Persana offers plenty of great ways to gather insights from your data sets about contacts and companies you want to contact in your outbound campaigns. The AI prompts and presets make gathering insights super easy and allows me to customise my outbound messaging and make it feel very 1:1 and relevant when doing outbound based on real insights. Makes a big difference to the success of your cold outbound campaigns.

I've also found the customer service to be top notch as well.

I also feel like their pricing is more reasonable compared to other popular GTM tools on the market like Clay for example. Review collected by and hosted on G2.com.

It's still lacking some important features I'd like to see, ie: a Lookalike search feature for example. Review collected by and hosted on G2.com.