# ROIVENUE Attribution Reviews **Vendor:** Roivenue **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.6/5.0 **Total Reviews:** 30 ## About ROIVENUE Attribution Roivenue is the next-generation attribution solution powering the most profitable ecommerce businesses around the globe. Bad marketing decisions cost businesses billions and revenue wrongly attributed by outdated platforms and channel-specific Ads Managers are the main reason. With Roivenue, you can ensure that your valuable budget is no longer wasted on ineffective ads. Roivenue offers its own tracking and synthetic impressions methodology, running seamlessly without relying on cookies. It measures everything—clicks and impressions across the full marketing funnel and cross-device to account for each touchpoint in the customer journey. Marketers using Roivenue know exactly which ads are truly driving results. Brands leveraging Roivenue achieve profitable growth, fast. Leave inaccurate data behind and get started with Roivenue today. ## ROIVENUE Attribution Pros & Cons **What users like:** - Users value the **attribution accuracy** of ROIVENUE, enhancing data-driven decisions and optimizing marketing budget allocation effectively. (3 reviews) - Users value the **responsive and technical customer support** of ROIVENUE Attribution, ensuring quick resolution of issues. (3 reviews) - Users appreciate the **easy setup** of ROIVENUE Attribution, allowing for quick onboarding and immediate use of features. (3 reviews) - Users value the **efficiency** of ROIVENUE Attribution, enabling smarter budget allocation and insights into marketing performance. (2 reviews) - Users appreciate the **data-driven Attribution Modeling** of Roivenue, enhancing budget allocation and channel performance insights. (1 reviews) - Users value the **insightful channel management** of ROIVENUE Attribution, greatly enhancing their data-driven marketing decisions and ROI. (1 reviews) - Ease of Use (1 reviews) - Marketing Automation (1 reviews) - Reporting (1 reviews) - Simple (1 reviews) **What users dislike:** - Users report **integration issues** due to limited direct connections and complex implementation processes, impacting usability. (2 reviews) - Users find the **limited direct integrations** with platforms inconvenient, relying on a clunky and unreliable workaround. (1 reviews) - Users find the **implementation complexity** challenging initially but note improvements after resolving data integration issues. (1 reviews) - Users wish for **email impression tracking** , as it currently lacks functionality in ROIVENUE Attribution. (1 reviews) - Users find the **pricing concerns** of ROIVENUE Attribution difficult for smaller businesses and limited budgets to manage. (1 reviews) - Not Intuitive (1 reviews) ## ROIVENUE Attribution Reviews ### 1. Roivenue is the source of truth for our marketing team **Rating:** 5.0/5.0 stars **Reviewed by:** Fero O. | Team Lead For BI, DWH and Marketing Automation, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2024 **What do you like best about ROIVENUE Attribution?** We use Roivenue for many years already on a daily basis and the tool is constantly improving and adding new features. Our marketing power BI reports are built on the daily exports which are super easy to set up. t is really cool you can import your cogs data and evaluate marketing on profit instead of revenue. When we need some help, their support is very technical and helps us to resolve our issues quickly. **What do you dislike about ROIVENUE Attribution?** There are currently no problems to talk about. When some issue appears, it is typically solved very quickly. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** We advertise in over 20 countries across multiple projects and Roivenue integrates all of this data for us and exports them in one unified file. Along the way, they apply our channel logic to the data and calculates data-driven attribution for us. It is really perfect solution for our use case. ### 2. Transforming Data into Actionable Insights: How Roivenue Changed Our Perspective on Data **Rating:** 4.5/5.0 stars **Reviewed by:** Hana S. | Country Manager for Romania, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about ROIVENUE Attribution?** What we like best about ROIVENUE Attribution is how it turns complex data into clear, actionable insights that genuinely impact our business. The RNN attribution model has been a game-changer, allowing us to understand the value of each marketing channel and how they work together in the customer journey. Thanks to this, we’ve been able to make smarter, data-driven decisions that have boosted our marketing ROI significantly. **What do you dislike about ROIVENUE Attribution?** While ROIVENUE Attribution offers robust features, the pricing can be a concern for smaller businesses or those with limited budgets. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** ROIVENUE Attribution solves several key challenges related to understanding and optimizing our marketing performance. One major problem it addresses is the difficulty of accurately attributing conversions across multiple touchpoints, which has always been a complex task with traditional models. By using the RNN attribution model, we can now get a clear picture of how each marketing channel contributes to conversions, helping us make better decisions on budget allocation and strategy. Another problem it solves is identifying underperforming channels and campaigns, allowing us to reallocate resources towards high-performing areas. This not only maximizes our marketing ROI but also ensures that our efforts are more focused and efficient. Additionally, ROIVENUE Attribution provides us with actionable insights that improve collaboration within our marketing team, as everyone can clearly see which strategies are most effective. ### 3. Probably one the best attribution tools in market **Rating:** 5.0/5.0 stars **Reviewed by:** Siim T. | COO & Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about ROIVENUE Attribution?** We have been workign with Roivenue more than year and very happy with the choice we made after looking and comparing other options in market. They have quite easy set up so you can start right away. I like it mostly because they do not have "attribution black box" so you can really see why and how data is attributed and they are taking account impressions as well. Additionally their support is tecnical and ready to help, even if sometimes it means thay have to update their product. If you need more than MTA, then they have MMM product as well (not tested myself yet). **What do you dislike about ROIVENUE Attribution?** This is not Roivenue issue, but in overall I wish that someday it is posible to track emails impressions as well. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Mostly better insights for optimizing campaigns. ### 4. Excellent tool for effective investment in marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Jindra M. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about ROIVENUE Attribution?** One of the key features of Roivenue is Attribution Modeling. This powerful tool allows you to understand how different marketing activities contribute to conversions across different channels. Using Roivenue's data-driven model, we can allocate our marketing budget more effectively and ensure that each channel gets credit based on its actual contribution to the conversion process. This deeper insight into the performance of each marketing touchpoint allows for smarter decision making and more efficient budget allocation. Translated with DeepL.com (free version) **What do you dislike about ROIVENUE Attribution?** While Roivenue offers a vast array of powerful features, the platform may not be the easiest for beginners to navigate. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Maximizing Marketing Budgets with Smart Spend Management By leveraging solid data attribution and focusing on ROI, we’ve really fine-tuned how we manage our marketing investments. With a clear view of what’s working and what’s not, we’re able to allocate budgets more efficiently and drive stronger results without overspending. The outcome? Bigger returns, smarter decisions, and a clear path to sustainable growth. If you’re working with large marketing budgets, this approach makes a huge difference. (when choosing the platform to optimize the data we did incrementality tests on other platforms and roivenue was the most accurate) It easily collects and consolidates our data, helping us make better data-driven decisions. ### 5. Simple to use, simple to setup. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about ROIVENUE Attribution?** The data itself after some validation from experts has proved to very reliable. As well as this its also much simpler to setup than its competitors. **What do you dislike about ROIVENUE Attribution?** That not every platform we work with have direct integration at the moment. We can use the offline upload workaround, but this can be clunky and has proved unreliable with some platorms. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Helping to attibute online channels in a much fairer way. Is becoming much easier for us to see the true value of each channel, but the most important is to us is the post-impression tracking for social channels. ### 6. We are using Roivenue Attribution and reporting for analysis for data driven marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Jiří H. | Ad Ops & Project Tracking Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about ROIVENUE Attribution?** Easy dashboard viewpoint in customer friendly environment. Greate support and agile solutions for lots of features. **What do you dislike about ROIVENUE Attribution?** Implementation was quite complex from start, due to lots of data inputs. After solving this more integrations was easy **What problems is ROIVENUE Attribution solving and how is that benefiting you?** We are able to decide marketing strategies according different attribution models. ### 7. Roivenue provides a user-friendly system in which we can evaluate the effectiveness of our bussiness **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about ROIVENUE Attribution?** I use Roivenue on daily basis. Roivenue helps us aggregate data and look at the performance of our business as whole. We can monitor our online and offline performance and see what the current and historical development is. We can easily see the performance of individual marketing channels and evaluate up to the level of net profit. Roivenue is continuously working on improving its services and also the interface. We often have new features available and at the same time provide reliable support. There is also possibility to compare more of attribution models. What I like most is that we look at complete data without any outliers or duplicates and can reliably evaluate the effectiveness of marketing channels and specific campaigns. **What do you dislike about ROIVENUE Attribution?