---
title: Pace Reviews
meta_title: 'Pace Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Pace works for a business like yours.
aggregate_rating:
  rating_value: 5.0
  review_count: 3
  scale: '5'
date_modified: '2026-09-09'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# Pace Reviews
**Vendor:** Pace  
**Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)  
**Average Rating:** 5.0/5.0  
**Total Reviews:** 3
## About Pace
Pace is an AI-powered ad management platform that helps agencies, in-house marketing teams, and performance marketers manage campaign budgets across Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Amazon Ads, TikTok Ads and Microsoft Ads, all from a single dashboard. Most teams managing paid media across multiple platforms spend hours every week pulling spend data into spreadsheets, manually adjusting daily budgets, and checking whether campaigns are on pace to hit monthly targets. By month-end, accounts are overspent or underspent, search term waste goes undetected, and performance anomalies surface too late to act on. Pace was built to solve this. At its core, Pace automates ad budget pacing using AI. The platform analyses 45 days of historical performance data per account and adjusts daily campaign budgets up to three times per day, moving spend from underperformers to high-potential campaigns, detecting saturation, and enforcing platform-specific budget minimums. Every change is logged with full reasoning, creating a complete audit trail your team can review or share with clients. Beyond budget pacing, Pace includes overspend protection with hard guardrails enforced every five minutes, AI-powered anomaly detection (called Sparks) that surfaces CPA spikes, creative fatigue, and conversion drops before they become costly, and Search Lens, an n-gram analysis tool that identifies wasted ad spend from irrelevant search terms and lets you add negative keywords with one click. For agencies managing dozens of client accounts, Pace offers portfolio management to group and blend performance across accounts, role-based team access (Owner, Admin, Member), automated weekly reports delivered via email and Slack, and a built-in AI chat assistant called Pace Intelligence that can investigate ad account data in real time using plain language questions. Pace connects to all four major ad platforms through secure OAuth integrations. Credentials are never stored in the browser, and every API call is proxied through Pace's backend. The platform supports MCC hierarchies for Google and Microsoft Ads, making it straightforward to onboard large agency account structures. Founded by Jordan Parrello, an agency owner and performance marketer based in Sydney, Australia, Pace was built from firsthand experience managing paid media at scale. The platform is currently in public beta with a 14-day free trial, no credit card required. Plans start at $49 per month. Whether you're a solo media buyer managing five accounts or an agency managing five hundred, Pace gives you the automation, visibility, and control to land every budget on target, without the spreadsheets.




## Pace Reviews
  ### 1. The Only Tool That Fully Automates Cross-Platform Budget Pacing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ella R. | Paid Media Specialist, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 31, 2026

**What do you like best about Pace?**

Pace is the first and ONLY tool I've found that fully automates cross-platform ad spend pacing. It's uncomplicated, user-friendly and gives me hours of my week back.

Along with automated budget pacing, Pace also:

- Integrates across all major platforms
- Creates a custom AI performance dashboard for each account that includes recommendations, insights, alerts & tracks any major account changes
- Includes overspend protection that auto-pauses campaigns before they exceed budget

The internal team is super responsive too. I even spoke directly to the founder who personally answered my questions about setup and pricing.

If you manage paid media across multiple platforms, this is the tool you NEED.

**What do you dislike about Pace?**

I've been using this for about two months now and have yet to run into any issues!

**What problems is Pace solving and how is that benefiting you?**

Before Pace, I was manually tracking spend, updating spreadsheets and going into each platform separately to edit budgets. It was incredibly time-consuming and left too much room for error.

Pace monitors every account, adjusts daily spend automatically, and pauses campaigns before they exceed budget. It saves me 5+ hours a week and removes the risk of overspending entirely.

  ### 2. I have been waiting years for a service like this

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan G. | General Manager, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 08, 2026

**What do you like best about Pace?**

I have been waiting years for a tool like Pace. It manages the simple pacing and optimisation of an account, without a ridiculous number of features that I never use. More than anything, I love the logic it uses to make optimisation decisions, recognising high-performance campaigns with available impression share, and reallocating budget from the poorer performers.

**What do you dislike about Pace?**

Nothing. It's still a very new product, but the team is great at taking feedback and rolling out new and useful features.

**What problems is Pace solving and how is that benefiting you?**

Basic campaign pacing, optimisation and alert management.

  ### 3. Pace Saves Me 15 Hours a Week Managing 25 Clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan P. | Founder, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review.

**Reviewed Date:** March 25, 2026

**What do you like best about Pace?**

Pace is saving me around 15 hours per week on optimisation and management across 25 paid media clients. Super easy to integrate with our agency paid accounts. Using it about 5 times per day. Very quick to get up and running.

**What do you dislike about Pace?**

The learning curve can be a bit tricky for the first few days, but you quickly figure it out, and the support is really hands-on.

**What problems is Pace solving and how is that benefiting you?**

It's helping me manage my paid media clients with ease without worrying about my own capacity to deliver.



- [View Pace pricing details and edition comparison](https://www.g2.com/products/pace-2025-12-10/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-13+01%3A33%3A06+-0500&secure%5Bsession_id%5D=7d42b2c8-9036-4482-ac66-967e3c300cc2&secure%5Btoken%5D=8d6a6dbfe0c3a17882355baebbf3a5009d5f913fd217e1ff655e9c35aa03c007&format=llm_user)

## Pace Features
**Platform Interoperability**
- Close Ecosystem API

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Social Media Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Social Functionality**
- Social Functionality

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities
- Activity Dashboard
- Retargeting Ads

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
- Audience Targeting

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications
- Budget Management
- Display Ad Management
- Campaign Management
- Ad Inventory Management
- Alerts/Notifications
- Document Management
- File Management
- Workflow Management
- Email Management
- Display Ad Management
- Calendar Management
- Task Management
- Campaign Management
- Deadline Management
- Client Management
- Project Management

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