--- title: Neustar Marketshare Reviews meta_title: 'Neustar Marketshare Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 17 reviews by the users' company size, role or industry to find out how Neustar Marketshare works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 17 scale: '5' date_modified: '2026-06-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Neustar Marketshare Reviews **Vendor:** Neustar **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 3.8/5.0 **Total Reviews:** 17 ## About Neustar Marketshare Neustar Unified Analytics is a holistic marketing measurement, analytics and attribution solution that helps you derive real, actionable insights from an integrated view of your customers' journeys to truly understand the impact of all your marketing, no matter where and how it happens. ## Neustar Marketshare Reviews ### 1. Neustar to the Rescue! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in International Trade and Development | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Neustar Marketshare?** I love the simplicity of the features but also the fact that it does not lag in its information and analytics **What do you dislike about Neustar Marketshare?** There hasn’t been anything I dislike yet **What problems is Neustar Marketshare solving and how is that benefiting you?** Social media analytics and site traffic. It has been beneficial in helping realize solutions for these areas ### 2. Good tool to understand the market share scenario **Rating:** 4.0/5.0 stars **Reviewed by:** Leonardo D. | Brand Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Neustar Marketshare?** It’s user friendly, and it contains good features who help us to comprehend the big picture on market share **What do you dislike about Neustar Marketshare?** Sometimes I feel the system kinda unstable, and also the techinal support needs some improvements **Recommendations to others considering Neustar Marketshare:** Good tool to help on marketing analytics **What problems is Neustar Marketshare solving and how is that benefiting you?** It helped me to understand the market share on educational area in Brazil, and supporting me on certain marketing decisions ### 3. Marketing Pro Review for MarketShare DecisionCloud **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2017 **What do you like best about Neustar Marketshare?** We spend a ton of money on our customers and our product. We need to make sure every other dollar is spent in the right places and this helps! **What do you dislike about Neustar Marketshare?** Honestly, nothing yet. We are still new to MarketShare but the experience has been quite pleasant so far. **Recommendations to others considering Neustar Marketshare:** Def give it a try. I know there are a ton of competitors out there, but this one has proven to be effective to our small-mid size business. **What problems is Neustar Marketshare solving and how is that benefiting you?** As a marketing manager, I have to make sure our dollars are spent in the right place at the right time. This helps a ton! ### 4. easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about Neustar Marketshare?** This product is fairly easy to use and adapt to. Makes creating reports much easier. **What do you dislike about Neustar Marketshare?** I'm unsure. Haven't run into anything yet! **What problems is Neustar Marketshare solving and how is that benefiting you?** Realizing where to spend our money and areas to stay away from ### 5. Get to Know your customers! **Rating:** 4.0/5.0 stars **Reviewed by:** Sam G. | Service Dept. Administrator, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Neustar Marketshare?** I like the fact that it jump starts my ROI! We needed something to track our customers wants and needs, and this seems to do the job nicely. **What do you dislike about Neustar Marketshare?** I have not found anything as of yet that I dislike. **Recommendations to others considering Neustar Marketshare:** Still in implementation stage, but seems to be a useful tool. **What problems is Neustar Marketshare solving and how is that benefiting you?** Finding out my customers true wants and needs rather than guessing. ### 6. Not sure **Rating:** 2.5/5.0 stars **Reviewed by:** Dawn M. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2017 **What do you like best about Neustar Marketshare?** Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, and setup behavioral based automations **What do you dislike about Neustar Marketshare?** Not really sure bout this program yet. Still learning **What problems is Neustar Marketshare solving and how is that benefiting you?** boost efficiency and growth. ### 7. Market Share Decision. Loud **Rating:** 2.5/5.0 stars **Reviewed by:** Teri O. | Maintenance Planner, Paper & Forest Products, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Neustar Marketshare?** Easy to use, user friendly, able to tag other employees **What do you dislike about Neustar Marketshare?** Nothing so far, seems simple enough . No complaints **What problems is Neustar Marketshare solving and how is that benefiting you?** What work orders are needed and when they need to be scheduled ### 8. Great marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Cheryl L. | Travel Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Neustar Marketshare?