# Best Shopping Cart Software - Page 4 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Shopping cart software is an essential [e-commerce software](https://www.g2.com/categories/e-commerce) for online retailers, helping businesses create a smooth buying experience by allowing customers to add, review, and purchase items in a virtual cart. Used by businesses of all sizes, this software makes the checkout process faster and easier for both customers and merchants. Shopping cart platform includes features like product catalog integration, [inventory tracking](https://www.g2.com/glossary/inventory-tracking), and support for multiple payment methods, making store management simpler. Customers can easily add products, calculate totals, and securely complete their purchases. For businesses, the software helps with order processing, [inventory management](https://www.g2.com/articles/inventory-management), customer tracking, user accounts, discounts, and shipping cost calculations to improve the shopping experience, leading to higher sales and satisfied customers. Other related software that sellers use in conjunction with e-commerce shopping cart software or independently are [catalog management software](https://www.g2.com/categories/catalog-management), [e-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization), and [e-merchandising software](https://www.g2.com/categories/e-merchandising). To qualify for inclusion in the Shopping Cart category, a product must: - Allow customers to add, remove, and edit items in their cart - Display product details, including descriptions, images, prices, and availability - Integrate with inventory systems to update product availability in real time - Enable secure payment processing and support multiple payment methods - Send email communication to a customer to confirm their order has been received - Send automated emails or notifications to remind customers of items left in their cart - Automate tax calculation, shipping fees, and any applicable discounts or promotions - Integrate with shipping providers and calculate shipping costs - Track cart abandonment rates, conversion rates, and other key metrics to optimize performance ## Top Shopping Cart Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | 4.0/5.0 (600 reviews) | Deeply customizable multi-store ecommerce with complex catalogs | "[Solid E-commerce Platform, but Requires Developer Support](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)" | | 2 | [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5.0 (558 reviews) | AI-personalized omnichannel cart and checkout | "[Reliable and Scalable Ecommerce with Salesforce B2C Commerce](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370)" | | 3 | [PayPal Invoicing](https://www.g2.com/products/paypal-invoicing/reviews) | 4.3/5.0 (204 reviews) | — | "[PayPal Invoicing Makes Billing Fast, Secure, and Effortlessly Organized](https://www.g2.com/survey_responses/paypal-invoicing-review-13057548)" | | 4 | [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) | 4.2/5.0 (475 reviews) | Drag-and-drop storefront with Square-native payments | "[Simple, yet expansive options for free website building](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12676558)" | | 5 | [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | 4.4/5.0 (285 reviews) | Salesforce-native B2B self-service cart ordering | "[Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)" | | 6 | [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) | 4.8/5.0 (27 reviews) | Multi-market B2C cart with native PIM | "[Offering an amazing digital experience for all our customers with SCAYLE](https://www.g2.com/survey_responses/scayle-commerce-engine-review-11450463)" | | 7 | [ThriveCart](https://www.g2.com/products/thrivecart/reviews) | 4.6/5.0 (31 reviews) | Digital product checkout with built-in funnels | "[Seamless Payment Processing, Needs More Form Flexibility](https://www.g2.com/survey_responses/thrivecart-review-12701425)" | | 8 | [PrestaShop](https://www.g2.com/products/prestashop/reviews) | 4.3/5.0 (149 reviews) | Open-source storefront with modular ecommerce extensibility | "[PrestaShop: Powerful, But Documentation Needs Improvement](https://www.g2.com/survey_responses/prestashop-review-12594517)" | | 9 | [Ecwid](https://www.g2.com/products/ecwid/reviews) | 4.7/5.0 (397 reviews) | Embeddable storefront with multi-channel selling | "[Flexible E-Commerce, Needs Better Shipping Support](https://www.g2.com/survey_responses/ecwid-review-12768156)" | | 10 | [Shopware](https://www.g2.com/products/shopware/reviews) | 4.2/5.0 (195 reviews) | Headless-ready storefront with plugin-extensible commerce workflows | "[We have developed into a large company and market leader in our industry with Shopware.](https://www.g2.com/survey_responses/shopware-review-11910259)" | ## G2 Grid® for Shopping Cart Software ![G2 Grid® for Shopping Cart Software plotting products by satisfaction and market presence](https://www.g2.com/categories/shopping-cart/grids.png?focus%5B%5D=27886&focus%5B%5D=320&focus%5B%5D=96727&focus%5B%5D=5653&focus%5B%5D=605&focus%5B%5D=1371992&focus%5B%5D=2972&focus%5B%5D=2531) Highlighted products: Adobe Commerce (formerly Magento Commerce), Salesforce B2C Commerce, PayPal Invoicing, Square Online (formerly Weebly), Salesforce B2B Commerce, SCAYLE Commerce Engine, PrestaShop, and Ecwid. Underlying data: [Grid® JSON](https://www.g2.com/categories/shopping-cart/grids.json?focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=paypal-invoicing&focus%5B%5D=square-online-formerly-weebly&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=scayle-commerce-engine&focus%5B%5D=prestashop&focus%5B%5D=ecwid) ## How Many Shopping Cart Software Products Does G2 Track? **Total Products under this Category:** 117 ### Category Stats (Jul 2026) - **Average Rating**: 4.2/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings *Last updated: July 03, 2026* ## How Does G2 Rank Shopping Cart Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 3,800+ Authentic Reviews - 117+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Shopping Cart Software Is Best for Your Use Case? - **Leader:** [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - **Highest Performer:** [ShopWired](https://www.g2.com/products/shopwired/reviews) - **Easiest to Use:** [ShopWired](https://www.g2.com/products/shopwired/reviews) - **Top Trending:** [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - **Best Free Software:** [ShopWired](https://www.g2.com/products/shopwired/reviews) --- **Sponsored** ### Copper Copper is the only client and project management tool that's a Recommended for Google Workspace app. Built for agencies, consultants and professional services, Copper helps you connect with leads, win deals, deliver projects and create repeat clients. All in one easy-to-use tool. Join 30,000+ professional services businesses in building more valuable, longer-lasting relationships. Collect leads with website contact forms or scan business cards from our mobile app. Leads flow effortlessly into your sales pipeline. Pipeline flags and reports help you keep things moving. Transition new clients over to your onboarding or project delivery pipelines with one click. Manage next steps and tasks directly on your pipeline without needing to click into projects. Copper’s integration with Google works seamlessly with your Gmail, Calendar and Drive, you never have to switch tabs to add leads, track email conversations, find files and manage tasks in your marketing and sales process. Talking to a new person? Add new contacts directly from Gmail through our Chrome Extension. Hover over any Copper contact for rich, contextualized communication and activity details. Surface your CRM reminders and tasks alongside your Gmail inbox. Speed up your email responses with email templates, automations and merge fields. Add new leads and update old ones based on your email interactions, Google Contacts and Copper suggestions. Manual data entry is a thing of the past. Your Google Calendar gets a makeover too. You can look up event details, customer interactions, and materials directly from Google Calendar without breaking your workflow. Stop hunting for files, they're right where you need them. Files and Google docs sync to your Copper contact records automatically. Quickly surface customer files across company and deal records, and easily attach suggested files in Gmail based on your email activity. Export any data from Copper directly to Google Sheets via the custom report builder, or connect to Looker Studio to visualize Copper data longside other data sources. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=263&secure%5Bchosen_at%5D=2026-07-20T21%3A55%3A59Z&secure%5Bdisplayable_resource_id%5D=179&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=6027&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6027&secure%5Bresource_id%5D=263&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fshopping-cart%3Fpage%3D2&secure%5Btoken%5D=c4c6d80763b0710dc6c49cb83f0fbc7817584a01da851946983e50180adaf99b&secure%5Burl%5D=https%3A%2F%2Fwww.copper.com%2Fsignup%3Futm_source%3DG2%26utm_medium%3Dreviewwebsites%26utm_campaign%3Dclicks&secure%5Burl_type%5D=free_trial) --- ## What Are the Top-Rated Shopping Cart Software Products in 2026? ### 1. [Comersus](https://www.g2.com/products/comersus/reviews) Comersus is a free ASP shopping cart. **Who Is the Company Behind Comersus?** - **Seller:** [Roomzilla](https://www.g2.com/sellers/roomzilla) - **HQ Location:** N/A - **Twitter:** @comersus (4 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 2. [Commerce.CGI](https://www.g2.com/products/commerce-cgi/reviews) Commerce.CGI is a free shopping cart software. **Who Is the Company Behind Commerce.CGI?** - **Seller:** [IEP](https://www.g2.com/sellers/iep-23f5c113-e48e-4f6e-ac1b-e25bb7209160) - **HQ Location:** United States - **LinkedIn® Page:** https://www.linkedin.com/company/internet-express-products/ ### 3. [CommerceSQL](https://www.g2.com/products/commercesql/reviews) CommerceSQL is MySQL based eCommerce shopping cart software solution written in Perl. **Who Is the Company Behind CommerceSQL?** - **Seller:** [IEP](https://www.g2.com/sellers/iep-23f5c113-e48e-4f6e-ac1b-e25bb7209160) - **HQ Location:** United States - **LinkedIn® Page:** https://www.linkedin.com/company/internet-express-products/ ### 4. [Comms.dev](https://www.g2.com/products/comms-dev/reviews) We are a team of geeks and entrepreneurs with 15+ years of experience in web development and e-commerce. A long time ago, when we first decided to operate our business solely online, none of the available tools satisfied our needs. Over a period of a few years, we have been developing an all-in-one solution for an effective and successful online business. This solution is Comms, now available to everyone. **Who Is the Company Behind Comms.dev?** - **Seller:** [Comms.dev](https://www.g2.com/sellers/comms-dev) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 5. [Content Shelf](https://www.g2.com/products/content-shelf/reviews) Content Shelf is shopping cart software for selling digital content, tangible products, services, subscriptions and gift cards **Who Is the Company Behind Content Shelf?** - **Seller:** [Content Shelf](https://www.g2.com/sellers/content-shelf) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 6. [CustomCart](https://www.g2.com/products/customcart/reviews) CustomCart shopping cart software provides secure, scalable, and reliable shopping cart functionality to web sites **Who Is the Company Behind CustomCart?** - **Seller:** [Agenne](https://www.g2.com/sellers/agenne) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 7. [DesignCart](https://www.g2.com/products/designcart/reviews) DesignCart offers shopping cart software for small and medium sized businesses. **Who Is the Company Behind DesignCart?** - **Seller:** [Designcart](https://www.g2.com/sellers/designcart) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 8. [EC CUBE](https://www.g2.com/products/ec-cube/reviews) EC CUBE is an Open Source eCommerce and shopping cart software in Japan. **Who Is the Company Behind EC CUBE?** - **Seller:** [EC-CUBE](https://www.g2.com/sellers/ec-cube) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 9. [Emporix](https://www.g2.com/products/emporix/reviews) Emporix is a next-generation commerce platform designed to orchestrate and automate complex, process-driven commerce needs for B2B and sophisticated B2C businesses. This innovative platform addresses the challenges faced by modern enterprises in managing intricate workflows, enabling them to streamline operations and enhance overall efficiency. At the core of Emporix lies the AI-driven Orchestration Engine, a no-code layer that simplifies the creation and management of workflows, significantly reducing the reliance on custom coding. Emporix caters to a diverse range of businesses, particularly those with intricate operational requirements. Its target audience includes leading brands and organizations that require robust solutions for managing real-time inventory visibility, experience management, and back-office processes such as invoice reconciliation. By automating these critical workflows, Emporix allows businesses to focus on their core competencies while ensuring that their commerce operations run smoothly and efficiently. The platform's integration capabilities are a notable feature, as it seamlessly connects with modern technologies like Storyblok, Alokai, Algolia and more than 1,700 other systems. This interoperability enhances operational efficiency, lowers costs, and optimizes the customer experience by providing a cohesive ecosystem for commerce activities. Businesses can leverage these integrations to create a more responsive and agile operational framework, allowing them to adapt to changing market demands and customer expectations. Emporix also emphasizes rapid time-to-value, ensuring that clients can implement the platform with minimal disruption to their existing operations. The composable architecture enables organizations to adopt a flexible and scalable infrastructure, making it particularly suitable for companies facing complex operational demands. This adaptability allows businesses to evolve their commerce strategies without being hindered by rigid systems, fostering innovation and growth. Overall, Emporix stands out in the commerce platform category by offering a comprehensive solution that combines orchestration, automation, and integration. Its unique features empower businesses to navigate the complexities of modern commerce while enhancing operational efficiency and customer satisfaction. **Average Rating:** 4.7/5.0 **Total Reviews:** 25 **How Do G2 Users Rate Emporix?** - **Quality of Support:** 9.6/10 (Category avg: 8.4/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Emporix?** - **Seller:** [emporix](https://www.g2.com/sellers/emporix) - **Year Founded:** 2015 - **HQ Location:** Stuttgart, DE - **LinkedIn® Page:** https://www.linkedin.com/company/emporix/ (39 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are Emporix's Pros and Cons? **Pros:** - Customizability (2 reviews) - Customization (2 reviews) - E-commerce Integration (2 reviews) - Features (2 reviews) - Flexibility (2 reviews) **Cons:** - API Limitations (1 reviews) - Complex Setup (1 reviews) - Difficult Customization (1 reviews) - Difficult Learning Curve (1 reviews) - Difficult Setup (1 reviews) ### What Do G2 Reviewers Say About Emporix? *AI-generated summary from verified user reviews* **Pros:** - Users love the **customizability** of Emporix, enabling tailored solutions that adapt to unique business needs and growth. - Users value the **customization options** in Emporix, allowing tailored solutions that adapt to specific business needs. - Users praise the **flexible eCommerce integration** of Emporix, enabling tailored solutions for diverse business needs. - Users appreciate the **flexibility and scalability** of Emporix, enabling tailored eCommerce solutions for diverse business needs. - Users love the **flexibility** of Emporix, enabling tailored solutions that grow seamlessly with their business needs. **Cons:** - Users face a **learning curve with API limitations** , requiring a tech-savvy team for optimal setup and usage. - Users find the **complex setup** of Emporix challenging, particularly for small businesses and requiring extensive expertise. - Users find the **difficult customization** of Emporix frustrating, as navigation lacks intuitive back options. - Users find a **difficult learning curve** with Emporix, requiring tech-savvy teams for effective setup and use. - Users find the **difficult setup** challenging, requiring time and tech expertise to fully utilize Emporix's flexibility. #### What Are Recent G2 Reviews of Emporix? **"[Very intuitive for a new user after initial setup](https://www.g2.com/survey_responses/emporix-review-10520791)"** **Rating:** 4.5/5.0 stars *— Shalini S.* [Read full review](https://www.g2.com/survey_responses/emporix-review-10520791) --- **"[My Authentic Review for Emporix](https://www.g2.com/survey_responses/emporix-review-10627333)"** **Rating:** 5.0/5.0 stars *— Fadia F.* [Read full review](https://www.g2.com/survey_responses/emporix-review-10627333) --- #### What Are G2 Users Discussing About Emporix? - [What is emporix used for?](https://www.g2.com/discussions/what-is-emporix-used-for) - 1 comment ### 10. [FDM4 E-Commerce](https://www.g2.com/products/fdm4-e-commerce/reviews) FDM4's E-Commerce solution is here to help you develop an eye catching front page, and an easy to use catalog.From first click to check-out, we have streamlined the purchasing process with your consumers, whether B2B or B2C, in mind. **Who Is the Company Behind FDM4 E-Commerce?** - **Seller:** [FDM4](https://www.g2.com/sellers/fdm4) - **Year Founded:** 1978 - **HQ Location:** Las Vegas, US - **Twitter:** @fdm4 (50 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/142330 (82 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of FDM4 E-Commerce? **"[FDM4](https://www.g2.com/survey_responses/fdm4-e-commerce-review-809899)"** **Rating:** 5.0/5.0 stars *— Alberto R.* [Read full review](https://www.g2.com/survey_responses/fdm4-e-commerce-review-809899) --- #### What Are G2 Users Discussing About FDM4 E-Commerce? - [What is FDM4 E-Commerce used for?](https://www.g2.com/discussions/what-is-fdm4-e-commerce-used-for) ### 11. [Getsocio](https://www.g2.com/products/getsocio/reviews) Getsocio Ecommerce Software for Building Your Online Store **Who Is the Company Behind Getsocio?** - **Seller:** [Getsocio](https://www.g2.com/sellers/getsocio) - **Year Founded:** 2010 - **HQ Location:** N/A - **Twitter:** @getsocio (1,625 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3047488 (1 employees on LinkedIn®) ### 12. [InOrder eCommerce](https://www.g2.com/products/inorder-ecommerce/reviews) InOrder’s eCommerce module provides online customers with real-time inventory availability, accurate pricing and promotions, item backorder status, and complete order history with order tracking. You can even include shipping information (dates, methods, ship-to address) at checkout. **Who Is the Company Behind InOrder eCommerce?** - **Seller:** [InOrder](https://www.g2.com/sellers/inorder-a0cf1e9e-45ac-405b-b078-3a84bbdebd19) - **Year Founded:** 1975 - **HQ Location:** Orland Park, US - **Twitter:** @InOrderTweets (3,024 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/morse-data-corporation (3 employees on LinkedIn®) ### 13. [InstanteStore](https://www.g2.com/products/instantestore/reviews) The right online store for your business proven, first-class features for all your ecommerce needs **Who Is the Company Behind InstanteStore?** - **Seller:** [InstanteStore](https://www.g2.com/sellers/instantestore) - **Year Founded:** 2001 - **HQ Location:** Georgetown, MY - **LinkedIn® Page:** http://www.linkedin.com/company/instantestore (8 employees on LinkedIn®) ### 14. [Instantio](https://www.g2.com/products/instantio/reviews) Instantio is a WooCommerce plugin that simplifies the checkout process by allowing customers to complete their purchases from a single page. It provides multiple checkout layouts, including pop-up and side carts, floating checkout buttons, and one-page checkout systems. The plugin uses Ajax-based interactions to eliminate page reloads, enabling users to view cart contents, apply coupons, and complete checkout directly within a drawer or pop-up interface. Instantio also includes a checkout field editor, allowing store owners to add, remove, or reorder fields to customize the checkout experience. Key Capabilities: - Offers 8 checkout system layouts, including pop-up, side, and direct checkout options - Supports four display modes: Lite, Dark, Glassmorphism, and Gradient - Provides Ajax add-to-cart, quantity updates, and instant checkout without page reload - Includes a checkout field editor for customizing form fields - Allows users to apply coupons and view order summaries in real time - Integrates with popular page builders such as Elementor, DIVI, and WPBakery - Supports responsive and RTL layouts - Includes design customization tools for icons, colors, and cart positioning Use Cases: - Reducing checkout time and improving user flow on WooCommerce stores - Enabling single-page or express checkout experiences - Customizing checkout fields for business or regional requirements - Offering mobile-friendly, off-canvas cart functionality Supported Environments: - Compatible with modern browsers and popular WooCommerce themes - Works with both desktop and mobile versions of WordPress sites **Who Is the Company Behind Instantio?** - **Seller:** [Themefic](https://www.g2.com/sellers/themefic) - **Year Founded:** 2012 - **HQ Location:** Dhaka, BD - **LinkedIn® Page:** https://www.linkedin.com/company/themefic/ (18 employees on LinkedIn®) ### 15. [Invotide](https://www.g2.com/products/invotide/reviews) Invotide provides to clients to set up a business website and mobile app. **Who Is the Company Behind Invotide?** - **Seller:** [Invotide](https://www.g2.com/sellers/invotide) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 16. [Kart](https://www.g2.com/products/kart/reviews) Shop smarter, save everywhere with Kart, a revolutionary AI-powered shop and save storefront that delivers exclusive savings on 100,000+ products & experiences from the world’s most popular brands. Companies can give their employees or customers access to the Kart store to save with over 100,000 daily merchandise, gift card, event tickets and travel deals. **Who Is the Company Behind Kart?** - **Seller:** [Carlton One Engagement](https://www.g2.com/sellers/carlton-one-engagement) - **Year Founded:** 1989 - **HQ Location:** Markham - **Twitter:** @CarltonOne (368 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/carltonone (236 employees on LinkedIn®) ### 17. [Kiva Logic](https://www.g2.com/products/kiva-logic/reviews) Kiva Logic gives you an ecommerce website for your customers to shop on, and an admin area for you to manage your business. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Kiva Logic?** - **Quality of Support:** 5.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Kiva Logic?** - **Seller:** [Kiva Logic](https://www.g2.com/sellers/kiva-logic) - **Year Founded:** 2010 - **HQ Location:** Sanford, US - **LinkedIn® Page:** https://www.linkedin.com/company/11560122 (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Kiva Logic's Pros and Cons? **Pros:** - E-commerce Services (1 reviews) - Efficiency (1 reviews) - Product Management (1 reviews) - Sales Optimization (1 reviews) **Cons:** - Poor Interface Design (1 reviews) ### What Do G2 Reviewers Say About Kiva Logic? *AI-generated summary from verified user reviews* **Pros:** - Users find Kiva Logic's **e-commerce management features** highly beneficial for efficiently handling multiple orders. - Users find Kiva Logic's **efficiency** exceptional, enabling seamless management of multiple orders in one place. - Users find Kiva Logic's **order management capabilities** invaluable for efficiently handling multiple eCommerce orders. - Users find Kiva Logic's **sales optimization** features invaluable for efficiently managing multiple orders in eCommerce. **Cons:** - Users criticize the **poor interface design** of Kiva Logic, along with various minor bugs affecting usability. #### What Are Recent G2 Reviews of Kiva Logic? **"[The best E-commerce management website](https://www.g2.com/survey_responses/kiva-logic-review-10551441)"** **Rating:** 4.0/5.0 stars *— SANJAY R.* [Read full review](https://www.g2.com/survey_responses/kiva-logic-review-10551441) --- ### 18. [LaunchMyStore](https://www.g2.com/products/launchmystore/reviews) Struggling to Create an Online Store Quickly and Efficiently? Managing an online business shouldn't feel overwhelming. From setting up a professional storefront to managing inventory and reaching customers worldwide, entrepreneurs often face challenges that take time away from their core focus: their products. LaunchMyStore: Your Comprehensive E-Commerce Solution LaunchMyStore simplifies every aspect of building, managing, and scaling your online store. Whether you’re new to e-commerce or an experienced seller, it provides all the tools you need—from quick setup to advanced features like global selling and integrated marketing solutions. 1- Effortless Store Creation LaunchMyStore enables you to create an online store in under 60 seconds. Pre-Designed Templates and Easy Customization: Choose from stunning templates tailored to your brand. Modify layouts, colors, and designs without technical skills using the intuitive drag-and-drop editor. Step-by-Step Setup: From adding products to integrating payment gateways, the platform ensures a seamless experience, guiding you through every step of the process. 2- Centralized Order and Sales Management Streamline your business operations with powerful tools to track orders and monitor sales. Order Tracking: Manage customer orders with real-time updates from purchase to delivery. Sales Analytics: Gain insights into sales performance with detailed analytics to make data-driven decisions and optimize your inventory **Who Is the Company Behind LaunchMyStore?** - **Seller:** [LaunchMyStore](https://www.g2.com/sellers/launchmystore) - **Year Founded:** 2023 - **HQ Location:** Delhi, IN - **LinkedIn® Page:** https://www.linkedin.com/company/launchmystore/ (2 employees on LinkedIn®) ### 19. [Mal's Ecommerce](https://www.g2.com/products/mal-s-ecommerce/reviews) Here's a host of great features which make setting up a shopping cart simple and managing orders a breeze **Who Is the Company Behind Mal's Ecommerce?