# Best Cross-Channel Advertising Software - Page 8

## How Many Cross-Channel Advertising Software Products Does G2 Track?

**Total Products under this Category:** 197

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** GoMarble AI (+5.56%) - Among all products in this category, GoMarble AI recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Cross-Channel Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 197+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Cross-Channel Advertising Software
 ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=19103&focus%5B%5D=1393260&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5974)

Highlighted products: StackAdapt, Bloomreach, Adobe Real-Time CDP, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), and Prisma.

Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=prisma-mediaocean)

**Sponsored**

### Criteria

Hire to Inspire: Reveal the real potential behind every candidate with science you can trust and AI you can explain. Scientifically validated assessments, structured interviews, and talent development tools built to improve hiring outcomes and designed with your candidates in mind. Criteria is a comprehensive talent management platform designed to enhance talent acquisition and workforce development outcomes. This innovative solution provides organizations with the tools necessary to identify, assess, and nurture the best-fit talent for their specific needs. By integrating advanced candidate assessments and structured interview processes, Criteria enables companies to make informed hiring decisions while fostering a culture of continuous improvement and growth among their teams. With a focus on both pre-hire and post-hire phases, Criteria supports a wide range of use cases, from evaluating candidates to facilitating ongoing employee training and performance management. This holistic approach ensures that organizations not only attract top talent but also retain and develop high-performing teams. Criteria's assessments can be customized to align with specific job requirements, ensuring that the selection process is both relevant and efficient. Additionally, the platform offers structured interview frameworks that guide hiring managers in conducting focused interviews, helping to reduce bias and improve the overall quality of candidate evaluations. Beyond the hiring process, Criteria offers Develop, an innovative post-hire development tool. The platform provides resources for ongoing employee engagement and professional development, thanks to 24/7 AI-driven coaching. By leveraging data-driven insights, organizations can identify areas for improvement and enhance employee skills and productivity. This continuous feedback loop not only boosts individual performance but also contributes to the overall success of the organization. Criteria's comprehensive suite of tools empowers organizations to unlock the full potential of their workforce, ensuring that they not only hire the right talent but also cultivate an environment where employees can thrive and contribute to long-term success.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-08-02T21%3A51%3A26Z&secure%5Bdisplayable_resource_id%5D=261&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=21088&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=21088&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising%3Fpage%3D8&secure%5Btoken%5D=3ef8c9cf1ffe08e98258c2176dd7b9ae9d518f546158e5b41da7e5fd94215e36&secure%5Burl%5D=https%3A%2F%2Finfo.criteriacorp.com%2Fvideo-interviewing-demo-request%2F%3Futm_medium%3Dpaid_social%26utm_source%3Dg2&secure%5Burl_type%5D=custom_url)

### [Bidsopt](https://www.g2.com/products/bidsopt/reviews)

We are a programmatic Demand Side Platform platform dedicated to delivering global audiences at scale through a powerful monetization and advertising solution

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Bidsopt?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.5/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 6.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Bidsopt?

- **Seller:** [Bidsopt](https://www.g2.com/sellers/bidsopt)
- **Year Founded:** 2014
- **HQ Location:** SINGAPORE, SG
- **Twitter:** @Bidsopt  
190 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=21fe898bfb79d6d909356d19c6319d5e74867ba207350a49d6805b75aeb895b1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4816257&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of Bidsopt?

**["control every aspect of your campaign"](https://www.g2.com/survey_responses/bidsopt-review-4567499)**

**Rating:** 5.0/5.0 stars

_— Iita C._

[Read full review](https://www.g2.com/survey_responses/bidsopt-review-4567499)

**["A tool which fulfil all your advertising requirements"](https://www.g2.com/survey_responses/bidsopt-review-8606065)**

**Rating:** 4.0/5.0 stars

_— Amarjeet K._

[Read full review](https://www.g2.com/survey_responses/bidsopt-review-8606065)

#### What Are G2 Users Discussing About Bidsopt?

- [What is Bidsopt used for?](https://www.g2.com/discussions/what-is-bidsopt-used-for)

