# Best Marketing Automation Software - Page 19

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 508

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 508+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316)

Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io)

**Sponsored**

### Canto

Canto is a comprehensive digital asset management (DAM) platform that helps organizations centrally manage, organize, and distribute digital content from creation through final delivery. It serves as a single source of truth for marketing, creative, brand, and product teams that need fast, reliable access to approved, channel-ready assets. Designed for scale, Canto supports 4,000+ global brands across industries including retail, manufacturing, technology, healthcare, education, and professional services. Teams use Canto to manage images, videos, documents, and product-related assets in one intuitive system—reducing content sprawl, eliminating version confusion, and improving cross-team collaboration. At its foundation, Canto is a unified DAM platform with optional DAM for Products functionality, enabling organizations to manage both brand assets and product-specific content in a single environment. This ensures that every team—across regions and channels—works from accurate, up-to-date content. Key capabilities include: Centralized Asset Library - Store, organize, and manage all digital assets in one searchable platform with permissions and governance controls. AI-Powered Search & Metadata - Quickly find assets using AI-driven visual search, auto-tagging, and metadata enrichment, including visually similar matches. Single Source of Truth for Brand & Product Content - Maintain consistent, approved assets across campaigns, channels, and markets with confidence. Brand Studio - Enable non-designers to create on-brand content using customizable templates—without design software or bottlenecks. Approval Hub - Streamline review and approval workflows, reduce feedback cycles, and accelerate content sign-off across stakeholders. Media Publisher - Publish images and videos directly to key channels, simplifying distribution and reducing manual steps. Canto is ideal for organizations that: - Manage large volumes of digital or product content - Need strong brand consistency across teams and regions - Want faster content creation, approval, and distribution - Require AI-driven search and automation to improve efficiency By combining asset management, AI automation, collaboration tools, and brand governance, Canto helps teams move content faster—without sacrificing accuracy or brand integrity.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-01T19%3A10%3A29Z&secure%5Bdisplayable_resource_id%5D=260&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=4006&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4006&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D19&secure%5Btoken%5D=9370a314aafeab57f8db1a0fadc798b93a435adfa2d5acb938b78206c3ddc042&secure%5Burl%5D=https%3A%2F%2Fwww.canto.com%2Fproduct%3Futm_source%3Dg2%26utm_medium_paid%26utm_campaign%3DReferringPaid-G2-Clicks-FY26&secure%5Burl_type%5D=custom_url)

### [Go4Clients](https://www.g2.com/products/go4clients/reviews)

GoClients it's an All In One Automation Platform. Helps every day houndred of company to create Automate forms, build Drips flows with SMS, Emails & Calls. Go4Clients allows to automate all interaction with customers by automating their campaings and integrating many services of communication.

**Average Rating:** 3.6/5.0

**Total Reviews:** 4

#### Who Is the Company Behind Go4Clients?

- **Seller:** [Telintel LTD](https://www.g2.com/sellers/telintel-ltd)
- **Year Founded:** 1997
- **HQ Location:** Weston, US
- **Twitter:** @TelintelGroup  
1,504 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ced308aaf1cd579fc05adf87e3487e68d033fb4e6158cc529eaf4bba2edbb95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftelintel%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Medium, 25% Small

#### What Are Recent G2 Reviews of Go4Clients?

**["Go 4 clients experience"](https://www.g2.com/survey_responses/go4clients-review-6553052)**

**Rating:** 4.0/5.0 stars

_— Orlando N._

[Read full review](https://www.g2.com/survey_responses/go4clients-review-6553052)

**["Online Platform for Business management"](https://www.g2.com/survey_responses/go4clients-review-6698453)**

**Rating:** 5.0/5.0 stars

_— BhagyaLakshmi S._

[Read full review](https://www.g2.com/survey_responses/go4clients-review-6698453)

#### What Are G2 Users Discussing About Go4Clients?

- [What is Telintel Enterprise Platform used for?](https://www.g2.com/discussions/what-is-telintel-enterprise-platform-used-for)

### [Hippo](https://www.g2.com/products/hippo/reviews)

Hippo is a SaaS platform for all your customer engagement and marketing needs. It is used by 2000+ businesses across the globe. Hippo is a complete suite for engaging with your customers. You can provide them conversational support with help of chatbots, live chats, calls and automate marketing efforts to provide a personalized customer experience with omnichannel campaigns including emails, WhatsApp, SMS and push notifications.

**Average Rating:** 3.9/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Hippo?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Hippo?

- **Seller:** [Jungleworks](https://www.g2.com/sellers/jungleworks-78e220c0-2247-47f3-8132-6ff57f2ba0ae)
- **Year Founded:** 2011
- **HQ Location:** Tampa, Florida
- **Twitter:** @worksjungle  
584 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=199e056aa0609cf93ab8734c20df606ab3769861cfdcf3381b87df2da2cde6a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13471593%2F&secure%5Burl_type%5D=linkedin_company_website)  
352 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 63% Medium, 26% Small

#### What Do G2 Reviewers Say About Hippo?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **helpful customer support** that enhances their experience with Hippo's user-friendly interface.
- Users value the **ease of use** of Hippo, complimenting its intuitive UI/UX and helpful customer support.
- Users appreciate the **user-friendly interface** and **helpful customer support** , enhancing their overall experience with Hippo.
- Users value the **feature variety** of Hippo, enhancing their overall experience with diverse functionalities.
- Users find the **helpful customer success** team enhances their experience and supports effective product use.

##### Cons

- Users report **stability issues** with Hippo, as frequent breakdowns detract from the overall user experience.
- Users report frequent **instability** in Hippo, with feature focus leading to breakdowns and unreliable performance.
- Users face frequent **functionality issues** with Hippo, as its instability disrupts overall performance despite feature emphasis.
- Users report **missing features** in Hippo, leading to instability and breakdowns that hinder overall usability.
- Users report **quality issues** with Hippo, noting that its frequent breakdowns detract from the overall experience.

#### What Are Recent G2 Reviews of Hippo?

**["A quick and friendly way to take out home insurance"](https://www.g2.com/survey_responses/hippo-review-8706885)**

**Rating:** 5.0/5.0 stars

_— Andre B._

[Read full review](https://www.g2.com/survey_responses/hippo-review-8706885)

**["Very efficient and helpful."](https://www.g2.com/survey_responses/hippo-review-8514831)**

**Rating:** 5.0/5.0 stars

_— Duduetsang M._

[Read full review](https://www.g2.com/survey_responses/hippo-review-8514831)

### [iCubesPro](https://www.g2.com/products/icubespro/reviews)

iCubesPro is a world class Artificial Intelligence Powered Multi-Channel Growth Marketing Platform empowering enterprises with Predictive recommendations & Conditional messaging capabilities guaranteeing optimal customer engagement & multi-fold revenue uplift.

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### Who Is the Company Behind iCubesPro?

- **Seller:** [iCubesPro](https://www.g2.com/sellers/icubespro-3492a113-9f1d-4fe6-8c22-04cf5f4fc008)
- **Year Founded:** 2010
- **HQ Location:** Ernakulam, IN
- **Twitter:** @iCubesPRO  
134 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8c2c1944634e7f402370ad2afeb52e6d37153f95730cfd7040ea6c16ec1c3af&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ficubespro&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of iCubesPro?

**["Icubespro review"](https://www.g2.com/survey_responses/icubespro-review-4972005)**

**Rating:** 4.0/5.0 stars

_— SHARAD P._

[Read full review](https://www.g2.com/survey_responses/icubespro-review-4972005)

**["User Friendly Platform with Many Features"](https://www.g2.com/survey_responses/icubespro-review-4977180)**

**Rating:** 4.5/5.0 stars

_— Verified User in Market Research_

[Read full review](https://www.g2.com/survey_responses/icubespro-review-4977180)

#### What Are G2 Users Discussing About iCubesPro?

- [What is iCubesPro used for?](https://www.g2.com/discussions/what-is-icubespro-used-for)

### [Inboundio](https://www.g2.com/products/inboundio/reviews)

Inboundio is the world’s simplest digital marketing platform targeted towards individuals and small / medium businesses looking to organize their Internet Marketing efforts as well as Agencies or franchises looking to offer an easy to use white label / reseller service to their clients/franchisees. For end users Inboundio provides an easy way to accomplish basic online marketing activities (Social Media Posting, Landing Pages, Lead Generation, Basic CRM, Email & Drip Marketing) without being over complicated, or overpriced. Check out Inboundio at https://www.inboundio.com/ for video demo's, a complete list of features and pricing. As a reseller / white label subscriber you can brand inboundio as your own, create your own plans and pricing and start earning recurring revenue. In addition to recurring revenue Inboundio is a great tool to allow your agency to upsell associated services like graphic design of email templates, landing pages and even full social media management. You can hand off control by letting the customer manage themselves or you can take complete control of their entire marketing all from one easy to use dashboard. Find out more on Inboundio for Resellers at https://www.inboundio.com/Resellers

**Average Rating:** 2.5/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Inboundio?

- **Has the product been a good partner in doing business?:** 0.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Inboundio?

