Leadfeeder
Leadfeeder is a B2B website visitor identification and lead generation platform that reveals which companies are visiting a website and turns anonymous web traffic into actionable sales and marketing intelligence. It helps B2B marketing, sales, and revenue operations teams see which companies are visiting their site, even when those visitors never fill in a form, so they can follow up while interest is high. Leadfeeder identifies the companies behind anonymous website visitors by matching web traffic to an IP-to-company database of 60M+ companies and 400M+ verified contacts. It shows which organizations visited, the pages they viewed, and the behavior that signals buying intent. Companies can be prioritized by fit and intent, filtered against your Ideal Customer Profile (ICP), enriched with company and contact data, and routed into CRM, marketing, and advertising tools. Getting started is self-serve. Users add a lightweight JavaScript snippet to their website, directly or through Google Tag Manager, and see their first identified companies within minutes. A free plan with limited features is available, alongside a 14-day trial that unlocks all features to experiment with, no credit card required and no commitment. Recent additions to the platform include Leadfeeder AI, Workflows, ICP Insights, and an MCP Server. Leadfeeder AI summarizes visitor activity, scores companies against your ICP, finds contacts, and alerts on buying signals. Workflows is no-code automation that routes leads, enriches records, updates the CRM, and triggers Slack or webhook alerts. ICP Insights shows how much of your web visitor traffic matches defined ICP segments and which sources bring the best-fit companies. The MCP Server (in beta) connects Leadfeeder data to AI assistants such as Claude and ChatGPT so teams can query web visitor and account data in plain language. Beyond the free plan and trial, Leadfeeder offers paid plans and a custom enterprise tier. It collects and processes data under EU data-protection standards and is GDPR compliant, and integrates with tools including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Slack, Microsoft Teams, Google Ads, and Zapier.
Average Rating: 4.3/5.0
Total Reviews: 836
How Do G2 Users Rate Leadfeeder?
- Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
- Lead Quality: 7.8/10 (Category avg: 8.8/10)
- Lead Enrichment: 7.8/10 (Category avg: 8.7/10)
- Lead Analysis: 7.8/10 (Category avg: 8.6/10)
Who Is the Company Behind Leadfeeder?
- Seller: Leadfeeder
- Company Website:
- Year Founded: 2011
- HQ Location: Karlsruhe, Deutschland
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Twitter: @Leadfeeder
3,959 Twitter followers -
LinkedIn® Page: www.linkedin.com
142 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: CEO, Marketing Manager
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 73% Small, 24% Medium
What Do G2 Reviewers Say About Leadfeeder?
AI-generated summary from verified user reviews
Pros
- Users value the lead generation capabilities of Leadfeeder, enhancing insights and targeting for effective prospecting.
- Users find Leadfeeder's ease of use invaluable, facilitating simple navigation and effective lead management.
- Users value the accurate organization identification by Leadfeeder, enhancing their ABM strategy and targeting efficiency.
- Users value the seamless integrations with HubSpot and Salesforce, enhancing lead management and contact organization.
- Users praise Leadfeeder's contact information retrieval, simplifying the process of identifying key people and their details.
Cons
- Users experience data accuracy issues with Leadfeeder, often leading to mismatched information and frustration in tracking leads.
- Users find the service expensive, especially following unexpected price increases and limited value for smaller companies.
- Users experience inaccurate data in Leadfeeder, causing frustration with discrepancies in visitor tracking and lead quality.
- Users find the incorrect information in Leadfeeder frustrating, leading to data inaccuracies and duplicate entries.
- Users face integration issues with Leadfeeder, leading to manual processes and difficulties connecting with other tools.
What Are Recent G2 Reviews of Leadfeeder?
"Disappointing Renewal Experience, but Strong Leadership Response"
Rating: 4.0/5.0 stars
— Eric S.
"Solid API and Clean Visit Metadata That Deliver Real ROI"
Rating: 5.0/5.0 stars
— Steve Z.
What Are G2 Users Discussing About Leadfeeder?
- What is Echobot used for?
- How do I track my website leads? - 2 comments
- What is lead generation software? - 1 comment
- How do you use Leadfeeder? - 2 comments
