# Best Marketing Automation Software - Page 22 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 508 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,000+ Authentic Reviews - 508+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644) Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend) **Sponsored** ### Marketing Automation Corp Marketing Automation Corp. (MAC) has proudly served the global market with marketing automation and CRM services for over 15 years. We’ve served 1,250+ clients over the years across verticals, from start-ups to global enterprises. Our team consists of certified experts in all the best marketing automation & CRM platforms out there, including Marketo, HubSpot, Salesforce CRM, Salesforce Pardot, Salesforce Marketing Cloud, and Eloqua. We offer end-to-end support, marketing strategy, design, web development, CRM services, analytics, and more. MAC prides itself on client attentiveness, responsive turn-arounds, and strong commitment to client success. Our flexible billing options gives you the option to choose from set-scope projects, hourly rates, or long-term retainers. When you choose us, you get direct access to our Toronto-based team of certified experts. We’ll take the time to understand your business and integrate seamlessly with your team to take projects from strategy to execution. Ready to transform your marketing automation strategy? Let's talk! [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-01T08%3A25%3A33Z&secure%5Bdisplayable_resource_id%5D=1003047&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=102916&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=102916&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D22&secure%5Btoken%5D=94acc67894c8d83245f52032ed2f67b545fbe0a6b61120fcf35a4a95ddbf3972&secure%5Burl%5D=https%3A%2F%2Fmarketing-automation.ca%2F&secure%5Burl_type%5D=company_website) ### [Pyze Growth Intelligence®](https://www.g2.com/products/pyze-growth-intelligence/reviews) Pyze Growth Intelligence addresses the increasingly critical business need to engage and retain users across disparate platforms. Pyze develops holistic user profiles by aggregating user behavior across platforms and enables realtime, targeted engagement & personalization campaigns to ensure individualized experiences for all users: - Gain competitive advantage by understanding user clusters, trends, patterns, and anomalies - Provide personalized engagement, content and experience to users based on actions, behavior, and usage milestones - Run automated campaigns to maximize brand loyalty, revenue, engagement or desired business objective Pyze offers a marketing and intelligence platform designed to enable mobile and web app publishers maximize growth through automated analysis, engagement, and personalization. Pyze utilizes machine learning to automate segmentation for clustering users based on shared characteristics and enables automated engagement and personalization with each set of users to achieve desired business outcomes. Pyze provides an end-to-end solution for automating data capture, analytics, segmentation, campaign execution & personalization across platforms. Pyze offers a number of sophisticated marketing services to gain deep insights into user behavior across platforms to drive meaningful customer engagement. Capabilities and Benefits: The Pyze Growth Intelligence Platform features a number of core capabilities that tailor the solution for your organization’s goals. We recognize that organizations have different business objectives and have developed a highly scalable platform that can address each specific objective. - Usage and Behavioral Analytics enables visibility into trends, patterns, and behaviors across web and mobile app users to analyze, visualize, explore and act on insights. - Automated Segmentation allows brands to precisely target specific user sets through automated segmentation and real-time explorations across the entire user base. - Contextual Marketing determines the time and place each user will be most receptive to messages and utilizes usage patterns, context, and other factors to deliver the right message at the right time. - Growth Automation enables work-flow and behavior driven automated engagement with each user to onboard, activate, engage and retain users throughout their lifetime. - Personalization Intelligence enables brands to personalize every experience, including content feeds, user interfaces, communication messages, specific features, and products. - App Groups provide aggregate user behavior data across mobile and web apps to enable omnichannel campaigns, cross-platform personalization and benchmarking. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate Pyze Growth Intelligence®? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind Pyze Growth Intelligence®? - **Seller:** [Pyze](https://www.g2.com/sellers/pyze) - **Year Founded:** 2014 - **HQ Location:** Redwood City, US - **Twitter:** @PyzeInc 863 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b4b8a037709f50c14ea89cc2d6214b6bf8dba2a0b32097c5524ce2fb5799d81&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3574122%2F&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 33% Medium #### What Are Recent G2 Reviews of Pyze Growth Intelligence®? **["Powerful Customer Intelligence & Marketing Automation"](https://www.g2.com/survey_responses/pyze-growth-intelligence-review-365584)** **Rating:** 5.0/5.0 stars _— John M._ [Read full review](https://www.g2.com/survey_responses/pyze-growth-intelligence-review-365584) **["Top-notched mobile growth solution"](https://www.g2.com/survey_responses/pyze-growth-intelligence-review-342189)** **Rating:** 5.0/5.0 stars _— Arsene L._ [Read full review](https://www.g2.com/survey_responses/pyze-growth-intelligence-review-342189) #### What Are G2 Users Discussing About Pyze Growth Intelligence®? - [What is Pyze Growth Intelligence® used for?](https://www.g2.com/discussions/what-is-pyze-growth-intelligence-used-for) ### [RocketLevel](https://www.g2.com/products/rocketlevel/reviews) RocketLevel is an all-in-one marketing platform that helps small businesses (auto, dental, medical, and legal) market and engage with customers throughout the entire customer journey. From the moment potential customers are looking for a service online, to getting current customers to write a review or send a referral after a service - RocketLevel stays in touch with your customers the entire way. We can build a sustainable, scalable and automated system that puts your business on autopilot. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 #### Who Is the Company Behind RocketLevel? - **Seller:** [RocketLevel](https://www.g2.com/sellers/rocketlevel) - **Year Founded:** 2017 - **HQ Location:** Atlanta, US - **Twitter:** @RocketLevel 185 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0235bea6f0b05c0354bd6f2d3d63e2bb534c73eb386f2b9cb110f89d064e2828&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F16253617%2F&secure%5Burl_type%5D=linkedin_company_website) 100 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Medium, 50% Small #### What Are Recent G2 Reviews of RocketLevel? **["One stop shop solution for marketing automation"](https://www.g2.com/survey_responses/rocketlevel-review-5384707)** **Rating:** 5.0/5.0 stars _— Verified User in Hospital & Health Care_ [Read full review](https://www.g2.com/survey_responses/rocketlevel-review-5384707) #### What Are G2 Users Discussing About RocketLevel? - [What is RocketLevel used for?](https://www.g2.com/discussions/what-is-rocketlevel-used-for) ### [Salesfire](https://www.g2.com/products/salesfire-salesfire/reviews) Salesfire is an eCommerce tool that helps online retailers to optimise their customer journey and increase conversions. The solutions Salesfire offers include: • Data capture technology • On-Site Messaging • Email • SMS • Recommendations • Search • Salesfire AI • Digital Assistant • Visually Similar Search • Analytics Salesfire can identify more of your anonymous visitors, personalise the customer journey, and drive sales with optimised email and SMS retargeting. Offering AI-driven insights and automation, Salesfire can help you streamline your marketing costs and deliver meaningful results. With Salesfire’s data capture technology, you can collect more valuable information about your shoppers’ behaviour. Salesfire boosts your marketing opt-ins by displaying campaigns to collect email addresses and phone numbers at key points across your site. Salesfire AI then maintains an up-to-date profile of each visitor's interests and shopping behaviour, even if they return to your site anonymously or from another device. This allows you to deliver personalised experiences without relying on third-party cookies. Salesfire helps you deliver a shopping experience as unique as each customer. By capturing detailed shopper data, Salesfire AI can automatically trigger personalised email and SMS campaigns that effectively re-engage and bring your shoppers back on site. You can also tailor the on-site experience and guide your shoppers to checkout with our On-Site Messaging, Recommendations and Search solutions. With Salesfire, you can: • Grow your marketing subscribers by up to 300% • Increase your revenue by up to 9.2% with re-engagement emails • Increase your AOV by up to 37% with SMS marketing • Access in-depth insights into shopper behaviour with detailed analytics • Integrate data collected with paid channels like Google Ads to enhance their performance **Average Rating:** 4.8/5.0 **Total Reviews:** 4 #### How Do G2 Users Rate Salesfire? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) #### Who Is the Company Behind Salesfire? - **Seller:** [Salesfire](https://www.g2.com/sellers/salesfire) - **Year Founded:** 2017 - **HQ Location:** Middlesbrough England ,United Kingdom - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06f5ccf3650d36d35c2c5787af9db832f85586107021abd01c519b2fbceb3749&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesfireuk%2F&secure%5Burl_type%5D=linkedin_company_website) 78 employees on LinkedIn® - **Phone:** 020 4505 9040 #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Salesfire? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **helpful support** from the Salesfire team, enhancing customer insights and overall experience. - Users rave about the **exceptional customer support** from Salesfire, highlighting their responsiveness and impressive team collaboration. - Users value the **enhanced visibility and engagement** with customers provided by Salesfire, significantly boosting revenue and retention. - Users value the **exceptional customer satisfaction** from Salesfire, highlighting their supportive and attentive team effortlessly enhancing their experience. - Users value the **enhanced marketing efficiency** of Salesfire, driving significant revenue growth and customer retention. ##### Cons - Users note that **missing features** can delay development, though they admit to being somewhat picky about it. - Users find the analytics a bit **messy and inflated** , potentially misrepresenting performance for those less thorough in reporting. - Users find the **analytics reporting inflated** , potentially misleading performance evaluations for those not thorough in analysis. #### What Are Recent G2 Reviews of Salesfire? **["Brilliant Advice."](https://www.g2.com/survey_responses/salesfire-review-11310907)** **Rating:** 5.0/5.0 stars _— Dan C._ [Read full review](https://www.g2.com/survey_responses/salesfire-review-11310907) **["A Partnership That Delivers"](https://www.g2.com/survey_responses/salesfire-review-11311200)** **Rating:** 5.0/5.0 stars _— Richard D._ [Read full review](https://www.g2.com/survey_responses/salesfire-review-11311200) ### [SERPLUX](https://www.g2.com/products/serplux/reviews) Serplux is your smart and powered by AI growth partner, built with marketers and teams in mind. It takes the heavy lifting out of SEO, content planning, and keyword strategy, helping you save time, cut down costs, and bring in more traffic without the usual hassle. Whether you're a startup or a growing business, Serplux gives you the tools to scale faster—with real results you can actually measure. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate SERPLUX? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind SERPLUX? - **Seller:** [SERPLUX](https://www.g2.com/sellers/serplux) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d86b3ebd0434016542752d53a93c01b55f94fb42f8b5d1b296ff14c88e22308&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fserplux&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Medium, 50% Small #### What Do G2 Reviewers Say About SERPLUX? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **automation efficiency** of SERPLUX, simplifying SEO tasks for teams without deep expertise. - Users value the **automation features** of SERPLUX, enhancing SEO efficiency with tracking, suggestions, and user-friendly insights. - Users find SERPLUX to be an **easy-to-use SEO assistant** , simplifying keyword tracking and content suggestions for teams. - Users find the **helpful AI agents** of SERPLUX invaluable for generating SEO strategies and backlink ideas. ##### Cons - Users find the **learning curve steep** due to the busy dashboard and limited advanced tutorials available. - Users find the **training issues** challenging due to a busy dashboard and lack of advanced tutorials. #### What Are Recent G2 Reviews of SERPLUX? **["Best in this segment"](https://www.g2.com/survey_responses/serplux-review-11642243)** **Rating:** 5.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/serplux-review-11642243) **["Great all-in-one AI SEO tool for lean teams"](https://www.g2.com/survey_responses/serplux-review-12148960)** **Rating:** 4.5/5.0 stars _— Gaurav M._ [Read full review](https://www.g2.com/survey_responses/serplux-review-12148960) ### [Spotler Activate](https://www.g2.com/products/spotler-activate/reviews) Spotler Activate is a dynamic Customer Data Platform (CDP) designed to empower businesses to create hyper-personalised customer journeys and high-impact campaigns across multiple channels. By seamlessly merging web visitor data with existing customer information, Spotler Activate provides a 360-degree view of each customer, building comprehensive profiles that allow for tailored, data-driven marketing efforts. The platform's journey builder offers a user-friendly drag-and-drop editor, enabling marketers to create and optimise campaigns with conditional triggers and real-time integrations effortlessly. With powerful personalisation features, Spotler Activate can adapt to individual customer preferences and purchasing stages, enhancing the shopping experience by displaying real-time, relevant product recommendations across webshops, emails, and other digital touchpoints. A/B testing and segmentation tools are embedded within Spotler Activate, allowing businesses to refine their personalisation strategies continually. The platform also supports robust audience segmentation with its Audience Builder tool, utilising diverse variables to target precise customer segments effectively. Spotler Activate boosts customer engagement by synchronising messaging across multiple channels, providing real-time persuasive elements, like purchase urgency cues, and enabling automated A/B tests to determine the best-performing content variations. Spotler Activate integrates smoothly with popular software, including e-commerce solutions like Magento and PrestaShop, and supports APIs and web push notifications, enhancing its functionality. Businesses can leverage lifecycle management, RFM modelling, and a meta conversions API for comprehensive campaign insights and strategic decision-making. With Spotler's support services, users benefit from comprehensive training and expert assistance to maximise the platform's potential. Spotler Activate is ideal for marketers aiming to elevate personalisation, drive conversions, and build stronger customer loyalty through data-driven, automated marketing strategies. **Average Rating:** 4.5/5.0 **Total Reviews:** 15 #### How Do G2 Users Rate Spotler Activate? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind Spotler Activate? - **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29) - **Year Founded:** 2001 - **HQ Location:** Rotterdam, NL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website) 164 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail - **Company Size:** 53% Small, 40% Medium #### What Are Recent G2 Reviews of Spotler Activate? **["Easy to use and usefull customer data platform with focus on personalization"](https://www.g2.com/survey_responses/spotler-activate-review-5350417)** **Rating:** 5.0/5.0 stars _— Wes v._ [Read full review](https://www.g2.com/survey_responses/spotler-activate-review-5350417) **["Squeezely helps us create personalized experiences for our customers"](https://www.g2.com/survey_responses/spotler-activate-review-5353795)** **Rating:** 4.5/5.0 stars _— Bas V._ [Read full review](https://www.g2.com/survey_responses/spotler-activate-review-5353795) #### What Are G2 Users Discussing About Spotler Activate? - [What is Squeezely used for?](https://www.g2.com/discussions/what-is-squeezely-used-for) - [What is Datatrics Predictive Marketing used for?](https://www.g2.com/discussions/what-is-datatrics-predictive-marketing-used-for) ### [the quantic factory](https://www.g2.com/products/the-quantic-factory/reviews) Quanticfy is a revolutionary application designed exclusively for Shopify e-merchants who are determined to achieve maximum profitability in their advertising campaigns. With Quanticfy, you can effortlessly discover the most valuable channels to target your high-end customers in the short, medium, and long-term. Our innovative technology ensures that your ROAS is true. Say goodbye to wasted advertising budgets and hello to unparalleled success with Quanticfy. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 #### Who Is the Company Behind the quantic factory? - **Seller:** [The Quantic Factory](https://www.g2.com/sellers/the-quantic-factory) - **Year Founded:** 2021 - **HQ Location:** PARIS, FR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe3efea353f485f47ae8956b77a0832fef98db950910bbdac1df4144e9e8949b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthequanticfactory%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Large, 50% Medium #### What Do G2 Reviewers Say About the quantic factory? _AI-generated summary from verified user reviews_ ##### Pros - Users find **Automation AI** invaluable for email marketing, effectively reaching targeted audiences and acquiring new customers. - Users appreciate the **detailed customer insights** from Quantic Factory, enabling exponential business growth through informed decisions. - Users find the **email marketing automation** of Quantic Factory invaluable for reaching and engaging targeted audiences effectively. - Users find the **helpfulness in email marketing** of Quantic Factory greatly enhances customer outreach and engagement. ##### Cons - Users wish for the ability to **map custom data sets** from their own servers for better data management. - Users find the software **expensive** and suggest improvements in customization and internal communication features. - Users find the software **lacks sufficient customization** options, limiting their ability to tailor it to their needs. #### What Are Recent G2 Reviews of the quantic factory? **["Amplify digital businesses with quantic factory"](https://www.g2.com/survey_responses/the-quantic-factory-review-9933454)** **Rating:** 4.5/5.0 stars _— Samuel J._ [Read full review](https://www.g2.com/survey_responses/the-quantic-factory-review-9933454) **["Great for email marketing and automation"](https://www.g2.com/survey_responses/the-quantic-factory-review-9932648)** **Rating:** 4.0/5.0 stars _— Yashasvini S._ [Read full review](https://www.g2.com/survey_responses/the-quantic-factory-review-9932648) ### [Ubora Thrive AI](https://www.g2.com/products/ubora-thrive-ai/reviews) Ubora Thrive AI helps small business owners and growing teams create consistent, professional marketing without spending hours doing it manually or outsourcing to an agency. Our Campaign Coach generates complete campaigns including Google Ads copy, email sequences, landing pages, social posts, and images in minutes. It also provides clear scoring and guidance so you know what is working and what to improve before you launch. Campaign Coach works like a creative director in the room. It evaluates your campaign, tells you exactly what is weak, and shows you how to fix it before you spend a dollar. It grades your work across 12 marketing dimensions and lets you apply improvements with one click, showing the impact in real time. Ubora is built around a human-centered approach to AI. It is designed to support your judgment, keep your voice intact, and make marketing feel manageable instead of overwhelming, so you can move faster without losing control of your marketing. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 #### Who Is the Company Behind Ubora Thrive AI? - **Seller:** [Ubora Thrive AI](https://www.g2.com/sellers/ubora-thrive-ai) - **Year Founded:** 2025 - **HQ Location:** Charlotte, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5ca6a7545d6050c2128eb2a7604b533b5d839c9e5a1efbf3ea1178d0be02d85c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fubora-thrive-ai%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Ubora Thrive AI? **["AI Assets That Enhance Content with Minimal Input"](https://www.g2.com/survey_responses/ubora-thrive-ai-review-12945967)** **Rating:** 4.0/5.0 stars _— John C._ [Read full review](https://www.g2.com/survey_responses/ubora-thrive-ai-review-12945967) **["User-Friendly and Essential for Marketing"](https://www.g2.com/survey_responses/ubora-thrive-ai-review-12935164)** **Rating:** 5.0/5.0 stars _— jerry j._ [Read full review](https://www.g2.com/survey_responses/ubora-thrive-ai-review-12935164) ### [Vibetrace](https://www.g2.com/products/vibetrace/reviews) Vibetrace is a suite of e-commerce tools. It offers SaaS-based solutions for e-commerce companies to increase sales and conversion rates on their individual websites. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Vibetrace? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind Vibetrace? - **Seller:** [Vibetrace](https://www.g2.com/sellers/vibetrace) - **HQ Location:** Zurich, CH - **Twitter:** @vibetrace 44 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1da0798e552923ae3f6f03519046c762a9d3912b55502782f04ecffb4555c797&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3086970&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Vibetrace? **["Improves conversion rates and grows the sales funnel"](https://www.g2.com/survey_responses/vibetrace-review-6651990)** **Rating:** 5.0/5.0 stars _— Beth B._ [Read full review](https://www.g2.com/survey_responses/vibetrace-review-6651990) **["A great solution to personalize the consumer journey"](https://www.g2.com/survey_responses/vibetrace-review-6681041)** **Rating:** 5.0/5.0 stars _— Verified User in Apparel & Fashion_ [Read full review](https://www.g2.com/survey_responses/vibetrace-review-6681041) #### What Are G2 Users Discussing About Vibetrace? - [What is Vibetrace used for?](https://www.g2.com/discussions/what-is-vibetrace-used-for) ### [WebToffee - eCommerce Marketing Automation](https://www.g2.com/products/webtoffee-ecommerce-marketing-automation/reviews) WebToffee – eCommerce Marketing Automation is a WooCommerce-specific marketing automation app that helps store owners streamline and optimize customer engagement. With features like popups, signup forms, abandoned-cart recovery, welcome and win-back email campaigns, customizable templates, and a drag-and-drop editor with real-time previews, it empowers you to automate high-conversion marketing workflows effortlessly. A free introductory plan (no credit card required) makes it easy to get started. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate WebToffee - eCommerce Marketing Automation? - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 5.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind WebToffee - eCommerce Marketing Automation? - **Seller:** [WebToffee](https://www.g2.com/sellers/webtoffee) - **Year Founded:** 2019 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd3655b9c9afb8d2bd03f6b5340e7624080192ba6c66aa701a163c6a76bff8ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebtoffee%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About WebToffee - eCommerce Marketing Automation? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **professional and clear customer support** provided by WebToffee, enhancing their overall experience. - Users appreciate the **easy campaign setup and professional tools** that simplify creating effective email marketing campaigns. - Users appreciate the **ease of use** with WebToffee, benefiting from straightforward setup and intuitive design tools. - Users value the **easy creation process** with intuitive templates and drag-and-drop features for effective campaigns. - Users love the **easy setup** of WebToffee, appreciating the time-saving templates and user-friendly design tools. ##### Cons - Users desire **more detailed analytics** and advanced segmentation options for improved campaign performance insights. - Users feel the **limited features** restrict deeper insights and advanced segmentation in campaign performance analysis. - Users feel the **poor analytics** lack detail, missing deeper insights and advanced segmentation for campaign performance evaluation. - Users find the **segmentation options lacking** , wishing for more advanced features for better campaign insights. #### What Are Recent G2 Reviews of WebToffee - eCommerce Marketing Automation? **["Simple and effective WooCommerce marketing automation"](https://www.g2.com/survey_responses/webtoffee-ecommerce-marketing-automation-review-11568324)** **Rating:** 4.5/5.0 stars _— Benjamin K._ [Read full review](https://www.g2.com/survey_responses/webtoffee-ecommerce-marketing-automation-review-11568324) **["Very Good Product"](https://www.g2.com/survey_responses/webtoffee-ecommerce-marketing-automation-review-11568331)** **Rating:** 5.0/5.0 stars _— Adhish S._ [Read full review](https://www.g2.com/survey_responses/webtoffee-ecommerce-marketing-automation-review-11568331) ### [7engage](https://www.g2.com/products/quickcep-technology-pte-ltd-7engage/reviews) 7Engage is an integrated all-in-one platform for you to interact with your customer. Enable you to chat with your customers on multi-channels, help you stay connected with customers by automation marketing, sort out effective leads without missing any business opportunity, and empower you with massive, personalized marketing ability to reach every one of your customers with precise content. Also, we help you analyze your customer's behavior and provide customer insight, empowering your sales, marketing, and support team to engage customers smoothly. Give your customers a better journey and help your brand form strong bonding with customers, improving customer loyalty. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind 7engage? - **Seller:** [QUICKCEP TECHNOLOGY PTE.LTD.](https://www.g2.com/sellers/quickcep-technology-pte-ltd) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of 7engage? **["Very helpful"](https://www.g2.com/survey_responses/7engage-review-7666080)** **Rating:** 5.0/5.0 stars _— Aya G._ [Read full review](https://www.g2.com/survey_responses/7engage-review-7666080) ### [90degree Team Task](https://www.g2.com/products/90degree-team-task/reviews) 90degree Team Task is implemented to provide a comprehensive web based platform to manage different projects, track tasks, users, and offer a collaboration framework for employees. **Average Rating:** 3.7/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate 90degree Team Task? - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.0/10) #### Who Is the Company Behind 90degree Team Task? - **Seller:** [Kreyon systems pvt ltd](https://www.g2.com/sellers/kreyon-systems-pvt-ltd) - **Year Founded:** 2010 - **HQ Location:** Jabalpur, IN - **Twitter:** @kreyonsystems1 2 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f91b5bc9e64c0bfb008080fd5a9691ccabb3ba0a7c257425c90e3bf1701eb4f8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10088152&secure%5Burl_type%5D=linkedin_company_website) 33 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small, 33% Large #### What Are Recent G2 Reviews of 90degree Team Task? **["90degree Team Task project management"](https://www.g2.com/survey_responses/90degree-team-task-review-131291)** **Rating:** 4.0/5.0 stars _— Verified User in Higher Education_ [Read full review](https://www.g2.com/survey_responses/90degree-team-task-review-131291) #### What Are G2 Users Discussing About 90degree Team Task? - [What is 90degree Team Task used for?](https://www.g2.com/discussions/what-is-90degree-team-task-used-for) ### [Aadow](https://www.g2.com/products/aadow/reviews) Aadow is a MarTech OS built to unify everything your business does — marketing, sales, CRM, automation, communication, and customer experience — into one intelligent platform. No more scattered tools. No more broken journeys. Just one powerful ecosystem that thinks, automates, and grows with you. From WhatsApp, Email, IVR, AI Voice, SEO, Pipelines, Support Tickets, and Property/Inventory Management, Aadow connects every workflow seamlessly — giving teams superpowers and leaders complete visibility. Aadow isn’t just software. It’s the operating system for your entire customer lifecycle. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Aadow? - **Seller:** [Aadow](https://www.g2.com/sellers/aadow) - **Year Founded:** 2019 - **HQ Location:** Bengaluru, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41707edaf746b76c3d60a986431633c13e35fb2cf5618e93fb534c0b50aa0d10&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faadow%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Aadow? **["Effortless Customization and Seamless Integration"](https://www.g2.com/survey_responses/aadow-review-12578023)** **Rating:** 5.0/5.0 stars _— Avinash S._ [Read full review](https://www.g2.com/survey_responses/aadow-review-12578023) **["All-in-One Platform That Streamlines Customer Engagement Effortlessly"](https://www.g2.com/survey_responses/aadow-review-13174322)** **Rating:** 5.0/5.0 stars _— Verified User in Consulting_ [Read full review](https://www.g2.com/survey_responses/aadow-review-13174322) ### [Apteco PeopleStage](https://www.g2.com/products/apteco-peoplestage/reviews) To stay competitive, marketers need campaign automation software that allows them to create timely, personalised, event-driven communications. Today's digital world requires a multi-channel approach that includes email, SMS, social media, mobile push, customer reviews, online advertising, CRM solutions and web analytics, as well as traditional channels such as contact centres and direct mail. Apteco PeopleStage™ enables you to define your marketing communications using an intuitive, zoomable interface that is shared with your colleagues and executes continuous multi-wave campaigns. Using marketing process flow diagrams, Apteco PeopleStage™ allows your entire team to map out marketing campaigns so that: - You can automate and coordinate multi-channel, multi-stage, event-driven marketing communications - Every message is highly personalised - Truly omnichannel campaigns are created via integrations with key marketing channel genres. - You can gather feedback from each stage of every campaign to identify which messages and activities have generated lift. - You can manage and record details of every interaction with every client for further analysis - You can use the results to fine tune campaigns - You can template campaigns for reuse, shortening time to launch - You can apply multi-level communication frequency, concurrency and cost constraints - Campaign steps can be triggered via your chosen digital and social platforms, including Facebook, Twitter, Google AdWords and many email service providers - You can use live data resources for immediate engagement with new prospects - Campaign planning simplified The Apteco PeopleStage™ visual planning tools make campaign creation and management simple and intuitive, meaning it’s incredibly easy for your team to get started with multi channel marketing campaigns, and to track progress. The results of each campaign are collected automatically. This data can be analysed in detail to identify additional opportunities, or aspects of the campaign that could be improved for greater success. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Apteco PeopleStage? - **Seller:** [Apteco](https://www.g2.com/sellers/apteco) - **Year Founded:** 1987 - **HQ Location:** Warwick, GB - **Twitter:** @Apteco 646 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea922cffca1feb6c6ab8ad0137c4973f88d913d5922cdf924dd5a159a56f25a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapteco-ltd&secure%5Burl_type%5D=linkedin_company_website) 64 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Apteco PeopleStage? **["Each customer is now worth more"](https://www.g2.com/survey_responses/apteco-peoplestage-review-11396578)** **Rating:** 5.0/5.0 stars _— Ashleigh S._ [Read full review](https://www.g2.com/survey_responses/apteco-peoplestage-review-11396578) #### What Are G2 Users Discussing About Apteco PeopleStage? - [What is Apteco PeopleStage used for?](https://www.g2.com/discussions/what-is-apteco-peoplestage-used-for) ### [Attentive](https://www.g2.com/products/attentive-ai-attentive/reviews) Attentive is an automated property measurement software that measures the landscaping features of the property. The software analyses the property and generates measurement reports using AI. This software can eliminate the process of manually measuring properties. **Average Rating:** 4.8/5.0 **Total Reviews:** 3 #### Who Is the Company Behind Attentive? - **Seller:** [Attentive AI](https://www.g2.com/sellers/attentive-ai) - **Year Founded:** 2017 - **HQ Location:** Wilmington, US - **Twitter:** @AttentiveAI 188 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=37a5c1dd3ed58d5d74e60f079fdc02fdaa894a1ad3e6f5f44c810aaf85e4f529&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattentive.ai%2F&secure%5Burl_type%5D=linkedin_company_website) 614 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Attentive? **["Best SMS platform for customer engagement"](https://www.g2.com/survey_responses/attentive-review-7500297)** **Rating:** 5.0/5.0 stars _— Christian A._ [Read full review](https://www.g2.com/survey_responses/attentive-review-7500297) **["Great customer support, easy to use platform"](https://www.g2.com/survey_responses/attentive-review-8689987)** **Rating:** 4.5/5.0 stars _— Samantha D._ [Read full review](https://www.g2.com/survey_responses/attentive-review-8689987) ### [Axtria CustomerIQ](https://www.g2.com/products/axtria-customeriq/reviews) Axtria CustomerIQ™ is the most advanced NBA driven customer engagement solution for life sciences that formulates effective omnichannel interactions across Life Sciences customers to optimize commercial activity. Axtria CustomerIQ brings together the power of AI/ML based analytics with business-driven intelligence to significantly improve the interaction between the Life Sciences company and their customers, providing a complete 360° view of the customer at any time. Axtria CustomerIQ automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Axtria CustomerIQ? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Axtria CustomerIQ? - **Seller:** [Axtria](https://www.g2.com/sellers/axtria) - **Year Founded:** 2010 - **HQ Location:** Berkeley Heights, NJ - **Twitter:** @Axtria 3,213 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65c14bf02db9cfe99e4ae8edae313461841c6a74a271ae91d159b9f775b074cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F789643&secure%5Burl_type%5D=linkedin_company_website) 3,651 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Axtria CustomerIQ? **["Outstanding Cloud Based Customer Centric Marketing Platform"](https://www.g2.com/survey_responses/axtria-customeriq-review-4344906)** **Rating:** 4.5/5.0 stars _— Muhammad S._ [Read full review](https://www.g2.com/survey_responses/axtria-customeriq-review-4344906) #### What Are G2 Users Discussing About Axtria CustomerIQ? - [What is Axtria CustomerIQ used for?](https://www.g2.com/discussions/what-is-axtria-customeriq-used-for) - [‹ Prev‹ Prev](/categories/marketing-automation?open_modal_url=%2Fproducts%2Fapsis-apsis-one%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=21#product-list) - [1](/categories/marketing-automation?open_modal_url=%2Fproducts%2Fapsis-apsis-one%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score#product-list) - [2](/categories/marketing-automation?open_modal_url=%2Fproducts%2Fapsis-apsis-one%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=2#product-list) - 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[Next ›Next ›](/categories/marketing-automation?open_modal_url=%2Fproducts%2Fapsis-apsis-one%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=23#product-list) Spotlight Categories [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i) [Payroll Software](https://www.g2.com/categories/payroll) [Webinar Platforms](https://www.g2.com/categories/webinar) [Security Awareness Training Software](https://www.g2.com/categories/security-awareness-training) [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.