Best Marketing Automation Software - Page 23

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 713

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 (↓0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Jobin.cloud (+1.58%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 94,300+ Authentic Reviews
  • 713+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud), Klaviyo, Attentive, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=customer-io)

the quantic factory

Quanticfy is a revolutionary application designed exclusively for Shopify e-merchants who are determined to achieve maximum profitability in their advertising campaigns. With Quanticfy, you can effortlessly discover the most valuable channels to target your high-end customers in the short, medium, and long-term. Our innovative technology ensures that your ROAS is true. Say goodbye to wasted advertising budgets and hello to unparalleled success with Quanticfy.

Average Rating: 4.3/5.0

Total Reviews: 2

Who Is the Company Behind the quantic factory?

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Do G2 Reviewers Say About the quantic factory?

AI-generated summary from verified user reviews

Pros
  • Users find the automation capabilities of Quantic Factory invaluable for enhancing email marketing and reaching targeted audiences.
  • Users value the detailed customer insights provided by Quantic Factory, enhancing their business growth and marketing strategies.
  • Users find Email Marketing of Quantic Factory essential for automating messages and reaching targeted audiences effectively.
  • Users find the helpfulness of Quantic Factory in email marketing essential for reaching targeted audiences effectively.
Cons
  • Users feel that the lack of custom data set mapping limits the flexibility in managing their data effectively.
  • Users find the product expensive while also noting the need for better customization and internal communication features.
  • Users find the limited customization options of Quantic Factory restricting and in need of improvement.

What Are Recent G2 Reviews of the quantic factory?

Ubiquity Engage

Engage with your customers across multiple channels from a single cloud-based marketing platform. Create a centralised marketing database and gain single-view-of-customer. Easily personalise, segment and target your customers with the right message through the right channel at the right time.

Average Rating: 4.0/5.0

Total Reviews: 2

Who Is the Company Behind Ubiquity Engage?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Ubiquity Engage?

What Are G2 Users Discussing About Ubiquity Engage?

Ubora Thrive AI

Ubora Thrive AI helps small business owners and growing teams create consistent, professional marketing without spending hours doing it manually or outsourcing to an agency. Our Campaign Coach generates complete campaigns including Google Ads copy, email sequences, landing pages, social posts, and images in minutes. It also provides clear scoring and guidance so you know what is working and what to improve before you launch. Campaign Coach works like a creative director in the room. It evaluates your campaign, tells you exactly what is weak, and shows you how to fix it before you spend a dollar. It grades your work across 12 marketing dimensions and lets you apply improvements with one click, showing the impact in real time. Ubora is built around a human-centered approach to AI. It is designed to support your judgment, keep your voice intact, and make marketing feel manageable instead of overwhelming, so you can move faster without losing control of your marketing.

Average Rating: 4.5/5.0

Total Reviews: 2

Who Is the Company Behind Ubora Thrive AI?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Ubora Thrive AI?

Uplane

Uplane is a full-funnel AI marketing automation platform. It empowers marketing teams with real-time market intelligence, AI-powered ad and landing page creation, automated campaign management, and algorithmic budget optimization. Available as a licensed enterprise platform or a fully managed growth service.

Average Rating: 3.8/5.0

Total Reviews: 2

Who Is the Company Behind Uplane?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Uplane?

Vibetrace

Vibetrace is a suite of e-commerce tools. It offers SaaS-based solutions for e-commerce companies to increase sales and conversion rates on their individual websites.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Vibetrace?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Vibetrace?

  • Seller: Vibetrace
  • HQ Location: Zurich, CH
  • Twitter: @vibetrace
    44 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Vibetrace?

What Are G2 Users Discussing About Vibetrace?

WebToffee - eCommerce Marketing Automation

WebToffee – eCommerce Marketing Automation is a WooCommerce-specific marketing automation app that helps store owners streamline and optimize customer engagement. With features like popups, signup forms, abandoned-cart recovery, welcome and win-back email campaigns, customizable templates, and a drag-and-drop editor with real-time previews, it empowers you to automate high-conversion marketing workflows effortlessly. A free introductory plan (no credit card required) makes it easy to get started.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate WebToffee - eCommerce Marketing Automation?

  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 5.0/10 (Category avg: 8.5/10)

Who Is the Company Behind WebToffee - eCommerce Marketing Automation?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About WebToffee - eCommerce Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users value the professional customer support from WebToffee, helping them efficiently navigate their campaigns.
  • Users value the easy campaign setup and excellent support, enhancing the overall email marketing experience with WebToffee.
  • Users appreciate the ease of use of WebToffee, especially with its intuitive setup and drag-and-drop features.
  • Users find the easy creation process incredibly useful, appreciating the time-saving templates and intuitive design tools.
  • Users appreciate the easy setup and time-saving templates, enabling efficient and professional campaign creation.
Cons
  • Users find the analytics lacking in detail, desiring deeper insights and advanced segmentation for better campaign performance.
  • Users desire more detailed analytics and advanced segmentation options to enhance their campaign performance insights.
  • Users find the analytics lacking, desiring deeper insights and advanced segmentation options for better campaign performance tracking.
  • Users desire more advanced segmentation options, seeking deeper insights for improved campaign performance analysis.

What Are Recent G2 Reviews of WebToffee - eCommerce Marketing Automation?

Wired Plus

Not another faceless email marketing company. We love people and the excitement of seeing businesses succeed! Don't get us wrong, we love creating powerful email marketing software too; we just think that if you're paying for a platform, you should also get personal support & expert advice to make the most of it. Technology & software is only ever as good as the people using it. We will show you how to get the most out of your investment and how to make a success of your business.

Average Rating: 3.8/5.0

Total Reviews: 2

Who Is the Company Behind Wired Plus?

  • Seller: Wired Plus
  • Year Founded: 2000
  • HQ Location: Leeds, GB
  • Twitter: @wired_plus
    392 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Wired Plus?

What Are G2 Users Discussing About Wired Plus?

Zence Marketing Automation

Reimagine Customer Experience with Omnichannel Marketing Automation Platform A multi-channel engagement platform that automates customer communication, delivering consistent, personalized messages across the entire customer lifecycle Key Features: Unified Customer View for Data-Driven Marketing • Gain a 360-degree customer profile by consolidating data from multiple sources, including websites, mobile apps, email campaigns, and social media. • Use AI-driven insights to understand customer behavior, preferences, and engagement patterns for more effective marketing. AI-Driven Personalization & Smart Segmentation • Deliver hyper-personalized customer experiences with AI-powered recommendations, dynamic content, and predictive analytics • Real-time customer segmentation based on demographics, behavior, purchase history, and location for targeted marketing campaigns Omnichannel Customer Engagement & Automated Campaign Orchestration • Automate omnichannel marketing campaigns across email, WhatsApp, SMS, social media, push notifications, and web. • AI-powered journey orchestration ensures customers receive the right message at the right time on their preferred channel. Predictive AI & Smart Marketing Insights Optimize marketing with AI-led predictive intelligence, using RFM insights to forecast customer lifetime value, churn risk, and engagement potential. Real-time analytics help refine strategies and maximize ROI. Real-Time Dashboard & Advanced Analytics • Access an intuitive dashboard with real-time reports to monitor campaign success and customer interactions. • Track customer engagement, lead generation, conversions, and revenue growth with actionable insights

Average Rating: 3.0/5.0

Total Reviews: 2

How Do G2 Users Rate Zence Marketing Automation?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Zence Marketing Automation?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Zence Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zence Marketing Automation, allowing for fast onboarding and simple campaign setup.
  • Users enjoy the easy creation process with Zence, benefiting from a clean interface and simple campaign setup.
  • Users appreciate the easy setup of Zence Marketing Automation, enabling fast onboarding and simple campaign creation.
  • Users find the intuitive user interface of Zence Marketing Automation simplifies onboarding and campaign setup efficiently.
  • Users find Zence Marketing Automation intuitive and easy to use, making onboarding and campaign setup quick and efficient.
Cons
  • Users find dashboard issues with Zence Marketing Automation, citing limited reporting and fewer integrations than expected.
  • Users find export limitations frustrating, with fewer integrations and basic reporting compared to enterprise tools.
  • Users find Zence Marketing Automation's limited integrations and reporting tools inadequate for advanced analytics needs.
  • Users find Zence Marketing Automation has limited templates compared to enterprise tools, hindering advanced analytics and integrations.
  • Users face scheduling issues due to limited integrations, making automated tasks more cumbersome and time-consuming.

What Are Recent G2 Reviews of Zence Marketing Automation?

ZOE Cadence

For any business to succeed, it has to generate quality leads. That will only happen when the sales and marketing teams relentlessly pursue every hot trail at their disposal until such a time when it is converted. Unfortunately, human beings have finite faculties when it comes to chasing down every conceivable lead. If only there was some tool to aid and assist with the process, making the lives of the professionals easier. Today, powerful AI solutions are capable of diligently pursuing persons-of-interest on behalf of sales and marketing teams and convey the business proposition in an effective fashion. Furthermore, they can optimize their mode of communication so as to maximize the chances of conversion. This includes email, social media messaging, SMS, old-fashioned handwritten notes and even voice calls. ZOE Cadence allows you to use multiple channels to communicate with your prospects. You can select which modes of communication to use and how often. You can program ZOE Cadence to reach out to your prospect using the channel of your choice. You can also dictate in what order and frequency channels will be deployed. Many uninitiated marketers often argue that ZOE Cadence doesn’t really bring anything new to the table. What can ZOE Cadence do that a simple email or text messaging campaign cannot? ZOE Cadence is powered by conversational AI. This means that, unlike any ordinary market communication activity, it is equipped with Natural Language Processing (NLP) and machine learning. It can not only reach out to your prospects but can also intelligently converse with them. If your prospects reciprocate to your follow-ups, ZOE Cadence can respond to their queries or remarks. It can also schedule meetings depending upon the itinerary of your business interests. Last but not least, ZOE Cadence can transfer any follow-up activity to a human sales or marketing executive when the lead has matured and is ready to convert into a paying customer.

Average Rating: 4.3/5.0

Total Reviews: 3

Who Is the Company Behind ZOE Cadence?

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of ZOE Cadence?

Zoy - Marketing on Autopilot

Zoy writes blog posts, runs 60+ SEO checks, and reaches out to buyers while you focus on your business.

Average Rating: 4.5/5.0

Total Reviews: 2

Who Is the Company Behind Zoy - Marketing on Autopilot?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Zoy - Marketing on Autopilot?

AI-generated summary from verified user reviews

Pros
  • Users value the automation efficiency of Zoy, as it seamlessly handles marketing tasks without confusion.
  • Users value the ease of use of Zoy, feeling it acts like their own marketing department effortlessly.
  • Users find Zoy’s marketing automation feels like a personal marketing department, delivering effective strategies seamlessly.
Cons
  • Users face a steep learning curve with Zoy, making it challenging to navigate unnecessary features initially.
  • Users find Zoy's interface not intuitive, making it challenging to locate necessary features initially.

What Are Recent G2 Reviews of Zoy - Marketing on Autopilot?

7engage

7Engage is an integrated all-in-one platform for you to interact with your customer. Enable you to chat with your customers on multi-channels, help you stay connected with customers by automation marketing, sort out effective leads without missing any business opportunity, and empower you with massive, personalized marketing ability to reach every one of your customers with precise content. Also, we help you analyze your customer's behavior and provide customer insight, empowering your sales, marketing, and support team to engage customers smoothly. Give your customers a better journey and help your brand form strong bonding with customers, improving customer loyalty.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind 7engage?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of 7engage?

90degree Team Task

90degree Team Task is implemented to provide a comprehensive web based platform to manage different projects, track tasks, users, and offer a collaboration framework for employees.

Average Rating: 3.7/5.0

Total Reviews: 3

How Do G2 Users Rate 90degree Team Task?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.9/10)

Who Is the Company Behind 90degree Team Task?

Who Uses This Product?

  • Company Size: 100% Small, 33% Large

What Are Recent G2 Reviews of 90degree Team Task?

What Are G2 Users Discussing About 90degree Team Task?

AlignTru

AlignTru is an all-in-one marketing, automation, and collaboration platform designed to help businesses stay organized, consistent, and visible without juggling multiple disconnected tools. AlignTru combines content planning, social media scheduling, AI-powered content assistance, webinars, events, branding resources, team collaboration, and client management into one centralized workspace. Built for entrepreneurs, marketing teams, agencies, and service-based businesses, AlignTru helps users create consistent messaging, streamline workflows, improve collaboration, and save time on daily marketing tasks. The platform also supports co-branding opportunities, educational resources, and scalable tools for growing teams and client-based businesses. Whether you are managing your own brand or multiple client accounts, AlignTru helps simplify marketing operations while keeping communication, content, and growth systems connected in one place.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind AlignTru?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of AlignTru?

Apteco PeopleStage

To stay competitive, marketers need campaign automation software that allows them to create timely, personalised, event-driven communications. Today's digital world requires a multi-channel approach that includes email, SMS, social media, mobile push, customer reviews, online advertising, CRM solutions and web analytics, as well as traditional channels such as contact centres and direct mail. Apteco PeopleStage™ enables you to define your marketing communications using an intuitive, zoomable interface that is shared with your colleagues and executes continuous multi-wave campaigns. Using marketing process flow diagrams, Apteco PeopleStage™ allows your entire team to map out marketing campaigns so that: - You can automate and coordinate multi-channel, multi-stage, event-driven marketing communications - Every message is highly personalised - Truly omnichannel campaigns are created via integrations with key marketing channel genres. - You can gather feedback from each stage of every campaign to identify which messages and activities have generated lift. - You can manage and record details of every interaction with every client for further analysis - You can use the results to fine tune campaigns - You can template campaigns for reuse, shortening time to launch - You can apply multi-level communication frequency, concurrency and cost constraints - Campaign steps can be triggered via your chosen digital and social platforms, including Facebook, Twitter, Google AdWords and many email service providers - You can use live data resources for immediate engagement with new prospects - Campaign planning simplified The Apteco PeopleStage™ visual planning tools make campaign creation and management simple and intuitive, meaning it’s incredibly easy for your team to get started with multi channel marketing campaigns, and to track progress. The results of each campaign are collected automatically. This data can be analysed in detail to identify additional opportunities, or aspects of the campaign that could be improved for greater success.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Apteco PeopleStage?

  • Seller: Apteco
  • Year Founded: 1987
  • HQ Location: Warwick, GB
  • Twitter: @Apteco
    646 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    64 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Apteco PeopleStage?

What Are G2 Users Discussing About Apteco PeopleStage?

Attentive

Attentive is an automated property measurement software that measures the landscaping features of the property. The software analyses the property and generates measurement reports using AI. This software can eliminate the process of manually measuring properties.

Average Rating: 4.8/5.0

Total Reviews: 3

Who Is the Company Behind Attentive?

  • Seller: Attentive AI
  • Year Founded: 2017
  • HQ Location: Wilmington, US
  • Twitter: @AttentiveAI
    188 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    835 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Attentive?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025