Best Inbound Call Tracking Software for Small Business - Page 2

How Many Inbound Call Tracking Software Products Does G2 Track?

Total Products under this Category: 101

Category Stats (Oct 2026)

  • Average Rating: 4.47/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: LeadExec (+1.83%) - Among all products in this category, LeadExec recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Inbound Call Tracking Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 7,100+ Authentic Reviews
  • 101+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Inbound Call Tracking Software

G2 Grid® for Inbound Call Tracking Software plotting products by satisfaction and market presence

Highlighted products: CallRail, 800.com, WhatConverts, Phonexa, CallSource, Ringba, CTM, and Invoca.

Underlying data: [Grid® JSON](https://www.g2.com/categories/inbound-call-tracking/grids.json?focus%5B%5D=callrail&focus%5B%5D=800-com&focus%5B%5D=whatconverts&focus%5B%5D=phonexa&focus%5B%5D=callsource&focus%5B%5D=ringba&focus%5B%5D=ctm-ctm&focus%5B%5D=invoca&segment=small-business)

Call Box

Call Box is the leading provider of phone call tracking and comprehensive phone solutions. The company's innovative software empowers more than 46,000 businesses to Own the Phone by understanding what generates their best phone leads and how their people are handling those leads to achieve optimal call outcomes. Call Box leverages a unique combination of human reviewers and artificial intelligence to provide insight into every call to uncover gaps in phone processes and offer proactive solutions. Call Box is based in Dallas, TX and was founded in 1988. This technology has been customized into different products for the Automotive, Healthcare, Agency & Publisher, Home Services, and Multifamily Housing industries.

Average Rating: 4.2/5.0

Total Reviews: 78

How Do G2 Users Rate Call Box?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.2/10)
  • Visitor & Keyword Tracking: 7.8/10 (Category avg: 8.7/10)

Who Is the Company Behind Call Box?

  • Seller: Call Box
  • Year Founded: 1988
  • HQ Location: Dallas, Texas
  • LinkedIn® Page: www.linkedin.com
    761 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 59% Small, 28% Medium

What Are Recent G2 Reviews of Call Box?

What Are G2 Users Discussing About Call Box?

Shape Software

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape Software provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape today.

Average Rating: 4.5/5.0

Total Reviews: 59

How Do G2 Users Rate Shape Software?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.2/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 9.7/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Shape Software?

  • Seller: Shape Software
  • HQ Location: Irvine, California
  • Twitter: @ShapeBizTech
    656 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    39 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Accounting
  • Company Size: 60% Small, 35% Medium

What Do G2 Reviewers Say About Shape Software?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced email marketing features of Shape Software, enhancing their marketing automation efforts effectively.
  • Users appreciate the advanced lead management features of Shape Software, enhancing their marketing automation efforts.
  • Users find the marketing automation tools of Shape Software effective for managing campaigns and leads efficiently.
  • Users value the marketing automation tools in Shape Software, enhancing their email campaigns and lead management efficiency.
  • Users appreciate the marketing automation tools in Shape Software, enhancing their campaigns with efficiency and effectiveness.
Cons
  • Users find editing limitations in Shape Software frustrating, with constraints on customization and expensive pricing structures.
  • Users highlight the expensive pricing of Shape Software, with numerous additional fees making it less appealing.
  • Users face API issues with Shape Software, noting limitations in functionality and restrictive usage limits despite additional fees.
  • Users note the limited customization and additional costs of Shape Software, leading to frustration with its functionality.
  • Users report billing issues with Shape Software, including difficulties in cancellation and unexpected contract commitments.

What Are Recent G2 Reviews of Shape Software?

What Are G2 Users Discussing About Shape Software?

Call Tracker

CallTracker helps you make better marketing decisions and grow your business with our easy to use call tracking solution. We help marketers make data driven decisions for campaigns that drive phone calls both online and offline. Our platform is perfect for marketing agencies who want to show the value of the campaigns they manage to their clients with our agency features allowing you to use your branding and invite your clients.

Average Rating: 4.7/5.0

Total Reviews: 21

How Do G2 Users Rate Call Tracker?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.6/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 9.6/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Call Tracker?

  • Seller: Call Tracker
  • Year Founded: 2016
  • HQ Location: Tampa, FL
  • Twitter: @calltrackerio
    496 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 90% Small, 10% Medium

What Are Recent G2 Reviews of Call Tracker?

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ActiveDEMAND

ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers. ActiveDEMAND packages range from the full-featured call tracking application, a Reporter package for great analytics, a well-rounded offering for small business marketers, all the way up to powerful Marketing solutions designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more.

Average Rating: 4.4/5.0

Total Reviews: 67

How Do G2 Users Rate ActiveDEMAND?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.2/10)
  • Performance and Reliability: 7.5/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 7.8/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind ActiveDEMAND?

  • Seller: JumpDEMAND
  • Year Founded: 2012
  • HQ Location: Calgary, Alberta
  • Twitter: @ActiveDEMAND
    3,133 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 81% Small, 15% Medium

What Do G2 Reviewers Say About ActiveDEMAND?

AI-generated summary from verified user reviews

Pros
  • Users highly value the real-time analytics and customization options, enhancing their management of multiple clients effectively.
  • Users commend the responsive customer support of ActiveDEMAND, enhancing their experience with quick assistance available anytime.
  • Users value the customizability of ActiveDEMAND, benefiting from tailored dashboards for efficient client management.
  • Users value the customization options in ActiveDEMAND, enhancing their experience with tailored dashboards and analytics.
  • Users value the easy implementation of ActiveDEMAND, finding onboarding smooth and support consistently responsive.
Cons
  • Users find the learning curve steep, as the interface is complicated for newcomers and lacks real-time email tracking.
  • Users find the limited functionality of ActiveDEMAND frustrating, including complicated UI and inadequate CRM integrations.
  • Users find the limited CRM integration options frustrating, as it restricts their ability to streamline workflows effectively.
  • Users find the limited integrations frustrating, especially due to the lack of native Salesforce support.
  • The steep learning curve of ActiveDEMAND can be challenging for new users, affecting their overall experience.

What Are Recent G2 Reviews of ActiveDEMAND?

What Are G2 Users Discussing About ActiveDEMAND?

Clear Ring

Clear Ring is a lead and revenue intelligence software platform that enables businesses and agencies to track, analyse, and understand inbound customer enquiries across phone calls, form submissions, live chat, and website interactions. The platform captures inbound interactions and connects them to marketing sources such as paid advertising, organic search, referrals, and offline campaigns. Clear Ring is designed to provide visibility into how leads are generated, how they engage, and how they progress from first enquiry through to commercial outcome, supporting accurate attribution beyond surface-level conversion metrics. Clear Ring includes an AI suite that analyses conversations and enquiry data to extract structured insight from calls, forms, and chats. This analysis identifies indicators such as intent, lead quality, outcomes, objections, and buying signals, allowing teams to evaluate performance without manually reviewing each interaction. The AI output is designed to support optimisation, reporting, and follow-up decisions using consistent, evidence-based criteria. As part of the Clear Ring AI suite, Clear Ring ConvertIQ provides aggregated intelligence and reporting across campaigns, accounts, and time periods. ConvertIQ is designed to explain performance by identifying patterns in buying behaviour, highlighting the drivers of high-value leads, and exposing differences between reported conversions and commercial outcomes. This enables teams to assess performance based on lead value and revenue impact rather than volume alone. Clear Ring supports closed-loop attribution by linking inbound leads to downstream outcomes such as quotes, invoices, and confirmed revenue. This allows marketing and sales teams to align activity and reporting around measurable business results and to understand which marketing efforts contribute to real revenue generation. Clear Ring is commonly used by marketing teams, agencies, and performance-focused organisations that require accurate attribution, structured lead intelligence, and clarity across the full customer journey, from initial enquiry through to revenue.

Average Rating: 5.0/5.0

Total Reviews: 13

How Do G2 Users Rate Clear Ring?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.8/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 10.0/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Clear Ring?

  • Seller: Clear Ring
  • Year Founded: 2020
  • HQ Location: Liverpool, England
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 77% Small, 23% Medium

What Do G2 Reviewers Say About Clear Ring?

AI-generated summary from verified user reviews

Pros
  • Users love the call tracking capabilities of Clear Ring, providing invaluable insights for optimizing their marketing efforts.
  • Users value the real-time insights from Clear Ring, enhancing strategic decisions and boosting campaign effectiveness significantly.
  • Users commend the responsive customer support of Clear Ring, ensuring assistance for all queries with ease.
  • Users appreciate the invaluable clarity Clear Ring provides, boosting lead generation and enhancing marketing strategies effectively.
  • Users value the comprehensive and real-time reporting of Clear Ring, enhancing marketing insights and campaign evaluation.

