Best Cross-Channel Advertising Software - Page 7

How Many Cross-Channel Advertising Software Products Does G2 Track?

Total Products under this Category: 245

Category Stats (Sep 2026)

  • Average Rating: 4.32/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Scalemate (+0.35%) - Among all products in this category, Scalemate recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Cross-Channel Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,400+ Authentic Reviews
  • 245+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Cross-Channel Advertising Software

G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence

Highlighted products: Bloomreach, StackAdapt, Adobe Real-Time CDP, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), and The Trade Desk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=stackadapt&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=the-trade-desk)

Growlytics

Growlytics is an Omnichannel Marketing Automation suite and a Customer data Platform that enhances user engagement and retention strategies and help increase overall online revenue. Solutions offered by Growlytics: Engagement: Email SMS Whatsapp Web Push notifications In-App Messages Mobile Push Notifications Facebook Automation: Omnichannel User Journeys Analytics: Segmentation Funnels Cohorts Revenue Analytics Campaign Analytics Reporting: Sccheduled reports Growlytics works with many top D2C brands and most of these brands have seen almost 3x-4x increase in there overall revenue.

Average Rating: 4.5/5.0

Total Reviews: 5

How Do G2 Users Rate Growlytics?

  • Ease of Use: 9.3/10 (Category avg: 8.5/10)
  • Quality of Support: 9.0/10 (Category avg: 8.7/10)

Who Is the Company Behind Growlytics?

Who Uses This Product?

  • Company Size: 80% Medium, 20% Small

What Are Recent G2 Reviews of Growlytics?

PaidSync

Manage Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, Search Console, Google Tag Manager, Google Analytics by talking to AI. 300+ tools, full two-way execution.

Average Rating: 5.0/5.0

Total Reviews: 5

How Do G2 Users Rate PaidSync?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.6/10)
  • Ease of Use: 10.0/10 (Category avg: 8.5/10)
  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind PaidSync?

Who Uses This Product?

  • Company Size: 60% Small, 40% Medium

What Are Recent G2 Reviews of PaidSync?

Bucksense

The platform that delivers conversions, not just impressions. Created by marketers for marketers, Bucksense is Programmatic Advertising that delivers conversions, not just impressions. Integrating advanced mathematical models and proven marketing expertise into its algorithm, Bucksense’s platform has the data tools and features that improve ROI. Clients can choose from a range of fully supported SaaS to Expert Managed Services.

Average Rating: 3.1/5.0

Total Reviews: 4

How Do G2 Users Rate Bucksense?

  • Has the product been a good partner in doing business?: 3.3/10 (Category avg: 8.6/10)
  • Ease of Use: 7.9/10 (Category avg: 8.5/10)
  • Quality of Support: 5.6/10 (Category avg: 8.7/10)
  • Ease of Admin: 5.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Bucksense?

  • Seller: Bucksenese
  • Year Founded: 2012
  • HQ Location: New York, US
  • Twitter: @BuckSense
    1,030 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    45 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Bucksense?

What Are G2 Users Discussing About Bucksense?

Cinch Marketing Automation

Cinch is a marketing automation platform—built on an enterprise-level customer data platform. Why does that matter? Because the success of your marketing communications rests on the power of your customer database. If you have outdated or duplicated contacts slowing down your system, it shows in your marketing performance. Built from the ground up to support multi-location businesses, Cinch specializes in local business marketing and data science. With a strong focus on customer retention, Cinch keeps your customers engaged throughout the buying process with robust automated journeys. Choose from a library of industry-specific templates or create a custom masterpiece. Headquartered in Draper, Utah, Cinch also offers lighter versions of its software for small-business leaders ready to boost revenue growth via customer retention strategies.

Average Rating: 5.0/5.0

Total Reviews: 4

How Do G2 Users Rate Cinch Marketing Automation?

  • Ease of Use: 9.6/10 (Category avg: 8.5/10)
  • Quality of Support: 9.6/10 (Category avg: 8.7/10)

Who Is the Company Behind Cinch Marketing Automation?

  • Seller: Cinch
  • Year Founded: 2016
  • HQ Location: Salt Lake City, US
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 75% Small, 25% Medium

What Do G2 Reviewers Say About Cinch Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users value the impressive automation potential of Cinch, simplifying customer communication and saving time effectively.
  • Users value the automation efficiency of Cinch, which streamlines customer communications and saves significant time.
  • Users value the strong automation capabilities of Cinch, streamlining communication and reducing manual workload effectively.
  • Users praise the effective communication features of Cinch, enhancing customer interactions and streamlining outreach efforts.
  • Users admire the exceptional customer support from Cinch, which proves responsive and dedicated to their success.
Cons
  • Users find that Cinch's access restrictions hinder effective communication with property-specific contacts in commercial pest control.
  • Users face challenges with account management in Cinch, as it complicates communication with commercial pest control clients.
  • Users find that Cinch's structural limitations hinder effective automation for managing commercial pest control accounts.
  • Users find Cinch's customer setup structure limiting, making it impractical for managing commercial pest control accounts efficiently.
  • Users find that Cinch's customer setup limitations hinder effective management of commercial pest control accounts and communication.

What Are Recent G2 Reviews of Cinch Marketing Automation?

What Are G2 Users Discussing About Cinch Marketing Automation?

Enhencer

Enhencer AI Ads, is a platform that helps e-commerce businesses launch high performing Full Funnel AI Ads in seconds. Boost all campaign performances in Facebook, Instagram & Google advertising with Enhencer’s automatic AI lookalike, AI remarketing and broad campaigns. What’s more? Enhencer’s automatic AI optimization ensures your ads perform at their highest CTR and returns. Currently used by 1000+ companies worldwide. Try Enhencer’s 14 day free trial now to experience the next generation of paid advertising.

Average Rating: 2.5/5.0

Total Reviews: 4

How Do G2 Users Rate Enhencer?

  • Has the product been a good partner in doing business?: 0.0/10 (Category avg: 8.6/10)
  • Ease of Use: 2.8/10 (Category avg: 8.5/10)
  • Quality of Support: 2.2/10 (Category avg: 8.7/10)
  • Ease of Admin: 0.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Enhencer?

  • Seller: Enhencer
  • Year Founded: 2020
  • HQ Location: Üniversiteler, TR
  • Twitter: @enhencerapp
    368 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Enhencer?

AI-generated summary from verified user reviews

Cons
  • Users are frustrated with the difficult reporting process that lacks clarity and transparency in results.
  • Users find the inadequate metrics of Enhencer unsatisfactory, leading to unclear strategies and disappointing results.
  • Users express concern over insufficient information, highlighting unclear strategy and a lack of audience understanding.
  • Users express dissatisfaction with the limited reporting of Enhencer, leading to a lack of transparency and results.
  • Users express frustration with the misleading information provided by Enhencer, citing lack of clarity and poor outcomes.

What Are Recent G2 Reviews of Enhencer?

Hawky.ai

Hawky.ai is an Agentic Performance Marketing Platform. Two always-on agents and a Copilot run paid media and creative production for performance teams, against the KPI you set and inside the guardrails you draw. Most tools report on what happened. Hawky operates the account. The Performance Agent plans, launches and optimizes campaigns across Meta, Google, YouTube, TikTok and LinkedIn, allocating, scaling and pausing spend against your ROAS, CAC, LTV or contribution margin target. The Creative Agent produces on-brand creative from your winning ads and ships each batch into the campaign and ad set it was built for. Every move is logged with the data that triggered it, a confidence score and a rollback button. Autonomy is configurable. You choose the approval gate, from shadow mode where the agent proposes and a human confirms, through per-batch approval, to fully autonomous. You set the rails it works inside: spend caps, daily-change ceilings, allow-listed campaigns and escalation thresholds. What Hawky.ai does: • Autonomous campaign management - the Performance Agent buys media, optimizes and reallocates budget across channels, 24/7, inside your guardrails • AI creative generation - Studio produces launch-ready, on-brand ad variants in seconds, sized per platform, in 20+ languages • Creative analytics - element-level scoring of hooks, visuals, copy and CTA, tied to revenue rather than surface CTR • Competitor ad monitoring - every ad competitors run on Meta and Google, decoded for hook, offer and message strategy • AI Copilot - ask anything about campaigns, creatives and competitors and get an answer with citations • Shared memory - FeatherDB holds 18 months of performance history, brand guardrails and competitor intel, so every result compounds into the next decision Built for heads of growth, CMOs and performance marketing leads running $50k to $5M+ in monthly ad spend, and for agencies managing multiple brands. Unlimited users on every tier, with no per-seat charge. SOC 2 Type II attested, and account data stays in your environment.