### [Caperifai](https://www.g2.com/products/caperifai/reviews)

Caperifai is an AI-powered marketing platform designed to operate as an AI employee for performance and paid media teams. It helps companies analyze, launch, and optimize digital advertising campaigns faster and with greater clarity, eliminating the manual and fragmented workflows that slow marketing execution. Modern marketing teams are overwhelmed by multiple ad platforms, dashboards, and tools that require constant monitoring and manual decision-making. Caperifai solves this problem by combining real marketing logic with generative AI to centralize campaign execution and optimization in one place. Instead of just displaying data, Caperifai actively reads performance across various channels, including Meta Ads, TikTok Ads, LinkedIn, and Google Ads (among others), identifies what is working or underperforming, and recommends—or executes—next-best actions aligned with business goals. At the core of Caperifai is an AI copilot (or autopilot) that supports the full paid media workflow. Teams can launch campaigns from a brief or objective, receive continuous performance analysis, and apply optimizations focused on improving ROAS, reducing CPA, and accelerating growth. This approach allows marketers to move from weekly reviews to real-time decision-making without increasing headcount. Caperifai is built for mid-market companies, agencies, and lean marketing teams that need to scale performance efficiently. It replaces manual reporting, disconnected tools, and time-consuming analysis with a single AI-driven system that transforms insights into action. Marketing leaders gain clearer visibility into results, while execution teams save hours of operational work each week. Unlike traditional dashboards, Caperifai is not just a reporting or automation tool. It acts as a true AI employee that understands context, prioritizes actions, and applies best practices consistently. This enables teams to standardize execution, reduce human error, and focus on strategy rather than repetitive tasks. Caperifai is ideal for organizations looking to simplify paid media operations, improve marketing efficiency, and turn advertising investment into a predictable, data-driven growth engine powered by AI.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Caperifai?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Caperifai?

- **Seller:** [Caperifai](https://www.g2.com/sellers/caperifai)
- **Year Founded:** 2024
- **HQ Location:** Ciudad de México, MX
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a51e48fac09cc976781025e1d9e176023047859fbc293a06233a39ef341e125c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcaperifai%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Caperifai?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Caperifai to significantly enhance **efficiency in lead management** , streamlining campaign tracking and reporting seamlessly.
- Users appreciate the **streamlined campaign management** of Caperifai, allowing easy optimization of lead generation across platforms.
- Users value the **insightful analytics** of Caperifai, enabling effective management of lead generation campaigns with ease.
- Users value the **automation capabilities** of Caperifai, streamlining lead generation and enhancing campaign management seamlessly.
- Users value the **efficient campaign management** of Caperifai, enabling optimized lead generation and streamlined reporting.

##### Cons

- Users note a need for improved **integration capabilities** , particularly for enhanced CRM connectivity and customization options.
- Users seek **more customization options** with Caperifai for deeper CRM integrations and flexible reporting capabilities.
- Users find the **limited integrations** in Caperifai a drawback, seeking more connectivity and customization options.
- Users desire **more template options** for enhanced customization and flexibility in Caperifai's functionality.

#### What Are Recent G2 Reviews of Caperifai?

**["Powerful Tool for Optimizing Time and Resources"](https://www.g2.com/survey_responses/caperifai-review-12187761)**

**Rating:** 5.0/5.0 stars

_— John C._

[Read full review](https://www.g2.com/survey_responses/caperifai-review-12187761)

**["A strong platform for loan lead generation across Google and Meta"](https://www.g2.com/survey_responses/caperifai-review-12187984)**

**Rating:** 5.0/5.0 stars

_— Ximena U._

[Read full review](https://www.g2.com/survey_responses/caperifai-review-12187984)

### [Crigloo.com](https://www.g2.com/products/crigloo-com/reviews)

Optimize your Return On Ad Spend (ROAS) by leveraging our patent-pending AI/Machine Learning Crigbot TM platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Crigloo.com?

- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Crigloo.com?

- **Seller:** [Crigloo.com](https://www.g2.com/sellers/crigloo-com)
- **Year Founded:** 2022
- **HQ Location:** Issaquah, US
- **LinkedIn® Page:** [my.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8474bcaffd8538f0c85234765e62bbaac99bc3cdc66d1e969939ccad0d61e1ea&secure%5Burl%5D=https%3A%2F%2Fmy.linkedin.com%2Fcompany%2Fcrigloo&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Crigloo.com?

