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Compare Adobe Real-Time CDP and Salesforce Data 360 (formerly Data Cloud) 
Featured Products
At a Glance
Market Segments
Enterprise (38.9% of reviews)
Mid-Market (42.9% of reviews)
Entry-Level Pricing
Contact Us
$500.00 100000 Credits
Adobe Real-Time CDP
Star Rating
(113)4.2 out of 5
Market Segments
Enterprise (38.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSalesforce Data 360 (formerly Data Cloud)
Star Rating
(208)4.3 out of 5
Market Segments
Mid-Market (42.9% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Adobe Real-Time CDP. Users appreciate its ability to unify diverse customer data sources into a single, real-time profile, which enhances personalized marketing efforts.
- Users say that Salesforce Data 360's implementation process is smooth and intuitive, with many highlighting that the setup was not difficult. This ease of onboarding allows teams to quickly start leveraging the platform's capabilities, unlike Adobe Real-Time CDP, where some users noted a need for engineering support to fully utilize its features.
- Reviewers mention that Salesforce Data 360 provides a comprehensive 360-degree view of customer data, which is particularly valuable for marketing, sales, and service experiences. In contrast, while Adobe Real-Time CDP also offers real-time customer profiles, some users feel it lacks the same depth in data integration across various sources.
- According to verified reviews, Salesforce Data 360 shines in its quality of support, receiving high marks for being a good partner in business. Users have expressed satisfaction with the assistance they receive, whereas Adobe Real-Time CDP, while still rated positively, has slightly lower support ratings.
- Users appreciate the advanced features of Salesforce Data 360, such as its audience insights and segmentation capabilities, which received perfect scores from reviewers. Adobe Real-Time CDP, while effective, does not match this level of performance in these critical areas, with users noting that its segmentation features could be improved.
- Reviewers highlight that Salesforce Data 360's ability to gather and link information from multiple sources, including CRM, web, and social media, is a standout feature. This integration is seen as a time-saver, making it easier for users to access and analyze data compared to Adobe Real-Time CDP, where some users found the data aggregation process less seamless.
Pricing
Entry-Level Pricing
Adobe Real-Time CDP
B2C Edition
Contact Us
The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers.
- Tag management
- Streaming data collection
- Edge-based event forwarding
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Adobe Real-Time CDP
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.6
78
9.0
89
Ease of Use
7.8
94
8.0
167
Ease of Setup
7.3
91
7.3
140
Ease of Admin
7.7
28
8.6
43
Quality of Support
8.4
74
8.6
85
Has the product been a good partner in doing business?
8.6
28
9.3
42
Product Direction (% positive)
9.3
78
9.1
87
Features by Category
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
8.3
45
8.9
30
8.0
44
9.1
30
7.5
40
8.6
29
8.3
42
9.1
29
Intelligence
8.3
43
8.6
29
8.3
42
8.8
28
7.4
41
8.6
28
Audiences
8.9
44
10.0
6
Feature Not Available
9.2
6
8.5
42
9.7
6
8.8
41
10.0
6
Data Analysis
8.6
38
9.2
6
8.6
41
9.4
6
8.7
40
9.7
6
8.4
38
10.0
6
Administration
8.4
40
9.7
6
8.3
38
9.4
6
8.6
39
9.2
6
Agentic AI - Audience Intelligence Platforms
8.6
29
8.9
6
8.6
29
9.2
6
8.2
27
8.9
6
8.7
28
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Centralized computation
7.3
11
Not enough data
Localized computation
8.0
11
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Real-Time CDP and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP) and Audience Intelligence Platforms
Unique Categories
Adobe Real-Time CDP is categorized as Cross-Channel Advertising and Data Clean Room
Salesforce Data 360 (formerly Data Cloud) is categorized as Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Adobe Real-Time CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.6%
Computer Software
9.5%
Information Technology and Services
8.4%
Marketing and Advertising
5.3%
Banking
5.3%
Other
58.9%
Information Technology and Services
16.8%
Computer Software
9.4%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.6%
Alternatives
Discussions
Adobe Real-Time CDP has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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