Best Attribution Software - Page 5

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 248

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 53,000+ Authentic Reviews
  • 248+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Everflow, RedTrack.io, and Fibbler.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=everflow&focus%5B%5D=redtrack-io&focus%5B%5D=fibbler)

Clara

Clara is an AI-driven Assistant that maps, targets, and measures the offline consumer journey.

Average Rating: 4.0/5.0

Total Reviews: 17

How Do G2 Users Rate Clara?

  • Third-Party Integrations: 5.8/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 6.4/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Clara?

Who Uses This Product?

  • Company Size: 53% Small, 32% Medium

What Are Recent G2 Reviews of Clara?

Lead Recorder

See exactly which Google Ads, SEO keywords, and social posts are driving your form submissions and calls. One script tag in your site header. Results in plain English, no GA4 required.

Average Rating: 5.0/5.0

Total Reviews: 9

How Do G2 Users Rate Lead Recorder?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Lead Recorder?

Who Uses This Product?

  • Company Size: 89% Small, 11% Medium

What Are Recent G2 Reviews of Lead Recorder?

Neustar Marketshare

Neustar Unified Analytics is a holistic marketing measurement, analytics and attribution solution that helps you derive real, actionable insights from an integrated view of your customers' journeys to truly understand the impact of all your marketing, no matter where and how it happens.

Average Rating: 3.8/5.0

Total Reviews: 17

How Do G2 Users Rate Neustar Marketshare?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.4/10)

Who Is the Company Behind Neustar Marketshare?

  • Seller: Neustar
  • Year Founded: 1996
  • HQ Location: Sterling, VA
  • LinkedIn® Page: www.linkedin.com
    918 employees on LinkedIn®
  • Ownership: NYSE: NSR
  • Total Revenue (USD mm): $1,209

Who Uses This Product?

  • Company Size: 65% Small, 24% Large

What Are Recent G2 Reviews of Neustar Marketshare?

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Foursquare Attribution

Foursquare Attribution is the most accurate omnichannel measurement solution for marketers, offering granular insights into how well your campaigns are driving in-store visits and purchases. Directly tie ad spend to real-world outcomes, like incremental visits and sales lift, across 550+ partner networks and nearly every channel and screen including digital, mobile, TV, CTV, OOH, Audio, and more. Access all of your reports in one unified UI for quick insights that enable you to optimize campaigns in-flight, avoid wasted ad spend, and drive ROI.

Average Rating: 4.8/5.0

Total Reviews: 9

How Do G2 Users Rate Foursquare Attribution?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)

Who Is the Company Behind Foursquare Attribution?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 70% Small, 30% Medium

What Are Recent G2 Reviews of Foursquare Attribution?

What Are G2 Users Discussing About Foursquare Attribution?

Octanist

Octanist is an offline conversion tracking and revenue attribution platform for paid lead generation marketing teams and agencies. It connects offline sales outcomes back to the ad campaigns that produced them. Most paid teams optimize their ad spend based on what their ad platforms can see: clicks and form fills. But form fills are not the same as revenue. Some campaigns generate dozens of leads that never close. Others generate fewer leads, but those leads turn into the biggest deals. Without linking offline sales back to the original ad click, paid teams cannot tell which campaigns drive revenue and which only look like they do. Octanist tracks every lead from the first ad click through to the closed deal, then sends qualified leads, won deals, and deal value back to ad platforms such as Google Ads, Meta, LinkedIn, and Microsoft Ads. Bidding algorithms can then optimize for revenue rather than lead volume. Octanist is used by paid media specialists at companies whose sales close offline, and by performance agencies that manage lead generation campaigns on behalf of such clients. Common categories include home and interior retail, professional services, healthcare, renovation and home improvement, automotive sales, and B2B software. The platform is set up in one to two business days and does not require an engineering project or a custom data warehouse. Key capabilities: • Multi-touch attribution from ad click to closed deal across Google Ads, Meta, LinkedIn, and Microsoft Ads • Offline conversion sync that sends qualified leads, won deals, and deal value back to ad platforms • Lead qualification workflow with manual marking inside Octanist or automatic syncing from CRM systems including HubSpot, Salesforce, Pipedrive, monday, and ClickUp • Cross-channel performance dashboard with metrics including CPL, CPQL, CPWL, ROAS, and won value at campaign, ad-set, and keyword level • Server-side tracking through Google Tag Manager Server Container, supporting cookie-resilient and privacy-safe data collection • GDPR and DMA compliance, with consent signals captured per lead and included with every conversion sent to ad platforms Octanist customers report €210M+ in revenue sent back to ad platforms, an average revenue growth of 32%, and an average reduction in wasted ad spend of 18%. The platform is used by performance agencies and in-house marketing teams.

Average Rating: 4.8/5.0

Total Reviews: 8

Who Is the Company Behind Octanist?

  • Seller: Octanist
  • Year Founded: 2025
  • HQ Location: Reusel, NL
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Octanist?

Tracify

Tracify is a software specialized on e-commerce & lead gen companies for tracking and attribution of all your marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without modeling or Google Analytics - 100% GDPR compliant. Tracify offers a variety of detailed dashboards that provide different insights into the performance of each channel (Meta, TikTok, Google, Native, Mail, Influencer), as well as holistically bringing all these channels together and transparently presenting the customer journey.

Average Rating: 4.9/5.0

Total Reviews: 13

How Do G2 Users Rate Tracify?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Tracify?

  • Seller: Tracify
  • Year Founded: 2022
  • HQ Location: Munich, Germany
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 92% Small, 8% Medium

What Do G2 Reviewers Say About Tracify?

AI-generated summary from verified user reviews

Pros
  • Users value the precise and reliable data from Tracify, streamlining budgeting and enhancing advertising performance.
  • Users value the comprehensive data insights from Tracify, enhancing their budget planning and overall advertising strategy.
  • Users appreciate the fast and personal support from Tracify, which enhances their overall experience and satisfaction.
  • Users commend the precise and reliable data from Tracify, greatly improving advertising budget planning and performance analysis.
  • Users appreciate the ease of use of Tracify, finding it simplifies budget planning and data management effectively.

What Are Recent G2 Reviews of Tracify?

Incendium

Incendium is an AI driven marketing ecosystem that harnesses machine learning and a unique tracking system to gain unparalleled insights across every stage of your customer journey. Quickly identify opportunities and action your data with Incendium’s leading personalization engine.

Average Rating: 4.9/5.0

Total Reviews: 7

How Do G2 Users Rate Incendium?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.2/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.4/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Incendium?

Who Uses This Product?

  • Company Size: 86% Small, 14% Large

What Do G2 Reviewers Say About Incendium?

AI-generated summary from verified user reviews

Pros
  • Users commend the attribution accuracy of Incendium, valuing precise models and KPI customizations for their analyses.
  • Users praise the phenomenal customer support and appreciate accurate attribution models and KPI customizations.
  • Users value the highly customizable features of Incendium, appreciating the team's responsiveness to feedback and requests.
  • Users praise the improved dashboard usability of Incendium, making information easy to find and understand.
  • Users praise the efficiency of Incendium, noting its extensive data points and improved user experience for easy information access.
Cons
  • Users find the learning curve challenging, as the functionality can feel overwhelming and lead to data paralysis.
  • Users struggle with a steep learning curve in Incendium, leading to data paralysis and hindered productivity.

What Are Recent G2 Reviews of Incendium?

Klar

Klar is the eCommerce Attribution & Insights Platform for profitable DTC growth. It unifies all your data and attribution to show what truly drives scalable profit. By seamlessly connecting all your daily data sources and providing a full measurement setup, Klar brings your marketing, margins, and retention analytics together in one place. Klar’s unifying attribution uncovers what drives profit, so you can scale what works - giving you total clarity over your performance. Klar uniquely combines Measurement (Tracking & Attribution) with full Business Controlling & Reporting, empowering DTC brands to: - Make data-driven decisions on where to allocate and scale marketing budgets effectively. - See which campaigns, creatives, and influencers truly drive purchases - beyond clicks & traffic, but focusing on conversions - Identify the right customer segments, understand their behavior, and unlock retention opportunities for maximum loyalty and lifetime values - Learn how different customer groups respond to creatives and campaigns, optimise landing pages, and tailor communication for first-timers vs. returning customers - Save valuable time and resources by automating manual reporting and data maintenance. Klar’s attribution engine uses a first-party tracking script and machine learning models to transparently map every touchpoint of the customer journey. With a full Measurement Setup combining Multi-Touch Attribution (MTA), Marketing Mix Modelling (MMM), and Incrementality, Klar goes beyond clicks, incorporating correlations between channels, interactions, and non-click-based engagements. For the most realistic and reliable, data-driven attribution. Getting started with Klar is easy. Onboarding takes minutes, not months. For all industries, shop sizes, and levels of complexity, yet it feels tailor-made for your business. Easily mirror your individual setup with no-code customisations, no matter how complex your structure may be. Klar is fully GDPR-compliant and ISO 27001-certified, hosting all data 100% in the EU. So your data remains safe, secure, and private.