** It has a platform that provides analysis budget for marketing **What do you dislike about Neustar Marketshare?** N/A I did not find anything that I disliked **What problems is Neustar Marketshare solving and how is that benefiting you?** Help you determine where money is being spent. ### 9. Awesome for budgeting and analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Neustar Marketshare?** What I love best about it is that helps me with my budgeting plans for my business. **What do you dislike about Neustar Marketshare?** It isn't as user friendly as I would like for it to be. **Recommendations to others considering Neustar Marketshare:** This is great for budgeting. **What problems is Neustar Marketshare solving and how is that benefiting you?** MarketShare is helping me solve budgeting issues that I had with my company. Seeing it all laid out, seems to help me see the bigger picture of finances for my company. ### 10. Love it! **Rating:** 4.0/5.0 stars **Reviewed by:** april m. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2017 **What do you like best about Neustar Marketshare?** It's so easy to use and communicate with others **What do you dislike about Neustar Marketshare?** I wish it were more well known with small companies **What problems is Neustar Marketshare solving and how is that benefiting you?** It's easy to communicate with others ### 11. Good for sharing **Rating:** 3.5/5.0 stars **Reviewed by:** Larissa B. | Retailer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2017 **What do you like best about Neustar Marketshare?** It's a great place to share. Ease of promoting different items. **What do you dislike about Neustar Marketshare?** Can be somewhat confusing. Harder to navigate then I care for **What problems is Neustar Marketshare solving and how is that benefiting you?** Trading, ease ### 12. Enough **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Neustar Marketshare?** I like best that it helps us make better decisions **What do you dislike about Neustar Marketshare?** I dislike how few users there are so that I can talk with them **What problems is Neustar Marketshare solving and how is that benefiting you?** Solved problem of not being able to show our work benefits are more sharing ### 13. You can never have too much help! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Neustar Marketshare?** The amount of informative information available **What do you dislike about Neustar Marketshare?** Not much! Price is a bit much, but will strongly consider as a good investment **Recommendations to others considering Neustar Marketshare:** Try it! **What problems is Neustar Marketshare solving and how is that benefiting you?** Being able to disassemble the massive & confusing amount of info to help market ### 14. Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Neustar Marketshare?** It’s an easy to use software and i can connect with more people. **What do you dislike about Neustar Marketshare?** Everything is good there is nothing to dislike. **What problems is Neustar Marketshare solving and how is that benefiting you?** I’m now reaching my target audience. ### 15. good stuff **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Neustar Marketshare?** the professinal insights they sure and you grt **What do you dislike about Neustar Marketshare?** so far everything i seen seems to be goodso nothing really **What problems is Neustar Marketshare solving and how is that benefiting you?** just staring nothing yet ### 16. Not your everyday software **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2017 **What do you like best about Neustar Marketshare?** I loved that it was so easy for me to use. **What do you dislike about Neustar Marketshare?** I didn't find the need to use it in our office everyday. **What problems is Neustar Marketshare solving and how is that benefiting you?** It has made it easier for our customers to see what we have. ### 17. Amazingly Interactive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2017 **What do you like best about Neustar Marketshare?** What I like best is how easy it is to use. Definitely built with small business and people who aren’t all that tech savvy in mind. **What do you dislike about Neustar Marketshare?** There isn’t anything about Markrtshare that I dislike **What problems is Neustar Marketshare solving and how is that benefiting you?** Quickly getting out beautiful email blast news letters and reaching more customers. I’ve saved a lot of time, money and stress - [View Neustar Marketshare pricing details and edition comparison](https://www.g2.com/products/neustar-marketshare/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-06+11%3A50%3A22+-0500&secure%5Bsession_id%5D=9c565c07-b94b-450b-b527-e3459423020b&secure%5Btoken%5D=1903ed8da7003d8aae682ecfff305464cf5afb962fbeedc18455e3cfbf4891a6&format=llm_user) ## Neustar Marketshare Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Neustar Marketshare Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,175 reviews) - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (501 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,377 reviews)