- **Seller:** [Inboundio](https://www.g2.com/sellers/inboundio)
- **Year Founded:** 2013
- **HQ Location:** Brisbane, AU
- **Twitter:** @inboundio  
512 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26f854339d6f337605c7a27e0bdf1b464feee3cc6796926d4688f8013e6fada1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finboundio%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are G2 Users Discussing About Inboundio?

- [What is Inboundio used for?](https://www.g2.com/discussions/what-is-inboundio-used-for)

### [Lead Guerrilla](https://www.g2.com/products/lead-guerrilla/reviews)

Lead Guerrilla by 1CRM is a cloud-based all-in-one marketing platform for small to midsize businesses and marketing agencies. Key features of Lead Guerrilla are: lead activity tracking (website browsing history, form submissions, email opening, PDF downloads, and website chat interaction), multi-channel campaigns (across email, text messages, Twitter and web notifications) and a graphical decision-tree-based campaign workflow designer. Additional features include a graphical dashboard, reporting and analytics, lead scoring, landing page and web form creation, and email template design.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Lead Guerrilla?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Lead Guerrilla?

- **Seller:** [1CRM](https://www.g2.com/sellers/1crm)
- **Year Founded:** 1997
- **HQ Location:** British Columbia, Canada
- **Twitter:** @1CRMCorp  
1,923 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a6413328d3488248f441c45bc3083f763c0d2b0d713e34110d2faf055438aa0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1crm-corp-&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Large, 33% Medium

#### What Are Recent G2 Reviews of Lead Guerrilla?

**["Great experience, easy to use."](https://www.g2.com/survey_responses/lead-guerrilla-review-9413769)**

**Rating:** 4.0/5.0 stars

_— Gerard Paul A._

[Read full review](https://www.g2.com/survey_responses/lead-guerrilla-review-9413769)

**["The one shop stop for all marketing efforts"](https://www.g2.com/survey_responses/lead-guerrilla-review-5454747)**

**Rating:** 5.0/5.0 stars

_— Aarti J._

[Read full review](https://www.g2.com/survey_responses/lead-guerrilla-review-5454747)

#### What Are G2 Users Discussing About Lead Guerrilla?

- [What is Lead Guerrilla used for?](https://www.g2.com/discussions/what-is-lead-guerrilla-used-for)

### [LeadMaster](https://www.g2.com/products/leadmaster/reviews)

Lead Management Software, Online Lead Tracking, Email Marketing & SFA CRM.

**Average Rating:** 4.1/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate LeadMaster?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind LeadMaster?

- **Seller:** [LeadMaster](https://www.g2.com/sellers/leadmaster)
- **Year Founded:** 1998
- **HQ Location:** Roswell, GA
- **Twitter:** @LeadMaster  
648 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd7a61245f45a855ecd46839e66972cca1e44365a4c9b494aee6f216e49e3ebe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F871253%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Medium, 25% Small

#### What Are Recent G2 Reviews of LeadMaster?

**["Fantastic email tracking tool"](https://www.g2.com/survey_responses/leadmaster-review-8325704)**

**Rating:** 4.5/5.0 stars

_— Paul F._

[Read full review](https://www.g2.com/survey_responses/leadmaster-review-8325704)

**["The Customer Relationship Management Software"](https://www.g2.com/survey_responses/leadmaster-review-4548908)**

**Rating:** 5.0/5.0 stars

_— Saudamini J._

[Read full review](https://www.g2.com/survey_responses/leadmaster-review-4548908)

#### What Are G2 Users Discussing About LeadMaster?

- [What is LeadMaster used for?](https://www.g2.com/discussions/what-is-leadmaster-used-for)

### [Markifact](https://www.g2.com/products/markifact/reviews)

The first no-code marketing platform that lets you build AI-powered workflows to automate decisions and actions across all your marketing channels.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### Who Is the Company Behind Markifact?

- **Seller:** [Markifact](https://www.g2.com/sellers/markifact)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4d54d01c565a41c4024d8251c3f10494474a1367437adcd31610e02d784295e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarkifact&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Large

#### What Do G2 Reviewers Say About Markifact?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Markifact, making marketing analytics accessible and intuitive for everyone.
- Users find Markifact very **intuitive** , likening its ease of use to tools like Figma, enhancing their marketing experience.
- Users praise the **seamless automation features** of Markifact, making data handling and reporting quick and easy.
- Users love the **time efficiency** of Markifact, finding it simplifies analytics and speeds up campaign performance analysis.
- Users find Markifact's **easy implementation** beneficial, allowing marketers of all skill levels to utilize its features effectively.

##### Cons

- Users feel that the platform's **limited customization** options hinder full utilization of its powerful features and integrations.
- Users find the **limited integrations** frustrating, wishing for broader compatibility with niche marketing platforms.
- Users note the **onboarding experience could be smoother** , impacting ease of use for first-time users.

#### What Are Recent G2 Reviews of Markifact?

**["Takes a chunk of my SEO reporting time away"](https://www.g2.com/survey_responses/markifact-review-11751567)**

**Rating:** 4.5/5.0 stars

_— Omkar K._

[Read full review](https://www.g2.com/survey_responses/markifact-review-11751567)

**["Reliable AI-powered marketing analytics for better decision-making"](https://www.g2.com/survey_responses/markifact-review-11753275)**

**Rating:** 5.0/5.0 stars

_— Cristian C._

[Read full review](https://www.g2.com/survey_responses/markifact-review-11753275)

### [MyGuestlist Marketing](https://www.g2.com/products/myguestlist-marketing/reviews)

Event & venue marketing, ticketing & promotions system

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate MyGuestlist Marketing?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 6.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind MyGuestlist Marketing?

- **Seller:** [MyGuestlist](https://www.g2.com/sellers/myguestlist)
- **Year Founded:** 2010
- **HQ Location:** Abbotsford, AU
- **Twitter:** @MyGuestList  
2,019 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df64c7fe061e605f6ee9d7911b7ad6da275b84d2849c2192bfd1941c3e2be61d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmyguestlist&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of MyGuestlist Marketing?

**["One platform to make sure, you have all info about your guest for all your happy times."](https://www.g2.com/survey_responses/myguestlist-marketing-review-5253953)**

**Rating:** 4.0/5.0 stars

_— Manoj K._

[Read full review](https://www.g2.com/survey_responses/myguestlist-marketing-review-5253953)

**["Gets the job done"](https://www.g2.com/survey_responses/myguestlist-marketing-review-526548)**

**Rating:** 4.0/5.0 stars

_— Rylie M._

[Read full review](https://www.g2.com/survey_responses/myguestlist-marketing-review-526548)

#### What Are G2 Users Discussing About MyGuestlist Marketing?

- [What is MyGuestlist Marketing used for?](https://www.g2.com/discussions/what-is-myguestlist-marketing-used-for)

### [NEON-dX](https://www.g2.com/products/neon-dx/reviews)

NEON-dX packages analytics, artificial intelligence and marketing automation for enterprises to do profitable customer engagement. Learn about your customers, predict their needs and act in real time, building longer, deeper and more profitable relationships using NEON-dX. Derive deep customer insights and personalize every customer interaction across channels, in real-time and at scale gaining a unique competitive advantage.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate NEON-dX?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind NEON-dX?

- **Seller:** [Flytxt B V](https://www.g2.com/sellers/flytxt-b-v)
- **Year Founded:** 2013
- **HQ Location:** Nieuwegein, Utrecht, Netherlands
- **Twitter:** @Flytxt  
1,251 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5dd7e8a450ec9acd68e2d915daa10607ebf1e5478010ba37f436e5fb32822c75&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflytxt&secure%5Burl_type%5D=linkedin_company_website)  
339 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Are Recent G2 Reviews of NEON-dX?

**["Amazing marketing automation software!"](https://www.g2.com/survey_responses/neon-dx-review-5311010)**

**Rating:** 5.0/5.0 stars

_— María Sol M._

[Read full review](https://www.g2.com/survey_responses/neon-dx-review-5311010)

**["Good marketing automation tool"](https://www.g2.com/survey_responses/neon-dx-review-5299147)**

**Rating:** 4.0/5.0 stars

_— Nishita R._

[Read full review](https://www.g2.com/survey_responses/neon-dx-review-5299147)

#### What Are G2 Users Discussing About NEON-dX?

- [What is NEON-dX used for?](https://www.g2.com/discussions/what-is-neon-dx-used-for)

### [Reach](https://www.g2.com/products/banzai-international-inc-reach/reviews)

Reach deploys multi-channel outbound campaigns directly to your ICP. Drive action on your event invites, content offers, survey questions - you name it. We know building the right audience for your business is hard. That's why Reach provides you access to a database of more than 379M contacts, and then automates outreach to that audience (so you can get back to the parts of your business only you can do). It only takes two easy steps and Reach does the heavy lifting: 1. Provide Your Target Audience Bye-bye junk leads. Define the criteria that matter most to you, and Reach will invite them via a multi-touch, multi-channel campaign. 2. Choose Your Outcome Are you looking for newsletter subscribers? Event registrants? White paper downloads? Survey responses? Choose from 14 campaign types that drives what you need. We'll focus on getting the right people to engage with your content. You think about how you'll spend all of your extra time. Learn more: https://www.banzai.io/banzai-reach

**Average Rating:** 4.1/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Reach?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Reach?

- **Seller:** [Banzai International, Inc.](https://www.g2.com/sellers/banzai-international-inc)
- **Year Founded:** 2015
- **HQ Location:** Seattle, US
- **Twitter:** @getbanzai  
1,037 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a945735a11770d06f5e4778e7f79c1461612c719dbe8f061940e926b85d2de44&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbanzai-inc.%2F&secure%5Burl_type%5D=linkedin_company_website)  
112 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 50% Medium, 30% Small

#### What Are Recent G2 Reviews of Reach?

**["Banzai reach has changed the game!"](https://www.g2.com/survey_responses/reach-review-5088093)**

**Rating:** 5.0/5.0 stars

_— Bryan E._

[Read full review](https://www.g2.com/survey_responses/reach-review-5088093)

**["I've Used Banzai at Multiple Companies"](https://www.g2.com/survey_responses/reach-review-4907795)**

**Rating:** 5.0/5.0 stars

_— Jake S._

[Read full review](https://www.g2.com/survey_responses/reach-review-4907795)

### [RetainIQ](https://www.g2.com/products/retainiq-io/reviews)

RetainIQ is an intelligent email marketing platform that can seamlessly integrate and automate some of the most tedious tasks of creating and managing your email flows. It has a collection of pre-designed email templates that can be personalised and can be made specific to each industry as per the brands' needs. It is an assistant that will run and monitor retention campaigns in autopilot mode and provide you with incredible insights, boosting revenues by up to 30%.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate RetainIQ?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind RetainIQ?

- **Seller:** [RetainIQ](https://www.g2.com/sellers/retainiq)
- **Year Founded:** 2021
- **HQ Location:** Wilmington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=63ebb9aa6477c8838c8f958c3d07556cd820a3a9cdbb2b18bdff76c7355353ef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fretainiq%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of RetainIQ?

**["Usefull but can get better"](https://www.g2.com/survey_responses/retainiq-review-8745153)**

**Rating:** 4.0/5.0 stars

_— Verified User in Banking_

[Read full review](https://www.g2.com/survey_responses/retainiq-review-8745153)

**["Good Tool for personalised email and sms customer experience."](https://www.g2.com/survey_responses/retainiq-review-8739407)**

**Rating:** 5.0/5.0 stars

_— Amit S._

[Read full review](https://www.g2.com/survey_responses/retainiq-review-8739407)

### [Sendr](https://www.g2.com/products/sendr/reviews)

Sendr is a personalized video outreach and sales engagement platform designed to help teams cut through inbox noise and drive higher reply rates, meetings, and conversions. In a world where prospects are overwhelmed by generic emails and automated sequences, Sendr enables sales, marketing, and customer success teams to stand out using authentic, human video - at scale. Sendr combines real human video, AI-powered personalization, and trackable landing pages to create outreach that feels 1-to-1, not mass-produced. Unlike AI avatar tools or traditional video platforms, Sendr focuses on realism and trust. Users upload short real videos, which Sendr then lip-syncs and personalizes using AI-cloned voice and dynamic data. This allows teams to generate hundreds or thousands of highly personalized videos that still look and sound human without spending hours recording. Sendr is commonly used for cold outreach, account-based marketing (ABM), lead nurturing, follow-ups, customer success, and partner communications. Teams embed Sendr videos into email campaigns, LinkedIn messages, or landing pages to dramatically increase open rates, watch time, and replies. Many users replace static meeting links with Sendr pages that combine video, call-to-action buttons, calendars, and engagement analytics in one experience. The platform includes built-in data enrichment, personalization tokens, and dynamic page creation, making it easy to tailor messaging by company, role, industry, or intent signal. Detailed analytics show who watched a video, how long they engaged, and which actions they took allowing teams to prioritize follow-ups based on real buyer interest rather than guesswork. Sendr integrates seamlessly with popular outbound and CRM tools, fitting into existing workflows without requiring users to change how they send emails. It’s designed for founders, sales teams, agencies, marketers, and customer success teams who want better results from outbound without sacrificing authenticity. Whether you’re booking more meetings, increasing reply rates, or creating a more human buying experience, Sendr helps teams turn cold outreach into warm conversations - powered by video, personalization, and data-driven follow-up.

