Traackr
Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.
Average Rating: 4.3/5.0
Total Reviews: 385
How Do G2 Users Rate Traackr?
- Social Commerce: 6.6/10 (Category avg: 7.9/10)
- Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
- Influencer Whitelisting: 7.0/10 (Category avg: 8.1/10)
- Influencer Compensation: 6.7/10 (Category avg: 8.2/10)
Who Is the Company Behind Traackr?
- Seller: Traackr
- Company Website:
- Year Founded: 2009
- HQ Location: San Francisco, CA
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LinkedIn® Page: www.linkedin.com
106 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Account Manager
- Top Industries: Marketing and Advertising, Cosmetics
- Company Size: 39% Small, 34% Large
What Do G2 Reviewers Say About Traackr?
AI-generated summary from verified user reviews
Pros
- Users find Traackr to be very easy to use, facilitating seamless influencer discovery and campaign management.
- Users value the effective campaign management of Traackr, enabling precise influencer targeting and successful marketing strategies.
- Users value the seamless influencer management capabilities of Traackr, enhancing campaign effectiveness and audience targeting.
- Users commend the excellent customer support of Traackr, particularly praising the helpful training and resources available.
- Users praise Traackr for its robust influencer vetting and data analysis, enhancing marketing effectiveness across channels.
Cons
- Users report slow loading times that disrupt workflow and hinder the overall effectiveness of Traackr.
- Users experience technical issues with Traackr, including freezes, data export problems, and frequent bugs affecting functionality.
- Users highlight the inaccuracy of data and outdated information, making Traackr frustrating for tracking performance effectively.
- Users find it complex to navigate Traackr, often needing to manually verify campaigns and encountering bugs.
- Users express frustration with the limited data provided by Traackr, impacting the accuracy of their monitoring efforts.
What Are Recent G2 Reviews of Traackr?
"All-in-One Influencer Platform with Powerful Benchmark and Competitor Insights"
Rating: 5.0/5.0 stars
"Traackr: A Powerful Tool, A Need for Clearer Direction"
Rating: 4.0/5.0 stars
— Mark T.

