Best Customer Data Platforms (CDP) - Page 15
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
Best Customer Data Platforms (CDP) At A Glance
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The Customer Data Platform that powers the future of Data Science, Visualisation and Activation
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Through leading-edge, proprietary technology and a massive data repository, our data and analytical solutions harness the power of data fusion, uncovering the relevance of disparate data points and co
- Overview
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Incentivio is an all-in-one customer engagement platform built specifically for restaurants. We help restaurant brands grow revenue and retention by combining a powerful restaurant loyalty program, CR
- 100% Small-Business
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Interai is a Customer Omni Platform that uses no integration or APIs to consolidate all the admin & back-office systems onto one app, bringing all customer data to the right agent at the right tim
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Iteratively helps data teams, product managers and engineers come together around defining, instrumenting, and enforcing event tracking.
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Journify - The Composable Customer Data Platform that helps marketers collect and unify customer profiles, define dynamic audiences, and activate them in real-time.
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Lassoo is the easiest way to collect and prepare your first-party customer data for use cases like advanced analytics, AI/ML modeling, and composable CDP. Its auto-capture capabilities track every o
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Mall Performance Cloud was developed to help retail centers effectively increase shopper engagement and drive foot traffic.
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mediarithmics offers an open and integrated data marketing infrastructure, covering all CDP and DMP uses. The platform can also be used to create Data Alliances, guaranteeing the impermeability of dat
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The Mevo Data Platform transforms fragmented, slow, and inconsistent marketing data into a unified source of truth. By consolidating paid, owned, earned, and audience data, it delivers clean, enriched
1,062 Twitter followers
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MOBIO is a CDP & CEM platform that provide technology solution for data management and operations in Marketing, Sales and Service for mid-size and large enterprises. MOBIO Solution is tailored fo
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Nash360 is a Customer Data Platform that gives you access to all your data even from most inaccessible sources, at one place. It integrates predictive AI & machine learning to enable businesses to
50 Twitter followers
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- Overview
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The NectarOM platform was built to meet the needs of Enterprises looking to build, operate, and scale their personalization function end-to-end.
712 Twitter followers
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Nessie bridges the gap between marketing and data science and helps companies make the most of their existing customer data. The solution supplements and enhances the complete marketing tool stack, ad