Average Rating: 4.9/5.0

Total Reviews: 7

How Do G2 Users Rate Klar?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)

Who Is the Company Behind Klar?

Who Uses This Product?

  • Company Size: 57% Small, 43% Medium

What Are Recent G2 Reviews of Klar?

Adtriba

Adtriba is a SaaS solution with an integrative approach for future-proof, holistic and data driven marketing measurement and optimization. Based on advanced machine learning technologies like MTA, MMM and UMM Adtriba enables marketers to analyze complex customer journeys and marketing activities across all channels – online and offline (including TV, Social Media, Display, also considering branding effects). Reliable and transparent results allow for the optimization and planning of marketing strategies and budget allocations to improve performance and increase ROI.

Average Rating: 4.6/5.0

Total Reviews: 10

How Do G2 Users Rate Adtriba?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.3/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Adtriba?

  • Seller: Adtriba
  • Year Founded: 2015
  • HQ Location: Hamburg, Germany
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 45% Medium, 27% Large

What Are Recent G2 Reviews of Adtriba?

What Are G2 Users Discussing About Adtriba?

Mevo Decision Engine

The Mevo Decision Engine transforms structured marketing data into smarter decisions. Built on the Mevo Data Platform, it consumes modeled journey data enriched with attribution and incrementality, then unlocks recommendations through a conversational interface. Unlike static dashboards, the Decision Engine delivers always-on, real-time insights continuously refreshed as new data flows in. Every recommendation is tailored to your brand’s unique goals and performance history, not generic benchmarks. Supporting full-funnel KPIs, the Decision Engine guides smarter media, creative, and audience strategies. Specialized AI agents analyze performance, recommend optimizations, and simulate plans—helping teams make faster, ROI-driven decisions. Key Features -Always-on, real-time recommendations that update as new data flows in -Conversational interface for plain-language access to insights -AI agents for performance analysis, optimization, and planning -Full-funnel support across brand and performance KPIs -Built on unified journey data enriched with attribution and incrementality Unlike static dashboards or generic benchmarks, Mevo Decision Engine adapts continuously to each brand’s unique objectives and performance history. This makes it more actionable than traditional BI tools and more brand-specific than one-size-fits-all optimization platforms—helping marketing teams gain an edge with decisions grounded in their own data, not industry averages. Mevo Decision Engine has optimized over $10B in marketing spend, driving a 35% lift in ROAS, 29% lower cost per conversion, and 23% greater efficiency—outperforming static dashboards and replacing labor-intensive MMM and MTA analyses.

Average Rating: 4.8/5.0

Total Reviews: 6

How Do G2 Users Rate Mevo Decision Engine?

  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Mevo Decision Engine?

Who Uses This Product?

  • Company Size: 33% Large, 33% Medium

What Are Recent G2 Reviews of Mevo Decision Engine?

What Are G2 Users Discussing About Mevo Decision Engine?

Improvado

Improvado is the Marketing AI Command Center for enterprise brands and agencies: a marketing data platform with an AI agent on top. Connect any of 1,400+ data sources, and the data lands in one shared model. The agent then answers questions, builds reports, runs audits and applies fixes after you approve them. AI agent. Ask in plain English where budget was wasted, what changed in the pipeline last week or which creatives are showing fatigue, and get real numbers from your own data. The same agent can build a CMO dashboard, set up a data pipeline to your warehouse, analyze every creative and support marketing mix modeling. MCP. Improvado also works inside the AI tools your team already uses. One MCP connection lets Claude, ChatGPT, Codex, Cursor or your own agent access your governed marketing data. Sign-in uses OAuth, agents never see your credentials, and every account change needs your approval first. Knowledge Graph. Data alone does not tell an agent how your business works. The Knowledge Graph holds that context: how your team names campaigns, which markets count as EMEA, your target CPA and the experiments you already ran. The agent checks it before answering, so nobody has to explain the same rules to the next agent. The underlying platform. Improvado handles extraction, loading, transformation, marketing data governance and reporting, with a warehouse you control. 46,000+ metrics are mapped to one model, so "cost" in Google Ads and "spend" in Meta count as the same metric. Send data to Snowflake, BigQuery, Databricks or Redshift, and report in Looker Studio, Tableau or Power BI. Security. A SOC 2 Type II report, a DPA covering GDPR and CCPA, and Business Associate Agreements for HIPAA on Growth and Enterprise. Customer story. ASUS saves 90 hours a week on data preparation. What G2 reviewers say: "With Improvado, it takes one prompt." - Clara O., Sr Paid Media Strategist "The ability to set up new data connections, extractions, blends, and integrations just by prompting it in natural language is a huge plus for me." - Charly M., Paid Media Director "integrations across 17 data sources and more than 220 accounts and properties in multiple countries" - Valeria S., IT Business Intelligence Project Manager "helped inform million-dollar decisions for our organization" - Jonathan H., Business Intelligence Analyst "Another important benefit is that Improvado manages connector maintenance and API version updates." - Valeria S., IT Business Intelligence Project Manager "I've been impressed by how quickly they turn customer requests into product improvements and continue to innovate ahead of our needs." - Verified User in Manufacturing Plans. MCP Only starts at $100 a month. Managed plans start at $20,000 a year, and Enterprise adds hands-on professional services. Book a demo at www.improvado.io.

Average Rating: 4.4/5.0

Total Reviews: 93

How Do G2 Users Rate Improvado?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)

Who Is the Company Behind Improvado?

  • Seller: Improvado
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Diego, US
  • LinkedIn® Page: www.linkedin.com
    105 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 52% Medium, 34% Small

What Do G2 Reviewers Say About Improvado?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent customer support from Improvado, with timely responses and easy onboarding processes.
  • Users commend Improvado's exceptional support and easy setup for data connections and quality monitoring.
  • Users value the seamless integrations of Improvado, facilitating effortless data flow and management from various sources.
  • Users find Improvado's platform to be intuitive, making data connections and monitoring straightforward and user-friendly.
  • Users value the timely support from Improvado's team, enhancing the overall experience and resolving issues quickly.
Cons
  • Users find the learning curve steep, requiring technical expertise and developer assistance for optimal use of Improvado.
  • Users find the complexity of implementation challenging, especially when aligning data and adjusting widgets.
  • Users face API limitations that lead to inconsistent data delivery, hindering their ability to extract reliable insights.
  • Users find the complex setup of Improvado demanding, requiring significant effort to ensure data quality and functionality.
  • Users find that aligning data and adjusting widgets can be challenging, impacting the overall usability experience.

What Are Recent G2 Reviews of Improvado?

What Are G2 Users Discussing About Improvado?

Lebesgue

Lebesgue exists to make sophisticated analytics easy and effective for every Shopify/WooCommerce brand. Our platform unifies all your data (store, ad accounts & marketing tools and even your competitor's activities) into one easy-to-use dashboard. Lebesgue connects with 30+ e-commerce tools including Amazon, Google Ads, Meta Ads, TikTok Ads, Pinterest, Klaviyo, Google Analytics, Microsoft Ads, Shopify and WooCommerce. Our goal is to move you from complex data to confident decisions. Lebesgue's proprietary AI, trained on real e-Commerce data gives you simple, written suggestions on what to do to grow more efficiently and boost your profit. You'll get clear guidance on how to improve your return on ad spend (ROI), cut wasted budget, and increase overall profit. With our own first-party pixel, Le Pixel, you can finally get accurate attribution data you can trust, even with all the recent privacy changes. Dive deep into your most important growth levers. Our tools make it easy to understand true customer LTV (Lifetime Value) so you can improve retention, and our competitor intelligence gives you a strategic edge by showing you what other brands are doing. Automated ad audits and our AI assistant, Henri, provide steps to improve your marketing efficiency. Delta business breakdowns helps you compare any two time periods to understand what changed in your business and why. This helps you spot trends and find the drivers behind your performance. This is powerful AI marketing analytics, made simple and accessible. What truly sets us apart is that we combine this technology with real, hands-on expert support. We're a team of e-commerce veterans who are passionate about helping you succeed. Lebesgue is a great fit for: - Data-driven Shopify and WooCommerce store owners who want to increase profitability. - E-commerce marketing managers looking for a unified view of their multi-channel performance. - Digital advertising specialists aiming to optimize ad spend and improve ROI. - Marketing agencies that need an efficient, powerful tool to deliver better results for their e-commerce clients.

Average Rating: 4.7/5.0

Total Reviews: 13

How Do G2 Users Rate Lebesgue?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Lebesgue?

  • Seller: Lebesgue
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Lebesgue?

AI-generated summary from verified user reviews

Pros
  • Users value the insightful competitor tracking of Lebesgue, enhancing their ad strategies across multiple platforms.
  • Users value the easy setup and clear reporting of Lebesgue, enhancing their digital marketing strategies efficiently.
  • Users value the detailed analytics of Lebesgue, gaining insights that enhance their competitive edge in digital marketing.
  • Users value the attribution accuracy of Lebesgue, helping them fine-tune marketing strategies for competitive advantage.
  • Users appreciate the efficiency of Lebesgue, enabling quick competitor tracking and actionable insights for better performance.
Cons
  • Users feel that Lebesgue lacks suitable affordable pricing options for smaller businesses, limiting accessibility and usage.
  • Users feel the expensive pricing limits access for smaller businesses looking to leverage Lebesgue effectively.
  • Users note the lack of built-in templates currently available in Lebesgue, which limits their initial experience.
  • Users note the limited features of Lebesgue, particularly the lack of built-in templates at this time.
  • Users note the limited templates available in Lebesgue, which may hinder customization and efficiency.

What Are Recent G2 Reviews of Lebesgue?

RSLT

Know exactly which TV, CTV, streaming, video, and radio ads drive business results. RSLT TV is a privacy-first attribution platform that measures performance by network, creative, daypart, DMA, airing, and placement. Optimize media spend and predict ad fatigue before ROI declines, without pixels, IP addresses, or third-party cookies. Recognized with the Drexel LeBow Analytics 50 Award alongside industry leaders including Best Buy, Intel, Comcast, CVS Health, and Verizon.

Average Rating: 4.9/5.0

Total Reviews: 5

How Do G2 Users Rate RSLT?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind RSLT?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of RSLT?

ChannelMix

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.

Average Rating: 4.3/5.0

Total Reviews: 45

How Do G2 Users Rate ChannelMix?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.4/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.4/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind ChannelMix?

  • Seller: InMarket
  • Year Founded: 2010
  • HQ Location: Austin, Texas
  • LinkedIn® Page: www.linkedin.com
    363 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Medium, 33% Small

What Are Recent G2 Reviews of ChannelMix?

What Are G2 Users Discussing About ChannelMix?

InMarket

InMarket is the outcome intelligence platform built for marketers who demand results over proxy metrics. By combining purchase, location, and behavioral signals from more than 200M consumers, alongside thousands of retail data points, InMarket powers smarter activation, faster measurement, and more advanced audience targeting across every screen. Accountable to outcomes — not media ownership — and verified by Forrester, InMarket closes the loop between media investment and real-world business growth — trusted by brands across verticals — available on leading platforms including TikTok, Snapchat, and Pinterest — in real time, every time.

Average Rating: 4.5/5.0

Total Reviews: 10

How Do G2 Users Rate InMarket?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.4/10)

Who Is the Company Behind InMarket?

  • Seller: InMarket
  • Year Founded: 2010
  • HQ Location: Austin, Texas
  • LinkedIn® Page: www.linkedin.com
    363 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 70% Medium, 30% Small

What Do G2 Reviewers Say About InMarket?

AI-generated summary from verified user reviews

Pros
  • Users value the effective identification of interested customers, simplifying outreach and boosting engagement efforts.
  • Users value the customer engagement capabilities of InMarket, enabling effective outreach to targeted audiences.
  • Users value the ease of use in InMarket, allowing them to effectively connect with targeted customers.

What Are Recent G2 Reviews of InMarket?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026