Best Marketing Automation Software - Page 23

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 722

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,100+ Authentic Reviews
  • 722+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud), Adobe Marketo Engage, Attentive, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=klaviyo)

Ubora Thrive AI

Ubora Thrive AI helps small business owners and growing teams create consistent, professional marketing without spending hours doing it manually or outsourcing to an agency. Our Campaign Coach generates complete campaigns including Google Ads copy, email sequences, landing pages, social posts, and images in minutes. It also provides clear scoring and guidance so you know what is working and what to improve before you launch. Campaign Coach works like a creative director in the room. It evaluates your campaign, tells you exactly what is weak, and shows you how to fix it before you spend a dollar. It grades your work across 12 marketing dimensions and lets you apply improvements with one click, showing the impact in real time. Ubora is built around a human-centered approach to AI. It is designed to support your judgment, keep your voice intact, and make marketing feel manageable instead of overwhelming, so you can move faster without losing control of your marketing.

Average Rating: 4.5/5.0

Total Reviews: 2

Who Is the Company Behind Ubora Thrive AI?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Ubora Thrive AI?

Vibetrace

Vibetrace is a suite of e-commerce tools. It offers SaaS-based solutions for e-commerce companies to increase sales and conversion rates on their individual websites.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Vibetrace?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Vibetrace?

  • Seller: Vibetrace
  • HQ Location: Zurich, CH
  • Twitter: @vibetrace
    44 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Vibetrace?

What Are G2 Users Discussing About Vibetrace?

WebToffee - eCommerce Marketing Automation

WebToffee – eCommerce Marketing Automation is a WooCommerce-specific marketing automation app that helps store owners streamline and optimize customer engagement. With features like popups, signup forms, abandoned-cart recovery, welcome and win-back email campaigns, customizable templates, and a drag-and-drop editor with real-time previews, it empowers you to automate high-conversion marketing workflows effortlessly. A free introductory plan (no credit card required) makes it easy to get started.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate WebToffee - eCommerce Marketing Automation?

  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 5.0/10 (Category avg: 8.5/10)

Who Is the Company Behind WebToffee - eCommerce Marketing Automation?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About WebToffee - eCommerce Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users value the professional customer support from WebToffee, helping them efficiently navigate their campaigns.
  • Users value the easy campaign setup and excellent support, enhancing the overall email marketing experience with WebToffee.
  • Users appreciate the ease of use of WebToffee, especially with its intuitive setup and drag-and-drop features.
  • Users find the easy creation process incredibly useful, appreciating the time-saving templates and intuitive design tools.
  • Users appreciate the easy setup and time-saving templates, enabling efficient and professional campaign creation.
Cons
  • Users find the analytics lacking in detail, desiring deeper insights and advanced segmentation for better campaign performance.
  • Users desire more detailed analytics and advanced segmentation options to enhance their campaign performance insights.
  • Users find the analytics lacking, desiring deeper insights and advanced segmentation options for better campaign performance tracking.
  • Users desire more advanced segmentation options, seeking deeper insights for improved campaign performance analysis.

What Are Recent G2 Reviews of WebToffee - eCommerce Marketing Automation?

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Wired Plus

Not another faceless email marketing company. We love people and the excitement of seeing businesses succeed! Don't get us wrong, we love creating powerful email marketing software too; we just think that if you're paying for a platform, you should also get personal support & expert advice to make the most of it. Technology & software is only ever as good as the people using it. We will show you how to get the most out of your investment and how to make a success of your business.

Average Rating: 3.8/5.0

Total Reviews: 2

Who Is the Company Behind Wired Plus?

  • Seller: Wired Plus
  • Year Founded: 2000
  • HQ Location: Leeds, GB
  • Twitter: @wired_plus
    392 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 50% Medium

What Are Recent G2 Reviews of Wired Plus?

What Are G2 Users Discussing About Wired Plus?