** Sometimes there are things that need to be fixed but fortunately the support is very willing to help in any situation. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** 1) all bussiness data in one place 2) no outlines or duplicates 3) comprehensive view of the data 4) help us to see current trends and perfromance of marketing campaigns 5) is key tool for optimization of online marketing campaigns 6) gives us an overview of how we are meeting company goals 7) it provides key data for budget planning ### 8. Very helpful tool for running e-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Tom H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about ROIVENUE Attribution?** Allows you to see real return of various (especially paid) activities, not on revenue but on margin. Lots of customisation options, e.g. you can create a lot of dashboards and visualise data exactly as you want. We use it on daily basis to determine on which activities to focus on and where to invest money. **What do you dislike about ROIVENUE Attribution?** Misses some little functionalities, but they´re being added consistently in new updates. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Allows to see real value of all online channels and decide where to invest (or not invest) money for best return. ### 9. Roivenue's data-driven attribution analysis has altered our approach to measuring effectiveness. **Rating:** 5.0/5.0 stars **Reviewed by:** Marek P. | Performance Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about ROIVENUE Attribution?** Roivenue's data-driven attribution analysis has significantly altered our approach to measuring channel effectiveness. By reallocating our budget based on these insights, we've noticed a gradual improvement in overall performance. **What do you dislike about ROIVENUE Attribution?** Sometimes way to technical aproach with measurement. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Roivenue's data-driven attribution analysis has significantly altered our approach to measuring channel effectiveness. By reallocating our budget based on these insights, we've noticed a gradual improvement in overall performance. ### 10. Roivenue saves you time **Rating:** 4.0/5.0 stars **Reviewed by:** Petra t. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about ROIVENUE Attribution?** I truly appreciate the service from the people working here, e.g. David Havrila and Jakub Kosno. They are straightforward and respectful in their guidance. They provided me with the information I needed without any condescension, treating my inquiries seriously and offering clear answers without assuming my level of understanding. It’s a rare balance of professionalism and personal touch that I find both refreshing and invaluable. I took over as primary user of this tool without any kind of hand over internally but Roivenue backed me up and offered me both patience and time to understand they value of the tool, which I have now come to understand saves me a lot lot lot of time that I would otherwise spend on trying to get the full picture around our spend and revenue from various plattforms and since we also operate on 5 markets this would be a hassle without Roivenue. And to see the true worth of each Marketing platform we invest in, including the value and impression from e.g a Facebook ad, sure is helpful in the discussions around where to invest more or less. **What do you dislike about ROIVENUE Attribution?** As a user not used to analayzing costs, revenue vs profit, mRomi and other important KPIs in a tool where you basically can have it all, it at first can be a bit overwhelming with a lot of graphs and Numbers. A bit due to the very informative interface layout. The UX part of it could be slightly "softer", but then again, the true value lies in the facts and Numbers, and this is where they are strong. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Cost connectors, attribution, budget optimizer and targets. It saves me time and is beneficial for investment allocation discussions. ### 11. Great marketing attribution solution **Rating:** 5.0/5.0 stars **Reviewed by:** Matteo T. | Senior Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2022 **What do you like best about ROIVENUE Attribution?** It’s a very intuitive platform at an affordable price. The setup is easy and has great support. It provides the ability to slice and dice the data and compare different attribution views at a granular level. **What do you dislike about ROIVENUE Attribution?** It's great for the web but it doesn't integrate with an mmp yet. Eagerly waiting for app integration. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** It gave us the confidence to push channels that otherwise were deemed low-performing according to the Google Analytics default attribution. With great results! **Official Response from Daniel Musialek:** > Matteo, Thank you for such a great review! ### 12. A perfect choice for data-driven marketing, data integration and attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Denis N. | