Club (formerly Brandbassador)
Club is an ambassador marketing platform designed to help brands harness the power of word-of-mouth marketing by building a vibrant community of loyal customers. Our solution enables brands to engage with their audience effectively, turning satisfied customers into enthusiastic brand advocates. By leveraging gamified Missions, Club facilitates the creation of authentic user-generated content, enhances social engagement, and ultimately drives revenue growth. Targeted at brands looking to expand their reach and deepen customer relationships, Club serves a diverse range of industries, from fashion and beauty to technology and lifestyle. The platform is particularly beneficial for businesses that recognise the value of community-driven marketing and wish to tap into the organic promotion that comes from genuine customer advocacy. One of the key features of Club is its ability to publish Missions that engage enthusiastic community members. These Missions can be tailored to align with specific marketing goals, whether it’s generating buzz around a new product launch or encouraging customers to share their experiences. By fostering authentic posts from followers who genuinely support the brand, Club helps build trust and credibility, which are essential components of successful marketing strategies. The platform allows brands to infinitely scale their community, accommodating an unlimited number of engaged members without compromising the quality of interactions. Club also streamlines the management of ambassador marketing by automating manual tasks such as payment processing and reward distribution. This saves brands valuable time and reduces the stress associated with managing community engagement. Additionally, brands retain full control over their community, including the ability to determine who can join and participate in Missions, ensuring a curated and focused group of advocates. The mobile app for creators further enhances accessibility, allowing brands to connect with their community on-the-go and respond to engagement in real-time. Overall, Club is a user-friendly platform that combines community building, authentic engagement, and streamlined management. By utilising Club, brands can effectively turn their customers into loyal ambassadors, amplifying their reach and enhancing their marketing efforts through genuine connections and shared experiences.
Average Rating: 4.7/5.0
Total Reviews: 107
How Do G2 Users Rate Club (formerly Brandbassador)?
- Social Commerce: 8.7/10 (Category avg: 7.8/10)
- Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
- Influencer Whitelisting: 8.7/10 (Category avg: 8.0/10)
- Influencer Compensation: 8.6/10 (Category avg: 8.2/10)
Who Is the Company Behind Club (formerly Brandbassador)?
- Seller: Club
- Year Founded: 2017
- HQ Location: London, GB
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LinkedIn® Page: www.linkedin.com
69 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Apparel & Fashion, Health, Wellness and Fitness
- Company Size: 64% Small, 27% Medium
What Do G2 Reviewers Say About Club (formerly Brandbassador)?
AI-generated summary from verified user reviews
Pros
- Users value the simplified campaign management of Club, enhancing influencer engagement and optimizing performance effectively.
- Users praise Club for its effective influencer activation, facilitating successful campaigns with a supportive team.
- Users value the insightful analytics of Club, which aids in optimizing ambassador programs and improving campaign outcomes.
- Users value the automation capabilities of Club, enabling seamless management and engagement of ambassador programs.
- Users value the easy communication features of Club, enhancing collaboration and engagement in ambassador programs.
Cons
- Users find the filtering issues cumbersome, needing better options for finding suitable ambassadors on the platform.
- Users feel that influencer segmentation can be improved, though the team is receptive to suggestions and enhancements.
- Users find the integration issues with other marketing tools limit workflow efficiency and versatility within Club.
- Users find limited collaboration features hinder efforts to streamline workflows and customize ambassador selection effectively.
- Users find the platform has limited customization options for search and integrations, impacting overall usability.
What Are Recent G2 Reviews of Club (formerly Brandbassador)?
"Streamlined Influencer Collaboration Platform with Great Potential"
Rating: 4.0/5.0 stars
— Verified User in Marketing and Advertising
"Great for managing many creators"
Rating: 5.0/5.0 stars
— Verified User in Retail
What Are G2 Users Discussing About Club (formerly Brandbassador)?
- What is your experience with Brandbassador for influencer marketing, and how does it compare to other platforms?
- How do you structure a brand ambassador program? - 1 comment
- What companies use BrandBassador? - 1 comment
- What is BrandBassador app? - 5 comments
- How does BrandBassador work? - 1 comment