Average Rating: 4.6/5.0

Total Reviews: 4

How Do G2 Users Rate Hawky.ai?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.6/10)
  • Ease of Use: 9.4/10 (Category avg: 8.5/10)
  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Hawky.ai?

  • Seller: Hawky.ai
  • Year Founded: 2024
  • HQ Location: Bengaluru South, IN
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 25% Medium

What Are Recent G2 Reviews of Hawky.ai?

Operative.One

Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.

Average Rating: 3.9/5.0

Total Reviews: 4

How Do G2 Users Rate Operative.One?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.6/10)
  • Ease of Use: 4.4/10 (Category avg: 8.5/10)
  • Quality of Support: 5.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Operative.One?

  • Seller: Operative
  • Year Founded: 2000
  • HQ Location: New York, New York, United States
  • Twitter: @Operative_Media
    1,875 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    799 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 75% Large, 25% Medium

What Are Recent G2 Reviews of Operative.One?

What Are G2 Users Discussing About Operative.One?

Taptica

Taptica's proprietary tech stack leverages dynamic supply segmentation, quality assurance algorithms, and an optimization engine that rules them all.

Average Rating: 3.8/5.0

Total Reviews: 4

How Do G2 Users Rate Taptica?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.6/10)
  • Ease of Use: 8.9/10 (Category avg: 8.5/10)
  • Quality of Support: 7.8/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Taptica?

  • Seller: Taptica
  • HQ Location: New York, US
  • Twitter: @Taptica
    1,781 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Large, 25% Medium

What Are Recent G2 Reviews of Taptica?

What Are G2 Users Discussing About Taptica?

AdMachine White Label DSP

AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help

Average Rating: 2.8/5.0

Total Reviews: 3

How Do G2 Users Rate AdMachine White Label DSP?

  • Ease of Use: 5.0/10 (Category avg: 8.5/10)
  • Quality of Support: 5.6/10 (Category avg: 8.7/10)

Who Is the Company Behind AdMachine White Label DSP?

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Do G2 Reviewers Say About AdMachine White Label DSP?

AI-generated summary from verified user reviews

Pros
  • Users praise the customizable platform of AdMachine White Label DSP, enabling effective campaign optimization and branding.
  • Users appreciate the real-time analytics of AdMachine White Label DSP, optimizing campaign effectiveness and client experience.
  • Users value the real-time analytics of AdMachine White Label DSP, allowing effective campaign optimization and branding maintenance.
  • Users value the customization options of AdMachine White Label DSP, enhancing branding and campaign effectiveness.
  • Users value the customizable platform of AdMachine White Label DSP, enhancing campaign optimization and branding seamlessly.
Cons
  • Users experience a steep learning curve with AdMachine White Label DSP, hindering ease of use and onboarding.
  • Users face a steep learning difficulty with AdMachine DSP due to its complex features and limited documentation.
  • Users face a lack of detailed documentation that complicates troubleshooting and understanding of advanced features.
  • Users face a steep learning curve with AdMachine White Label DSP, compounded by occasional bugs and insufficient documentation.
  • Users often face software bugs that hinder their experience and create challenges in troubleshooting and usability.

What Are Recent G2 Reviews of AdMachine White Label DSP?

What Are G2 Users Discussing About AdMachine White Label DSP?

ad:personam

Founded in 2021 by industry expert Ciro Scognamiglio, ad:personam is a trailblazer in the programmatic advertising industry, operating out of Hamburg, Germany. With its fully remote workforce, the company leans into the future of work. The company was built on a vision to democratize programmatic advertising and make it accessible to small to medium businesses, startups, and SMB marketing agencies. ad:personam is a comprehensive Self Serve Demand Side Platform (DSP) designed to simplify programmatic advertising. Its features include real-time campaign modifications, multi-format creative ad uploads, and Smart Templates for expedited campaign setup. The no-minimum-ad-spend policy, combined with the flexible 'Cancel Anytime' SaaS pricing model, makes the platform accessible to businesses of all sizes. Additionally, its integration with Google Looker, built-in fraud detection system, and Universal Pixel installation enable users to track, secure, and enhance their campaigns. ad:personam is a democratizing force in the realm of programmatic advertising. It provides smaller businesses access to premium technology, previously exclusive to larger corporations. Its user-friendly interface and range of programmatic buying solutions allow businesses to optimize their campaigns in real-time and target specific audiences effectively. The primary value of ad:personam is the empowerment it brings to its users, enabling them to manage their advertising budgets strategically and grow their brands successfully.

