# Best Inbound Call Tracking Software for Small Business - Page 2 ## How Many Inbound Call Tracking Software Products Does G2 Track? **Total Products under this Category:** 94 ### Category Stats (Jul 2026) - **Average Rating:** 4.45/5 The average rating of products in this category, based on all submitted ratings _Last updated: July 31, 2026_ ## How Does G2 Rank Inbound Call Tracking Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,000+ Authentic Reviews - 94+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Inbound Call Tracking Software ![G2 Grid® for Inbound Call Tracking Software plotting products by satisfaction and market presence](https://www.g2.com/categories/inbound-call-tracking/grids.png?focus%5B%5D=3326&focus%5B%5D=125374&focus%5B%5D=15218&focus%5B%5D=41209&focus%5B%5D=3325&focus%5B%5D=3330&focus%5B%5D=45147&focus%5B%5D=3063) Highlighted products: CallRail, 800.com, WhatConverts, Phonexa, CallSource, CTM, Ringba, and Invoca. Underlying data: [Grid® JSON](https://www.g2.com/categories/inbound-call-tracking/grids.json?focus%5B%5D=callrail&focus%5B%5D=800-com&focus%5B%5D=whatconverts&focus%5B%5D=phonexa&focus%5B%5D=callsource&focus%5B%5D=ctm-ctm&focus%5B%5D=ringba&focus%5B%5D=invoca&segment=small-business) **Sponsored** ### Brand24 Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=627&secure%5Bchosen_at%5D=2026-07-31T12%3A08%3A18Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5791&secure%5Bresource_id%5D=627&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finbound-call-tracking%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=3c395347898428fca30e01e53e27dacbd15aa95f75d2bc9c9c2b8c5ae102e63c&secure%5Burl%5D=https%3A%2F%2Fapp.brand24.com%2Fuser%2Fregister-account%2F%3Fcustom_form%3D506%26utm_source%3Dg2.com%26utm_medium%3Dcpc%26utm_campaign%3Dlistings&secure%5Burl_type%5D=custom_url) ### [Shape Software](https://www.g2.com/products/shape-software-shape-software/reviews) Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape Software provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape today. **Average Rating:** 4.5/5.0 **Total Reviews:** 59 #### How Do G2 Users Rate Shape Software? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.9/10) - **Visitor & Keyword Tracking:** 9.7/10 (Category avg: 8.7/10) - **Privacy, Security, and Compliance:** 10.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Shape Software? - **Seller:** [Shape Software](https://www.g2.com/sellers/shape-software) - **HQ Location:** Irvine, California - **Twitter:** @ShapeBizTech 656 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03f5d607c7cb630b66d7f021c79dad98fd81ba2b90490a8590a89459d62e5bca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18416707%2F&secure%5Burl_type%5D=linkedin_company_website) 42 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Accounting - **Company Size:** 60% Small, 35% Medium #### What Do G2 Reviewers Say About Shape Software? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **email marketing tools** in Shape Software advanced and effective for their marketing automation needs. - Users value the **advanced lead management features** of Shape Software, enhancing their marketing automation and customer engagement. - Users value the **robust marketing automation tools** in Shape Software, enhancing their campaigns effectively and efficiently. - Users appreciate the **marketing automation tools** of Shape Software, enhancing their campaign efficiency and lead management. - Users value the **wide array of marketing automation tools** in Shape Software, enhancing their campaign effectiveness. ##### Cons - Users experience **editing limitations** with Shape Software, including restricted customization and a slow performance compared to competitors. - Users criticize the **expensive subscription costs** and additional fees, feeling it offers less value compared to competitors. - Users face **API issues** with Shape Software, citing limitations in functionality and restrictive usage limits despite extra fees. - Users report **app limitations** like restricted customization, slow performance, and high additional costs affecting overall satisfaction. - Users face significant **billing issues** with Shape Software, including difficulties in canceling subscriptions and high contract costs. #### What Are Recent G2 Reviews of Shape Software? **["Shape CRM Software is simply the best CRM solution out there!"](https://www.g2.com/survey_responses/shape-software-review-7751030)** **Rating:** 5.0/5.0 stars _— Irina A._ [Read full review](https://www.g2.com/survey_responses/shape-software-review-7751030) **["The Best CRM on the Market"](https://www.g2.com/survey_responses/shape-software-review-7720586)** **Rating:** 5.0/5.0 stars _— Bryan L._ [Read full review](https://www.g2.com/survey_responses/shape-software-review-7720586) #### What Are G2 Users