**["Crigloo is a great tool - save big on time and money"](https://www.g2.com/survey_responses/crigloo-com-review-7365159)**

**Rating:** 5.0/5.0 stars

_— Tibor G._

[Read full review](https://www.g2.com/survey_responses/crigloo-com-review-7365159)

**["One of the best Digital Marketing tool to have"](https://www.g2.com/survey_responses/crigloo-com-review-5259387)**

**Rating:** 4.0/5.0 stars

_— Verified User in Arts and Crafts_

[Read full review](https://www.g2.com/survey_responses/crigloo-com-review-5259387)

#### What Are G2 Users Discussing About Crigloo.com?

- [What is Crigloo.com used for?](https://www.g2.com/discussions/what-is-crigloo-com-used-for)

### [DaVinci Commerce](https://www.g2.com/products/davinci-commerce/reviews)

DaVinci Commerce enables brands to launch fully personalized, retailer-compliant commerce media campaigns in under five minutes. With a library of pre-approved templates and one-click integrations to major commerce media networks, marketing teams can move beyond slow, manual workflows and activate campaigns instantly. Creative & Content Automation Our Creative & Content Agent automates the generation of brand-consistent, retailer-ready display and video ads. From resizing assets to ensuring compliance with both brand and retailer guidelines, DaVinci Commerce eliminates the costly back-and-forth approvals that traditionally delay launches. Brands report up to 92% reductions in production costs and significantly faster time to market. Personalization at Scale Using first-party and real-time feed data, DaVinci Commerce personalizes ads at the SKU level. Shoppers see the right product and offer based on location, inventory, and promotions. This removes manual effort while enabling rapid response to changing shopper behavior, improving speed to launch by 3.5x. Shopping Optimization Our Shopping Optimization Agent replicates in-store discovery online. With personalized commerce ads and 1-click purchase paths, brands convert engagement into measurable sales. Automated recommendations continuously optimize creative, audience, and product combinations, leading to measurable improvements in ROAS. Analytics & Insights The Analytics & Insights Agent closes the loop by linking every creative to sales outcomes. Multi-retailer dashboards, creative-level insights, and digital shelf analytics give teams a unified view of what’s driving performance. Brands see faster decision-making and significant ROI uplift with closed-loop measurement. Why DaVinci Commerce? Unlike fragmented tools, DaVinci Commerce is AI-native end-to-end. Our agentic AI automates campaign execution across creation, personalization, optimization, and measurement — not just assisting but executing. Brands achieve faster launches, lower costs, and higher sales outcomes while staying fully compliant across commerce media networks.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate DaVinci Commerce?

- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind DaVinci Commerce?

- **Seller:** [Jivox](https://www.g2.com/sellers/jivox)
- **Year Founded:** 2007
- **HQ Location:** San Mateo, US
- **Twitter:** @Jivox  
1,429 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa6122069aca305b722a087af2904c2fd3e9a438ffb00fed8cd7932cea5ad0f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F239343%2F&secure%5Burl_type%5D=linkedin_company_website)  
224 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Are Recent G2 Reviews of DaVinci Commerce?

**["Marketing with Jivox."](https://www.g2.com/survey_responses/davinci-commerce-review-4433848)**

**Rating:** 5.0/5.0 stars

_— Ariana G._

[Read full review](https://www.g2.com/survey_responses/davinci-commerce-review-4433848)

#### What Are G2 Users Discussing About DaVinci Commerce?

- [What is Jivox used for?](https://www.g2.com/discussions/what-is-jivox-used-for)

### [GO Digital](https://www.g2.com/products/go-digital/reviews)

CIENCE GO Digital is a Demand-Side Platform (DSP) with built-in Custom Audience Targeting. This provides marketers with Account-Based Marketing (ABM) firepower to target specific audiences with Display, Video (OTT too!), Audio, and Social ads. The CIENCE GO Digital platform offers Bidder-as-a-Service options so that your ad spend is maximized; And there is no need to Bring-You-Own-Data since you have access to arguably the best B2B campaign-verified database in the world with every subscription.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind GO Digital?

- **Seller:** [CIENCE](https://www.g2.com/sellers/cience)
- **Year Founded:** 2015
- **HQ Location:** Denver, Colorado
- **Twitter:** @ciencecom  
2,601 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f066184d7198b34d7533190968740b902223bbfc30d7a232a8c340c129e7d38&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9491418%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,086 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of GO Digital?

**["Great data visualization"](https://www.g2.com/survey_responses/go-digital-review-7061613)**

**Rating:** 4.5/5.0 stars

_— Joel H._

[Read full review](https://www.g2.com/survey_responses/go-digital-review-7061613)

**["Took My Personalized Ads Game to the Next Level"](https://www.g2.com/survey_responses/go-digital-review-6993022)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/go-digital-review-6993022)

### [GSM360](https://www.g2.com/products/gsm360/reviews)

Take control of your digital advertising with gsm360.ai, a programmatic advertising platform designed to simplify campaign management while delivering powerful results. Whether you prefer a user-friendly self-serve interface or expert-led managed services, gsm360.ai adapts to your needs. Integrated with over 50 ad exchanges, it provides broad inventory access across multiple channels and ad formats. Leverage advanced targeting, real-time bidding, and detailed analytics to optimize campaigns and reach your audience effectively. Tailored for industries like Nutra, Dating, Online Gaming, Crypto, Forex, Lead Generation and VAS gsm360.ai is your go-to solution for driving user acquisition and boosting brand awareness. With 24/7 support and comprehensive resources, success in the competitive digital landscape is within reach.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate GSM360?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind GSM360?

- **Seller:** [Geospot Media](https://www.g2.com/sellers/geospot-media)
- **Year Founded:** 2019
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ea267f6b6d3db333c0669c832d4a6ae2a64c69e6fa8a0c3e00f2f75f12efdb6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgeospot-media&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About GSM360?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **phenomenal customer support** of GSM360, ensuring quick resolution of queries and challenges.
- Users appreciate the **effective audience targeting** of GSM360, boosting their engagement through diverse traffic sources.
- Users find **Campaign Management** with GSM360 exceptional, citing powerful tools and outstanding customer support for optimization.
- Users highlight the **advanced tools for managing campaigns** in GSM360, simplifying optimization and enhancing project effectiveness.
- Users appreciate the **great communication** and enjoy the benefits of diverse traffic sources offered by GSM360.

##### Cons

- Users have found that **campaign management filters don't always work as expected** , complicating data organization and analysis.
- Users face **campaign management issues** with filters not functioning as expected, complicating data organization and analysis.
- Users experience **filtering issues** in campaign management, making data organization and analysis challenging at times.

#### What Are Recent G2 Reviews of GSM360?

**["Great DSP"](https://www.g2.com/survey_responses/gsm360-review-11248890)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/gsm360-review-11248890)

**["A Comprehensive Programmatic Platform with Outstanding Customer Support"](https://www.g2.com/survey_responses/gsm360-review-11249978)**

**Rating:** 5.0/5.0 stars

_— Verified User in Sports_

[Read full review](https://www.g2.com/survey_responses/gsm360-review-11249978)

### [Integrate](https://www.g2.com/products/integrate-co-integrate/reviews)

Integrate is the first real-time, cross-boundary project management platform built for complex and classified programs in government and defense technology. Ultra-secure and AI-native by design, Integrate connects teams, organizations, classification levels, and networks through one continuously synchronized schedule with precision access, spanning organizational and security boundaries including NIPRNet, SIPRNet, and JWICS. Users, teams, and partners operate from the same reality instead of conflicting, out-of-date snapshots. Backed by world-class investors including FPV Ventures, Integrate already works with dozens of customers and partners, including the U.S. Space Force.

**Average Rating:** 3.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Integrate?

- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 6.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Integrate?

- **Seller:** [Integrate.co](https://www.g2.com/sellers/integrate-co)
- **Year Founded:** 2022
- **HQ Location:** Seattle, US
- **Twitter:** @integrate\_co  
176 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4688a0461d364902edc2bcafa420878157396413ed7d34aa2b0a407af10690e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintegrate-co&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Do G2 Reviewers Say About Integrate?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Integrate, making scheduling simple, intuitive, and stress-free.
- Users love the **easy integration** of Integrate, making scheduling simple and stress-free with an intuitive interface.
- Users appreciate the **easy integrations** of Integrate, making scheduling simple, intuitive, and conflict-free.
- Users appreciate the **easy setup** of Integrate, finding scheduling simple and intuitive for better planning.
- Users love the **intuitive interface** of Integrate, making scheduling simple and reducing conflicts effectively.

