G2

Verified User in Logistics and Supply Chain

Mid-Market (51-1000 emp.)

12/7/2023

"The perfect solution for B2B call tracking & marketing attribution!"

4.5/5

What do you like best about Ruler Analytics?

Ruler Analytics has allowed us to make more informed decisions about our marketing strategy. It tracks Form fills, Phone Calls (Online & Offline) and even Web Chat conversations! We now know which Paid campaigns/ keywords are bringing the most revenue (vs spend) and we can now use data-driven decisions when managing our PPC budget(s). Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Only a small point but the setup and integration with Salesforce could be simpler if there was a managed package to install. However, I appreciate not all Ruler Analytics clients will use Salesforce. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

I wanted to segment our Leads, Opportunities, Sales and Revenue by marketing channel. Tracking calls allowed us to understand the impact of inbound calls, but we used other methods to generate leads. So, while we understood our traffic, we didn’t know our true return on investment (ROI) before we started using Ruler’s marketing analytics tool. Review collected by and hosted on G2.com.