Best Partner Relationship Management (PRM) Software - Page 3

Julie Jung
JJ
Researched and written by Julie Jung

Partner relationship management (PRM) software equips businesses with tools to manage their relationship with channel partners such as sales partners, resellers, distributors, and other service providers that promote and sell a vendor's products or services. By streamlining communication and offering end-to-end support, PRM software helps these partners drive sales and increase market reach.

PRM software provides a private portal for each partner to access documents, campaign materials, market development funds (MDF), opportunities, and deals. Sales leaders, particularly those in channel sales, utilize PRM software to maximize their channel partners, including value-added resellers (VARs) and specialty retailers. PRM software distributes opportunities and MDFs fairly, ensures partners remain on brand with messaging, captures activities, and measures partner success.

While some PRM solutions may also track compliance with laws, contractual agreements, and incentive and loyalty programs, these are typically considered as secondary capabilities. In contrast, channel incentives management (CIM) software is purpose-built to design, track, and modify incentive programs such as rebates, discounts, loyalty, gamification, and other activity-based incentives to reward channel partners.

It is important to emphasize that there are partner management solutions that can support specific types of partnerships. For example, affiliate marketing software focuses on performance-based partnerships with affiliates, influencers, and publishers who earn commissions or rewards based on measurable outcomes. In contrast, PRM software focuses on strategic co-selling partnerships with B2B sales channel partners.

These solutions should not be confused with other software products that manage relationships, like CRM software, which is used only for customers, or supplier relationship management software, which is part of supply chain management. Also, PRM software differs from partner ecosystem platforms as these platforms provide account mapping features and enable multi-partner collaboration on an ecosystem-wide scale for the entire network of channel partners. On the other hand, PRM software facilitates direct, one-to-one relationships between a company and its channel partners.

To qualify for inclusion in the Partner Relationship Management (PRM) category, a product must:

Offer portals to communicate and exchange information and content between a company and its partners, and optionally with prospects or customers
Provide onboarding, training, and certification of partners
Manage who has access to what information and decide which access rights are available for each user, group, or role
Include workflows, notifications, and alerts to automate the management of partner programs for both the company and its partners
Include deal management or deal registration that streamlines tracking partner deal or lead registrations, submissions, and approvals
Track and measure the effectiveness of MDF, co-op, and co-branded partner activities
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Featured Partner Relationship Management (PRM) Software At A Glance

Leader:
Salesforce Partner Cloud (formerly Salesforce PRM)
Salesforce Partner Cloud (formerly Salesforce PRM)
Highest Performer:
Introw
Introw
Easiest to Use:
Introw
Introw
Top Trending:
Introw
Introw
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Highest Performer:
Introw
Introw
Easiest to Use:
Introw
Introw
Top Trending:
Introw
Introw

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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56 Listings in Partner Relationship Management (PRM) Available
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Torchlite
(1)5.0 out of 5
Entry Level Price:$100.00
OverviewUser Satisfaction
Product Description

Torchlite is a Partner Relationship Management [PRM] Platform designed to scale your partner program in inventive ways. Scale quantity, types, tiers or simply accelerate partner performance with these

Market Segment: 100% Mid-Market
User SatisfactionSeller Details
Torchlite features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Torchlite Marketing
Year Founded
2015
HQ Location
Indianapolis, US
LinkedIn® Page
www.linkedin.com
8 employees on LinkedIn®
Zomentum Partner-Align
(1)4.5 out of 5
OverviewUser Satisfaction
Product Description

PartnerAlign ensures your partners’ sales success so both vendors and partners can grow revenue together. Deliver a strong sales enablement program to your partners. Allow partners to integrate sales

Market Segment: 100% Enterprise
User SatisfactionSeller Details
Zomentum Partner-Align features and usability ratings that predict user satisfaction
0.0
No information available
10.0
Broad Workflows
Average: 8.5
8.3
Opportunity Management
Average: 8.9
8.3
Content Repository
Average: 8.9
Seller Details
Seller
Zomentum
Year Founded
2018
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
58 employees on LinkedIn®
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Allianceboard
0 ratings
OverviewUser Satisfaction
Product Description

allianceboard is a software platform that specializes in helping companies manage their alliances, partnerships, and collaborations. The platform provides tools and features for organizations to man

User SatisfactionSeller Details
Allianceboard features and usability ratings that predict user satisfaction
0.0
No information available
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0.0
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Seller
Allianceboard
Year Founded
2017
HQ Location
Trois-Rivières, CA
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
AlterShare
0 ratings
OverviewUser Satisfaction
Product Description

Altershare is a partner settlement and interconnect billing solution designed to bring transparency, accuracy, and automation to complex financial interactions between businesses and their partners. T

User SatisfactionSeller Details
AlterShare features and usability ratings that predict user satisfaction
0.0
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Analystor Technologies
Year Founded
2016
HQ Location
Kozhikode, IN
LinkedIn® Page
www.linkedin.com
43 employees on LinkedIn®
Chanimal
0 ratings
OverviewUser Satisfaction
Product Description