What Are Recent G2 Reviews of Clear Ring?

Convirza

Convirza makes it easy for businesses of all sizes to turn leads into customers, and maximize revenue from phone calls. We serve more than 50,000 businesses to deliver real-time data that allows you to market and sell with confidence. Here's how our customers use Convirza to drive revenue growth: *Trainers — Use Convirza to find the best calls to train their team on, and see what skills each person needs to focus on. *Marketers — 1,000's of marketers use Convirza to track leads, and find which leads are the most valuable for their business. *Call Centers — Use Convirza to measure agent performance every time. They also monitor script adherence, sentiment, keywords and much more. *Sales Teams — Sales teams use Convirza to call the best leads, at the right times, and say the right things. We integrate with marketing tools, CRM's and phone providers to provide you and your customers with the best experience. You can get started for Free, and see how Convirza will transform your business today!

Average Rating: 4.2/5.0

Total Reviews: 45

How Do G2 Users Rate Convirza?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 9.6/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Convirza?

  • Seller: Convirza
  • Year Founded: 2001
  • HQ Location: Draper, UT
  • Twitter: @convirza
    1,766 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    43 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 52% Small, 43% Medium

What Are Recent G2 Reviews of Convirza?

What Are G2 Users Discussing About Convirza?

Nimbata

Nimbata is a call tracking and conversation analytics platform that helps agencies, multi-location businesses, and marketing teams connect marketing to revenue. Serving more than 7,000 brands and agencies worldwide, Nimbata uses Dynamic Number Insertion (DNI) to attribute every phone call and web form submission to the exact source, medium, campaign, ad, keyword, and landing page that drove it. Beyond basic tracking, Nimbata automatically transcribes, summarizes, and scores conversations, revealing caller intent and lead quality without manual review. By pushing this data instantly into Google Ads, GA4, and leading CRMs, you get a complete view of your revenue funnel. As the only platform charging per answered call, not per minute, Nimbata delivers transparent, predictable pricing to help you scale profitably.

Average Rating: 4.7/5.0

Total Reviews: 30

How Do G2 Users Rate Nimbata?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.8/10)
  • Visitor & Keyword Tracking: 8.9/10 (Category avg: 8.7/10)
  • Privacy, Security, and Compliance: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Nimbata?

  • Seller: Nimbata
  • Year Founded: 2013
  • HQ Location: Boston, US
  • Twitter: @nimbatasocial
    126 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 93% Small, 7% Medium

What Do G2 Reviewers Say About Nimbata?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Nimbata, enjoying its intuitive setup and straightforward call tracking features.
  • Users value the easy setup of Nimbata, allowing quick learning and effective call tracking from the start.
  • Users value Nimbata for its easy setup and clear call tracking insights, enhancing both marketing and analytics.
  • Users value the detailed analytics provided by Nimbata, praising its clear insights into call performance and results.
  • Users admire Nimbata's user-friendly interface and exceptional call tracking features that enhance campaign insights and management.
Cons
  • Users have experienced call connectivity issues during implementation, but chat support effectively resolved problems quickly.
  • Users find Nimbata's pricing to be expensive and suggest it should be more affordable.
  • Users express a desire for more flexibility in categorization and summarization of insights within Nimbata's functionality.

What Are Recent G2 Reviews of Nimbata?

Calltracks

Calltracks provide call tracking & analytics software for SMBs through to Global Enterprise to help you understand what marketing channels make your phone ring, including the keywords your web visitors’ use. With the added ability to track offline sales and transactions generated from your calls, including those generated at a later date in-store, you can now get a full picture of your return-on-investment at the click of a button. Furthermore Calltracks can integrate directly with your web analytics account and other 3rd party tools. See which web visitors convert over the phone, including their behaviour on your website before, during and after they call you. Phone calls can be viewed alongside other conversion metrics such as form fills and live chat requests to help you maximise your marketing and your website’s potential. Ultimately, Calltracks will allow you to optimise for revenue and not just for conversion – helping improve your profits and reduce wasted spend.

Average Rating: 4.1/5.0

Total Reviews: 13

How Do G2 Users Rate Calltracks?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.2/10)
  • Visitor & Keyword Tracking: 8.9/10 (Category avg: 8.7/10)

Who Is the Company Behind Calltracks?

  • Seller: Calltracks
  • Year Founded: 2004
  • HQ Location: London, London
  • Twitter: @Calltracks
    493 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Calltracks?

What Are G2 Users Discussing About Calltracks?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated