Best Attribution Software for Small Business - Page 3

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 251

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 53,400+ Authentic Reviews
  • 251+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Everflow, ActiveCampaign, RedTrack.io, and Google Attribution.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=everflow&focus%5B%5D=activecampaign&focus%5B%5D=redtrack-io&focus%5B%5D=google-attribution&segment=small-business)

Invoca

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

Average Rating: 4.5/5.0

Total Reviews: 926

How Do G2 Users Rate Invoca?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.2/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Invoca?

  • Seller: Invoca
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • LinkedIn® Page: www.linkedin.com
    379 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 38% Small, 33% Medium

What Do G2 Reviewers Say About Invoca?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time call intelligence of Invoca, enhancing customer interactions and optimizing marketing strategies effectively.
  • Users appreciate the ease of use of Invoca, enabling effective call tracking and insightful customer interactions.
  • Users value the powerful analytics capabilities of Invoca, unlocking actionable insights for informed decision-making and optimized spending.
  • Users highlight the exceptional customer support from Invoca, with knowledgeable staff and dedicated account managers enhancing their experience.
  • Users appreciate the attribution accuracy of Invoca, effectively linking marketing efforts to customer conversations and sales insights.
Cons
  • Users find a steep learning curve for implementation and integration with Invoca, complicating the onboarding process.
  • Users note missing features in Invoca, including the inability to mass-rename phone labels and limited transcript options.
  • Users express concerns about call issues, particularly around privacy, support, and the time-consuming monitoring process.
  • Users find reporting setup and user interface complex, hampering efficiency and making it challenging to customize dashboards.
  • Users find the complex setup of AI Signals time-consuming and challenging, despite excellent support from the Invoca team.

What Are Recent G2 Reviews of Invoca?

What Are G2 Users Discussing About Invoca?

Billy Grace

I am your full-funnel marketing optimization platform. I revolutionize your efforts in online marketing with unprecedented precision, intelligence, and efficiency. By combining first-party tracking, modeled attribution, centralized analytics, and automated optimizations, I help marketers regain control over their digital growth. To help marketers grow, (1) I show data you can trust. My first-party pixel ensures accurate, reliable data, and is built for the cookieless future. With that, I offer an unbiased marketing platform you can rely on. (2) I help you make better decisions. Using data-driven attribution models fed with more accurate data, I show the true results of your advertising performance. Analyze your results in customizable dashboards with new scaling metrics in a centralized cockpit. Make decisions with confidence instead of flying blind. (3) I enable you to do more with less. Through my AI-powered optimizations, you can achieve better results with fewer resources. Unlock the power of super-human optimization to free up time for creativity and strategy by eliminating repetitive data management tasks.

Average Rating: 4.5/5.0

Total Reviews: 22

How Do G2 Users Rate Billy Grace?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.6/10 (Category avg: 8.9/10)

Who Is the Company Behind Billy Grace?

  • Seller: Billy Grace
  • Year Founded: 2021
  • HQ Location: Amsterdam, Noord-Holland
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 52% Small, 43% Medium

What Do G2 Reviewers Say About Billy Grace?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the attribution accuracy of Billy Grace, enabling effective budget allocation and insightful decision-making.
  • Users value the clear data-driven insights from Billy Grace, enhancing ad budget allocation and campaign efficiency.
  • Users appreciate the clear data-driven insights from Billy Grace, enabling effective budget allocation and optimized performance.
  • Users value the advanced attribution tracking of Billy Grace, gaining insights and optimizing ad campaigns effectively.
  • Users find the automation feature of Billy Grace to be a time-saving gamechanger for optimizing ad campaigns.
Cons
  • Users find Billy Grace quite pricey, as integration across platforms incurs additional costs, affecting smaller sites.
  • Users find the complexity of dashboards and UX challenging, often leading to misinterpretation and improper use of features.
  • Users find the complex usage of Billy Grace challenging, with unclear features often leading to improper implementation.
  • Users find it challenging to manage cost management within Billy Grace, especially when combining multiple store views.
  • Users find a lack of detailed information in Billy Grace, which can lead to misusage of features.

What Are Recent G2 Reviews of Billy Grace?

ROIVENUE Attribution

Roivenue is the next-generation attribution solution powering the most profitable ecommerce businesses around the globe. Bad marketing decisions cost businesses billions and revenue wrongly attributed by outdated platforms and channel-specific Ads Managers are the main reason. With Roivenue, you can ensure that your valuable budget is no longer wasted on ineffective ads. Roivenue offers its own tracking and synthetic impressions methodology, running seamlessly without relying on cookies. It measures everything—clicks and impressions across the full marketing funnel and cross-device to account for each touchpoint in the customer journey. Marketers using Roivenue know exactly which ads are truly driving results. Brands leveraging Roivenue achieve profitable growth, fast. Leave inaccurate data behind and get started with Roivenue today.

Average Rating: 4.6/5.0

Total Reviews: 28

How Do G2 Users Rate ROIVENUE Attribution?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.1/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.8/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.5/10 (Category avg: 8.9/10)

Who Is the Company Behind ROIVENUE Attribution?

  • Seller: Roivenue
  • Year Founded: 2014
  • HQ Location: Praha, Czech Republic
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 52% Medium, 39% Small

What Do G2 Reviewers Say About ROIVENUE Attribution?