** - **Seller:** [Mal's Ecommerce](https://www.g2.com/sellers/mal-s-ecommerce) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 20. [ModularMerchant](https://www.g2.com/products/modularmerchant/reviews) ModularMerchant is aneCommerce Shopping cart software forshipped goods, digital delivery and subscription services. **Who Is the Company Behind ModularMerchant?** - **Seller:** [Modular Merchant](https://www.g2.com/sellers/modular-merchant) - **HQ Location:** Springfield, US - **LinkedIn® Page:** http://www.linkedin.com/company/modular-merchant (2 employees on LinkedIn®) ### 21. [NetStores Shopping Cart](https://www.g2.com/products/netstores-shopping-cart/reviews) The all inclusive package for any medium to large sized business owner, an umlimited number of products in the catalog, instant credit card verification, and full customization of the web interface. **Who Is the Company Behind NetStores Shopping Cart?** - **Seller:** [Fishbone Communications](https://www.g2.com/sellers/fishbone-communications) - **Year Founded:** 1995 - **HQ Location:** Eugene, US - **LinkedIn® Page:** http://www.linkedin.com/company/netstores (1 employees on LinkedIn®) ### 22. [OhoShop](https://www.g2.com/products/ohoshop/reviews) OhoShop is a mobile eCommerce platform which creates iOS and Android shopping cart apps for local businesses. **Who Is the Company Behind OhoShop?** - **Seller:** [Ohoshop](https://www.g2.com/sellers/ohoshop) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 23. [omniCommerce](https://www.g2.com/products/omnibasis-inc-omnicommerce/reviews) The best Ecommerce platform to build and grow your business with no monthly fees Omnibasis has all you need to power your online Ecommerce presence with a full featured solution enabling anyone to setup and manage an online store, take payments and manage orders. omniCommerce is Omnibasis's ecommerce solution that enables businesses and professionals, large and small, to build and manage online storefronts with shopping carts, payment processing, marketing, search engine optimization and free web hosting. Using omniCommerce, we empower businesses with intuitive technology and tools to build and launch an ecommerce store, B2C and B2B, with rich feature sets that include your favorite payment gateway integration, hosted checkout pages, inventory management, full product catalog and powerful analytics. All without the costs and challenges associated with building and maintaining your own infrastructure. Unleash the power and capabilities of all-in-one Ecommerce platform with Omnibasis. omniCommerce Ecommerce platform offer a variety of features and capabilities to help businesses sell their products online with key features and capabilities. Product management omniCommerce includes creating and managing product catalogs, adding product descriptions, images, and pricing. Payment processing omniCommerce Ecommerce platform offer payment processing capabilities to securely accept payments from customers. This includes accepting credit card payments, PayPal, integrated payment processing with omniPay and other online payment methods. Order management omniCommerce includes managing and fulfilling customer orders, tracking shipments, and handling returns and refunds. Checkout omniOrders order management and dropship features and solutions. Shopping cart omniCommerce shopping cart feature enables customers to add items to their cart and proceed to checkout to complete their purchase. Inventory management omniCommerce Ecommerce platform help businesses keep track of their inventory levels and automatically update their product catalogs based on stock availability. Analytics and reporting omniCommerce Ecommerce platform offer built-in analytics and reporting tools to help businesses track their sales, traffic, and other key metrics. Customer management omniCommerce includes managing customer accounts, tracking customer orders, and providing customer support through email, phone, or chat. Checkout omniCustomers CRM features and solutions. SEO optimization omniCommerce Ecommerce platform offer SEO optimization features to help businesses improve their website's visibility in search engines and attract more traffic. Mobile responsiveness omniCommerce Ecommerce platform ensure that your business website is optimized for mobile devices, offering a seamless mobile shopping experience for customers. Integration omniCommerce Ecommerce platform is integrated with other Omnibasis products, such as omniMarketer email marketing software, social media platforms, and omniBooks accounting software, to help businesses streamline their operations. omniCommerce is Ecommerce platform to build and grow your business with no monthly fees. Start with omniCommerce FREE today. **Who Is the Company Behind omniCommerce?** - **Seller:** [Omnibasis Inc.](https://www.g2.com/sellers/omnibasis-inc) - **HQ Location:** N/A - **Twitter:** @omnibasisinc (23 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 24. [Papertrell](https://www.g2.com/products/papertrell/reviews) Papertrell is a leading eCommerce platform for selling digital products to anyone, anywhere, instantly. With Papertrell you can sell eBooks, audio-books, comics, music, videos and online courses to a global audience. Whether it’s one-time purchases or recurring subscriptions, simply upload and start selling instantly. Instead of relying on file downloads, give your customers a rich user experience with Papertrell's digital library with built-in readers and media players. Papertrell also provides you with an advanced dashboard to manage your online sales. You can setup your own branded storefront or simply connect your existing eCommerce store to start selling digital products. Some of the world's leading brands like Hachette, Mayo Clinic, Michel Thomas and Amar Chitra Katha trust Papertrell to power their global digital product sales. Visit https://www.papertrell.com for a free trial **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Papertrell?** - **Quality of Support:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Papertrell?** - **Seller:** [Papertrell](https://www.g2.com/sellers/papertrell) - **Year Founded:** 2011 - **HQ Location:** Bangalore, IN - **LinkedIn® Page:** https://www.linkedin.com/company/papertrell (5 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Papertrell? **"[Very useful ereader app and storefront](https://www.g2.com/survey_responses/papertrell-review-9241462)"** **Rating:** 4.5/5.0 stars *— Verified User in Online Media* [Read full review](https://www.g2.com/survey_responses/papertrell-review-9241462) --- **"[Service oriented and very friendly.](https://www.g2.com/survey_responses/papertrell-review-9469160)"** **Rating:** 5.0/5.0 stars *— Verified User in Publishing* [Read full review](https://www.g2.com/survey_responses/papertrell-review-9469160) --- ### 25. [Penni Cart](https://www.g2.com/products/penni-cart/reviews) Build and Customize Webflow Stores with Ease, No Extra Tools Required **Who Is the Company Behind Penni Cart?