Best Automotive Marketing Software for Small Business

How Many Automotive Marketing Software Products Does G2 Track?

Total Products under this Category: 100

Category Stats (Sep 2026)

  • Average Rating: 4.37/5 (↓0.04 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Podium (+0.02%) - Among all products in this category, Podium recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Automotive Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,800+ Authentic Reviews
  • 100+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Automotive Marketing Software

G2 Grid® for Automotive Marketing Software plotting products by satisfaction and market presence

Highlighted products: Podium, DealerSocket, Spyne, Dabadu XRM, CDK CRM, Matador, Carsforsale.com, and Steer.

Underlying data: [Grid® JSON](https://www.g2.com/categories/automotive-marketing/grids.json?focus%5B%5D=podium&focus%5B%5D=dealersocket&focus%5B%5D=spyne&focus%5B%5D=dabadu-xrm&focus%5B%5D=cdk-crm&focus%5B%5D=matador&focus%5B%5D=carsforsale-com&focus%5B%5D=steer-by-mechanic-advisor-steer&segment=small-business)

Podium

Podium builds the AI Employees that power local businesses. Trusted by 60,000+ businesses across Automotive, Home Services, Aesthetics, and Retail, Podium's AI Employees increase lead conversion by 45% and generate 30% more revenue, without adding headcount. Podium is purpose-built for the industries we serve: Automotive: Podium turns every lead into a test drive or service appointment and searches for more opportunities in your database. Used by over 6,000 auto dealerships, Jerry, our AI employee, drives revenue through Sales AI, Service AI and Voice AI for fixed ops, with direct integrations to Reynolds & Reynolds, VinSolutions, CDK, Tekion, Dealertrack, Dealervault, Dealersocket, X-time and every other major CRM, DMS and scheduling system Home Services: Podium is the AI Operating System for HVAC, plumbing, electrical, and garage door contractors: Podium FSM, scheduling, memberships, and payments all in one platform. Larry, our AI employee, answers every call, books jobs directly onto the dispatch board, and follows up until the invoice is paid. Aesthetics: Podium is the AI Operating System for aesthetics: Podium EMR, patient communications, and marketing all in one platform. Avery, our AI front desk, responds to every lead, books appointments directly onto your calendar, and handles after-hours inquiries. Retail: Podium is the AI-powered communication, reviews, and payments platform for furniture, appliance, jewelry, and mattress retailers. Podium's AI Employee responds to every lead in under 60 seconds, 24/7. Since our founding in 2014, Podium has deployed thousands of AI Employees and become the system that drives growth and efficiency for local businesses. Podium has been recognized for Best AI Implementation by Inc. Magazine, highlighted by OpenAI for building revenue-driving AI Agents for local business, and awarded #1 AI Agent for Business Operations by G2.

Average Rating: 4.5/5.0

Total Reviews: 2,027

How Do G2 Users Rate Podium?

  • Ease of Admin: 9.3/10 (Category avg: 8.7/10)
  • Messaging: 9.3/10 (Category avg: 8.6/10)
  • Mobility: 9.1/10 (Category avg: 8.6/10)
  • Reporting: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Podium?

  • Seller: Podium
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Lehi, UT
  • Twitter: @PodiumHQ
    4,178 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,639 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, General Manager
  • Top Industries: Automotive, Retail
  • Company Size: 60% Small, 35% Medium

What Do G2 Reviewers Say About Podium?

AI-generated summary from verified user reviews

Pros
  • Users find Podium's ease of use and intuitive design to significantly enhance their business operations and efficiency.
  • Users appreciate Podium for its user-friendly interface and effective communication features that enhance business operations.
  • Users highly value Podium's unified communication, seamlessly integrating multiple messaging platforms for streamlined customer engagement.
  • Users love the easy communication with customers via Podium, enhancing real-time interactions and improving service insights.
  • Users rave about the fantastic customer support from Podium, enhancing business operations and satisfaction significantly.
Cons
  • Users find messaging issues with Podium, struggling to manage a high volume of inquiries effectively.
  • Users express concern over missing features in Podium, hindering effective service management and customer engagement.
  • Users find Podium's limited features challenging, particularly with tracking messages and lack of integration options.
  • Users find Podium's pricing to be excessive, deterring small businesses from fully utilizing the platform.
  • Users report poor customer support, facing aggressive practices and frustrating cancellation processes that sour their experience.

What Are Recent G2 Reviews of Podium?

What Are G2 Users Discussing About Podium?

DealerSocket

Experience the automotive industry leader in CRM. Sell more vehicles and drive profitability with the most powerful set of features in the market. Consolidate your customer intelligence in one system. Leverage seamless integration of your sales, marketing, service, desking, data mining, website, and digital retailing capabilities. Manage a faster, more effective sales process with streamlined workflows and robust call management and lead management systems.

Average Rating: 3.8/5.0

Total Reviews: 62

How Do G2 Users Rate DealerSocket?