Discussing About Shape Software? - [What is Shape Software used for?](https://www.g2.com/discussions/what-is-shape-software-used-for) ### [Call Box](https://www.g2.com/products/call-box/reviews) Call Box is the leading provider of phone call tracking and comprehensive phone solutions. The company's innovative software empowers more than 46,000 businesses to Own the Phone by understanding what generates their best phone leads and how their people are handling those leads to achieve optimal call outcomes. Call Box leverages a unique combination of human reviewers and artificial intelligence to provide insight into every call to uncover gaps in phone processes and offer proactive solutions. Call Box is based in Dallas, TX and was founded in 1988. This technology has been customized into different products for the Automotive, Healthcare, Agency & Publisher, Home Services, and Multifamily Housing industries. **Average Rating:** 4.2/5.0 **Total Reviews:** 78 #### How Do G2 Users Rate Call Box? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Visitor & Keyword Tracking:** 7.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Call Box? - **Seller:** [Call Box](https://www.g2.com/sellers/call-box) - **Year Founded:** 1988 - **HQ Location:** Dallas, Texas - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=33531eeefd1f8f7dac8db3699b17a347cf32b81c14a4adc0efc0e2349a8d3575&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10261360%2F&secure%5Burl_type%5D=linkedin_company_website) 756 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 59% Small, 28% Medium #### What Are Recent G2 Reviews of Call Box? **["Quality appointments"](https://www.g2.com/survey_responses/call-box-review-6711444)** **Rating:** 5.0/5.0 stars _— William P._ [Read full review](https://www.g2.com/survey_responses/call-box-review-6711444) **["Outsourced Multi Channnel Lead Generation"](https://www.g2.com/survey_responses/call-box-review-6535693)** **Rating:** 5.0/5.0 stars _— Verified User in Insurance_ [Read full review](https://www.g2.com/survey_responses/call-box-review-6535693) #### What Are G2 Users Discussing About Call Box? - [What is Call Box used for?](https://www.g2.com/discussions/what-is-call-box-used-for) ### [Call Tracker](https://www.g2.com/products/call-tracker/reviews) CallTracker helps you make better marketing decisions and grow your business with our easy to use call tracking solution. We help marketers make data driven decisions for campaigns that drive phone calls both online and offline. Our platform is perfect for marketing agencies who want to show the value of the campaigns they manage to their clients with our agency features allowing you to use your branding and invite your clients. **Average Rating:** 4.7/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Call Tracker? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Performance and Reliability:** 9.6/10 (Category avg: 8.9/10) - **Visitor & Keyword Tracking:** 9.6/10 (Category avg: 8.7/10) - **Privacy, Security, and Compliance:** 9.4/10 (Category avg: 8.8/10) #### Who Is the Company Behind Call Tracker? - **Seller:** [Call Tracker](https://www.g2.com/sellers/call-tracker) - **Year Founded:** 2016 - **HQ Location:** Tampa, FL - **Twitter:** @calltrackerio 496 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b95a0f2b43ce363bb1a65b7a03baf95e1bba806e15ba0592163777c356f96fed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcalltrackerio%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 90% Small, 10% Medium #### What Are Recent G2 Reviews of Call Tracker? **["Good app to track all your call records and call history at one place."](https://www.g2.com/survey_responses/call-tracker-review-8097375)** **Rating:** 4.0/5.0 stars _— Allan F._ [Read full review](https://www.g2.com/survey_responses/call-tracker-review-8097375) **["Effortless Data-Driven Marketing: A User-Friendly Call Tracker Software"](https://www.g2.com/survey_responses/call-tracker-review-8146488)** **Rating:** 5.0/5.0 stars _— Sandeep J._ [Read full review](https://www.g2.com/survey_responses/call-tracker-review-8146488) ### [ActiveDEMAND](https://www.g2.com/products/activedemand/reviews) ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers. ActiveDEMAND packages range from the full-featured call tracking application, a Reporter package for great analytics, a well-rounded offering for small business marketers, all the way up to powerful Marketing solutions designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. **Average Rating:** 4.4/5.0 **Total Reviews:** 67 #### How Do G2 Users Rate ActiveDEMAND? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.9/10) - **Visitor & Keyword Tracking:** 7.8/10 (Category avg: 8.7/10) - **Privacy, Security, and Compliance:** 8.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind ActiveDEMAND? - **Seller:** [JumpDEMAND](https://www.g2.com/sellers/jumpdemand) - **Year Founded:** 2012 - **HQ Location:** Calgary, Alberta - **Twitter:** @ActiveDEMAND 3,133 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae800c049abefefde8e638db06a36ec93e2c619f29e5bc5acff1febf810ae037&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2764583%2F&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 81% Small, 15% Medium #### What Do G2 Reviewers Say About ActiveDEMAND? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **real-time analytics** of ActiveDEMAND, enhancing their ability to manage multiple client campaigns effectively. - Users value the **responsive customer support** of ActiveDEMAND, enhancing their overall experience and satisfaction with the platform. - Users value the **customizability** of ActiveDEMAND, enabling tailored dashboards for effective client management and analytics. - Users value the **customization options** in ActiveDEMAND, enhancing their ability to tailor the platform to their needs. - Users appreciate the **easy implementation** of ActiveDEMAND, benefiting from excellent onboarding and responsive support. ##### Cons - Users find the **learning curve steep** due to a complicated interface and limited integration options. - Users find the **limited functionality** of ActiveDEMAND frustrating, particularly regarding CRM integration and email tracking delays. - Users face challenges due to **limited integration options** , particularly with unsupported CRM systems like Salesforce. - Users find **limited CRM integrations** problematic, especially due to the lack of native Salesforce support. - Users find a **steep learning curve** due to the complex interface and limited support for integration options. #### What Are Recent G2 Reviews of ActiveDEMAND? **["Comprehemsive marketing automation"](https://www.g2.com/survey_responses/activedemand-review-10019595)** **Rating:** 4.5/5.0 stars _— Cousillas C._ [Read full review](https://www.g2.com/survey_responses/activedemand-review-10019595) **["a great all in one Marketing Automation tool"](https://www.g2.com/survey_responses/activedemand-review-11754997)** **Rating:** 4.0/5.0 stars _— Bernardo V._ [Read full review](https://www.g2.com/survey_responses/activedemand-review-11754997) #### What Are G2 Users Discussing About ActiveDEMAND? - [What is ActiveDEMAND used for?](https://www.g2.com/discussions/what-is-activedemand-used-for) ### [Nimbata](https://www.g2.com/products/nimbata/reviews) Nimbata helps you see what other marketing and data tools often miss, empowering you to boost campaign results, lower acquisition costs, and manage budgets more effectively. Designed for marketing teams, enterprises, franchises, multi-location businesses, and performance agencies, Nimbata links leads and revenue directly to your marketing efforts using precise call-tracking and lead management tools. It’s the only call-tracking platform that charges per answered call, not per minute, making it cost-effective and easy to scale. With Nimbata, you can: Capture leads via local, toll-free, or vanity numbers in over 4,300 cities and 70+ countries. Access accurate, first-party call and web form conversion data through Nimbata’s tracking script. Attribute call conversions down to the session level (source, campaign, keyword) using dynamic number insertion. Handle calls effectively with features like recordings, greetings, whispers, surveys, and spam filters. Optimize call management through advanced routing options, ensuring leads reach the right teams efficiently. Integrate seamlessly with top tools like Google Ads, Meta Ads, GA4, Hubspot, Salesforce, and Slack, or leverage our API for customized workflows. Starting at $39 per month plus usage, Nimbata’s flexible plans give you control over your budget with a transparent, per-answered-call model. Get started with a 14-day free trial—no credit card required. **Average Rating:** 4.7/5.0 **Total Reviews:** 28 #### How Do G2 Users Rate Nimbata? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.9/10) - **Visitor & Keyword Tracking:** 8.9/10 (Category avg: 8.7/10) - **Privacy, Security, and Compliance:** 9.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Nimbata? - **Seller:** [Nimbata](https://www.g2.com/sellers/nimbata) - **Year Founded:** 2013 - **HQ Location:** Boston, US - **Twitter:** @nimbatasocial 126 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9c3ad05bf07d4e5c8e1fed0f9857a40b5f317903e789e7db57c410602134cea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnimbata%2F&secure%5Burl_type%5D=linkedin_company_website) 12 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 93% Small, 7% Medium #### What Do G2 Reviewers Say About Nimbata? _AI-generated summary from verified user reviews_ ##### Pros - Users find Nimbata to be remarkably **easy to use** , enhancing their call tracking and analytics experience seamlessly. - Users value the **easy setup** of Nimbata, which simplifies managing campaigns and enhances call tracking efficiency. - Users appreciate the **excellent analytics** of Nimbata, enabling thorough insights and effective call performance tracking. - Users appreciate the **reliable and easy-to-use call tracking** of Nimbata, enhancing marketing insights and campaign optimization. - Users appreciate the **intuitive interface and powerful analytics** of Nimbata, enhancing their call tracking experience significantly. ##### Cons - Users faced **call connectivity issues** during implementation, though support resolved them quickly and effectively. - Users feel that the **price of Nimbata is expensive** , suggesting it could be more affordable. - Users desire more **flexibility in categorising insights** , feeling limited by the current functionality of Nimbata. #### What Are Recent G2 Reviews of Nimbata? **["Time-Saving Call Tracking with Customizable Interface"](https://www.g2.com/survey_responses/nimbata-review-12878867)** **Rating:** 5.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/nimbata-review-12878867) **["A Powerful and Reliable Call Tracking Solution"](https://www.g2.com/survey_responses/nimbata-review-11781394)** **Rating:** 5.0/5.0 stars _— Daniel M._ [Read full review](https://www.g2.com/survey_responses/nimbata-review-11781394) ### [Clear Ring](https://www.g2.com/products/clear-ring/reviews) Clear Ring is a lead and revenue intelligence software platform that enables businesses and agencies to track, analyse, and understand inbound customer enquiries across phone calls, form submissions, live chat, and website interactions. The platform captures inbound interactions and connects them to marketing sources such as paid advertising, organic search, referrals, and offline campaigns. Clear Ring is designed to provide visibility into how leads are generated, how they engage, and how they progress from first enquiry through to commercial outcome, supporting accurate attribution beyond surface-level conversion metrics. Clear Ring includes an AI suite that analyses conversations and enquiry data to extract structured insight from calls, forms, and chats. This analysis identifies indicators such as intent, lead quality, outcomes, objections, and buying signals, allowing teams to evaluate performance without manually reviewing each interaction. The AI output is designed to support optimisation, reporting, and follow-up decisions using consistent, evidence-based criteria. As part of the Clear Ring AI suite, Clear Ring ConvertIQ provides aggregated intelligence and reporting across campaigns, accounts, and time periods. ConvertIQ is designed to explain performance by identifying patterns in buying behaviour, highlighting the drivers of high-value leads, and exposing differences between reported conversions and commercial outcomes. This enables teams to assess performance based on lead value and revenue impact rather than volume alone. Clear Ring supports closed-loop attribution by linking inbound leads to downstream outcomes such as quotes, invoices, and confirmed revenue. This allows marketing and sales teams to align activity and reporting around measurable business results and to understand which marketing efforts contribute to real revenue generation. Clear Ring is commonly used by marketing teams, agencies, and performance-focused organisations that require accurate attribution, structured lead intelligence, and clarity across the full customer journey, from initial enquiry through to revenue. **Average Rating:** 5.0/5.0 **Total Reviews:** 13 #### How Do G2 Users Rate Clear Ring? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Performance and Reliability:** 9.8/10 (Category avg: 8.9/10) - **Visitor & Keyword Tracking:** 10.0/10 (Category avg: 8.7/10) - **Privacy, Security, and Compliance:** 9.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind Clear Ring? - **Seller:** [Clear Ring](https://www.g2.com/sellers/clear-ring) - **Year Founded:** 2020 - **HQ Location:** Liverpool, England - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e2332e9e49be4df7d1e843e4ac3ab45e482bcd1ccee721d68e256042d6d17d2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclear-ring-ltd%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 77% Small, 23% Medium #### What Do G2 Reviewers Say About Clear Ring? _AI-generated summary from verified user reviews_ ##### Pros - Users find **Call Tracking** by Clear Ring invaluable, offering clear insights to optimize marketing efforts and boost growth. - Users value the **real-time insights** from Clear Ring, which streamline marketing campaigns and boost conversion rates. - Users commend the **responsive customer support** of Clear Ring, ensuring assistance is readily available for effective usage. - Users value the **clarity and effectiveness** of Clear Ring, which dramatically improves lead tracking and campaign insights. - Users value the **comprehensive reporting** of Clear Ring, enhancing campaign evaluation and improving decision-making efficiency. #### What Are Recent G2 Reviews of Clear Ring? **["Take control of your Marketing through Clear Ring"](https://www.g2.com/survey_responses/clear-ring-review-8942320)** **Rating:** 5.0/5.0 stars _— Kashif M._ [Read full review](https://www.g2.com/survey_responses/clear-ring-review-8942320) **[""CLEAR RING THE ULTIMATE TRACKER""](https://www.g2.com/survey_responses/clear-ring-review-9063245)** **Rating:** 5.0/5.0 stars _— Samuel E._ [Read full review](https://www.g2.com/survey_responses/clear-ring-review-9063245) ### [Convirza](https://www.g2.com/products/convirza/reviews) Convirza makes it easy for businesses of all sizes to turn leads into customers, and maximize revenue from phone calls. We serve more than 50,000 businesses to deliver real-time data that allows you to market and sell with confidence. Here's how our customers use Convirza to drive revenue growth: \*Trainers — Use Convirza to find the best calls to train their team on, and see what skills each person needs to focus on. \*Marketers — 1,000's of marketers use Convirza to track leads, and find which leads are the most valuable for their business. \*Call Centers — Use Convirza to measure agent performance every time. They also monitor script adherence, sentiment, keywords and much more. \*Sales Teams — Sales teams use Convirza to call the best leads, at the right times, and say the right things. We integrate with marketing tools, CRM's and phone providers to provide you and your customers with the best experience. You can get started for Free, and see how Convirza will transform your business today! **Average Rating:** 4.2/5.0 **Total Reviews:** 45 #### How Do G2 Users Rate Convirza? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.9/10) - **Visitor & Keyword Tracking:** 9.6/10 (Category avg: 8.7/10) - **Privacy, Security, and Compliance:** 9.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Convirza? - **Seller:** [Convirza](https://www.g2.com/sellers/convirza) - **Year Founded:** 2001 - **HQ Location:** Draper, UT - **Twitter:** @convirza 1,766 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=139c48b0caf4421023b2a62b2b1b6b715dd2ed5cd374d5d390f6ce932a843911&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6445391%2F&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 52% Small, 43% Medium #### What Are Recent G2 Reviews of Convirza? **["Great service"](https://www.g2.com/survey_responses/convirza-review-4754446)** **Rating:** 4.5/5.0 stars _— curtis h._ [Read full review](https://www.g2.com/survey_responses/convirza-review-4754446) **["Convirza is a must"](https://www.g2.com/survey_responses/convirza-review-7156646)** **Rating:** 5.0/5.0 stars _— CJ G._ [Read full review](https://www.g2.com/survey_responses/convirza-review-7156646) #### What Are G2 Users Discussing About Convirza? - [What is Convirza used for?](https://www.g2.com/discussions/what-is-convirza-used-for) ### [Calltracks](https://www.g2.com/products/calltracks/reviews) Calltracks provide call tracking & analytics software for SMBs through to Global Enterprise to help you understand what marketing channels make your phone ring, including the keywords your web visitors’ use. With the added ability to track offline sales and transactions generated from your calls, including those generated at a later date in-store, you can now get a full picture of your return-on-investment at the click of a button. Furthermore Calltracks can integrate directly with your web analytics account and other 3rd party tools. See which web visitors convert over the phone, including their behaviour on your website before, during and after they call you. Phone calls can be viewed alongside other conversion metrics such as form fills and live chat requests to help you maximise your marketing and your website’s potential. Ultimately, Calltracks will allow you to optimise for revenue and not just for conversion – helping improve your profits and reduce wasted spend. **Average Rating:** 4.1/5.0 **Total Reviews:** 13 #### How Do G2 Users Rate Calltracks? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Visitor & Keyword Tracking:** 8.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Calltracks? - **Seller:** [Calltracks](https://www.g2.com/sellers/calltracks) - **Year Founded:** 2004 - **HQ Location:** London, London - **Twitter:** @Calltracks 493 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54b4bcc63bce5a582b2e463ce32922850f0d98223c8ab9357089089c41d0d9dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F497144&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Calltracks? **["Calltracks"](https://www.g2.com/survey_responses/calltracks-review-781670)** **Rating:** 4.0/5.0 stars _— Sandra G._ [Read full review](https://www.g2.com/survey_responses/calltracks-review-781670) **["Calltracks- A budding rose"](https://www.g2.com/survey_responses/calltracks-review-794744)** **Rating:** 5.0/5.0 stars _— Theodore P._ [Read full review](https://www.g2.com/survey_responses/calltracks-review-794744) #### What Are G2 Users Discussing About Calltracks? - [What is Calltracks used for?](https://www.g2.com/discussions/what-is-calltracks-used-for) - [‹ Prev‹ Prev](/categories/inbound-call-tracking/small-business?order=g2_score#product-list) - [1](/categories/inbound-call-tracking/small-business?order=g2_score#product-list) - 2 - Next ›Next › Spotlight Categories [Relational Databases](https://www.g2.com/categories/relational-databases) [Environmental Health and Safety Software](https://www.g2.com/categories/environmental-health-and-safety) [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) [HCM Software](https://www.g2.com/categories/hcm-software) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Inbound Call Tracking Themes](/categories/inbound-call-tracking/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated Products classified in the overall Inbound Call Tracking category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Inbound Call Tracking to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Inbound Call Tracking category. In addition to qualifying for inclusion in the Inbound Call Tracking Software category, to qualify for inclusion in the Small Business Inbound Call Tracking Software category, a product must have at least 10 reviews left by a reviewer from a small business. Show More * * * ## How Do You Choose the Right Inbound Call Tracking Software? ### What You Should Know About Inbound Call Tracking Software ### Inbound Call Tracking software buying insights at a glance [Inbound call tracking software](https://www.g2.com/categories/inbound-call-tracking) enables businesses to understand the origin of incoming phone calls and the nature of conversations that occur during those calls. By assigning trackable phone numbers to campaigns, webpages, or channels, these tools connect offline calls to online marketing and customer support activity.  In an environment where many buyers still convert over the phone, inbound call tracking has become essential for marketing, sales, and customer support teams that need accurate attribution and call-level insights. Rather than relying on guesswork, inbound call tracking platforms turn calls into measurable data that teams can act on. Buyers typically use inbound call tracking software to solve visibility gaps around lead sources, missed calls, and call quality. Based on review feedback, users value understanding which campaigns drive high-intent calls, improving follow-up speed, and identifying where calls are being lost or mishandled. Many teams also cite better budget decisions, clearer ROI reporting, and improved customer experience as core benefits. When evaluating the best inbound call tracking software, buyers often compare multiple call tracking providers to strike a balance between ease of use, reporting depth, and integrations. Pricing varies depending on call volume, number of tracking numbers, call recording, and advanced analytics. Most vendors offer tiered monthly plans, with higher tiers unlocking features such as dynamic number insertion, keyword-level attribution, and CRM integrations. Larger teams and agencies often move to custom pricing as usage scales. When comparing inbound call tracking tools, buyers tend to weigh pricing flexibility against long-term reporting and data reliability. ### **Top 5 FAQs from software buyers:** - How accurately can the inbound call software track and attribute inbound calls to the correct marketing source, campaign, keyword, and channel? - How well does it integrate with the existing [CRM](https://www.g2.com/categories/crm), [marketing automation](https://www.g2.com/categories/marketing-automation), analytics, and ad platforms so that call data can be used for reporting and follow up? - What level of call intelligence does the product provide, including call recording, transcription, sentiment analysis, and automatic qualification or scoring? - How strong are the routing and lead handling capabilities, including IVR, call flows, queue management, and rules-based routing to the right team or rep? - How reliable and compliant is the platform in terms of call quality, uptime, number provisioning, data security, and adherence to regulations such as GDPR, TCPA, and call recording consent laws? G2’s top-rated inbound call tracking software, based on verified user reviews, includes [CallRail](https://www.g2.com/products/callrail/reviews) **,** [800.com](https://www.g2.com/products/800-com/reviews) **,** [CallTrackingMetrics](https://www.g2.com/products/calltrackingmetrics/reviews) **, and** [Invoca](https://www.g2.com/products/invoca/reviews). ### What are the top-reviewed Inbound Call Tracking software on G2? [CallRail](https://www.g2.com/products/callrail/reviews) - Reviews: 1,605 - Satisfaction: 84 - Market Presence: 96 - G2 Score: 90 [CallTrackingMetrics](https://www.g2.com/products/calltrackingmetrics/reviews) - Reviews: 725 - Satisfaction: 58 - Market Presence: 73 - G2 Score: 65 [Invoca](https://www.g2.com/products/invoca/reviews) - Reviews: 959 - Satisfaction: 97 - Market Presence: 99 - G2 Score: 98 [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - Reviews: 270 - Satisfaction: 87 - Market Presence: 66 - G2 Score: 76 Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. ([Source 2](https://www.g2.com/reports)) Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. ([Source 2](https://www.g2.com/reports)) G2 Score is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports)) Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)) ### What I Often See in Inbound Call Tracking Software #### **Feedback Pros: What Users Consistently Appreciate** - **Campaign-level attribution clearly ties calls to marketing sources** - _“I’ve recently started using the AI-powered features, and they’ve made it much easier to qualify leads and get insights without manually digging through reports. The dashboards feel more intuitive now, and the integration with Google Ads and GA4 has streamlined campaign tracking. I also like how call transcripts are more accurate than before, saving time when reviewing conversations.”_ - [Jamie I](https://www.g2.com/products/callrail/reviews/callrail-review-7283936), CallRail Review - **Fast setup allows tracking numbers to go live quickly** - _“__I really love how clean, intuitive, and easy-to-navigate the dashboard is—it just makes sense. Setup was incredibly fast and straightforward, which I really appreciate. I was able to get up and running right away without any complicated steps. The voicemail-to-text feature is a total game changer—getting a text when someone leaves a voicemail and being able to listen right from my phone without logging in saves so much time. I’ve also noticed the recent improvements to the one-to-one texting feature, which is great to see. It’s clear the platform is evolving and listening to users.”_ - [Stephanie E](https://www.g2.com/products/800-com/reviews/800-com-review-11866654), 800.com Review - **Call recordings and tags help qualify leads and outcomes** - _“I like that CallRail is easy to install on any website, and the dynamic phone insertion shows different phone numbers automatically based on how the visitors were referred. CallRail's reporting helps us measure the quantity and quality of phone call inquiries driven by our different marketing tactics. It's awesome that installation with a tag management tool or CMS like WordPress takes just a few minutes. I appreciate that CallRail can instantly check if it has been installed correctly without waiting for calls.”_ - [John D](https://www.g2.com/products/callrail/reviews/callrail-review-12073423), Callrail Review #### **Cons: Where Many Platforms Fall Short** - **Advanced routing rules require time to configure correctly** - “Some of the features were a bit questionable as far as how to use and configure, but there aren't that many options and once you get familiar it's pretty easy to use. I think I dislike however is the inability to crate a list with variables to add to my SMS Text Campaigns.” - [Kenneth H](https://www.g2.com/products/800-com/reviews/800-com-review-8568610). 800.com Review - **Mobile experiences lag behind desktop reporting workflows** - _“I'd like to see the mobile app worked on more in-depth so it works with Bluetooth headphones and works without any issues going on. I'd also like to see the AI assistant send you a message with all of the lead details they got.”_ - [Seth M](https://www.g2.com/products/callrail/reviews/callrail-review-11893783). CallRail Review - **CRM integrations need manual cleanup or ongoing monitoring** - _“Lacks the more powerful features of some CRMs and other tracking software__“ _- [West H](https://www.g2.com/products/whatconverts/reviews/whatconverts-review-11867143), WhatConverts Review. ### My Expert Takeaway on Inbound Call Tracking Software in 2025 Based on G2 reviews, inbound call tracking software earned an average star rating of 4.67, with more than 90% of users likely to recommend the platform. Ease of use and quality of support also scored highly, reinforcing that many inbound call tracking platforms deliver value quickly once implemented. High-performing teams go beyond simply counting calls. They standardize call outcome definitions, consistently tag conversations, and connect call data directly to pipeline or customer resolution metrics. Marketing teams in industries like home services, healthcare, and B2B services often see the strongest impact because inbound calls represent high-intent conversions.  For buyers evaluating the best inbound call tracking software, long-term success depends less on surface features and more on attribution accuracy, reporting clarity, and integration reliability. Teams that treat inbound call tracking tools as a core measurement system, rather than just a reporting add-on, are more likely to achieve sustained ROI and improved decision-making across marketing and support operations. ### Inbound Call Tracking FAQs #### **What is the best inbound call tracking software for marketing attribution?** The “best” inbound call tracking software for marketing attribution is usually the one that ties every call back to a specific source, campaign, keyword, or touchpoint with high accuracy. For attribution purposes, marketers seek dynamic number insertion (DNI), keyword-level reporting, and native integrations with CRM and ad platforms, enabling calls to be linked back to web clicks, landing pages, and paid media. Tools that make it easy to see which ads or keywords are actually driving revenue-generating calls tend to rank highest in real user reviews. Some of the best-rated platforms include [CallRail](https://www.g2.com/products/callrail/reviews), [Invoca](https://www.g2.com/products/invoca/reviews), and [800.com](http://800.com). #### **What is the best mobile-friendly call tracking software?** The best mobile-friendly call tracking software is one that features a strong mobile interface or app, allowing representatives to view call details, recordings, and follow-up notes on the go. For many field-heavy teams. For example, for sales reps or local service providers, the ability to listen to calls, add tags, and log outcomes from a phone or tablet is essential. Platforms that maintain a mobile experience nearly on par with the desktop experience consistently stand out in reviews for usability outside the office. #### **What is the most reliable call tracking system for customer support teams?** Customer support teams often value reliability and clarity above all else. The most reliable systems for support combine consistent call routing, clear call logs, robust reporting on abandoned/missed calls, and easy access to recordings. Reliability also means uptime and low data latency, so support leaders know how many calls are coming in, which team answered them, and what the outcomes were in near real time. In reviews, platforms that minimize dropped or misattributed calls and make daily monitoring straightforward tend to rise to the top. #### **Which call tracking software is best for marketing firms?** Marketing firms and agencies usually need tools that can handle multiple clients, campaign-level reporting, and flexible number pools without a lot of manual effort. The best options for firms also include clear dashboards that can be shared with clients, API access or integrations for client reporting stacks, and easy setup for new campaigns. Agencies often prioritize platforms that scale with their client base and make it simple to spin up tracking for new engagements. #### **What software do most call centers use?** Most larger call centers use [contact center platforms](https://www.g2.com/categories/contact-center) or [VoIP systems](https://www.g2.com/categories/voip-providers) for their core call handling (e.g., routing, ACD, IVR), but they often layer inbound call tracking tools on top when marketing attribution, analytics, and source-level reporting are needed. In other words, the primary call system might handle the call itself, while dedicated inbound call tracking software connects that call back to digital campaigns, keywords, and sources, filling a gap that traditional PBX or contact center systems weren’t built to close. #### **Why use inbound call tracking platforms instead of standard phone systems?** Standard phone systems inform you that a call occurred, who answered it, and possibly its duration. Inbound call tracking platforms go much further: they connect the call back to an exact marketing source, show which campaigns generate the highest-value calls, provide call recordings/analysis, and tie outcomes back to sales or support KPIs. This visibility turns phone calls into actionable business intelligence rather than just another line item in a phone bill. ### Sources 1. [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..) 2. [G2 Market Presence Score Overview](https://www.g2.com/reports) **Researched By:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*1ltwfku*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuMTYzNzM5MTY0OS4xNzY2MTcwMjM2LjE3NjYxNzAyMzY.*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3Njc3Mjg3MTAkbzc4JGcxJHQxNzY3NzI5MTQ3JGo1OSRsMCRoMA..) **Last updated on:** December 18, 2025