##### Cons

- Users note the **complexity** of Integrate due to the absence of bulk editing and recurring shift templates.
- Users find the **limited features** of Integrate frustrating, particularly the absence of bulk editing and shift templates.
- Users find the **missing features** like bulk editing and recurring shift templates limiting their productivity in Integrate.
- Users find Integrate **not intuitive** due to limited options like bulk editing and recurring shift templates.
- Users face challenges with **template issues** , particularly the absence of bulk editing and recurring shift templates.

#### What Are Recent G2 Reviews of Integrate?

**["Very helpful feature"](https://www.g2.com/survey_responses/integrate-review-11058205)**

**Rating:** 5.0/5.0 stars

_— Dave L._

[Read full review](https://www.g2.com/survey_responses/integrate-review-11058205)

**["Integrate Review"](https://www.g2.com/survey_responses/integrate-review-10755138)**

**Rating:** 4.0/5.0 stars

_— Leander A._

[Read full review](https://www.g2.com/survey_responses/integrate-review-10755138)

### [MINT](https://www.g2.com/products/myntelligence-mint/reviews)

Brands are in dire need to handle their advertising resources with effectiveness and efficiency across their entire advertising workflows. This is making Advertising Resource Management (ARM) platforms a must-have for top-performing teams. MINT became the leader in this type of SaaS product with ARM Enterprise, helping companies on a global scale in managing advertising investments, end-to-end. In short, MINT ARM does to advertising what ERP does to supply chain, or what CRM does to customer management. It completes your resource management ecosystem, giving you a strong backbone to build, day after day, your advertising equity. Our clients recognize the value our platform provides them and the impact it has over daily operations, optimizing the entire advertising process and its operations - the only solution on the market to do so - while giving them up to 100% data integrity, real-time reporting, and a reduction of up to 25% on manual activity.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate MINT?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 6.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind MINT?

- **Seller:** [MINT](https://www.g2.com/sellers/mint)
- **Year Founded:** 2014
- **HQ Location:** New York, New York, United States
- **Twitter:** @mint\_ai\_  
115 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=732e3548846f09f1be7964e8000e523ccddd6efc1008cdd43208e574a4b3f506&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmintspa&secure%5Burl_type%5D=linkedin_company_website)  
303 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of MINT?

**["Good marketing"](https://www.g2.com/survey_responses/mint-review-5100867)**

**Rating:** 4.5/5.0 stars

_— Bianca M._

[Read full review](https://www.g2.com/survey_responses/mint-review-5100867)

### [Relevize](https://www.g2.com/products/relevize/reviews)

Relevize digitizes and automates the entire MDF lifecycle: from initial funding requests through final reimbursement. We replace manual paperwork with streamlined workflows, smart automation, and real-time visibility for both vendors and their channel partners.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Relevize?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Relevize?

- **Seller:** [Relevize](https://www.g2.com/sellers/relevize)
- **Year Founded:** 2019
- **HQ Location:** Austin, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7ab064ce6ea83e8e50f9195f3d41daadeddf39eadfdd30d54e7e024a9e222c1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frelevize&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Relevize?

**["Best-in-industry to maximise your company growth"](https://www.g2.com/survey_responses/relevize-review-7292514)**

**Rating:** 5.0/5.0 stars

_— Gaurav P._

[Read full review](https://www.g2.com/survey_responses/relevize-review-7292514)

**["Maximizing ROI by Improving Partner Management"](https://www.g2.com/survey_responses/relevize-review-9460605)**

**Rating:** 5.0/5.0 stars

_— Verified User in Venture Capital & Private Equity_

[Read full review](https://www.g2.com/survey_responses/relevize-review-9460605)

### [Smartly Video and Display](https://www.g2.com/products/smartly-video-and-display/reviews)

Ad-Lib.io powers creative effectiveness. We are a next generation creative technology platform that empowers marketers at enterprise brands to produce and optimize relevant creative across all channels--display, social, video, and mobile. 80+ global brands, including 10 of the top 30 global advertisers, leverage Ad-Lib.io to personalize ads at scale. Recent awards win include: • 2021 Startup of the Year by Campaign Tech • #1 Most Value Tech Product by Campaign Tech Asia • 2021 Programmatic Power Player by AdExchanger Our platform makes it easy to translate your “big idea” and brand assets into custom, reusable templates, activate campaigns across channels, formats, and regions, dynamically optimize ads for maximum relevance, and generate creative insights down to the creative element pre, during and post flight to boost campaign effectiveness. To find out more, visit https://ad-lib.io/

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Smartly Video and Display?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Smartly Video and Display?