  • Ease of Admin: 8.0/10 (Category avg: 8.7/10)
  • Messaging: 8.3/10 (Category avg: 8.6/10)
  • Mobility: 10.0/10 (Category avg: 8.6/10)
  • Reporting: 7.9/10 (Category avg: 8.4/10)

Who Is the Company Behind DealerSocket?

  • Seller: DealerSocket
  • Year Founded: 2001
  • HQ Location: Irving, Texas
  • Twitter: @DealerSocket
    9,402 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,134 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Sales Consultant
  • Top Industries: Automotive
  • Company Size: 53% Medium, 39% Small

What Are Recent G2 Reviews of DealerSocket?

What Are G2 Users Discussing About DealerSocket?

Spyne

Spyne is an AI-native automotive retail technology company transforming how dealerships sell, service, and engage customers. Headquartered in the US and India, we empower 3600+ dealerships and OEMs across the globe with AI-powered digital storefronts, studio-quality car visuals, and autonomous assistants that streamline sales and service workflows. Funded with $25M+ from global investors including Vertex Ventures, Accel, Storm Ventures, and Alteria Capital, we are shaping the future of automotive retail by building the AI dealership of tomorrow - faster, smarter, and customer-first.

Average Rating: 4.6/5.0

Total Reviews: 32

How Do G2 Users Rate Spyne?

  • Ease of Admin: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind Spyne?

  • Seller: Spyne
  • Year Founded: 2018
  • HQ Location: Gurgaon, Haryana
  • Twitter: @spyne
    6 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    333 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive, Photography
  • Company Size: 72% Small, 25% Medium

What Do G2 Reviewers Say About Spyne?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the fantastic customer support from Spyne, ensuring seamless photo integration and resolution of issues.
  • Users highlight the ease of use of Spyne, emphasizing seamless integration and responsive support throughout their experience.
  • Users commend the exceptional quality of Spyne's products, highlighting impressive results and responsive customer support.
  • Users praise Spyne for its exceptional AI accuracy and fantastic customer support, enhancing images with high quality.
  • Users commend the helpful and responsive support of Spyne, appreciating the team's excellent communication and assistance.
Cons
  • Users note that image processing is slow, often requiring reloading to start the process smoothly.
  • Users find the reporting inaccuracies of Spyne frustrating, indicating a need for significant improvements in this area.
  • Users find the limited editing capabilities of Spyne insufficient for their post-photo adjustments, impacting final results.
  • Users experience poor quality with Spyne due to bugs and the need to reload multiple times to start processes.
  • Users desire a solution for upload issues to streamline image integration directly on their website without double uploads.

What Are Recent G2 Reviews of Spyne?

What Are G2 Users Discussing About Spyne?

Dabadu XRM

Dabadu XRM is your all-in-one automotive command center—CRM, equity mining, digital retailing, and more—finally built to work as one. No more bouncing between tools. No lag. Just faster deals, better margins, and a system your team won’t hate using. Double your integrations. Cut your tech stack in half. Sell more cars, make more profit, and actually enjoy your tech for once.

Average Rating: 5.0/5.0

Total Reviews: 129

How Do G2 Users Rate Dabadu XRM?

  • Ease of Admin: 10.0/10 (Category avg: 8.7/10)
  • Messaging: 9.9/10 (Category avg: 8.6/10)
  • Mobility: 10.0/10 (Category avg: 8.6/10)
  • Reporting: 9.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Dabadu XRM?

  • Seller: Dabadu
  • Year Founded: 2020
  • HQ Location: Kitchener, Ontario
  • Twitter: @Dabadu_ai
    12 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Finance Manager, Product Specialist
  • Top Industries: Automotive
  • Company Size: 70% Medium, 24% Small

What Are Recent G2 Reviews of Dabadu XRM?

What Are G2 Users Discussing About Dabadu XRM?

CDK CRM

CDK CRM exists to help dealers convert leads into sales, prospects into customers, and customers into trusted long-lasting and rewarding relationships. As pioneers in automotive CRM, we offer a sophisticated yet service-oriented operation that encompasses a dynamic technology platform, a large, responsive call center, and integrations with all DMS providers. Learn why so many dealerships and dealer groups choose to partner with CDK.

Average Rating: 4.4/5.0

Total Reviews: 71

How Do G2 Users Rate CDK CRM?

  • Ease of Admin: 8.7/10 (Category avg: 8.7/10)
  • Messaging: 6.7/10 (Category avg: 8.6/10)
  • Mobility: 6.3/10 (Category avg: 8.6/10)
  • Reporting: 8.8/10 (Category avg: 8.4/10)

Who Is the Company Behind CDK CRM?

  • Seller: CDK Global
  • Year Founded: 1972
  • HQ Location: 11809 Domain Drive, Austin, Texas 78758, United States
  • Twitter: @CDKGlobal
    6,413 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8,334 employees on LinkedIn®
  • Ownership: NASDAQ:CDK

Who Uses This Product?