**Average Rating:** 4.9/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Sendr?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Sendr?

- **Seller:** [Sendr](https://www.g2.com/sellers/sendr)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8bdd487afbea4066b81ed6d9c48671a8b2fcc07ca9e54ae4c36617bd579cb75a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsendrhq%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 90% Small

#### What Do G2 Reviewers Say About Sendr?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sendr, which simplify lead management and streamline processes effectively.
- Users value the **automation features** of Sendr, which streamline lead generation and simplify processes effectively.
- Users find Sendr's interface to be **easy to use** , streamlining lead generation and automation efficiently.
- Users find **easy implementation** with Sendr, thanks to premade automations that simplify the process and support.
- Users find Sendr to be **extremely helpful** with easy implementation and pre-made automations for lead management.

##### Cons

- Users desire more **native integrations** with Sendr to enhance functionality and expand their usage possibilities.

#### What Are Recent G2 Reviews of Sendr?

**["Centralized Lead Management Made Effortless with Sendr"](https://www.g2.com/survey_responses/sendr-review-12183404)**

**Rating:** 5.0/5.0 stars

_— Ibrahim B._

[Read full review](https://www.g2.com/survey_responses/sendr-review-12183404)

**["Revolutionized Our Client Demos with Seamless Automation"](https://www.g2.com/survey_responses/sendr-review-11893582)**

**Rating:** 5.0/5.0 stars

_— Eku B._

[Read full review](https://www.g2.com/survey_responses/sendr-review-11893582)

### [SpotLight](https://www.g2.com/products/cards-print-spotlight/reviews)

Our Spotlight platform provides much more than CRM only can offer. Spotlight platform covers additional possibilities regarding marketing and interaction with customers. We know that the future lies in a comprehensive loyalty program that inspires, attracts, and recruits new customers while personalized benefits make the existing ones return and repeat their purchases. An exceptional Customer Data, Loyalty & Engagement solution takes a shortcut to your sales goals. Take this chance and entrust the profitability to a proven and largely certain strategy that yields results. The solution that engages customers on a long-term basis directly boosts your profit and reduces business uncertainty It is a flexible medium for communication with customers Offers numerous possibilities for creating segmentation categories of customers Allows creating, running and managing personalized campaigns through profound understanding of customers’ needs and habits Motivates the members of the loyalty program to spend more Encourages the activities they take as customers by offering them exactly what they want! Encourages customers to visit selling points more frequently, activates and reactivates them through loyalty tiers! Does not let them give up on their brand and guarantees long-term loyalty while at the same time improving customer experience Brings new customers Attracts new customers to join through the use of offline and digital gift cards Boosts sales This way, a comprehensive Loyalty, Customer & Engagement platform plays the vital role in establishing a strong emotional relationship between the company and its customers placing additional value and bringing benefits to members. Our loyalty program gives companies a possibility to show a genuine care for their regular customers. With a personalized approach, loyalty program supports the loyalty of customers and diminishes the likelihood of their leaving and choosing other competitive brands. Loyalty monitors and tracks the habits of your customers assisting you in crafting recommendations and offers that align with their sphere of interests. Integrated with automated marketing tools, Spotlight Customer Data, Loyalty & Engagement platform enables sending timely and relevant messages via different communication channels. It provides insight into precise analytics as well as the possibility of integrating the loyalty program into your e-commerce business for easier access and greater interactivity. Our platform significantly increases the number of conversions in many various ways using RFM and Customer Behavioral principles, incentive awards, and personalized experience. Our platform generates all customer data and offers endless possibilities for their segmentation. It contributes greatly to the allocation of resources optimally and reduces the possibility of wasting them. A platform such as this one is equally convenient for both online and in-store retail shops in the process of establishing long-term loyalty and ensuring business certainty.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate SpotLight?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SpotLight?

