# Best SMS Marketing Software - Page 17

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 527

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** TxtCart (+6.65%) - Among all products in this category, TxtCart recorded the largest rating increase compared to last month

_Last updated: July 21, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,300+ Authentic Reviews
- 527+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=124128&focus%5B%5D=18815&focus%5B%5D=22329)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, HighLevel, Textedly, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=highlevel&focus%5B%5D=textedly&focus%5B%5D=klaviyo)

**Sponsored**

### TextUs

TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-07-30T22%3A55%3A20Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fpage%3D17&secure%5Btoken%5D=c9a979bd8607d02d323c70069062b66997c2b02252a1526497f21c3f03a66461&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url)

### [Dialog Insight](https://www.g2.com/products/dialog-insight/reviews)

Dialog Insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand loyalty through the automation of personalization. The platform features a range of tools for creating and deploying campaigns, as well as analytics and reporting capabilities to track the success of those campaigns. Dialog Insight's key benefits include the ability to segment and target customer groups, automate and personalize communication, and optimize campaigns for maximum performance. Dialog Insight delivers a true 1:1 customer experience, targeting the right segment across all channels, and maximizing ROI while reducing cost and time. 

**Average Rating:** 4.6/5.0

**Total Reviews:** 37

#### How Do G2 Users Rate Dialog Insight?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **API Integration:** 8.3/10 (Category avg: 8.5/10)
- **Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dialog Insight?

- **Seller:** [Dialog Insight](https://www.g2.com/sellers/dialog-insight)
- **Year Founded:** 1999
- **HQ Location:** Quebec, Canada
- **Twitter:** @DialogInsight  
304 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0417efd8d539678f44f3a6a3566abd7ec503d55438f7389f32e91aef9de726d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdialoginsight&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Non-Profit Organization Management
- **Company Size:** 50% Small, 37% Medium

#### What Are Recent G2 Reviews of Dialog Insight?

**["Easy-to-use platform and excellent customer service"](https://www.g2.com/survey_responses/dialog-insight-review-9470698)**

**Rating:** 5.0/5.0 stars

_— Veronique F._

[Read full review](https://www.g2.com/survey_responses/dialog-insight-review-9470698)

**["Great experience working with Dialog Insight"](https://www.g2.com/survey_responses/dialog-insight-review-9588620)**

**Rating:** 4.5/5.0 stars

_— Julie T._

[Read full review](https://www.g2.com/survey_responses/dialog-insight-review-9588620)

#### What Are G2 Users Discussing About Dialog Insight?

- [What is Dialog Insight used for?](https://www.g2.com/discussions/what-is-dialog-insight-used-for) - 1 upvote

### [DMText](https://www.g2.com/products/dmtext/reviews)

DMText is an enterprise-grade SMS marketing and business texting platform designed to help organizations send, automate, and scale text message communications to customers and leads. DMText enables businesses to launch high-deliverability SMS campaigns, manage contact lists, schedule and automate messaging workflows, and integrate text communication into existing systems via API. With carrier-compliant 10DLC approval in as little as 36 hours and support for mass texting at scale, the platform is suited for use cases such as customer engagement, reminders, promotions, lead nurturing, and follow-ups across industries including real estate and healthcare. DMText’s tools support targeted segmentation, automated messaging triggers based on user behavior, and analytics to optimize campaign performance, helping teams increase open rates and drive faster engagement compared to email marketing alone.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate DMText?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind DMText?

- **Seller:** [DMText](https://www.g2.com/sellers/dmtext)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=527a828fb94c448d799a84cb798c653a8a45b51a4777a5876d4fa5d88dfb0f52&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdmtext%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About DMText?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **quick and helpful customer support** of DMText, enhancing their overall experience with the platform.
- Users love the **ease of use** of DMText, praising its straightforward setup and seamless integration with existing tools.
- Users appreciate the **easy setup** of DMText, enabling quick integration and efficient usage for their businesses.
- Users love the **easy CRM integration** with DMText, making it simple to manage large contact lists efficiently.
- Users value the **easy creation process** of DMText campaigns, enhancing their outreach and integration with CRMs.

