What I like best about Retner is that it completely redefines how our agency runs e-commerce customer engagement by replacing rigid, rule-based automation with real AI intent-driven workflows. Unlike our previous tools like Mailchimp and standalone SMS/WhatsApp systems that only trigger messages based on fixed time intervals, Retner actively monitors visitor behavior, cart activity, and browsing patterns to judge true purchase intent. This lets us send hyper-contextual messages instead of generic blasts, which drastically improves campaign relevance and conversion quality. I also highly value its unified omnichannel journey builder, which centralizes WhatsApp, email, and SMS in one single workflow. Before Retner, we had to edit, schedule, and track channels separately, causing inconsistent brand messaging and extra operational work. With Retner, we can build seamless cross-channel journeys that auto-escalate across channels if customers do not engage. The built-in AI Calling feature is another huge advantage for our D2C clients, automating COD confirmation, order follow-ups, and lost cart recovery to lower manual support workload and reduce RTO rates significantly. Combined with advanced behavioral segmentation, we can categorize users by engagement level, cart value, and purchase readiness. This allows me to precisely match segmented campaigns with our approved brand creatives stored on OneDrive for Business. Overall, Retner helps our small team deliver scalable, personalized, high-converting customer journeys that consistently boost client sales and retention results.