Average Rating: 5.0/5.0

Total Reviews: 3

How Do G2 Users Rate ad:personam?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.6/10)
  • Ease of Use: 9.2/10 (Category avg: 8.5/10)
  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind ad:personam?

  • Seller: ad:personam
  • Year Founded: 2021
  • HQ Location: Hamburg, DE
  • Twitter: @adpersonamHQ
    25 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Do G2 Reviewers Say About ad:personam?

AI-generated summary from verified user reviews

Pros
  • Users value the creativity of Adpersonam in delivering tailored experiences that enhance engagement and conversion rates.
  • Users value the hyper-targeted audience capabilities of Adpersonam, leading to enhanced engagement and conversion rates.
  • Users praise the responsive customer support of Adpersonam, enhancing their experience and driving success in personalization efforts.
  • Users praise Adpersonam for its intuitive and flexible platform, boosting engagement and conversion through hyper-targeted experiences.
  • Users appreciate the extensive inventory management of ad:personam, finding great value in its quality and support.
Cons
  • Users initially find budget management cumbersome, but support reveals streamlined, flexible options easing the process.

What Are Recent G2 Reviews of ad:personam?

AdvertServe

Complete ad serving platform for web, mobile, and video with dozens of creative formats and real-time reporting.

Average Rating: 5.0/5.0

Total Reviews: 3

How Do G2 Users Rate AdvertServe?

  • Ease of Use: 8.9/10 (Category avg: 8.5/10)
  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 6.7/10 (Category avg: 8.3/10)

Who Is the Company Behind AdvertServe?

  • Seller: Renegade Internet
  • Year Founded: 2000
  • HQ Location: New Castle, US
  • Twitter: @RenegadeBuzz
    30 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Medium, 33% Small

What Are Recent G2 Reviews of AdvertServe?

What Are G2 Users Discussing About AdvertServe?

Blindspot

Blindspot is a self-serve programmatic digital out-of-home (DOOH) advertising platform with 3,000,000+ digital billboards and screens in 50+ countries, bookable by the exact hour with pay-per-play pricing and no minimums. 25,000+ advertisers use it. Operated by TPS Engage, LLC. Offices in New York (HQ), Miami, Dubai, Seoul and Bucharest.

Average Rating: 3.3/5.0

Total Reviews: 3

How Do G2 Users Rate Blindspot?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 8.6/10)
  • Ease of Use: 9.4/10 (Category avg: 8.5/10)
  • Quality of Support: 6.7/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Blindspot?

  • Seller: Blindspot
  • Year Founded: 2018
  • HQ Location: New York, US
  • Twitter: @Seeblindspot
    542 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    71 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Blindspot?

What Are G2 Users Discussing About Blindspot?

mViva Contextual Campaign Management Solution

Pelatro's mViva is an all in one customer engagement hub that helps you humanize digital customer journeys to create impactful contextual campaigns and derive greater ROI. Our solutions focus on real-time triggers to deepen engagement with consumers, create and run contextual campaigns, and enhance customer loyalty to significantly increase the revenue and reduce the churn rate. Leading telecom operators across the globe are using mViva to revolutionize their marketing campaigns by real time and hyper-personalized offers.

Average Rating: 4.2/5.0

Total Reviews: 3

How Do G2 Users Rate mViva Contextual Campaign Management Solution?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.6/10)
  • Ease of Use: 9.4/10 (Category avg: 8.5/10)
  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind mViva Contextual Campaign Management Solution?

  • Seller: Pelatro
  • Year Founded: 2013
  • HQ Location: Bengaluru, IN
  • LinkedIn® Page: www.linkedin.com
    304 employees on LinkedIn®
  • Ownership: LON: PTRO

Who Uses This Product?

  • Company Size: 67% Large, 33% Small

What Are Recent G2 Reviews of mViva Contextual Campaign Management Solution?

What Are G2 Users Discussing About mViva Contextual Campaign Management Solution?

Ocamba

Ocamba is a complete customer engagement platform for businesses that want to boost conversions, capture leads, and engage visitors through smart on-site and off-site messaging. Core Products: * Push Notifications: Web and mobile push to re-engage users even after they leave your site * Engagement Modals: Customizable pop-ups for lead capture, promotions, exit-intent, announcements * Tag Manager: Easy event tracking and integration management without developer dependency Key Features: Advanced segmentation, automation workflows, drag-and-drop reports with 100+ metrics, A/B testing, behavioral triggers, real-time analytics. Results: 90%+ open rates, cart abandonment reduced from 70% to under 30%, VIS Health churn 9% to 5%, EagleLabs 15% retention improvement, Royalada 88% engagement boost. Pricing: Free (250 profiles), Starter $19/mo, Growth $59/mo, Enterprise custom. 14-day trial. Categories: Push Notifications, Pop-Up Software, Tag Management, Customer Engagement, Lead Capture, WebsitePersonalization

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate Ocamba?

  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Quality of Support: 9.4/10 (Category avg: 8.7/10)

Who Is the Company Behind Ocamba?

  • Seller: Ocamba
  • HQ Location: Cheyenne, US
  • Twitter: @ocamba
    9 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Large

What Do G2 Reviewers Say About Ocamba?

AI-generated summary from verified user reviews

Pros
  • Users value the integrated analytics of Ocamba, which simplifies performance monitoring and reduces developer dependency.
  • Users value the ease of use in Ocamba, highlighting its simple installation and intuitive drag-and-drop functionalities.
  • Users love the easy setup of Ocamba, enabling quick installation without needing ongoing developer support.
  • Users find implementation straightforward, enabling seamless integration of features without heavy developer reliance.
  • Users appreciate the convenience of unified push notifications and reporting tools, making performance monitoring straightforward and efficient.

What Are Recent G2 Reviews of Ocamba?

Pace

Pace is an AI-powered ad management platform that helps agencies, in-house marketing teams, and performance marketers manage campaign budgets across Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Amazon Ads, TikTok Ads and Microsoft Ads, all from a single dashboard. Most teams managing paid media across multiple platforms spend hours every week pulling spend data into spreadsheets, manually adjusting daily budgets, and checking whether campaigns are on pace to hit monthly targets. By month-end, accounts are overspent or underspent, search term waste goes undetected, and performance anomalies surface too late to act on. Pace was built to solve this. At its core, Pace automates ad budget pacing using AI. The platform analyses 45 days of historical performance data per account and adjusts daily campaign budgets up to three times per day, moving spend from underperformers to high-potential campaigns, detecting saturation, and enforcing platform-specific budget minimums. Every change is logged with full reasoning, creating a complete audit trail your team can review or share with clients. Beyond budget pacing, Pace includes overspend protection with hard guardrails enforced every five minutes, AI-powered anomaly detection (called Sparks) that surfaces CPA spikes, creative fatigue, and conversion drops before they become costly, and Search Lens, an n-gram analysis tool that identifies wasted ad spend from irrelevant search terms and lets you add negative keywords with one click. For agencies managing dozens of client accounts, Pace offers portfolio management to group and blend performance across accounts, role-based team access (Owner, Admin, Member), automated weekly reports delivered via email and Slack, and a built-in AI chat assistant called Pace Intelligence that can investigate ad account data in real time using plain language questions. Pace connects to all four major ad platforms through secure OAuth integrations. Credentials are never stored in the browser, and every API call is proxied through Pace's backend. The platform supports MCC hierarchies for Google and Microsoft Ads, making it straightforward to onboard large agency account structures. Founded by Jordan Parrello, an agency owner and performance marketer based in Sydney, Australia, Pace was built from firsthand experience managing paid media at scale. The platform is currently in public beta with a 14-day free trial, no credit card required. Plans start at $49 per month. Whether you're a solo media buyer managing five accounts or an agency managing five hundred, Pace gives you the automation, visibility, and control to land every budget on target, without the spreadsheets.

Average Rating: 5.0/5.0

Total Reviews: 3

How Do G2 Users Rate Pace?

  • Ease of Use: 10.0/10 (Category avg: 8.5/10)
  • Quality of Support: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind Pace?

  • Seller: Pace
  • Year Founded: 2025
  • HQ Location: Sydney, Australia
  • Twitter: @trypaceads
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Pace?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026