AI-generated summary from verified user reviews

Pros
  • Users value the attribution accuracy of ROIVENUE Attribution, enabling informed decisions and optimized marketing budgets.
  • Users value the responsive and technical customer support of ROIVENUE Attribution, ensuring quick issue resolution and assistance.
  • Users appreciate the easy setup of ROIVENUE Attribution, enabling quick start and streamlined daily operations.
  • Users appreciate the efficiency of ROIVENUE Attribution, enabling smarter decisions and effective budget allocation across channels.
  • Users value the advanced analytics of Roivenue Attribution for optimal budget allocation and informed marketing strategies.
Cons
  • Users face integration issues as not all platforms support direct connections, making the workaround unreliable and complex.
  • Users find the limited direct integrations challenging, with offline uploads often being clunky and unreliable.
  • Users find the implementation complexity challenging initially, though integrations improve once overcome.
  • Users hope for future enhancements, particularly the ability to track email impressions for better insights.
  • The pricing concern for ROIVENUE Attribution may hinder smaller businesses or those on a tight budget.

What Are Recent G2 Reviews of ROIVENUE Attribution?

What Are G2 Users Discussing About ROIVENUE Attribution?

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Rockerbox

Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.

Average Rating: 4.6/5.0

Total Reviews: 46

How Do G2 Users Rate Rockerbox?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.4/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Rockerbox?

  • Seller: DoubleVerify
  • Year Founded: 2008
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    1,358 employees on LinkedIn®
  • Ownership: NYSE: DV

Who Uses This Product?

  • Top Industries: Retail, Consumer Goods
  • Company Size: 55% Medium, 43% Small

What Are Recent G2 Reviews of Rockerbox?

What Are G2 Users Discussing About Rockerbox?

Attribution

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for.

Average Rating: 4.5/5.0

Total Reviews: 51

How Do G2 Users Rate Attribution?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.2/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Attribution?

Who Uses This Product?

  • Top Industries: Computer Software, Consumer Goods
  • Company Size: 59% Small, 39% Medium

What Do G2 Reviewers Say About Attribution?

AI-generated summary from verified user reviews

Pros
  • Users value the attribution tracking for enhancing collaboration and optimizing marketing efforts through detailed insights.
  • Users commend the attribution accuracy of the product, enhancing marketing effectiveness and optimization of ad spending.
  • Users appreciate the exceptional customer support during onboarding, ensuring a smooth setup and successful implementation.
  • Users value the ease of use of Attribution, appreciating its seamless setup and customizable reporting features.
  • Users find the easy setup of Attribution crucial for gaining immediate insights into marketing and sales metrics.
Cons
  • Users find it challenging to obtain retroactive data, making historical attribution difficult before implementing the system.
  • Users find the platform to be complicated and not very intuitive, which can hinder the user experience.
  • Users find it challenging to obtain retroactive data, making historical attribution difficult before implementing Attribution.
  • Users find it challenging to obtain retroactive data, making historical attribution difficult before the system was established.
  • Users face integration difficulties requiring technical coordination, though support teams assist effectively in overcoming challenges.

What Are Recent G2 Reviews of Attribution?

What Are G2 Users Discussing About Attribution?

Wicked Reports

Wicked Reports is a cross-channel multi-touch marketing attribution platform for ecommerce businesses. See deep inside every paid ad channel for insights on which marketing efforts are working to find your best customers, highest sales, and best performing campaigns. Easily detect and save wasted ad spend using our Wicked Playbook insights. Wicked Reports provides unlimited attribution time windows and attribution models optimized for ecommerce. Make reality-based decisions on ad spend to increase ROI.

Average Rating: 4.2/5.0

Total Reviews: 26

How Do G2 Users Rate Wicked Reports?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.5/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.5/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Wicked Reports?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 78% Small, 22% Medium

What Are Recent G2 Reviews of Wicked Reports?

What Are G2 Users Discussing About Wicked Reports?

Cometly

Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.

Average Rating: 4.8/5.0

Total Reviews: 36

How Do G2 Users Rate Cometly?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.5/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Cometly?

  • Seller: Cometly
  • Year Founded: 2021
  • HQ Location: Newtown, Pennsylvania
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising
  • Company Size: 78% Small, 22% Medium

What Do G2 Reviewers Say About Cometly?

AI-generated summary from verified user reviews

Pros
  • Users commend Cometly for its affordability, allowing effective tracking without breaking the bank.
  • Users praise the flexible tracking capabilities of Cometly, enabling precise analysis and effortless report creation.
  • Users value the attribution accuracy of Cometly, enabling precise tracking and effective ad performance analysis.
  • Users love the centralized management of Cometly, allowing them to view all paid channels in one dashboard.
  • Users find it incredibly convenient to access all paid channels in a single dashboard for better management.
Cons
  • Users find the poor documentation of Cometly frustrating as it doesn’t match the actual application functionality.

What Are Recent G2 Reviews of Cometly?

What Are G2 Users Discussing About Cometly?

Ruler Analytics

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.

Average Rating: 4.6/5.0

Total Reviews: 28

How Do G2 Users Rate Ruler Analytics?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.7/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Ruler Analytics?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Medium, 43% Small

What Do G2 Reviewers Say About Ruler Analytics?

AI-generated summary from verified user reviews

Pros
  • Users commend the good customer support provided by Ruler Analytics, helping navigate complex issues effectively.

What Are Recent G2 Reviews of Ruler Analytics?

What Are G2 Users Discussing About Ruler Analytics?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated