mention that Lumar excels in SEO change tracking with a score of 8.5, while Ahrefs scores slightly higher at 8.6. Users report that Lumar's tracking features allow for real-time monitoring of site changes, which is essential for maintaining SEO health.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Lumar (formerly Deepcrawl)
No pricing availableFree Trial
Ahrefs
Free Trial is available
Lumar (formerly Deepcrawl)
No trial information availableRatings
Meets Requirements
9.0
492
9.0
77
Ease of Use
8.8
498
8.5
78
Ease of Setup
8.9
235
8.9
37
Ease of Admin
8.8
183
8.9
29
Quality of Support
8.3
411
9.4
70
Has the product been a good partner in doing business?
8.7
176
9.3
28
Product Direction (% positive)
8.9
467
8.7
73
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.3
7
Not enough data
8.1
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Agentic AI - Website Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
97
Not enough data
8.3
103
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
88
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
97
Not enough data
8.3
99
Not enough data
SEO Auditing & Monitoring
8.3
196
8.5
51
8.7
183
9.4
54
8.6
180
8.6
50
8.5
180
9.4
53
Agentic AI - SEO Tools
7.1
16
Not enough data
7.2
16
Not enough data
7.7
16
Not enough data
6.9
16
Not enough data
7.0
16
Not enough data
7.5
16
Not enough data
7.6
16
Not enough data
SEO Content & Rankings
9.1
389
5.1
49
8.8
379
3.6
49
8.5
358
4.3
48
7.8
182
4.8
44
8.1
169
5.5
43
SEO Reporting
9.0
379
5.9
50
8.2
202
8.4
51
7.8
185
7.8
52
Feature Not Available
5.6
40
Generative AI
6.2
68
3.6
29
6.2
67
3.6
29
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Website Change Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
90
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
83
Not enough data
Feature Not Available
Not enough data
7.0
73
Not enough data
Feature Not Available
Not enough data
8.9
91
Not enough data
Agentic AI - Content Analytics
7.0
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Lumar (formerly Deepcrawl) are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
Lumar (formerly Deepcrawl) is categorized as Website Change Monitoring, Digital Accessibility Tools, Digital Accessibility Platforms, Website Monitoring, and Digital Analytics
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lumar (formerly Deepcrawl)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.5%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
27.6%
Financial Services
10.2%
Retail
9.2%
Information Technology and Services
3.1%
Transportation/Trucking/Railroad
2.0%
Other
48.0%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Lumar (formerly Deepcrawl) has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
