Marketing Automation Software

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More Marketing Automation Software Software

ActiveCampaign

ActiveCampaign

Product Description

ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.
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HubSpot Marketing Hub

HubSpot Marketing Hub

Product Description

Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
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Intuit Mailchimp All-in-One Marketing Platform

Intuit Mailchimp All-in-One Marketing Platform

Product Description

Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more.
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Agentforce Marketing (formerly Salesforce Marketing Cloud)

Agentforce Marketing (formerly Salesforce Marketing Cloud)

Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.
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Product Description

Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specifically for the complexity of multi-location organizations, Birdeye empowers brands to enhance their online reputation, engage customers across social, search, and web, and gain real-time insights into consumer behavior and competitor activity. The result: more leads and foot traffic, reduced costs, and accelerated revenue growth. At the core of Birdeye is its Agentic Platform, which powers a growing suite of specialized AI agents designed to function like always-on teammates. These agents manage reviews, engage leads, respond to customers, streamline social media, run surveys, maintain listings, send reminders, provide insights, and coordinate across locations. By collaborating seamlessly, they form a scalable digital workforce—always learning, always on-brand, and always driving outcomes. Birdeye stands apart with its agentic AI platform that brands can customize using Birdeye’s unique outcome-framework. Businesses can configure agents with specific triggers that deliver measurable tasks and results for each location, while maintaining the authentic voice of the brand across every interaction. With location-aware AI and a fully integrated platform that brings together reputation, messaging, social, surveys, listings, insights, and more, Birdeye eliminates the need for fragmented point solutions. For multi-location and franchise brands in industries such as healthcare, retail, financial services, real estate, restaurants, and beyond, Birdeye delivers scalability without sacrificing precision. By uniting automation with actionable insights, Birdeye enables organizations to boost visibility, increase customer engagement, and grow revenue—faster and more efficiently. With Birdeye, businesses don’t just adopt AI—they gain an agentic workforce dedicated to delivering real business outcomes. Birdeye: Always On. Always On-Brand. Always Driving Outcomes.
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What is Marketing Automation Software?

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with customer relationship management (CRM) software, customer data platforms (CDP), social media management software, e-commerce platforms, and account-based orchestration platforms. While marketing automation tools do include email marketing features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

  • Automate two or more of the following workflows: email, social media, SMS, and digital ads
  • Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
  • Act as a central marketing database for marketing information and interactions
  • Allow dynamic segmentation of marketing campaign targets
  • Contact targets across multiple channels after specific actions, triggers, or periods of time
  • Generate forms and landing pages to collect prospect information
  • Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
  • Provide personalization features to tailor marketing campaigns based on customer behavior
  • Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
  • Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing
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Compare all software products on G2's Marketing Automation Category Page
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