Top Free Paid Search Advertising Software
Check out our list of free Paid Search Advertising Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.
If you'd like to see more products and to evaluate additional feature options, compare all Paid Search Advertising Software to ensure you get the right product.
View Free Paid Search Advertising Software
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
31 Paid Search Advertising Products Available
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Entry Level Price:Free
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by ma
Users
No information available
Industries
- Marketing and Advertising
- Retail
Market Segment
- 57% Small-Business
- 31% Mid-Market
TrueClicks features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.7
8.7
Performance and Reliability
Average: 8.6
8.2
Workflow Capability
Average: 8.4
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
OY
I like the scorecard that they use, this incentivises everyone to increase their score. It is also based on the most important settings in the... Read review
ZA
It's tell the ranking about every account.
You can set benchmarks. and it offers free of cost upto $50k budget. Read review
Seller Details
HQ Location
Amsterdam, NederlandTwitter
@trueclicks54 Twitter followers
Entry Level Price:Starting at $209.00
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google exec
Users
No information available
Industries
- Marketing and Advertising
- Automotive
Market Segment
- 78% Small-Business
- 18% Mid-Market
Optmyzr features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.7
9.2
Performance and Reliability
Average: 8.6
9.1
Workflow Capability
Average: 8.4
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
UA
You don't need to configure google ads scripts so its better to use Optmyzr.
Instead of using scripts and automated rules, you can use optzmyr... Read review
AM
All the analytics tool can save lots of time and bring quick value. + The tool is very accessible in terms of $ compare to other similar tool. Read review
Seller Details
Twitter
@Optmyzr2,513 Twitter followers
Sponsored
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Entry Level Price:$50.00
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
ADYOUNEED is your AI-powered marketing ally, transforming the way you create and optimize ads. With just a few clicks, you can unleash the full potential of your business, leaving the complexities of
Users
- CEO
- Owner
Industries
- Marketing and Advertising
- Computer Software
Market Segment
- 96% Small-Business
- 3% Mid-Market
ADYOUNEED features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.7
7.6
Performance and Reliability
Average: 8.6
8.7
Workflow Capability
Average: 8.4
5.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
DA
Managing ads on multiple platforms can be confusing, daunting and quite time-consuming. Knowing and understanding your target audiences to improve... Read review
UF
This is a simple and easy to use program. I disliked using FB's ad set up, but this made it so easy. Read review
Seller Details
HQ Location
Paris, FRTwitter
@AdCreativeai3,754 Twitter followers
(206)4.6 out of 5
Optimized for quick response
11th Easiest To Use in Paid Search Advertising software
View top Consulting Services for AppTweak
Entry Level Price:Free
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stan
Users
- ASO Manager
- Marketing Manager
Industries
- Computer Games
- Marketing and Advertising
Market Segment
- 40% Small-Business
- 35% Mid-Market
AppTweak features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.7
7.8
Performance and Reliability
Average: 8.6
5.5
Workflow Capability
Average: 8.4
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
AC
Daily tracking of keyword ranks. It is the only feature we really use Read review
CL
It easily allows us to see how our apps are doing against our competitors Read review
Seller Details
HQ Location
Brussels, Brussels RegionTwitter
@AppTweak4,441 Twitter followers
Entry Level Price:Free
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth
Users
No information available
Industries
- Marketing and Advertising
- Computer Games
Market Segment
- 47% Small-Business
- 41% Mid-Market
MobileAction features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
8.8
Performance and Reliability
Average: 8.6
7.8
Workflow Capability
Average: 8.4
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
SM
SearchAds.com has a user-friendly interface and a simple campaign process. The platform also allows targeting specific audiences and locations,... Read review
IA
Some of the most helpful aspects of SearchAds.com are:
• It allows you to easily create and manage multiple Apple Search Ads campaigns and ad... Read review
Seller Details
Twitter
@MobileAction6,698 Twitter followers
Entry Level Price:Starting at $149 per m...
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and o
Users
No information available
Industries
- Marketing and Advertising
- Computer Software
Market Segment
- 53% Small-Business
- 41% Mid-Market
AdStage features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.7
8.7
Performance and Reliability
Average: 8.6
8.3
Workflow Capability
Average: 8.4
9.1
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
TF
I love AdStage. The tool is great and all, but the team is so great. Margo seriously makes my job easier as a marketer and whenever I have issues... Read review
JV
Being able to create custom metrics for your ad accounts and then base rules or alerts or widgets off those custom metrics is pretty useful. Want... Read review
Seller Details
Twitter
@adstage13,660 Twitter followers
Entry Level Price:Starting at $79.00
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Adsbot is an AI powered digital marketing automation & optimization platform that makes advertisers' lives easier; by controlling their accounts 24/7 and reducing their workload. Integrations:
Users
No information available
Industries
- Marketing and Advertising
Market Segment
- 89% Small-Business
- 7% Mid-Market
Adsbot features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.7
9.7
Performance and Reliability
Average: 8.6
9.5
Workflow Capability
Average: 8.4
5.4
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
BB
Assist me while I am managing my accounts; time and cost saving for the me and a single dashboard for all data. Read review
DH
Admittedly, I'm fairly new to the PPC realm, so being quick and easy to set up/implement and having a cohesive interface and not having to dig for... Read review
Seller Details
Twitter
@adsbotco74 Twitter followers
(61)3.5 out of 5
9th Easiest To Use in Paid Search Advertising software
View top Consulting Services for Marketing 360
Entry Level Price:$0
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort
Users
- Owner
Industries
- Construction
- Real Estate
Market Segment
- 79% Small-Business
- 16% Mid-Market
Marketing 360 features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.7
8.1
Performance and Reliability
Average: 8.6
0.0
No information available
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
AA
They touch base every couple of weeks to stay updated on things and make sure everything is going smoothly. Read review
KP
It is great to pick up the phone and bounce ideas off of a real person!