The Chanimal Partner Portal is the first commercial PRM built with WordPress and inherited the strengths of the world’s most popular content management system, or CMS. Leveraging over 60,000 plug-ins,

User SatisfactionSeller Details
Chanimal features and usability ratings that predict user satisfaction
0.0
No information available
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No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Chanimal
Year Founded
1994
HQ Location
Austin, US
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
Channel Command PRM
0 ratings
OverviewUser Satisfaction
Product Description

ChannelCommand is the ultimate Partner Relationship Management (PRM) tool that simplifies and enhances partner management processes. With its user-friendly interface, you can effortlessly invite partn

User SatisfactionSeller Details
Channel Command PRM features and usability ratings that predict user satisfaction
0.0
No information available
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No information available
0.0
No information available
0.0
No information available
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Seller
BetterTracker
Year Founded
2021
HQ Location
Edgewater, MD, US
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®
Channel Fusion
(4)5.0 out of 5
OverviewPros and Cons
Product Description

Channel Fusion is a comprehensive channel marketing platform designed to facilitate collaboration between brands and their channel partners, enhancing engagement and driving measurable business outcom

Market Segment: 50% Mid-Market, 50% Small-Business
Pros and ConsUser Satisfaction
ProsAppreciation, Business Growth, Customer Support, Efficiency, Helpful
ConsLearning Curve, Learning Difficulty, Technical Issues, Training Issues
User SatisfactionSeller Details
Channel Fusion features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.0
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Channel Fusion
Company Website
Year Founded
2002
HQ Location
Hiawatha, US
Twitter
@Channel_Fusion
115 Twitter followers
LinkedIn® Page
www.linkedin.com
151 employees on LinkedIn®
ChannelKonnect
0 ratings
OverviewUser Satisfaction
Product Description

Channelkonnect is a ready to use software, that helps brands and its channel partners to manage their working capital effectively by ensuring availability of right stocks in the right time at the righ

User SatisfactionSeller Details
ChannelKonnect features and usability ratings that predict user satisfaction
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No information available
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No information available
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No information available
0.0
No information available
Seller Details
Seller
NowApps Technologies
Year Founded
2015
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
70 employees on LinkedIn®
ChannelOS
0 ratings
OverviewUser Satisfaction
Product Description

One ChannelOS for best PartnerXperience and Partner Engagement: Adaptable to vendor’s unique partner program definition and partner types and audiences. Partner operates within one Partner Xperience

User SatisfactionSeller Details
ChannelOS features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
ChannelXperts
Year Founded
2012
HQ Location
Karlsruhe, DE
Twitter
@ChannelXperts
34 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
ChannelPRM
0 ratings
OverviewUser Satisfaction
Product Description

Channelplace is a cloud-based partner relationship management (PRM) platform for vendors leveraging wide reach, multi-tier sales channels and alliances.

User SatisfactionSeller Details
ChannelPRM features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
ChannelXperts
Year Founded
2012
HQ Location
Karlsruhe, DE
Twitter
@ChannelXperts
34 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
Channelyze.io
0 ratings
OverviewUser Satisfaction
Product Description

Transform your channel partner experience with all-tier management of subscription-based sales. Combine all-tier partner relationship management with the tools to dramatically increase your global rea

User SatisfactionSeller Details
Channelyze.io features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Channelyze
Year Founded
2021
HQ Location
London, GB
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
Convey Portal
0 ratings
OverviewUser Satisfaction
Product Description

Convey offers online hosting platforms for content, events & training.

User SatisfactionSeller Details
Convey Portal features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Convey Portal
Year Founded
2013
HQ Location
St Petersburg, US
Twitter
@ConveyServices
1,295 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
Elioplus Channel Partner Recruitment
0 ratings
Free trial available
OverviewUser Satisfaction
Product Description

Elioplus Channel Partner Recruitment is a comprehensive solution designed to help IT software companies expand their partner networks and boost indirect sales. By connecting vendors with a global data

User SatisfactionSeller Details
Elioplus Channel Partner Recruitment features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
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Elioplus
Year Founded
2015
HQ Location
Delaware, US
Twitter
@elioplus
727 Twitter followers
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
Elioplus PRM
0 ratings
OverviewUser Satisfaction
Product Description

Elioplus PRM is designed to enable software and cloud vendors to manage their partner network.

User SatisfactionSeller Details
Elioplus PRM features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Elioplus
Year Founded
2015
HQ Location
Delaware, US
Twitter
@elioplus
727 Twitter followers
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
International Partnership Management System
0 ratings
Entry Level Price:£42.99
OverviewUser Satisfaction
Product Description

ONVEX International Partnership Management System is a highly customisable, all-in-one platform for managing international partnerships. The solution enhances collaboration, drives operational excelle

User SatisfactionSeller Details
International Partnership Management System features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
ONVEX LTD
Year Founded
2011
HQ Location
Belo Horizonte, BR
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
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