We can see the effect of our ads using multiple attribution models. We also have a longer sales cycle so we can track our users longer than the ad platforms can. Wicked also has a ton of tools besides just ROI measurement. Review collected by and hosted on G2.com.

There is a learning curve, but there is a lot of documentation and help to get you going. Even after using it for 4 years though there are still reports and charts that I'm still discovering. Review collected by and hosted on G2.com.