Zence Marketing Automation

Reimagine Customer Experience with Omnichannel Marketing Automation Platform A multi-channel engagement platform that automates customer communication, delivering consistent, personalized messages across the entire customer lifecycle Key Features: Unified Customer View for Data-Driven Marketing • Gain a 360-degree customer profile by consolidating data from multiple sources, including websites, mobile apps, email campaigns, and social media. • Use AI-driven insights to understand customer behavior, preferences, and engagement patterns for more effective marketing. AI-Driven Personalization & Smart Segmentation • Deliver hyper-personalized customer experiences with AI-powered recommendations, dynamic content, and predictive analytics • Real-time customer segmentation based on demographics, behavior, purchase history, and location for targeted marketing campaigns Omnichannel Customer Engagement & Automated Campaign Orchestration • Automate omnichannel marketing campaigns across email, WhatsApp, SMS, social media, push notifications, and web. • AI-powered journey orchestration ensures customers receive the right message at the right time on their preferred channel. Predictive AI & Smart Marketing Insights Optimize marketing with AI-led predictive intelligence, using RFM insights to forecast customer lifetime value, churn risk, and engagement potential. Real-time analytics help refine strategies and maximize ROI. Real-Time Dashboard & Advanced Analytics • Access an intuitive dashboard with real-time reports to monitor campaign success and customer interactions. • Track customer engagement, lead generation, conversions, and revenue growth with actionable insights

Average Rating: 3.0/5.0

Total Reviews: 2

How Do G2 Users Rate Zence Marketing Automation?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Zence Marketing Automation?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Zence Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zence Marketing Automation, allowing for fast onboarding and simple campaign setup.
  • Users enjoy the easy creation process with Zence, benefiting from a clean interface and simple campaign setup.
  • Users appreciate the easy setup of Zence Marketing Automation, enabling fast onboarding and simple campaign creation.
  • Users find the intuitive user interface of Zence Marketing Automation simplifies onboarding and campaign setup efficiently.
  • Users find Zence Marketing Automation intuitive and easy to use, making onboarding and campaign setup quick and efficient.
Cons
  • Users find dashboard issues with Zence Marketing Automation, citing limited reporting and fewer integrations than expected.
  • Users find export limitations frustrating, with fewer integrations and basic reporting compared to enterprise tools.
  • Users find Zence Marketing Automation's limited integrations and reporting tools inadequate for advanced analytics needs.
  • Users find Zence Marketing Automation has limited templates compared to enterprise tools, hindering advanced analytics and integrations.
  • Users face scheduling issues due to limited integrations, making automated tasks more cumbersome and time-consuming.

What Are Recent G2 Reviews of Zence Marketing Automation?

7engage

7Engage is an integrated all-in-one platform for you to interact with your customer. Enable you to chat with your customers on multi-channels, help you stay connected with customers by automation marketing, sort out effective leads without missing any business opportunity, and empower you with massive, personalized marketing ability to reach every one of your customers with precise content. Also, we help you analyze your customer's behavior and provide customer insight, empowering your sales, marketing, and support team to engage customers smoothly. Give your customers a better journey and help your brand form strong bonding with customers, improving customer loyalty.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind 7engage?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of 7engage?

90degree Team Task

90degree Team Task is implemented to provide a comprehensive web based platform to manage different projects, track tasks, users, and offer a collaboration framework for employees.

Average Rating: 3.7/5.0

Total Reviews: 3

How Do G2 Users Rate 90degree Team Task?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.9/10)

Who Is the Company Behind 90degree Team Task?

Who Uses This Product?

  • Company Size: 100% Small, 33% Large

What Are Recent G2 Reviews of 90degree Team Task?

What Are G2 Users Discussing About 90degree Team Task?

Apteco PeopleStage

To stay competitive, marketers need campaign automation software that allows them to create timely, personalised, event-driven communications. Today's digital world requires a multi-channel approach that includes email, SMS, social media, mobile push, customer reviews, online advertising, CRM solutions and web analytics, as well as traditional channels such as contact centres and direct mail. Apteco PeopleStage™ enables you to define your marketing communications using an intuitive, zoomable interface that is shared with your colleagues and executes continuous multi-wave campaigns. Using marketing process flow diagrams, Apteco PeopleStage™ allows your entire team to map out marketing campaigns so that: - You can automate and coordinate multi-channel, multi-stage, event-driven marketing communications - Every message is highly personalised - Truly omnichannel campaigns are created via integrations with key marketing channel genres. - You can gather feedback from each stage of every campaign to identify which messages and activities have generated lift. - You can manage and record details of every interaction with every client for further analysis - You can use the results to fine tune campaigns - You can template campaigns for reuse, shortening time to launch - You can apply multi-level communication frequency, concurrency and cost constraints - Campaign steps can be triggered via your chosen digital and social platforms, including Facebook, Twitter, Google AdWords and many email service providers - You can use live data resources for immediate engagement with new prospects - Campaign planning simplified The Apteco PeopleStage™ visual planning tools make campaign creation and management simple and intuitive, meaning it’s incredibly easy for your team to get started with multi channel marketing campaigns, and to track progress. The results of each campaign are collected automatically. This data can be analysed in detail to identify additional opportunities, or aspects of the campaign that could be improved for greater success.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Apteco PeopleStage?

  • Seller: Apteco
  • Year Founded: 1987
  • HQ Location: Warwick, England, United Kingdom
  • Twitter: @Apteco
    646 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    59 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Apteco PeopleStage?

What Are G2 Users Discussing About Apteco PeopleStage?

Attentive

Attentive is an automated property measurement software that measures the landscaping features of the property. The software analyses the property and generates measurement reports using AI. This software can eliminate the process of manually measuring properties.

Average Rating: 4.8/5.0

Total Reviews: 3

Who Is the Company Behind Attentive?

  • Seller: Attentive AI
  • Year Founded: 2017
  • HQ Location: Wilmington, US
  • Twitter: @AttentiveAI
    188 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    835 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Attentive?

Axtria CustomerIQ

Axtria CustomerIQ™ is the most advanced NBA driven customer engagement solution for life sciences that formulates effective omnichannel interactions across Life Sciences customers to optimize commercial activity. Axtria CustomerIQ brings together the power of AI/ML based analytics with business-driven intelligence to significantly improve the interaction between the Life Sciences company and their customers, providing a complete 360° view of the customer at any time. Axtria CustomerIQ automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue.

Average Rating: 4.0/5.0

Total Reviews: 2

How Do G2 Users Rate Axtria CustomerIQ?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Axtria CustomerIQ?

  • Seller: Axtria
  • Year Founded: 2010
  • HQ Location: Berkeley Heights, NJ
  • Twitter: @Axtria
    3,213 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,646 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Axtria CustomerIQ?

What Are G2 Users Discussing About Axtria CustomerIQ?

Axy AI marketing engine

Axy is the first fully autonomous marketing engine built to replace the "manual prompting" era of AI with a data-driven, execution-first architecture. While traditional tools act as assistants that require constant human direction, Axy operates as an invisible marketing partner designed to understand, strategize, and execute on your behalf. The platform’s core strength lies in its ability to build a comprehensive map of real-time market demand. By identifying exactly what customers are looking for at any given moment, Axy eliminates the guesswork often found in organic growth strategies. Once demand is mapped, the engine takes full ownership of the marketing lifecycle: it develops tailored strategies, creates multi-channel campaigns, and handles auto-posting across your digital ecosystem. Built for lean technical teams, B2B SaaS founders, and specialist solopreneurs, Axy moves beyond simple automation. It is a self-optimizing system that consistently learns from performance results, refining its tactics to ensure your brand remains visible and relevant. By delegating your marketing to Axy, you shift your focus from managing fragmented workflows to scaling your business on the back of an autonomous, "no-prompt" marketing engine.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Axy AI marketing engine?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Axy AI marketing engine?

Batch

Batch is a modern Customer Engagement Platform built for CRM teams seeking greater efficiency, agility, and autonomy in orchestrating their omnichannel campaigns (email, SMS, push notifications, in-app messages, landing pages, Ads, WhatsApp, RCS, etc.). Designed as a no-code solution, it’s the only CEP that combines a seamless interface, intelligent segmentation, an interactive journey builder, all messaging channels, and built-in analytics. With Batch, marketers can independently create, launch, and monitor personalized campaigns — simple or complex — without relying on engineering teams, even for anonymous audiences. The platform is powered by a high-performance, modern data foundation: it connects natively to Snowflake/BigQuery environments or composable CDPs, and consolidates multiple tools into one — campaign orchestrator, email and mobile router, and data platform — while delivering a user experience built for simplicity and performance. With Batch, marketing teams benefit from a sovereign, high-impact platform and expert support to take back control of customer engagement, accelerate CRM cycles, and generate more value with less complexity. With offices in France and Germany, Batch supports over 400 clients across 25 countries — Le Monde, La Redoute, Oscaro, Lacoste, Manomano, SNCF Connect, Tagesspiegel, Sky, Leclerc, Intermarché, Rewe, Lidl, Le Point, Sephora, BVG, Leboncoin, Mobile.de, dm-drogerie markt.

Average Rating: 4.6/5.0

Total Reviews: 40

How Do G2 Users Rate Batch?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Batch?

  • Seller: Batch
  • Year Founded: 2015
  • HQ Location: Paris, lle-de-France
  • Twitter: @batch
    1,923 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    120 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Leisure, Travel & Tourism
  • Company Size: 46% Large, 41% Medium

What Do G2 Reviewers Say About Batch?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the excellent customer support from Batch, highlighting attentive and proactive success managers.
  • Users find Batch to be an easy-to-use platform that facilitates personalized engagement with excellent support from success managers.
  • Users appreciate the excellent support and ease of use with Batch, enhancing campaign setup and user engagement.
  • Users commend Batch for their business enhancement capabilities, exceeding expectations through innovative solutions and exceptional support.
  • Users find Batch to provide an intuitive experience, making campaign setup quick and efficient with excellent support.
Cons
  • Users find the missing features in Batch hinder the setup of an effective omnichannel strategy.
  • Users find the dashboard overwhelming at first, particularly during advanced push notification campaign setups.
  • Users find the difficult setup of Batch's omnichannel strategy challenging without prior CEP interface experience.
  • Users feel there is a need for development on features and testing to enhance their experience with Batch.
  • Users find integration difficulties when attempting to connect with tech teams for in-depth support.

What Are Recent G2 Reviews of Batch?

Beschannels SCRM

All-channels SCRM helps to Target, Attract, And Acquire Customers It’s the first step of BesChannels SCRM marketing automation that helps companies reach target groups via multi-touchpoints and acquire customers. Marketing Automation- Deliver More Win-ready Leads To Sales It’s the second step of BesChannels SCRM marketing automation that helps companies explore high-value potential customers from their fans/members/database. Full-channels Customer Relationship Management - Building Closed Loop of Data Marketing It’s the third step of BesChannels SCRM marketing automation that integrates Omni-channel user data, improves user portraits and enables better understanding of users.

Average Rating: 2.5/5.0

Total Reviews: 1

Who Is the Company Behind Beschannels SCRM?

Who Uses This Product?

  • Company Size: 100% Medium

What Are G2 Users Discussing About Beschannels SCRM?

Birdeye Marketing Automation

Birdeye Marketing Automation — Built for Multi-Location Brands Birdeye Marketing Automation is an agentic approach to marketing automation built for the complexity of multi-location brands. Traditional marketing automation platforms were designed for centralized organizations with a single brand, a single funnel, and simple workflows. Multi-location brands operate in a fundamentally different reality — with distributed locations, fragmented data, and the need to localize engagement without losing brand control. Location Intelligence: Agents personalize campaigns based on location, business hours, offers, ratings, and local context. Agent-First Automation: Marketers describe campaign goals in plain English, and agents build and execute workflows — from audience selection to content personalization to optimization across email and SMS. Unified Customer Data: Birdeye stitches together customer data from past interactions, visits, survey responses, and CRM sources to build 360° customer profiles. Agents use these profiles to personalize outreach by choosing the best time and channel for each customer, across every location. Built for enterprise-grade compliance (HIPAA, FINRA) with customizable templates and location-level reporting

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Birdeye Marketing Automation?

  • Seller: Birdeye
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • Twitter: @BirdEye_
    5,232 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,442 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Birdeye Marketing Automation?

CAS genesisWorld

CAS genesisWorld is your powerful xRM/CRM standard solution for successful and networked relationship management for Customer Centricity businesses. Your CRM. Fascinatingly simple.

Average Rating: 3.5/5.0

Total Reviews: 2

How Do G2 Users Rate CAS genesisWorld?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind CAS genesisWorld?

  • Seller: CAS Software AG
  • Year Founded: 1986
  • HQ Location: Karlsruhe, DE
  • Twitter: @CASCRM
    6 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    303 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of CAS genesisWorld?

What Are G2 Users Discussing About CAS genesisWorld?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025