The Marketing 360 team has never let me down. Read review
Seller Details
Twitter
@Madwire154 Twitter followers
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Opteo is a Google Ads management tool which makes optimisation suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority
Users
No information available
Industries
- Marketing and Advertising
- Computer Software
Market Segment
- 68% Small-Business
- 27% Mid-Market
Opteo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.7
9.0
Performance and Reliability
Average: 8.6
8.1
Workflow Capability
Average: 8.4
5.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
KS
Automated optimization suggestions mean that Opteo scans your entire AdWords account every day and finds things that are losing you money and asks... Read review
EC
I really like this smart tool as it helps me optimize the google ads. It let me add keywords and provide suggestions on my campaigns. Google wants... Read review
Seller Details
Twitter
@GetOpteo663 Twitter followers
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technolo
Users
No information available
Industries
- Leisure, Travel & Tourism
- E-Learning
Market Segment
- 41% Mid-Market
- 33% Small-Business
SplitMetrics Acquire features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.7
9.4
Performance and Reliability
Average: 8.6
9.4
Workflow Capability
Average: 8.4
3.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
CW
I work with SplitMetrics Acquire in the course of my job at iTranslate and for a few app clients as freelancer. The tool offers a ton of features... Read review
Seller Details
Twitter
@SplitMetrics1,493 Twitter followers
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at
Users
No information available
Industries
- Marketing and Advertising
- Accounting
Market Segment
- 77% Small-Business
- 15% Mid-Market
Sentic Technologies features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.7
9.5
Performance and Reliability
Average: 8.6
8.8
Workflow Capability
Average: 8.4
5.8
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
UA
The best part is updated data and technologies what everyone must aware about which helps in real time scenario deal Read review
KB
The services that enhanced my businesses marketing experience Read review
Seller Details
Twitter
@SenticTech100 Twitter followers
Entry Level Price:Free
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Asapty is an all-in-one Apple Search Ads optimization platform designed by app marketers to help mobile businesses efficiently grow and scale with profitability. It saves over 20 times the time compar
Users
No information available
Industries
No information available
Market Segment
- 58% Small-Business
- 23% Mid-Market
Asapty features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.7
9.6
Performance and Reliability
Average: 8.6
9.4
Workflow Capability
Average: 8.4
3.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
UH
I've tried running ASA campaigns several times with different services, including Asapty. Initially, it was challenging to achieve our target ROAS.... Read review
ZA
I find Asapty incredible because setting it up was super easy, making the initial phase hassle-free. One of the standout features for me is its... Read review
Seller Details
Seller
AsaptyYear Founded
2021HQ Location
Espoo, FI
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying
Users
No information available
Industries
- Computer Games
- Marketing and Advertising
Market Segment
- 53% Mid-Market
- 30% Small-Business
Luna from Unity features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.7
8.3
Performance and Reliability
Average: 8.6
8.8
Workflow Capability
Average: 8.4
8.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
YT
Their customer support is top notch - high dedication and devotion, problem solvers, innovators, always make themselves available for our needs.... Read review
AS
In one place I can analyse results using different data sources all at once, and make actions on the spot. Read review
Seller Details
Twitter
@unity112,240 Twitter followers
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Multi-campaign management is easy with SpeedPPC's easy-to-use interface and a wide range of features. You can create keyword sets based on bid keywords, negative keywords, or both using keyword resear
Users
No information available
Industries
- Marketing and Advertising
Market Segment
- 89% Small-Business
- 11% Mid-Market
SpeedPPC features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.7
10.0
Performance and Reliability
Average: 8.6
10.0
Workflow Capability
Average: 8.4
0.0
No information available
AK
The speed and ease with which I can create highly targeted, high converting PPC campaigns on google. Although they offer it for Microsoft as well,... Read review
Seller Details
Seller
SpeedppcYear Founded
2008HQ Location
Gold Coast, QLD
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Using AdEspresso by HootSuite, customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
Users
No information available
Industries
- Marketing and Advertising
- Food & Beverages
Market Segment
- 70% Small-Business
- 20% Mid-Market
AdEspresso by Hootsuite features and usability ratings that predict user satisfaction
7.0
Has the product been a good partner in doing business?
Average: 8.7
7.7
Performance and Reliability
Average: 8.6
7.7
Workflow Capability
Average: 8.4
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
PM
No 1 facebook advertising platform. In single platform provide 7 type of different products like strategies, Automation and also they are providing... Read review
FS
The best part is quickly able to create multiple versions of Ads also really makes it easy for us to go for split testing. It makes the overall ad... Read review
Seller Details
Twitter
@hootsuite6,180,006 Twitter followers
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