##### Cons

- Users note the **lack of customization** in advanced features and desire a more modern interface for DMText.
- Users find the **limited features** of DMText restrict customization and wish for a more modern interface.

#### What Are Recent G2 Reviews of DMText?

**["DMtext for SMS marketing"](https://www.g2.com/survey_responses/dmtext-review-12303643)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/dmtext-review-12303643)

**["Lightning-Fast 10DLC Approval and Effortless SMS Campaigns at less than a cent per text!"](https://www.g2.com/survey_responses/dmtext-review-12127007)**

**Rating:** 5.0/5.0 stars

_— Praneet S._

[Read full review](https://www.g2.com/survey_responses/dmtext-review-12127007)

### [Dove Soft](https://www.g2.com/products/dove-soft/reviews)

Dove Soft, a no. 1 digital communications company in Mumbai, India provides complete suite of communication solutions viz. bulk SMS, voice messaging, digital marketing, software & API's.

**Average Rating:** 3.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Dove Soft?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)
- **Reporting:** 6.7/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dove Soft?

- **Seller:** [Dove Soft](https://www.g2.com/sellers/dove-soft)
- **Year Founded:** 2009
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f03d83a3931df9bfc0b140baab2ff7166a86f006bd17ef9e8bac1c594cd6a01&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3156283&secure%5Burl_type%5D=linkedin_company_website)  
172 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Dove Soft?

**["Nice tool for SMS Marketing"](https://www.g2.com/survey_responses/dove-soft-review-4180791)**

**Rating:** 4.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/dove-soft-review-4180791)

#### What Are G2 Users Discussing About Dove Soft?

- [What is Dove Soft used for?](https://www.g2.com/discussions/what-is-dove-soft-used-for)

### [EnFlyer](https://www.g2.com/products/enflyer/reviews)

Enflyer is an opt-in marketing platform that allows clients to send emails and text messages for their business to generate sales and grow their customer base. EnFlyer's services can be a great fit for all types of organizations...from the self-employed to non-profit and professional associations, to traditional businesses such as retail stores, restaurants, and fitness centers.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate EnFlyer?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind EnFlyer?

- **Seller:** [EnFlyer](https://www.g2.com/sellers/enflyer)
- **Year Founded:** 1999
- **HQ Location:** Miami, US
- **Twitter:** @enflyer  
617 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3e8bd83314188b41a15be3bdc604e03f65164159c4891cbc92a0919902c8f8c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenflyer%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of EnFlyer?

**["Very Good Marketing Software"](https://www.g2.com/survey_responses/enflyer-review-7076431)**

**Rating:** 5.0/5.0 stars

_— Verified User in Staffing and Recruiting_

[Read full review](https://www.g2.com/survey_responses/enflyer-review-7076431)

**["Affordable Marketing Software"](https://www.g2.com/survey_responses/enflyer-review-7065260)**

**Rating:** 4.5/5.0 stars

_— Verified User in Staffing and Recruiting_

[Read full review](https://www.g2.com/survey_responses/enflyer-review-7065260)

### [iBluSend](https://www.g2.com/products/iblusend/reviews)

What is iBluSend? iBluSend is an iMessage marketing and customer communication platform that enables businesses to send and receive authentic Apple iMessages (blue bubbles) at scale using a macOS bridge connected to an iPhone. The platform integrates natively with GoHighLevel (GHL) and functions as a messaging channel inside CRM workflows, campaigns, and sales pipelines. iBluSend is designed for agencies, sales teams, and service businesses that want to use iMessage as a primary communication channel without relying on traditional SMS providers or A2P 10DLC registration. Messages are delivered through Apple’s ecosystem and support rich media such as images, videos, voice notes, reactions, read receipts, and typing indicators. The platform includes: • A macOS bridge application that connects a Mac and iPhone to enable two-way iMessage synchronization • Native GoHighLevel Marketplace integration with workflow triggers and actions • Bidirectional contact sync between iBluSend and GHL sub-accounts • Campaign builder for bulk iMessage outreach with personalization and scheduling • Unified inbox for multi-device conversation management • AI-powered lead scoring, sentiment analysis, and conversation insights (BluBrain) • Conversational AI bot builder (BluBot) with embeddable live chat widgets • White-label portal and custom domain support for agencies • Device fleet monitoring with health status and routing controls • REST API and webhook support for developers Use cases include appointment scheduling, sales follow-up, lead qualification, customer support, campaign outreach, and pipeline management. The system supports organization-level data segmentation, making it suitable for agencies managing multiple client accounts. iBluSend can operate as a standalone CRM messaging platform or as an embedded extension inside GoHighLevel, depending on the user's workflow requirements.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate iBluSend?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind iBluSend?

- **Seller:** [iBluSend](https://www.g2.com/sellers/iblusend)
- **Year Founded:** 2025
- **HQ Location:** Erie, US
- **Twitter:** @Iblusend  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14bee56a2c396b6c32d8229837462ec37ad570c2c28c1f6b467425bf522b3649&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiblusend%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of iBluSend?

**["Amazing service and a Product that does exactly what it says it will do!"](https://www.g2.com/survey_responses/iblusend-review-12716043)**

**Rating:** 5.0/5.0 stars

_— Aaron K._

[Read full review](https://www.g2.com/survey_responses/iblusend-review-12716043)

**["Seamless Implementation and Near-Instant Support"](https://www.g2.com/survey_responses/iblusend-review-12578753)**

**Rating:** 5.0/5.0 stars

_— Kevin C._

[Read full review](https://www.g2.com/survey_responses/iblusend-review-12578753)

### [JookSMS](https://www.g2.com/products/jooksms/reviews)

JookSMS is a bulk messaging service that allows you to scale your messaging, as well as fine-tune your campaign to meet the needs of your business.

**Average Rating:** 2.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate JookSMS?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind JookSMS?

- **Seller:** [Jooksms.com](https://www.g2.com/sellers/jooksms-com)
- **Year Founded:** 2015
- **HQ Location:** Royersford, US
- **Twitter:** @JookSMS  
7 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1cf0b188bb334e2bbf2ddd2c6d43f75be2e6677ebaa17c2c74844ae9a051b1c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjooksms.com%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About JookSMS?

- [What is JookSMS used for?](https://www.g2.com/discussions/what-is-jooksms-used-for)

### [Marketing Star](https://www.g2.com/products/marketing-star/reviews)

Marketing Star is a DIY, pay-as-you-go multichannel marketing solution that enables marketers to drive customer engagement across six channels—email, SMS, WhatsApp, landing pages, QR codes, and forms—through one single interface. It is developed by Resulticks, a leading provider of real-time audience engagement solutions. How Does Marketing Star Empower You? Plan and Deploy Effective Marketing Communications From segmentation to campaign creation to scheduling, manage all phases of marketing communications—whether single-bast campaigns or dynamic customer journeys—that consistently keep your audience captivated throughout the lifecycle. Create Eye-Catching Templates Effortlessly Construct and manage templates for emails, SMS, WhatsApp messages, landing pages, forms, and more without IT support. Our user-friendly template builder saves you the time and effort to create designs that capture your audience’s attention. Monitor Your Performance with Wide-Ranging Analytics Know how well your marketing efforts are doing using a wide array of reports—comprehensive dashboards, channel-specific insights, and pre-campaign metrics. Our robust analytics, along with features like A/B testing, help you make informed decisions before and after campaigns to ensure success. High-Quality Audience Data, Out of the Box Getting valuable data requires no effort, thanks to Marketing Star’s extensive integration with Versium Reach—a leading B2B and B2C marketing audience and targeting platform. Tap into vetted, standardized, and diverse audience data from the best sources for segmentation and targeted engagement, the moment you launch the solution. (For North America only) Unlock Better Multichannel Marketing for a Lot Less Marketing Star is built to make scalable multichannel marketing accessible for all. From the most basic subscription plan to the ultimate option, it supports significantly greater target audience sizes and more channels than HubSpot. Flexible Payment Meets Free Onboarding Instead of getting stuck in costly month plans, only spend money on communications, target lists, and features you’ve utilized. Ensure a smooth kick-off using out dedicated client support and streamlined onboarding—without additional charges. Orchestrate More Complex Customer Journeys Orchestrate, deploy, and analyze multi-step, responsive journeys across six channels from one intuitive interface. Easily deploy behavior-triggered communications in real time to continue engagement, accelerate conversion, and retain existing customers.

**Average Rating:** 4.7/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Marketing Star?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Marketing Star?

- **Seller:** [Resulticks](https://www.g2.com/sellers/resulticks)
- **Year Founded:** 2014
- **HQ Location:** Seattle, WA
- **Twitter:** @Resulticks  
2,106 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1efcbb0a03d89df73436ec15e6408098061ed7df046777104821dc618636c3a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresulticks%2F&secure%5Burl_type%5D=linkedin_company_website)  
372 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 39% Small, 35% Medium

#### What Do G2 Reviewers Say About Marketing Star?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Marketing Star to be **easy to use** , streamlining campaign management with its helpful features and quick setup.
- Users love the **automation efficiency** of Marketing Star, streamlining workflows and optimizing campaigns with ease.
- Users find Marketing Star's **helpful features** invaluable for managing campaigns efficiently and improving marketing strategies.
- Users find Marketing Star **incredibly intuitive** , simplifying campaign management and enhancing overall marketing efficiency.
- Users appreciate the **automation features** of Marketing Star, streamlining marketing tasks and enhancing campaign management efficiency.

##### Cons

- Users express frustration with the **limited integration options** , making it challenging to connect with essential tools like HubSpot.
- Users express frustration over the **limited integration options** , particularly lacking connections with essential tools like HubSpot.
- Users note a **lack of integrations** , limiting connection with essential tools like HubSpot, which hampers workflow efficiency.
- Users find the **limited integration** with other tools restricts their workflow and overall usability of Marketing Star.
- Users are frustrated by the **limited integrations** available, which restrict connections with essential tools like HubSpot.

#### What Are Recent G2 Reviews of Marketing Star?

**["Streamlined Campaign Management with Smart Automation"](https://www.g2.com/survey_responses/marketing-star-review-12004950)**

**Rating:** 4.5/5.0 stars

_— Pradip S._

[Read full review](https://www.g2.com/survey_responses/marketing-star-review-12004950)

**["User-Friendly Tool Saving Campaign Costs"](https://www.g2.com/survey_responses/marketing-star-review-12033758)**

**Rating:** 4.5/5.0 stars

_— Falva F._

[Read full review](https://www.g2.com/survey_responses/marketing-star-review-12033758)

### [Medallia Concierge](https://www.g2.com/products/medallia-concierge/reviews)

Medallia Concierge is a software solution that helps businesses communicate with customers via texting and other mobile messaging channels.

**Average Rating:** 4.6/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Medallia Concierge?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Medallia Concierge?

- **Seller:** [Medallia](https://www.g2.com/sellers/medallia)
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Medallia  
12,225 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8d80f3d6282d9c0ba5d566f563fb36c86bb89ad7f09e57400dd8a99467e21c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F49697%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,938 employees on LinkedIn®
- **Phone:** 650-321-3000

#### Who Uses This Product?

- **Company Size:** 63% Small, 38% Medium

#### What Are Recent G2 Reviews of Medallia Concierge?

**["Communication is Key!"](https://www.g2.com/survey_responses/medallia-concierge-review-3532907)**

**Rating:** 5.0/5.0 stars

_— Mindy K._

[Read full review](https://www.g2.com/survey_responses/medallia-concierge-review-3532907)

**["Medallia makes it so easy to communicate with clients quickly and efficiently."](https://www.g2.com/survey_responses/medallia-concierge-review-8267170)**

**Rating:** 5.0/5.0 stars

_— Verified User in Accounting_

[Read full review](https://www.g2.com/survey_responses/medallia-concierge-review-8267170)

#### What Are G2 Users Discussing About Medallia Concierge?

- [Is zingle free?](https://www.g2.com/discussions/zingle-is-zingle-free)
- [Is zingle free?](https://www.g2.com/discussions/is-zingle-free)
- [What is Zingle ww?](https://www.g2.com/discussions/what-is-zingle-ww)
- [What is Zingle app?](https://www.g2.com/discussions/what-is-zingle-app)
- [What is zingle used for?](https://www.g2.com/discussions/what-is-zingle-used-for)

### [Messente](https://www.g2.com/products/messente/reviews)

The world of global business messaging is full of different business solutions and platforms: SMS, WhatsApp, Viber, and many others. We advise companies on which types of messages to use in different situations and how to navigate this complexity. We have built a full suite of free high-performance tools and API's, helping you to make the best use of the selected platforms. Messente is part of the Mobi Solutions Group, and our core team has been working with enterprise-level global messaging solutions since 2001.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Messente?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Messente?

- **Seller:** [Messente Communications](https://www.g2.com/sellers/messente-communications)
- **Year Founded:** 2013
- **HQ Location:** Pelgulinn, EE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3f90ae5f228d4b7ec6a53ddb94e13dc8b5b1d32b6497068733172275d5de0d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmessente&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Large

#### What Are Recent G2 Reviews of Messente?

**["Messente Real Review"](https://www.g2.com/survey_responses/messente-review-7476938)**

**Rating:** 5.0/5.0 stars

_— Nitin K._

[Read full review](https://www.g2.com/survey_responses/messente-review-7476938)

**["Messente is a very good platform as a SMS Vendor, who provides safe and stabile work."](https://www.g2.com/survey_responses/messente-review-8694486)**

**Rating:** 5.0/5.0 stars

_— Mursal A._

[Read full review](https://www.g2.com/survey_responses/messente-review-8694486)

### [Mitto SMS](https://www.g2.com/products/mitto-sms/reviews)

Mitto’s global A2P (Application-to-Person) SMS messaging service enables businesses to send reliable, fast, and secure text messages to customers anywhere in the world. Our SMS API gives Mitto clients a powerful and flexible way to send high-quality messages with full control and visibility. With this API, you can: Run test requests to validate integration before sending real traffic. Send SMS messages to individual recipients with each API call. Deliver messages longer than 160 characters through automatic concatenation. Choose the character encoding that best fits your use case — GSM, Unicode, Binary, or Auto. Receive delivery callbacks containing real-time status updates. Dispatch high-volume SMS batches efficiently. Attach custom metadata to your messages and have it returned in callback notifications.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Mitto SMS?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Reporting:** 7.5/10 (Category avg: 8.4/10)
- **API Integration:** 7.5/10 (Category avg: 8.5/10)
- **Automation:** 7.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Mitto SMS?

- **Seller:** [Mitto](https://www.g2.com/sellers/mitto)
- **Year Founded:** 2013
- **HQ Location:** Zurich, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f6f6276c2e5887cb87b4b46e9641bc6bde4a0e83fe1b1405eca1a587b53f387&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmittoglobal%2F&secure%5Burl_type%5D=linkedin_company_website)  
249 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Mitto SMS?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **easy CRM integration** of Mitto SMS, enabling quick and efficient use of SMS and WhatsApp.
- Users find the **ease of learning** with Mitto SMS facilitates quick integration with their CRM applications.
- Users find the **ease of use** of Mitto SMS beneficial for quick integration with their CRM applications.
- Users love the **easy implementation** of Mitto SMS, finding it simple to set up and manage campaigns.
- Users value the **easy integration** of Mitto SMS, facilitating quick setup with CRM applications for effective communication.