** - **Seller:** [Penni Cart](https://www.g2.com/sellers/penni-cart) - **Year Founded:** 2024 - **HQ Location:** N/A - **Twitter:** @penni_cart (8 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/penni-cart/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ## What Is Shopping Cart Software? [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## What Software Categories Are Similar to Shopping Cart Software? - [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) - [E-Merchandising Software](https://www.g2.com/categories/e-merchandising) --- ## How Do You Choose the Right Shopping Cart Software? ### What You Should Know About Shopping Cart Software ### What is shopping cart software? Shopping carts or shopping cart software are tools used by companies to sell products and services online. For customers, it facilitates the overall process of browsing through the products, adding products to the cart, and making a payment to purchase the products in an online store. More advanced tools integrated with the online shopping cart enable unique customization for the customers. For businesses, it allows them to collect multiple data and dive deeper into the customers’ purchasing patterns helping them make better sales and marketing decisions. In its most basic form, shopping carts bridge the gap between the buyer and seller in an [e-commerce](https://learn.g2.com/hub/e-commerce) ecosystem. At best, an e-commerce shopping cart meets the requirements of both the business and its customers proportionately. ### What are the common features of shopping cart software? Shopping cart solutions provide a wide range of features that vary by vendor. However, there are some common features buyers must keep in mind before making a purchase. - [Catalog management](https://www.g2.com/articles/catalog-management) **:** A shopping cart allows a listed representation of all the items or stock keeping units (SKUs) that the buyer sells online. Clear product titles, images, price details, and an option to edit quantity or size help improve the overall usability of the cart. This information helps buyers find, add, or delete items from the cart, across their preferred categories.  - **Abandoned cart solutions:** [Shopping cart abandonment](https://learn.g2.com/cart-abandonment) is a recurrent issue for e-commerce stores. Most of the time, customers don’t buy and simply browse for options, which leads to abandoned carts. Abandoned cart savers help marketers target the buyer by sending messages, emails, and notifications to remind them of the products left in the cart. - [Payment gateway](https://www.g2.com/glossary/payment-gateway-definition) **integration:** Online shopping cart software must provide its customers with a seamless payment experience as it is a crucial part of the overall checkout process. Payments made via debit or credit cards, e-wallets, cash on delivery (COD), etc. must be seamlessly accepted. The more payment methods offered, the more likely it is to address the customer’s preferred payment.  - **Tax and shipping rates calculation:** Enabling automatic sales tax calculation allows users to know how much tax is implemented into their product and improves overall business transparency. Shopping cart software also calculates shipping rates based on the billing address provided by the customer. - **User-friendly interface:** Customers must feel comfortable navigating through the shopping cart to the final checkout. A complicated [user interface](https://www.g2.com/glossary/user-interface-definition) poses a risk to customer engagement and conversion. To maximize [user experience](https://www.g2.com/glossary/user-experience), e-commerce websites along with online cart systems make it easier for customers to shop. ### Who uses online shopping cart software? Shopping cart platform simplifies the relationship between buyer and seller by handling multiple activities in the business process. Below are some common users of the software. - **E-commerce professionals:** E-commerce professionals who manage an online storefront and sell their products or services to customers worldwide must integrate shopping cart software into their existing websites. The type of e-commerce shopping cart needed can be decided by considering the nature of the business, target market, and product offerings. - **Web developers:** Developers who work for e-commerce companies often customize shopping carts to make them easier to use or to integrate them with other solutions, such as [accounting](https://www.g2.com/categories/accounting?source=search). While shopping cart software provides standard online stores, customization is often needed for advanced features. This is particularly important for free open-source shopping cart products with limited functionality. - **Web designers:** Designers are responsible for creating intuitive and visually appealing shopping cart interfaces. They focus on optimizing navigation and reducing friction points to enhance the user experience and lower cart abandonment rates on [e-commerce websites](https://learn.g2.com/e-commerce-website). ### What types of shopping cart software exist? Every e-commerce site must have a shopping cart functionality that enables customers to buy their desired products. Shopping carts are differentiated by how they’re integrated into a website and how the backend process is managed.  #### Fully-hosted shopping carts These are [software-as-a-service (Saas)](https://www.g2.com/articles/what-is-saas)e-commerce solutions that are fully owned and managed by vendor firms. Hence, the company that created it handles all the development and upgrade of the software. These hassle-free solutions only require a monthly fee or subscription-based pricing to access all the vendor’s core features. The user just needs to sign up and set up a store. #### Open-source shopping carts These are 100% customized solutions that a user can host on their own server. As they are freely available, self-hosted shopping carts allow any developer to access the source code and modify cart templates as per requirements. While they have their advantages, managing such open-source software could require high expertise. In most cases, finding centralized [customer support](https://www.g2.com/glossary/customer-support-definition) could be a real struggle in case of any technical issue. #### A hybrid of online and self-hosted options Self-hosted solutions are usually free but limited in functionality, while SaaS solutions require a paid subscription to use more advanced features, customizations, and customer support. To provide the best of both worlds, some vendors offer both options, combining the flexibility of open-source software with the convenience of a SaaS platform. This approach allows businesses to customize their e-commerce experiences while relieving them of the complexities of hosting, security, and infrastructure management. ### What are the benefits of shopping cart software? A good selection of shopping cart platforms is highly essential for all e-commerce efforts.  - **Convenient shopping:** Buyers shop online only because they don’t want to go through the tedious process of shopping in-store. Hence, online shopping carts need to provide basic convenience features like catalog management, abandonment cart saver, payment gateways, coupons and discounts, and a grievance redressal system. - **Improved order management:** This software enables sellers to easily track an order from its point of placement to its point of delivery. It notifies sellers each time a new order is placed or an existing order is canceled. It also notifies details needed to process an order, such as product variants, item codes, order number, shipping, and payment details. - **Data collection and analysis:** Shopping cart solutions contain various data points, such as sales, marketing, or inventory management data, that influence the overall buying process. Hence, it is essential to have an analytical capability that can be integrated into shopping cart software to export this data in different formats for further analysis. ### Challenges with e-commerce shopping cart While shopping cart software ensures reliability and convenience, there are potential challenges that a business or customer might have to deal with.  - **Frauds and security** : Shopping cart solutions must ensure 100% secure online operation against [data breaches](https://www.g2.com/articles/data-breach) and protection of consumer data against possible theft. To protect user privacy such as credit card numbers or bank details, the software must be [SSL (secure socket layer)](https://www.g2.com/glossary/ssl-definition) certified and [PCI (payment card industry) compliant](https://www.g2.com/glossary/pci-compliance-definition).  - **Errors, crashes, and load time** : There are chances that a shopping cart might show some errors while calculating the overall price of products. Similarly, website crashes and load time are the most common issues that make an e-commerce cart dysfunctional. It is essential to make sure the site is up to date and there are no issues. - **No guest checkout:** Forcing customers to create an account before purchasing can discourage impulse buys and lead to more abandoned carts, as many shoppers prefer the ease of a quick guest checkout. ### What does shopping cart software cost? Shopping cart software pricing can vary widely based on features, scalability, and support.  Many platforms offer free plans with limited features, making them ideal for small businesses or startups. Monthly subscriptions generally range from $20 to $300+, with higher-tier plans providing more advanced options. Annual subscriptions often come with discounts of 10% to 20%. Some platforms also charge transaction fees per sale. Enterprise-level solutions may offer custom pricing based on specific business needs, and additional tools or integrations can incur extra charges.  There are also freemium models that let businesses try basic versions before committing to upgrades. When choosing a plan, it’s essential to consider all costs, including potential hidden fees and scalability. _Always check the vendor's website for accurate pricing information._ ### Which companies should buy online shopping cart software? Businesses that sell products or services online benefit from shopping cart software. Here’s a closer look at the types of businesses that should consider investing in it. - **E-commerce retailers:** Businesses running online stores need shopping cart software. From platforms like Amazon to small stores, whether they sell electronic goods or clothes use it to manage product listings, simplify the checkout process, and securely handle payments. - **Subscription-based businesses:** Companies offering recurring services or products, like streaming platforms (Netflix) or subscription box services, benefit from shopping cart features that support automated billing and subscription management. - **Food and beverage businesses:** Restaurants, cafes, and food delivery services use shopping carts for online ordering systems. - [Business-to-business (B2B)](https://www.g2.com/glossary/b2b-definition) **companies:** Businesses selling to other businesses like Grainger often require shopping cart features like bulk order processing, invoice generation, and custom pricing. ### What are the alternatives to shopping cart software? Alternatives that can replace this type of software, either partially or completely: - [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms): These are primarily B2C software but few vendors operate on B2B as well. E-commerce software acts as a one-stop solution for someone who wants to build a business online and is looking for a platform to start. Most of the e-commerce platforms come with an integrated shopping cart feature. Some of the leaders in this category, according to [G2’s Fall 2024 Grid Report](https://www.g2.com/reports/5257cd31-61ad-44c8-8d73-1c2d9f39e2c8/preview), include [Shopify](https://www.g2.com/products/shopify/reviews), [WooCommerce](https://www.g2.com/products/woocommerce/reviews), [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-commerce-for-b2c/reviews), and [Wix](https://www.g2.com/products/wix/reviews). ### Software related to shopping cart software Related solutions that can be used together with shopping carts include: - [Payment gateways](https://www.g2.com/categories/payment-gateways): Payment gateways act as a platform that allows customers to pay for the products or services they purchase from the e-commerce platform. Hence, it is essential to integrate a secure payment gateway into the shopping cart for seamless payment processing. It is possible to find a free shopping cart solution, but every payment gateway charges a transaction fee on each order they process.  - [E-commerce tools](https://www.g2.com/categories/e-commerce-tools)[:](https://www.g2.com/categories/e-commerce-tools) E-commerce software or tools are integrated with e-commerce platforms to make business processes more efficient and productive. These are functionality-based solutions that help in email automation, creating website widgets, data collection, and migration on the e-commerce platform. ### How to buy shopping cart software To select the best shopping cart software for your business, follow the steps below. #### Requirements gathering (RFI/RFP) It’s essential to pick the right online shopping cart for a business. Gathering individual requirements and comparing them with the features provided by the vendor makes the task easier. Some carts provide advanced features but impose restrictions as per different price packages. While others might be cheap but lack some of the basic features required to qualify as a good shopping cart. Requirements for shopping cart software selection vary by [company size](https://learn.g2.com/business-size). Small businesses typically have a limited budget and hence opt for specific functionalities like catalog management, abandonment cart saver, and online payment gateways. Mid—and large-size businesses would go for something that charges a premium but must be equipped with advanced features that support customization and integration with other tools like [Google Analytics](https://www.g2.com/products/google-analytics/reviews?source=search), [customer relationship management (CRM)](https://www.g2.com/categories/crm?source=search), point-of-sale, and marketing tools. #### Compare shopping cart software products The software demo is a crucial step before deciding which product to opt for. E-commerce websites must be compatible with the shopping cart to handle the traffic. The volume of business and website bandwidth are some of the metrics buyers should keep in mind before shortlisting vendors. Once that is done, each vendor should be given a chance to deploy their software, run a demo, and go through the purchasing process that the buyer would follow in a real shopping scenario. #### Selection of shopping cart software **Choose a selection team** Selecting a team consisting of experts from all the teams that will use the software is highly essential in the purchasing process. Typically, they should include team members or leads who will use the software, those in charge of the software budget, executives who will sign off on the software purchase, IT personnel responsible for implementation and maintenance of the software, and management who will oversee the entire process.  **Negotiation** The process of negotiation is important to decide and bring onboard the final vendor. It generally happens after an in-depth analysis and discussion on [requests for proposals (RFP)](https://www.g2.com/articles/rfp-request-for-proposal)/requests for information (RFIs) offered by multiple vendors. The final negotiation generally takes place between two selected vendors out of which one is selected based on the services, prices, and discounts offered on the deal.  **Final decision** The final decision should be taken after all the data and information related to the software from the vendor are analyzed properly. ### Implementation of shopping cart software #### How is the software implemented? Businesses can implement shopping cart software into their e-commerce website either during the start of their [business operations](https://learn.g2.com/business-operations) or they can switch from existing software vendors to another as per contract or business requirements.  #### Who is responsible for implementation? Implementation of this software is handled by a designated team that consists of project managers from vendors or technical experts from its partners, as well as an in-house technical team led by technical consultants and supported by the IT department.  #### What does the implementation process look like? The implementation process isn't always easy. Basic shopping cart software for small companies requires less effort to implement. However, mid- or large-sized enterprises seeking shopping cart software with advanced features would find it complicated and require technical expertise to implement. First, shopping cart software stores various data. If a business is switching from one vendor to another, it is essential to migrate the existing data, such as sales data, inventory data, and so on, to the new platform. This secures the data and minimizes the risk of data loss. Secondly, after the software is implemented, a demo test should be conducted to check its compatibility and performance with the company's other software. Any bugs or issues should be fixed quickly to ensure the system's smooth operation during a real buying scenario. Thirdly, users need to get accustomed to the new software before they start using it frequently. Different departments would require different modules of the software to learn. For instance, the sales team might use a different module than customer support or inventory. Proper training and guidance must be provided to the employees for ease of use. #### When should you implement the software? Prior planning and scheduling of the software's implementation are essential to avoid problems during go-live. It is also recommended to inform all the departments and stakeholders (vendor, partner, employees, customers, etc.) associated with the software for day-to-day operations. ### Shopping cart software trends - **Personalized shopping carts** : Increased competition forces companies to go beyond general configuration and optimize customers' buying experience by offering features like tailored product recommendations, targeted marketing, and customized checkout experience. Website builders and shopping cart software developers are more focused on developing tools that make customers feel more welcome and address specific needs. - **Voice search** : Voice search is getting increasingly popular for activities like ordering products, tracking packages, and finding product information. Businesses must optimize their product listings and descriptions for voice-based searches to stay competitive. - [Augmented reality (AR)](https://www.g2.com/glossary/augmented-reality-definition): The use of AR allows customers to preview products in their environment before purchasing. This feature enhances the shopping experience, making it more interactive and increasing conversion rates. - **Mobile shopping** : [Mobile commerce](https://www.g2.com/glossary/mobile-commerce-definition) is becoming a cornerstone of e-commerce, with many shopping cart platforms offering mobile-responsive pages by default to cater to the growing number of smartphone users. - [AI chatbots](https://www.g2.com/categories/ai-chatbots): These are valuable tools for providing round-the-clock customer support. They can handle common queries and guide customers through their shopping experience, improving satisfaction while reducing the need for human intervention.