- **Seller:** [Cards Print](https://www.g2.com/sellers/cards-print)
- **Year Founded:** 2008
- **HQ Location:** Pancevo, Vojvodina
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7af1e93de9d8bbb4fd8e5ad372b54d47ed27e0ad86a02a27efcf538d0746a0f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcardsprint&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Do G2 Reviewers Say About SpotLight?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless marketing automation** of SpotLight, enjoying effective campaigns and enhanced customer engagement.
- Users value the **automation efficiency** of SpotLight, seamlessly integrating loyalty programs and marketing for impactful results.
- Users value the **smart automation features** of SpotLight, streamlining loyalty and marketing effectively for measurable success.
- Users love the **ease of use** of SpotLight, finding its features practical and effective for marketing automation.
- Users love the **smart integration of loyalty programs and marketing automation** , achieving measurable results effortlessly.

#### What Are Recent G2 Reviews of SpotLight?

**["Great loyalty and marketing platform"](https://www.g2.com/survey_responses/spotlight-review-9226019)**

**Rating:** 5.0/5.0 stars

_— Igor A._

[Read full review](https://www.g2.com/survey_responses/spotlight-review-9226019)

**["Powerful Loyalty and Marketing Automation Platform"](https://www.g2.com/survey_responses/spotlight-review-12272848)**

**Rating:** 5.0/5.0 stars

_— Jasna M._

[Read full review](https://www.g2.com/survey_responses/spotlight-review-12272848)

### [SPREAD](https://www.g2.com/products/spread-2021-08-13/reviews)

📌 SPREAD : en résumé SPREAD est une plateforme marketing française qui permet aux e-commerçants et retailers d’animer, convertir et fidéliser leurs clients grâce à : • des mécaniques d'acquisition • du marketing automation • des programmes de fidélité et de parrainage • une plateforme de communication multicanale 🎯 Les fonctionnalités de SPREAD Avec SPREAD, vous animez votre communauté, enrichissez votre base client, améliorez votre conversion, fidélisez vos clients et encouragez leur recommandation. Le tout, depuis une interface unique et intuitive. 🎪 Animation marketing • Jeux concours, instants gagnants, quiz, tests, concours photo ou vidéo, chasses au trésor • Plus de 2 000 campagnes animées en 2024, pour plus de 2,5 millions de participants captés ⚙️ Marketing automation • Messages automatisés selon les comportements clients • Exemples : welcome pack, relance panier, scénario de réachat, réactivation client • Les emails automatisés génèrent 70,5 % d’ouvertures en plus et 152 % de clics en plus que les emails classiques 💎 Programme de fidélité • Plus de 20 missions de fidélisation activables • Récompenses sur-mesure : réductions, bons d’achat, cadeaux, contenus exclusifs • Statuts VIP et gestion omnicanale (en ligne et en magasin) • +14 % de clients fidèles en moyenne constatés par nos clients 🤝 Programme de parrainage • Acquisition via la recommandation client • Récompenses pour parrains et filleuls • Relances automatiques, personnalisation simple • Les clients parrainés ont une valeur vie 25 % supérieure à la moyenne 📢 Plateforme de communication multicanale • Newsletters ciblées grâce à la segmentation • Campagnes SMS personnalisées • Pop-ups intelligentes sur votre site • +400 millions d’emails envoyés via SPREAD en 2024 🧠 CRM et segmentation avancée • Centralisation des données clients (CMS, ERP, caisse…) • Création de segments précis pour un ciblage pertinent • Vue 360° sur chaque profil • +16 % de croissance annuelle moyenne des bases CRM 🗺 Une solution pensée pour trois secteurs clés • E-commerce : pilotez l’ensemble du cycle de vie client • Retail : alignez vos campagnes online & en magasin • Tourisme : gardez le lien avec vos visiteurs avant, pendant et après leur séjour 🏆 Ils utilisent SPREAD Plus de 300 marques partenaires : Fnac Darty, Dyson, Wonderbox, Palais des Thés, MÊME Cosmetics, Mon Marché, Blédina, Project X Paris, Doudou et Compagnie, La Plagne, Chamonix… ✅ Pourquoi choisir SPREAD ? • Une seule plateforme pour tous vos besoins marketing • Une solution française, fiable et humaine • Un accompagnement expert, bien au-delà d’un simple outil • Des résultats concrets et mesurables

**Average Rating:** 4.7/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate SPREAD?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SPREAD?

- **Seller:** [Visiativ](https://www.g2.com/sellers/visiativ-a971d0b0-4691-4e66-904d-1f9f149d05aa)
- **Year Founded:** 2011
- **HQ Location:** Le Petit Quevilly, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba41d22c1da9fe1f54ac51e166090a74b3fc18f943851f8ed6a3feaeb36236e7&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspreadbutton&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 40% Medium

#### What Are Recent G2 Reviews of SPREAD?

**["SPREAD: the best software to retain and value our customers"](https://www.g2.com/survey_responses/spread-review-11356560)**

**Rating:** 5.0/5.0 stars

_— Claire D._

[Read full review](https://www.g2.com/survey_responses/spread-review-11356560)

**["A true lever to engage our community and retain our customers"](https://www.g2.com/survey_responses/spread-review-11350265)**

**Rating:** 4.5/5.0 stars

_— Pauline M._

[Read full review](https://www.g2.com/survey_responses/spread-review-11350265)

### [Symplify Conversion](https://www.g2.com/products/symplify-conversion/reviews)

Symplify Conversion is a conversion optimisation platform built for marketing and product teams who want to turn website traffic into revenue without relying on developers. Run A/B, multivariate, and funnel tests directly on your live site while mapping user behavior through integrated heatmaps, session recordings, and surveys. Built in Stockholm with European data hosting, Symplify Conversion allows you to identify leaks, analyze journeys, and deploy variations seamlessly via a single script. Symplify Conversion gives your team: - A/B, multivariate, and funnel testing on live pages - Integrated heatmaps, session recordings, and user surveys - A fully editable visual version of your live site. No CMS or HTML necessary - One single, lightweight script to eliminate performance lag - Instant conversion analytics and tracking from your first test Trusted by organisations across Europe and globally, Symplify Conversion is the compliant, high-performance choice for data-driven optimisation.

**Average Rating:** 4.7/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Symplify Conversion?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Symplify Conversion?

- **Seller:** [Symplify](https://www.g2.com/sellers/symplify)
- **Year Founded:** 2000
- **HQ Location:** Stockholm
- **Twitter:** @WorldOfSymplify  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c9bc7bd8663a7816f004a93d1c8b779ea0e639a46b386426057299e0d3de4b5d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F33288841%2F&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 42% Medium

#### What Are Recent G2 Reviews of Symplify Conversion?

**["Great collaboration and a lot of good insights"](https://www.g2.com/survey_responses/symplify-conversion-review-5211989)**

**Rating:** 5.0/5.0 stars

_— Erica B._

[Read full review](https://www.g2.com/survey_responses/symplify-conversion-review-5211989)

**["Efficient Tool for Optimizing E-Commerce Conversions"](https://www.g2.com/survey_responses/symplify-conversion-review-9185969)**

**Rating:** 4.0/5.0 stars

_— Joachim G._

[Read full review](https://www.g2.com/survey_responses/symplify-conversion-review-9185969)

#### What Are G2 Users Discussing About Symplify Conversion?

- [What is Symplify Conversion used for?](https://www.g2.com/discussions/what-is-symplify-conversion-used-for)

- [‹ Prev‹ Prev](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=18#product-list)
- [1](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score#product-list)
- [2](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=2#product-list)
- …
- [15](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=15#product-list)
- [16](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=16#product-list)
- [17](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=17#product-list)
- [18](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=18#product-list)
- 19
- [20](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=20#product-list)
- [21](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=21#product-list)
- [22](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=22#product-list)
- [23](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=23#product-list)
- …
- [33](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=33#product-list)
- [34](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=34#product-list)
- [Next ›Next ›](/categories/marketing-automation?open_modal_url=%2Fproducts%2Faltcraft%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%26source%3Dcategory&order=g2_score&page=20#product-list)

Spotlight Categories

[Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation)

[Talent Assessment Software](https://www.g2.com/categories/talent-assessment-software)

[Sales Enablement Software](https://www.g2.com/categories/sales-enablement)

[Virtual Data Room Software](https://www.g2.com/categories/virtual-data-room-vdr)

[SAP Store Software](https://www.g2.com/categories/sap-store)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

Show More

* * *

## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.