
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
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Incentivio is an all-in-one customer engagement platform built specifically for restaurants. We help restaurant brands grow revenue and retention by combining a powerful restaurant loyalty program, CRM, and CDP (Customer Data Platform) into one seamless solution. The platform turns real-time customer data into personalized guest experiences. Restaurants can automate customer segmentation, launch targeted marketing campaigns, deliver rewards that drive loyalty, and capture valuable sentiment data across the entire guest journey. From online ordering and mobile apps to email, push, and SMS marketing, Incentivio gives you the tools to build stronger relationships with your guests—without needing a dedicated marketing team. Trusted by fast-casual, quick-service, and full-service restaurants, Incentivio helps brands unlock the full potential of their data with: - Smart, automated restaurant loyalty and rewards programs - A built-in restaurant CRM to manage and activate guest relationships - A centralized restaurant CDP for unified customer insights - Advanced customer segmenting for more effective marketing - Tools to collect and act on guest sentiment and feedback
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Interai is a Customer Omni Platform that uses no integration or APIs to consolidate all the admin & back-office systems onto one app, bringing all customer data to the right agent at the right time.
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This description is provided by the seller.
Iteratively helps data teams, product managers and engineers come together around defining, instrumenting, and enforcing event tracking.
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This description is provided by the seller.
Journify - The Composable Customer Data Platform that helps marketers collect and unify customer profiles, define dynamic audiences, and activate them in real-time.
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This description is provided by the seller.
Lassoo is the easiest way to collect and prepare your first-party customer data for use cases like advanced analytics, AI/ML modeling, and composable CDP. Its auto-capture capabilities track every onsite user action, no complex tracking code is required. It then provides efficient ingestion, curation, reconciliation, and data enrichment. Data teams can use their preferred tools for reporting and activation, directly on the collected data, or after loading/streaming it to their data warehouse.
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This description is provided by the seller.
Mall Performance Cloud was developed to help retail centers effectively increase shopper engagement and drive foot traffic.
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This description is provided by the seller.
mediarithmics offers an open and integrated data marketing infrastructure, covering all CDP and DMP uses. The platform can also be used to create Data Alliances, guaranteeing the impermeability of data between partners and compliance with current and future regulations (GDPR, Pipeda, CCPA…). Our technology enables the collect of each customer and prospect data (hundreds of millions of offline & online data profiles) without compression, allowing segmentation and orchestration of multi-channel campaigns in real time. mediarithmics’ clients can add their own algorithms to personalize the platform's strategic points, whether it be on 360° marketing personalization or Data monetization use cases. We’re a Tech-first company, created in 2014, and opening international offices every year. Our customers include big retailers, media groups, ambitious scale-ups, and more generally companies that want to leverage their data like never before.
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This description is provided by the seller.
The Mevo Data Platform transforms fragmented, slow, and inconsistent marketing data into a unified source of truth. By consolidating paid, owned, earned, and audience data, it delivers clean, enriched, marketing-ready datasets that power instant reporting and advanced modeling. Purpose-built for marketing complexity—with consistent taxonomies, attribution logic, and privacy-safe enrichment—it maximizes the ROI of your existing tech stack while giving you full control of your data foundation, all accessible from our conversational UI.
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MOBIO is a CDP & CEM platform that provide technology solution for data management and operations in Marketing, Sales and Service for mid-size and large enterprises. MOBIO Solution is tailored for Corporations, Banks, Retail chains and receives positive feedbacks from customers.
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This description is provided by the seller.
Nash360 is a Customer Data Platform that gives you access to all your data even from most inaccessible sources, at one place. It integrates predictive AI & machine learning to enable businesses to extract value from streaming data sources, take strategic decisions with real-time intelligence.
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This description is provided by the seller.
Good data is imperative to making well informed decisions. Uncover actionable insight around both new and longtime subscribers to deliver impactful audience campaigns, and deepen the conversation across the full engagement lifecycle with Naviga Discover.
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This description is provided by the seller.
The NectarOM platform was built to meet the needs of Enterprises looking to build, operate, and scale their personalization function end-to-end.
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This description is provided by the seller.
Nessie bridges the gap between marketing and data science and helps companies make the most of their existing customer data. The solution supplements and enhances the complete marketing tool stack, addressing problems such as siloed teams, the lack of accessibility to valuable data held in multiple tools spread across the organization, the lack of technical knowledge to manage a Customer Data Platform and the difficulty to activate data in marketing campaigns. The technology enables a complete view of first-party data of every single customer, aggregated in once place. Its AI-based recommendation engine ensures each customer can be targeted with highly personal advertising, relevant to them, using the data they have shared. Nessie sets out to support the full customer journey with features dedicated to predict and prevent customer churn and optimize remarketing spend.
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This description is provided by the seller.
NetWise is the leading provider of B2B Audience Data to Brands, Agencies, Platforms, Sales & Marketing professionals, and Data Science teams. Our unique B2B Data Products enable true multi-channel marketing allowing you to target the same audience across all marketing channels in every platform you want to use. Our proprietary B2B-to-Consumer ID Graph means you reach the same person everywhere and every time. And, we provide the greatest audience reach in industry, period. Our customers regularly work with us to generate and activate custom segments and audiences. We are experts at extracting intelligence and making it useful for your specific business and audience needs. No other company has more unique business data readily available. NetWise uses world-class technology and non-traditional data sets to deliver unique B2B data products to its customers and partners, and we are one of the most experienced, trusted, and reliable data companies in the sales, marketing, and advertising industries.
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NP6 offers an activation marketing platform to more than 400 customers allowing them, thanks to a single customer repository, to simply activate their cross-channel marketing messages via various marketing scenarios, such as email retargeting by example.
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