G2

Meredith W.

Marketing Analyst

Mid-Market (51-1000 emp.)

1/11/2024

"An incredible solution with even greater support."

5/5

What do you like best about ChannelMix?

ChannelMix is the perfect blend between an out of the box solution that can be customized and tailored to your business's needs in a price range that makes MMM and attribution attainable for businesses of most small(ish) - mid ranges. The customer support is unmatched. I lean on my account team all the time to help me brainstorm how to answer questions I get from leadership with their tools and reports. And, if it can't be answered with the way the tool stands, they are happy to jump in and make edits to get us the answer.

Another huge selling point for me was that the reports are extremely user friendly and as self explantory as you can get for the type of material it is.

The implementation was super easy and I love that these reports are always up to date, unlike when we were working with our past MMM vendor. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

There are some area of opportunity to improve the user interface of the Control Center where users can connect and reconnect data sources. However, I know the team has this on their roadmap and will be improved sooner rather than later. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

We are leaning on ChannelMix to help us understand how our marketing dollars are working together on both a national and local level to make decisions on our marketing mix. We use it to forecast our media plans and adjust according to what it is recommending. Additionally, we use ChannelMix to see our entire pipeline performance and our conversion rates through the funnel down to marketing channels. Review collected by and hosted on G2.com.