##### Cons

- Users note **design quality issues** , mentioning bugs and an unpolished interface despite overall service reliability.
- Users find Mitto SMS to have **limited features** compared to other SMS services they have used.
- Users experience **software glitches** and an unpolished interface, but still find the service reliable for the price.

#### What Are Recent G2 Reviews of Mitto SMS?

**["Easy to Use Portal"](https://www.g2.com/survey_responses/mitto-sms-review-9425865)**

**Rating:** 4.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/mitto-sms-review-9425865)

**["Cost Effective SMS Platform"](https://www.g2.com/survey_responses/mitto-sms-review-9775471)**

**Rating:** 4.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/mitto-sms-review-9775471)

### [Neo](https://www.g2.com/products/askneo-io-neo/reviews)

Askneo.io helps online brands humanize sales through texting. Neo is the first no-code SMS bot for marketing and sales that records customers' contact info automatically to save time. Askneo is fully customizable with unlimited SMS keywords and scripts, Tags for customer segmentation, and instant 2-way texting. Neo includes Bulk SMS that automatically turn to 1:1 conversations, and a shared inbox to collaborate with other team members. Neo is a hybrid conversational platform leveraging both automated and human-to-human interactions, to bridge the gap of trust between emerging brands and people, saving a ton of time and driving revenue like no other in the most authentic way.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Neo?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Neo?

- **Seller:** [askneo.io](https://www.g2.com/sellers/askneo-io)
- **Year Founded:** 2020
- **HQ Location:** New York, US
- **Twitter:** @askneo\_io  
37 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20e6b6b3c5bdbd474eb1b4c5d0a5ce5900758b03f572e5cd5f53705ffb764dd8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faskneo%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Neo?

**["Don't sign up....if youre not ready to CRUSH IT!"](https://www.g2.com/survey_responses/neo-review-4559670)**

**Rating:** 5.0/5.0 stars

_— Iron Lion S._

[Read full review](https://www.g2.com/survey_responses/neo-review-4559670)

**["A solution that has a real positive impact with my customers"](https://www.g2.com/survey_responses/neo-review-4558522)**

**Rating:** 5.0/5.0 stars

_— Samuel L._

[Read full review](https://www.g2.com/survey_responses/neo-review-4558522)

### [Netcapz](https://www.g2.com/products/netcapz-2024-12-10/reviews)

Netcapz is the #1 AI-powered marketing platform and an award-winning AI-powered marketing platform that transforms how businesses communicate and engage with their audience. By providing innovative solutions for bulk SMS and messaging services, Netcapz allows companies to streamline their outreach efforts through SMS, WhatsApp, and other messaging channels—all managed from a single, intuitive interface. We empower businesses to connect with their customers effectively, driving growth and fostering meaningful relationships. Our platform uses advanced artificial intelligence to optimize campaign delivery, enhance engagement, and provide actionable insights, making it an indispensable tool for modern businesses. Recognized for Excellence: Netcapz is proud to have received multiple prestigious awards, reflecting our commitment to innovation and exceptional service: Most Innovative AI-Powered SMS Marketing Solutions Provider 2025 Client Engagement Excellence Award 2025 (Australian Enterprise Awards 2025) Wyndham Business Awards 2019 Winner These accolades underscore our leadership in the industry and our dedication to helping businesses achieve their goals through cutting-edge technology. Key Features of Netcapz: Multi-Channel Messaging: Communicate seamlessly across SMS and WhatsApp, managing all your campaigns from a unified dashboard. Unlimited Messaging: Enjoy the freedom to send unlimited messages, with the flexibility to scale based on your chosen package. AI-Driven Optimization: Our advanced AI ensures your messages are delivered at the best times and in the most effective ways, maximizing engagement. Real-Time Analytics: Monitor campaign performance with detailed analytics that provide insights into delivery rates, open rates, and customer interactions. Customizable Solutions: Whether you’re a small business or a large enterprise, our scalable plans cater to your unique needs. User-Friendly Interface: Designed with simplicity in mind, our platform is easy to use, even for those new to digital marketing. Why Businesses Choose Netcapz: Netcapz is trusted by over 10,000+ active customers and is a driving force behind successful marketing campaigns worldwide. Our platform is not just a tool but a partner in business growth, delivering: Improved customer engagement through targeted, AI-optimized messaging. Greater ROI with tools that simplify communication and save time. Peace of mind with our award-winning reputation for reliability and innovation. Our Mission: At Netcapz, we aim to bridge the gap between businesses and their customers by offering smarter, faster, and more reliable communication solutions. Whether it’s through SMS, WhatsApp, or other messaging channels, our goal is to empower businesses with the tools they need to connect and succeed. Start Your Journey with Netcapz: Discover how Netcapz can elevate your marketing strategy with AI-powered solutions. Join thousands of businesses already benefiting from our platform’s capabilities. Visit netcapz.cloud to learn more and get started today!

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Netcapz?

- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Netcapz?

- **Seller:** [Netcapz](https://www.g2.com/sellers/netcapz)
- **Year Founded:** 2018
- **HQ Location:** N/A
- **Twitter:** @netcapz  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e5d3510e4c179cdedf733c642b6c1150918d9a4ea87eb16e90a98a5cbdb726ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcapz-cloud%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Netcapz?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **easy communication** with Netcapz, praising their professionalism and swift delivery of solutions.
- Users value the **professionalism and clear communication** of Netcapz, noting their quick and reliable solutions.
- Users highlight the **reliability** of Netcapz, noting their professional, clear communication and quick solution delivery.

##### Cons

- Users note that the **slow performance** can be frustrating at times, yet the service quality is generally robust.

#### What Are Recent G2 Reviews of Netcapz?

**["Streamlined Multi-Channel Messaging for Improved Client Relations"](https://www.g2.com/survey_responses/netcapz-review-13167999)**

**Rating:** 4.5/5.0 stars

_— Verified User in Accounting_

[Read full review](https://www.g2.com/survey_responses/netcapz-review-13167999)

**["Efficient and Trustworthy Service"](https://www.g2.com/survey_responses/netcapz-review-11567936)**

**Rating:** 5.0/5.0 stars

_— ashraf k._

[Read full review](https://www.g2.com/survey_responses/netcapz-review-11567936)

### [Octane AI](https://www.g2.com/products/octane-ai/reviews)

Octane AI is an easy way to create a bot and engage your customers and audience via messaging.

**Average Rating:** 4.2/5.0

**Total Reviews:** 9

#### How Do G2 Users Rate Octane AI?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Octane AI?

- **Seller:** [Octane AI](https://www.g2.com/sellers/octane-ai)
- **Year Founded:** 2016
- **HQ Location:** San Francisco, CA
- **Twitter:** @OctaneAI  
10,364 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d497a8dbad3aa9174eb78e89c1b67d98a7b3e0e2bd76754728865c74bf5e494&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F12956982&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 89% Small, 11% Large

#### What Are Recent G2 Reviews of Octane AI?

**["Maximize Ecommerce Potential with Octane AI"](https://www.g2.com/survey_responses/octane-ai-review-9897867)**

**Rating:** 4.5/5.0 stars

_— Gajendra Singh R._

[Read full review](https://www.g2.com/survey_responses/octane-ai-review-9897867)

**["Marketing Powerhouse!"](https://www.g2.com/survey_responses/octane-ai-review-10236383)**

**Rating:** 5.0/5.0 stars

_— M S._

[Read full review](https://www.g2.com/survey_responses/octane-ai-review-10236383)