  • Top Industries: Automotive
  • Company Size: 57% Medium, 25% Small

What Are Recent G2 Reviews of CDK CRM?

What Are G2 Users Discussing About CDK CRM?

Matador

Welcome to the future of Marketing & Automation. Matador helps businesses create a personalized and engaging conversational experience for every customer interaction throughout the buying journey with Artificial Intelligence & Automation. Discover the benefits of automation with the added power of customization that instantly increases sales, improves productivity & provides the perfect customer experience.

Average Rating: 4.8/5.0

Total Reviews: 41

How Do G2 Users Rate Matador?

  • Ease of Admin: 9.8/10 (Category avg: 8.7/10)
  • Messaging: 9.6/10 (Category avg: 8.6/10)
  • Mobility: 9.3/10 (Category avg: 8.6/10)
  • Reporting: 9.8/10 (Category avg: 8.4/10)

Who Is the Company Behind Matador?

  • Seller: Matador.ai
  • Company Website:
  • HQ Location: Montreal
  • Twitter: @matador_ai
    15 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    140 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: General Manager
  • Top Industries: Automotive
  • Company Size: 62% Small, 30% Medium

What Are Recent G2 Reviews of Matador?

What Are G2 Users Discussing About Matador?

Carsforsale.com

With over 24 years of experience, Carsforsale.com is a leader in the online automotive industry, serving over 22,500 independent and franchise dealers in the U.S. We offer a suite of 35+ technology-driven tools designed to drive exposure, efficiency, and results. With 100 million annual shoppers, Carsforsale.com has the most effective lead-generation in the industry! This is all available for an incredible value of $99 per month with no contracts or setup fees! Give us a call to learn more: 866-651-6493

Average Rating: 4.3/5.0

Total Reviews: 24

How Do G2 Users Rate Carsforsale.com?

  • Ease of Admin: 9.1/10 (Category avg: 8.7/10)
  • Messaging: 8.2/10 (Category avg: 8.6/10)
  • Mobility: 9.2/10 (Category avg: 8.6/10)
  • Reporting: 9.2/10 (Category avg: 8.4/10)

Who Is the Company Behind Carsforsale.com?

  • Seller: Carsforsale.com
  • Year Founded: 1999
  • HQ Location: Sioux Falls, SD
  • Twitter: @Carsforsalecom
    9,602 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    204 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive
  • Company Size: 89% Small, 11% Medium

What Are Recent G2 Reviews of Carsforsale.com?

What Are G2 Users Discussing About Carsforsale.com?

Steer

Steer offers a full suite of CRM tools for independent and multi-location repair shops. With features like text and email reminders, an easy-to-use online appointment scheduler, and reputation management tools, auto shops have everything they need to grow their business and build strong customer relationships. Elevate Your Shop’s Communications with Steer’s Text & Email Messaging Online Scheduling Reserve with Google Maintenance Reminders Deferred Services Reputation Management Advanced Reporting Telematics (coming soon!)

Average Rating: 4.4/5.0

Total Reviews: 18

How Do G2 Users Rate Steer?

  • Ease of Admin: 8.3/10 (Category avg: 8.7/10)
  • Messaging: 9.4/10 (Category avg: 8.6/10)
  • Mobility: 9.2/10 (Category avg: 8.6/10)
  • Reporting: 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Steer?

  • Seller: Steer
  • Year Founded: 2006
  • HQ Location: N/A
  • Twitter: @mechanicadvisor
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive
  • Company Size: 72% Small, 22% Large

What Are Recent G2 Reviews of Steer?

Used Car Dealer Websites

More than just a website. Friday Systems’ dealer sites include Inventory Management, SEO integration, Lead Notifications and run on WordPress. Priced to Compete.

Average Rating: 3.9/5.0

Total Reviews: 14

How Do G2 Users Rate Used Car Dealer Websites?

  • Ease of Admin: 8.3/10 (Category avg: 8.7/10)
  • Messaging: 7.3/10 (Category avg: 8.6/10)
  • Mobility: 7.0/10 (Category avg: 8.6/10)
  • Reporting: 7.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Used Car Dealer Websites?

Who Uses This Product?

  • Company Size: 79% Small, 14% Medium

What Are Recent G2 Reviews of Used Car Dealer Websites?

Car Portal

Car Portal is a customizable PHP web software for running multi-user auto classified portal websites.

Average Rating: 4.3/5.0

Total Reviews: 20

How Do G2 Users Rate Car Portal?

  • Ease of Admin: 9.4/10 (Category avg: 8.7/10)
  • Messaging: 9.4/10 (Category avg: 8.6/10)
  • Mobility: 8.9/10 (Category avg: 8.6/10)
  • Reporting: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Car Portal?

  • Seller: NetArt Media
  • Year Founded: 2003
  • HQ Location: N/A
  • Twitter: @netartmedia
    257 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive
  • Company Size: 67% Small, 24% Medium

What Are Recent G2 Reviews of Car Portal?

Neya Kumaresan
NK
Researched and written by Neya Kumaresan
Updated