- **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io)
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Finland
- **Twitter:** @smartlyio  
2,242 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b042adf95da0d3edc514fcb221c9fd283b75d70de95a5f2916147379bfef1f08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3199750%2F&secure%5Burl_type%5D=linkedin_company_website)  
966 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Are Recent G2 Reviews of Smartly Video and Display?

**["Very fast, powerful offers large time savings for larger advertisers"](https://www.g2.com/survey_responses/smartly-video-and-display-review-4413658)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/smartly-video-and-display-review-4413658)

**["Process efficiencies and customer service"](https://www.g2.com/survey_responses/smartly-video-and-display-review-4415508)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/smartly-video-and-display-review-4415508)

### [Adplorer](https://www.g2.com/products/adplorer/reviews)

Adplorer’s marketing software is the world’s first all-inclusive digital marketing automation platform built specifically to help you manage local marketing campaigns. Our technology enables you to scale marketing campaigns across thousands of SMBs, Franchise Locations, and Enterprises all over the world. Agencies and internal marketing departments use Adplorer to automate the creation and management of campaigns on Google, Bing, and Facebook, as well as manage their Social Media platforms and Reporting all in one platform.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Adplorer?

- **Ease of Use:** 6.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Adplorer?

- **Seller:** [Adplorer](https://www.g2.com/sellers/adplorer)
- **Year Founded:** 2008
- **HQ Location:** Esch-sur-Alzette, LU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=016aceb204f5f0bda55d4eb2007bbfa32b15dca5f221fd18bb9a8f5d9f44eafc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadplorer%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Adplorer?

**["Good digital marketing automation software - A real time saving App."](https://www.g2.com/survey_responses/adplorer-review-5230076)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adplorer-review-5230076)

#### What Are G2 Users Discussing About Adplorer?

- [What is Adplorer used for?](https://www.g2.com/discussions/what-is-adplorer-used-for)

### [Advangelists ADCreatr](https://www.g2.com/products/advangelists-adcreatr/reviews)

Advangelists is a full featured programmatic media buying platform. Supporting all digital media formats including banners, video, mobile, augmented reality, virtual reality, and rich media, across all devices: Mobile, desktop, CTV, OTT, and OOH (outdoor). Advangelists works seamlessly to include all the necessary components of a robust programmatic ad tech stack, including: ADCop™ Ad Fraud detection, ADCreatr™ creative banner tools, Ad Serving, Data Management Platform, Audience targeting, Customizable dashboards, Location Marketing, Re-targeting, and ADTribute™ attribution capabilities. By including all these features, Advangelists eliminates discrepancies in data match rates and improving performance across the entire Ad Tech ecosystem. Trying to buy disparate types of digital media using programmatic systems is overly complex and time consuming; it often requires many different vendor technologies and the data feeds between them do not often match which hinders performance. Advangelists unifies the buying process for all media types and provides a full suite of supporting technologies and services so the marketer can quickly and easily get down to the business of advertising. Better Performance/Precision: (two reasons why Advangelists customers experience a 30% improvement in ROAS (Return on Ad Spend): 1. Precision Data: Because the technologies/components are designed to work together in unison (not a patchwork of different vendors) the data matches across the entire platform for improved performance. 2. Precision Targeting: Target physical locations with precision to the roof-line, leverage robust device graph targeting to extend campaign reach across all devices engaged by a single user, re-target prospects and customers with multiple messages Eliminates the “Ad Tech Stack”: Advangelists manages the technology needed to run a programmatic media campaign, so the agency/brand can focus on creative, messages, and marketing without worrying about tech partners. 100% Proprietary technology: the Advangelists platform was built to scale and includes all the features of a large agency trading desk at a fraction of the cost. Greater cost efficiencies: Advangelists effectively reduces operational time costs and eliminates the ad tech tax. In the traditional programmatic model, an advertiser has to select different vendors for different programmatic tasks (AdServing, Data Management, Fraud Protection, Location mapping, etc.). Time spent managing these various partners is an operating cost, and the incremental fees each vendor charges is incremental media cost (AKA AdTech Tax). Advangelists is sold as a PaaS (Platform as a Service) but individual campaigns are available through the managed service arm of the company.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Advangelists ADCreatr?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Advangelists ADCreatr?

- **Seller:** [Advangelists](https://www.g2.com/sellers/advangelists)
- **Year Founded:** 2016
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0fcf1bd33018294bb29c4beffae91c01b0c9bd809538a8303b1e031fa4452117&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadvangelists-llc&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Advangelists ADCreatr?

**["Advangelists thought of everything"](https://www.g2.com/survey_responses/advangelists-adcreatr-review-3143366)**

**Rating:** 5.0/5.0 stars

_— Gina L._

[Read full review](https://www.g2.com/survey_responses/advangelists-adcreatr-review-3143366)

#### What Are G2 Users Discussing About Advangelists ADCreatr?

- [What is Advangelists ADCreatr used for?](https://www.g2.com/discussions/what-is-advangelists-adcreatr-used-for)

### [Adyft](https://www.g2.com/products/adyft/reviews)

Adyft is a self-serve advertising platform for businesses of every size — from local shops to growing brands — that want to run Google Ads, Facebook Ads, and Instagram Ads without hiring an agency or a freelancer. You connect your own Google Ads account and Meta Business account, describe your business and budget, and Adyft builds the campaign — ad copy, creative, audience targeting, and budget split — using live Google search-volume data from Keyword Planner and real Meta audience data, not guesswork. Adyft is approved for the official Meta Marketing API and Google Ads API, so every campaign runs through the same channels the platforms provide to advertising software. Campaigns launch from your own ad accounts, meaning you keep full ownership of your data and can disconnect or cancel at any time — Adyft never takes a percentage of your ad spend, only a flat monthly subscription. Every lead your campaigns generate is automatically scored, and hot leads trigger an instant WhatsApp alert so you can follow up before a competitor does. Adyft supports advertisers in over 160 countries, from single-location shops and clinics to D2C brands and marketing agencies managing multiple client accounts. Pricing adapts to your local market — ₹1,999/month in India, $49/month in the US, £39/month in the UK, AED 129/month in the UAE, and as low as $19/month in emerging markets — all with a 14-day free trial and no credit card required.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Adyft?

- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Adyft?

- **Seller:** [Adyft App](https://www.g2.com/sellers/adyft-app)
- **Year Founded:** 2026
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bdb89f687f88cfd514f63653921738eb5878b641372cf5d9fb7cb08467782120&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadyft&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Adyft?

**["Straightforward Campaign Setup with Smooth, Effective Audience Targeting"](https://www.g2.com/survey_responses/adyft-review-13184078)**

**Rating:** 5.0/5.0 stars

_— Deepan K._

[Read full review](https://www.g2.com/survey_responses/adyft-review-13184078)

### [AI Digital](https://www.g2.com/products/ai-digital/reviews)

AI Digital is a premium programmatic consultancy that specializes in transparent, unbiased advertising solutions through its innovative Open Garden framework, premium optimised supply by Smart Supply, and AI-powered Elevate platform. AI Digital's client-first approach combines strategic human intelligence with cutting-edge AI technology to overcome the challenges of today's fragmented digital marketplace. AI Digital is designed around three key differentiators: transparency, customization, and business-centric optimization. Smart Supply, our flagship offering, provides direct access to premium supply across nine top-tier SSPs with 99.9% coverage, using AI-powered filtering to eliminate low-quality traffic while optimizing for custom KPIs. Our Elevate platform serves as the strategic AI backbone for marketers, featuring DSP-agnostic planning, client-specific algorithmic optimization, and advanced capabilities like cookieless contextual targeting. Unlike traditional DSPs that operate with built-in biases, AI Digital's Open Garden framework ensures advertisers have complete control, flexibility, and transparency across their media investments. We bridge critical gaps in planning, audience development, and optimization while empowering agencies to maintain strategic oversight without execution overhead. Learn more about AI Digital at www.aidigital.com. For partnership inquiries or to discover how our solutions can transform your programmatic strategy, contact us at info@aidigital.com. AI Digital operates with a fully remote team of 200+ programmatic experts providing support to clients across global markets.

**Average Rating:** 1.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AI Digital?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 5.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 6.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 5.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind AI Digital?

- **Seller:** [AI Digital](https://www.g2.com/sellers/ai-digital)
- **Year Founded:** 2018
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=395259c8dc31a8ca238745b71d1ea75d85e33b1810b76654e4dfb29adf6f5461&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faidigital&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About AI Digital?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **excellent customer support** from skilled professionals, enhancing their overall experience with AI Digital.
- Users value the **supportive and skilled digital managers** at AI Digital, enhancing daily workflow and productivity.
- Users value the **expert guidance** of skilled digital managers at AI Digital, enhancing their work experience significantly.
- Users value the **management efficiency** provided by skilled and supportive digital managers, enhancing daily workflows effectively.
- Users value the **helpfulness of the team** , noting supportive and skilled managers who enhance daily work experiences.

### [AOS](https://www.g2.com/products/operative-aos/reviews)

Operative AOS is the AI-powered converged media platform built to accelerate revenue growth across digital and linear channels. Leading media companies use AOS to modernize sales, automate operations, and deliver unmatched campaign performance. With AOS, sellers can unlock new monetization opportunities by unifying products, data, and rate cards into one intelligent, connected platform. Self-serve tools, AI-optimized planning, and flexible workflows empower teams to scale quickly. From real-time, multi-currency performance reporting to seamless platform integration, AOS delivers the speed, flexibility, and automation today’s media businesses demand. Transform how you sell, operate, and perform, with the only platform designed to connect your entire media ecosystem and drive growth in an AI-powered future.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AOS?

- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind AOS?

- **Seller:** [Operative](https://www.g2.com/sellers/operative)
- **Year Founded:** 2000
- **HQ Location:** New York, New York, United States
- **Twitter:** @Operative\_Media  
1,875 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd68311c5d0e1a14f9b2d7615e47f8555a45dec94327316aa8d53a85a98f7024&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foperative&secure%5Burl_type%5D=linkedin_company_website)  
799 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of AOS?

**["excellent surface activity,"](https://www.g2.com/survey_responses/aos-review-9897046)**

**Rating:** 5.0/5.0 stars

_— Rochelle D._

[Read full review](https://www.g2.com/survey_responses/aos-review-9897046)

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[Browse Cross-Channel Advertising Themes](/categories/cross-channel-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel.

### Core Capabilities of Cross-Channel Advertising Software

To qualify for inclusion in the Cross-Channel Advertising category, a product must:

- Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video
- Offer features for uploading or creating online advertisements
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics including reach, conversions, and ROAS

### Common Use Cases for Cross-Channel Advertising Software

In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include:

- Running coordinated campaigns across search, social, and display from a single management interface
- Buying ads in real time via integrated demand-side platform (DSP) capabilities
- Tracking and reporting unified ROAS and conversion metrics across all active channels

### How Cross-Channel Advertising Software Differs from Other Tools

Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers.

### Insights from G2 on Cross-Channel Advertising Software

Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption.

Show More

* * *

## How Do You Choose the Right Cross-Channel Advertising Software?

### What You Should Know About Cross-Channel Advertising Software

### What is Cross-Channel Advertising Software?

Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels.

To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads.

Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals.

Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel.

Key Benefits of Cross-Channel Advertising Software

- Create more touchpoints for brands, increasing the chances of conversions
- Create a single cross-channel view of the customer buying journey across channels
- Multiple connections with buyers or customers through their preferred channels
- Provide a positive brand experience and build lasting relationships
- Gain better insights into cross-channel campaigns and advertisements
- Increase brand visibility and customer engagement

### Why Use Cross-Channel Advertising Software?

**Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing.

**Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist.

**Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation.

**Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground.

**Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

### Who Uses Cross-Channel Advertising Software?

Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits.

**Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

### Cross-Channel Advertising Software Features

**Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting.

**Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts.

**Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation.

**Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better.

**Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory.

**Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail.

**Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet.

### Trends Related to Cross-Channel Advertising Software

Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects.

Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts.

Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel.

### Potential Issues with Cross-Channel Advertising Software

**Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy.

**Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues.

### Software and Services Related to Cross-Channel Advertising Software

[**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords.

[**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising.

[**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

[**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives.

[**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.