#### What Are G2 Users Discussing About Octane AI?

- [What is Octane AI used for?](https://www.g2.com/discussions/what-is-octane-ai-used-for)

### [OneLocal](https://www.g2.com/products/onelocal/reviews)

Grow your business the right way with OneLocal. Marketing your small business isn't just about buying ads anymore. Your customers are looking for you online - you need to give them a way to find you, a reason to buy your services, and keep coming back for more. OneLocal makes it easy for you to outsmart and out-win your competition by making it easy for your customers to: - Find and locate you - Contact you anytime - Text you for a quote - Schedule a service - Pay for your service - Leave an online review OneLocal is the one-stop-shop for all your marketing needs. Have access to every marketing tool you need from one dashboard and a dedicated marketing specialist that is there with you every step of the way. To learn more about OneLocal, visit: https://onelocal.com/

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate OneLocal?

- **Reporting:** 6.7/10 (Category avg: 8.4/10)
- **API Integration:** 8.3/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind OneLocal?

- **Seller:** [OneLocal](https://www.g2.com/sellers/onelocal)
- **Year Founded:** 2017
- **HQ Location:** Toronto, CA
- **Twitter:** @onelocalco  
1,073 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99f694c1e44a034656dd2457c816f3d3b54737b79646cd85db8848a3ee357757&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3228804%2Fadmin%2F&secure%5Burl_type%5D=linkedin_company_website)  
87 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Small, 33% Large

#### What Are Recent G2 Reviews of OneLocal?

**["Satisfied with the results"](https://www.g2.com/survey_responses/onelocal-review-6665260)**

**Rating:** 5.0/5.0 stars

_— Himanshu J._

[Read full review](https://www.g2.com/survey_responses/onelocal-review-6665260)

**["OneLocal is a really awesome service for small businesses for the price!"](https://www.g2.com/survey_responses/onelocal-review-7503219)**

**Rating:** 4.0/5.0 stars

_— Anthony C._

[Read full review](https://www.g2.com/survey_responses/onelocal-review-7503219)

#### What Are G2 Users Discussing About OneLocal?

- [What is OneLocal used for?](https://www.g2.com/discussions/what-is-onelocal-used-for)

### [Project Broadcast](https://www.g2.com/products/project-broadcast/reviews)

Project Broadcast is a powerful and cost-effective text marketing platform designed to empower businesses with the ability to create and manage marketing drip campaigns while reaching out to their customer base through SMS messages. With features like chat, broadcast messages, campaigns, landing pages, keywords, and much more Project Broadcast is your go-to platform for robust and affordable text marketing needs.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Project Broadcast?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 5.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Project Broadcast?

- **Seller:** [Project Broadcast](https://www.g2.com/sellers/project-broadcast)
- **HQ Location:** Dallas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=baa71de34dcdb564ff8159de8e02d42ca79c22068c9b1c848c4247ffd44ba9e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fproject-broadcast&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Project Broadcast?

**["Great for Integrations + Campaigns"](https://www.g2.com/survey_responses/project-broadcast-review-9819978)**

**Rating:** 4.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/project-broadcast-review-9819978)

**["A Great SMS Marketing Solution - Project Broadcast"](https://www.g2.com/survey_responses/project-broadcast-review-9423195)**

**Rating:** 4.5/5.0 stars

_— Renly S._

[Read full review](https://www.g2.com/survey_responses/project-broadcast-review-9423195)

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- [Next ›Next ›](/categories/sms-marketing?open_modal_url=%2Fproducts%2Fdialmycalls%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsms-marketing%26source%3Dcategory&order=g2_score&page=18#product-list)

Spotlight Categories

[Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

[Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service)

[Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa)

[Project Management Software](https://www.g2.com/categories/project-management)

[Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management)

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- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
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- [Content Curation](/categories/content-curation)
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- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

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## How Do You Choose the Right SMS Marketing Software?

### What You Should Know About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026