Best Marketing Automation Software - Page 58

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 996

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,200+ Authentic Reviews
  • 996+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

Retainful

Grow Sales with Email, SMS & WhatsApp Marketing Drive more revenue with connected email, SMS, and WhatsApp marketing automation that turn one-time buyers into repeat customers. Retainful is the all-in-one omnichannel marketing automation platform trusted by 20,000+ eCommerce merchants worldwide. Built specifically for WooCommerce and Shopify stores, we make it simple to recover abandoned carts, nurture customers, and boost revenue across all channels—without the complexity or sky-high costs of enterprise platforms. What Makes Retainful Different - True Omnichannel Marketing: Reach customers where they are with unified email, SMS, and WhatsApp campaigns. One platform, every touchpoint, seamless customer journeys. - Pre-Built for eCommerce Success: 100+ ready-made templates and 9+ pre-configured automation workflows get you marketing effectively in minutes, not months. - Pricing That Grows With You: Start free with 500 emails monthly. Scale affordably with contact-based pricing, not expensive per-send costs. Growth plan includes unlimited emails. Core Features That Drive Results 🔄 Omnichannel Automation Workflows - Abandoned cart recovery across email, SMS & WhatsApp (recover up to 30% of lost sales) Welcome series that convert browsers into buyers - Post-purchase upsells and win-back campaigns - Order confirmations and shipping updates - Single workflow manages all three channels automatically 📧 Advanced Email Marketing - Unlimited campaigns on Growth plan (10x contact size on Starter) - 100+ mobile-responsive templates - Drag-and-drop email builder with AI-powered subject lines - Dynamic personalization and product recommendations - Smart sending based on recipient time zones 📱 SMS & WhatsApp Marketing - Automated SMS campaigns (USA & Canada) - Global WhatsApp Business messaging - Rich media messaging capabilities - Growth plan includes $49 monthly credits 🎯 Smart Contact Capture & Segmentation - Targeted signup forms and popups (welcome, exit-intent, add-to-cart) - Advanced behavioral segmentation - Pre-built segments (VIP customers, inactive users, new subscribers) - GDPR compliant data collection - Real-time customer data syncing 📊 Comprehensive Analytics & Reporting - Real-time campaign performance tracking - Revenue attribution across all channels - Live abandoned cart monitoring - Recovery rate and conversion metrics - Detailed insights on opens, clicks, and conversions 🔗 Seamless Integrations - Native WooCommerce & Shopify apps - Easy migration from Mailchimp, Klaviyo, and other platforms - Team collaboration with access permissions - API access for custom integrations - High deliverability rates guaranteed Why eCommerce Stores Choose Retainful - Quick Setup, Instant Results: Pre-configured workflows and templates mean you're marketing effectively from day one. No technical expertise required. - Proven Performance: Merchants typically see significant revenue increases within 90 days through better cart recovery and customer retention. - Fair, Transparent Pricing: Unlike platforms that penalize growth with per-send costs, our contact-based pricing scales sensibly with your business. - White-Glove Support: Free onboarding (worth $509), personalized consultation (worth $1,099), and dedicated success managers ensure your success. - Migration Made Easy: Free data migration from existing platforms including contact lists, templates, and campaign history. Perfect For - WooCommerce & Shopify store owners ready to scale - Growing businesses tired of juggling multiple marketing tools - Merchants wanting omnichannel reach without enterprise costs - Stores ready to automate their entire customer journey - Anyone seeking marketing that actually drives measurable revenue Pricing That Makes Sense - Free Plan: 500 emails/month, 1 automation, 1 signup form, full template library - Starter Plan: 10x your contacts in emails monthly, advanced features - Growth Plan: Unlimited emails, full omnichannel access, dedicated support Ready to transform your eCommerce marketing? Join 20,000+ merchants who've chosen Retainful for smarter, more profitable customer relationships. Get started in minutes with our free plan—no credit card required, no setup fees, no lock-in contracts. Experience the difference omnichannel marketing automation makes for your store.

Average Rating: 4.6/5.0

Total Reviews: 4

How Do G2 Users Rate Retainful?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Retainful?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Retainful?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Retainful, highlighting quick setup and an intuitive interface for tracking revenue.
  • Users value the affordability of Retainful, finding it easy to implement at a competitive price.
  • Users value the quick and effective automation setup of Retainful, enhancing their WooCommerce store management.
  • Users find the easy implementation of Retainful beneficial, appreciating its affordability and efficiency in setup.
  • Users find the easy setup of Retainful to be a significant advantage, complemented by its competitive pricing.
Cons
  • Users find the lack of advanced promotional features in Retainful limits customization and effectiveness for marketing efforts.

What Are Recent G2 Reviews of Retainful?

What Are G2 Users Discussing About Retainful?

ReTargeter

Comprehensive display advertising and retargeting solutions.

Average Rating: 1.3/5.0

Total Reviews: 2

How Do G2 Users Rate ReTargeter?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.9/10)

Who Is the Company Behind ReTargeter?

Who Uses This Product?

  • Company Size: 50% Small

Retargeting

Retargeting is an eCommerce marketing automation and personalization platform. This add-on tracks every action that your visitors are doing on your website in order to provide personalized messages aimed towards closing more orders, faster. This add-on provides user level analytics and enables key decision makers to improve each aspect of the buying funnel and discover pain points. You can uncover which of your site categories is more popular, which are your most loyal customers, and how long is your buying cycle. Retargeting includes 4 different types of messages that are automatically sent based on a set of predetermined rules. Message types already included in Retargeting: On-site messages are displayed while visitors are still browsing, and can be used to offer discounts for email newsletter subscription, present special offers for products a visitor has shown interest in, or target visitors navigating away from the page. Email messages are sent to visitors after they have navigated away from the site, based on visitor behavior, or linked to particular events such as visitors’ birthdays or Black Friday sales. SMS messages are purposely send to act as an reminder to the rest of the messages. Using SMS you can assure yourself that you are reaching all of your customers, even those who aren't constantly checking their email. Push notifications are a series of messages (automate & manual) that are sent to your visitors in order to increase sales, to reduce user inactivity or to recommend similar products. Each type of message can be customized 100% by you, to better suit every need that you might have. The setup process is very easy, needing only to setup the rules and message templates once, while the rest will be done automatically by Retargeting. Multitesting and Analytics If you are passionate about A/B testing, Retargeting offers a comprehensive multitesting feature, where you can test any number of message versions that you want. You can make and test multiple message modifications at the same time, in order to determine a winning version based on live results. You can then choose the winning version either manually or you can let the platform make the choice based on the results. Retargeting has also an integrated dashboard that gives you access to key metrics related to your retargeting campaigns. You can easily track the performance of your campaigns and compare the results with your website traffic, from one unified dashboard. Results For live results you can visit this page: https://retargeting.biz/en/live-results Pricing Retargeting uses a performance based pricing. It means that you only pay a commission for the orders generated by Retargeting. Commision tiers are as follows (depending on the total value of the sales generated by Retargeting): Free trial Retargeting offers a 14 days free trial so you can test the app for yourself.

Average Rating: 4.1/5.0

Total Reviews: 13

How Do G2 Users Rate Retargeting?

  • Has the product been a good partner in doing business?: 7.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Retargeting?

Who Uses This Product?

  • Company Size: 69% Small, 23% Medium

What Are Recent G2 Reviews of Retargeting?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Reteno

Reteno is an AI messaging platform that helps subscription apps improve retention and conversion through automated, personalized communication. Manage campaigns through AI agents in Slack, Claude Cowork, and OpenAI Codex using natural language — no switching platforms. Built for Web2App, trial, freemium, and direct install funnels, Reteno supports Email, Mobile Push, In-App, App Inbox, SMS, Web Push, and messengers. The AI-powered "One from Many" feature automatically tests message variants inside workflows and scales winners, replacing manual A/B testing. Built-in AI generates push notifications that outperform human copy and optimizes email content on demand. Proven in Health & Fitness and Education verticals with ready-to-deploy playbooks that accelerate time-to-revenue. Best for teams who need faster iteration, measurable lift, and AI-native workflow integration. For more details, contact us at support@reteno.com.

Average Rating: 4.8/5.0

Total Reviews: 6

How Do G2 Users Rate Reteno?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Reteno?

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Reteno?

RetentionForce

RetentionForce is an all-in-one marketing software for small and medium businesses. The state-of-art marketing solution uses conversational technologies/chatbots in Facebook Messenger. The software helps to attract, engage and retain clients via the loyalty program, referral program, customer reviews and feedback collection tool, SMS and Messenger marketing, marketing automation, and more. The result-oriented platform is incredibly easy-to-use, but at the same time it covers all the main marketing needs of the small and medium businesses, that heavily depend on repeat customers RetentionForce minimizes the manual work needed with set it forget it automations and ready to use content templates making it perfectly suitable for small businesses’ needs. The system combines 10 tools that seamlessly and automatically work together specifically designed for online and offline businesses. The platform is highly customizable; the businesses can choose to use either of the features or integrate the entire system of powerful marketing tools for sustainable growth. Start from a free plan, and continue to grow with RetentionForce plans and packages, as we have the right solution for every stage of your business.

Average Rating: 4.5/5.0

Total Reviews: 4

How Do G2 Users Rate RetentionForce?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind RetentionForce?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of RetentionForce?

What Are G2 Users Discussing About RetentionForce?

Retner

Retner is an AI-powered omnichannel engagement platform built for D2C brands to increase conversions, reduce drop-offs, and automate customer journeys across WhatsApp, Email, and SMS. Unlike traditional event-based tools, Retner uses intent-driven automation to understand customer behavior in real time and trigger the right message at the right moment. Key capabilities include: AI Intent Detection – Identify what customers actually want and respond accordingly AI Calling – Automate COD confirmation, follow-ups, and recovery flows Omnichannel Journeys – Manage WhatsApp, Email, and SMS in a single flow Conversion-Focused Automation – Abandoned cart recovery, COD verification, and retention flows Advanced Segmentation – Target users based on behavior, actions, and purchase intent Retner is designed for fast-growing eCommerce brands that want to move beyond basic automation and build high-converting, personalized customer journeys. Brands using Retner have reported 20–30% higher conversions, improved customer engagement, and reduced RTO in COD orders.

Who Is the Company Behind Retner?

Who Uses This Product?

  • Company Size: 100% Small

Revenue Automation

Revenue Automation specializes in data-driven email, marketing automation and data integrations.

Who Is the Company Behind Revenue Automation?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Revenue Automation?

Revmonk

Revmonk is AI powered B2B marketing automation platform. It has a number of features that would be very beneficial for marketing and sales teams, including: -Identifying organic and paid web traffic: This can help teams to understand which channels are driving the most traffic to their website, and to identify potential customers who have already expressed an interest in their products or services. -Enriching the contact info of potential prospects: This can help teams to qualify leads more effectively and to create more personalized marketing campaigns. -Configuring the Ideal Customer Profile (ICP) parameters and creating a Target Account list: This can help teams to focus their efforts on the most promising leads and to increase their conversion rates. -Creating Lists & Syncing Accounts/Contacts with CRM in realtime: This can help teams to keep their CRM data up-to-date and to ensure that they are always working on the most relevant leads. -Sending hyper personalized email with custom LLM: This can help teams to create more engaging and effective email campaigns. -Setting up Slack Alerts when key Accounts/ Contacts visit your website: This can help teams to follow up with leads quickly and to increase their chances of closing deals. -Overall, Revmonk has number of features that can help teams to automate their workflows, improve their efficiency, and generate more leads and sales.

Who Is the Company Behind Revmonk?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Revmonk?

Rialto

Rialto is a marketing automation sales and marketing software designed to unchain coworking or flex work operators, real estate agents and landlords from the repetitive sales and marketing tasks.

Who Is the Company Behind Rialto?

  • Seller: RLTO LTD
  • Year Founded: 2015
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Ringy (formerly iSales)

The CRM built on what matters most – communication! Conversations drive sales. Ringy handles them for you. Turn calls into customers with an automated sales team in your back pocket. Ringy is a complete CRM designed to support your team, enhance performance, and bridge the gap between lead nurture and deal closure. With Ringy, growing businesses get state-of-the-art CRM features at a competitive price.

Average Rating: 4.6/5.0

Total Reviews: 54

How Do G2 Users Rate Ringy (formerly iSales)?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Ringy (formerly iSales)?

Who Uses This Product?

  • Top Industries: Insurance
  • Company Size: 53% Small, 26% Large

What Do G2 Reviewers Say About Ringy (formerly iSales)?

AI-generated summary from verified user reviews

Pros
  • Users find Ringy easy to use, praising its intuitive navigation and visually appealing design for managing leads.
  • Users enjoy the easy navigation of Ringy, finding the visual elements appealing for managing leads effectively.
  • Users appreciate the easy navigation and management of leads in Ringy, enhanced by its visually pleasing color coordination.
  • Users enjoy the easy navigation and lead management in Ringy, complemented by visually pleasing color coordination.
  • Users enjoy the navigation ease of Ringy, finding it simple to manage leads with a visually pleasing interface.
Cons
  • Users find the pricing of Ringy expensive and struggle to see the value in their spending for usage.

What Are Recent G2 Reviews of Ringy (formerly iSales)?

What Are G2 Users Discussing About Ringy (formerly iSales)?

RoastIdea

Startup idea validation with live competitor research and a sourced, evidence-backed Build / Revise / Pass verdict.

Who Is the Company Behind RoastIdea?

Roverise

Roverise is a sales and marketing software for business growth that helps automate various tasks such as generating reviews, converting leads, messaging customers, accepting online payments, AI Lead Generation, Website Builder, Webinars, and muce more all in one place.

Who Is the Company Behind Roverise?

Rule

Rule is the marketing technology infrastructure built to master the complexity of modern retail. We transform data, creative content production, and distribution into a single, connected process, allowing leading retailers to deliver accurate, localised, and on-brand campaigns at scale. At the heart of our platform is Rule AI, a specialised engine designed to protect brand integrity and execution accuracy. Acting as an intelligent second pair of eyes, Rule AI automatically scans content and briefs to identify errors like incorrect currencies, typos, or non-compliance with your specific brand guidelines. By catching these inconsistencies before they reach the store, Rule AI ensures your team spends less time proofreading and more time creating. Our infrastructure is built for ultimate scale through features like Rule Multiply, which converts a single brief line into every language, currency, and size variation required for your entire estate. Beyond content generation, Rule automates the creation of distribution briefs and campaign overview decks, removing the need for risky manual work. Imagine if every marketing campaign built and checked itself. We already did.

Who Is the Company Behind Rule?

  • Seller: Rule
  • Year Founded: 2016
  • HQ Location: HENLEY-IN-ARDEN, GB
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

SalesExec

SalesExec is a web-based sales engagement and lead management solution that helps salespeople contact and close more leads in less time. Salespeople surpass their quota by getting 40−60% more of their prospects on the phone and into a conversation. SalesExec works with SMB and enterprise clients across multiple B2C verticals and has deep experience implementing sales best practices to improve ROI from your lead follow-up process. Clients typically achieve positive ROI in 30 to 60 days by being the first to reach every prospect; with automated lead prioritization and multi-touch marketing outreach, converting more of your leads has never been easier. Main Features • Intelligent dialing and lead prioritization • Sales scripts & guided selling • Inbound call tracking and IVR • Lead capture and lead source integration • Automated text and email nurture • Real-time scoreboards, call dashboards, performance dashboards Benefits • Dedicated customer success and implementation specialist assigned to your account • Improve speed to contact, reach prospects in seconds • Omnichannel marketing outreach including text, email, and dialing • Configure the solution for multiple sales channels • Enterprise capable with development resources for best-of-breed integrations

Average Rating: 4.6/5.0

Total Reviews: 19

How Do G2 Users Rate SalesExec?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind SalesExec?

Who Uses This Product?

  • Company Size: 63% Small, 26% Medium

What Are Recent G2 Reviews of SalesExec?

What Are G2 Users Discussing About SalesExec?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025