Compare Adriel and Looker Studio 
Featured Products
At a Glance
Market Segments
Small-Business (85.7% of reviews)
Small-Business (47.5% of reviews)
Entry-Level Pricing
Starting at $6,000.00
No pricing available
Adriel
Star Rating
(41)4.5 out of 5
Market Segments
Small-Business (85.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $6,000.00
Browse all 3 pricing plansLooker Studio
Star Rating
(460)4.4 out of 5
Market Segments
Small-Business (47.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioAdriel vs Looker Studio
When assessing the two solutions, reviewers found Adriel easier to use, set up, and administer. Reviewers also preferred doing business with Adriel overall.
- Reviewers felt that Adriel meets the needs of their business better than Looker Studio.
- When comparing quality of ongoing product support, reviewers felt that Adriel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adriel over Looker Studio.
Pricing
Entry-Level Pricing
Adriel
Starter
Starting at $6,000.00
For small teams seeking a centralized marketing data management &reporting platform.
- Advanced & Flexible Connectors
- Template Library Access
- 5 Dashboards
Looker Studio
No pricing availableFree Trial
Adriel
Free Trial is available
Looker Studio
No trial information availableRatings
Meets Requirements
9.0
32
8.5
360
Ease of Use
8.7
34
8.2
364
Ease of Setup
8.8
33
8.4
191
Ease of Admin
9.2
21
8.2
153
Quality of Support
9.8
28
7.3
281
Has the product been a good partner in doing business?
9.5
21
8.3
134
Product Direction (% positive)
9.6
32
8.7
340
Features by Category
Reports
8.5
10
8.8
287
8.0
10
7.9
247
8.3
9
8.8
288
8.7
9
8.4
236
8.7
9
8.9
287
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.5
10
8.8
287
8.0
10
7.9
247
8.3
9
8.8
288
8.7
9
8.4
236
8.7
9
8.9
287
Reports
8.3
6
8.8
108
8.6
6
9.1
103
7.5
6
8.0
93
Generative AI
5.8
6
5.4
35
6.1
6
5.5
36
Visualization
8.1
7
9.0
109
8.9
6
8.7
97
8.3
7
9.0
113
8.3
6
8.5
100
Data Updates
7.8
6
8.2
93
7.8
6
8.6
104
Collaboration
9.0
8
8.9
111
8.3
6
8.6
99
Feature Not Available
7.9
90
Data Updates
7.1
7
8.2
205
7.4
7
8.3
246
5.8
6
8.2
209
Metrics
8.0
9
Not enough data
8.3
9
Not enough data
Feature Not Available
Not enough data
7.8
9
Not enough data
7.5
8
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
Reporting
9.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Not enough data
7.4
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
8
Not enough data
Other
8.9
6
Not enough data
8.6
6
Not enough data
Feature Not Available
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Feature Not Available
Not enough data
8.3
6
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.9
7
Not enough data
7.9
7
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
9.0
18
Not enough data
7.9
18
Not enough data
8.6
18
Not enough data
8.6
18
Not enough data
7.7
17
Not enough data
Campaign Activity
9.0
18
Not enough data
9.4
18
Not enough data
7.3
17
Not enough data
9.0
17
Not enough data
7.8
17
Not enough data
7.2
17
Not enough data
Agentic AI - Marketing Analytics
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Categories
Categories
Shared Categories
Adriel and Looker Studio are categorized as Data Visualization
Unique Categories
Adriel is categorized as Marketing Analytics, Big Data Integration Platforms, ETL Tools, and Digital Analytics
Looker Studio has no unique categories
Reviews
Reviewers' Company Size
Adriel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
68.6%
Consulting
2.9%
Retail
2.9%
Restaurants
2.9%
Publishing
2.9%
Other
20.0%
Marketing and Advertising
23.2%
Information Technology and Services
7.6%
Computer Software
7.1%
Internet
4.8%
Financial Services
3.4%
Other
53.9%
Alternatives
Discussions
What is Adriel used for?
1 Comment
Official Response from Adriel
Adriel is an Ad Operations (AdOps) platform used by leading brands and agencies to streamline their digital marketing efforts. It helps businesses automate...Read more
Adriel has no more discussions with answers
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
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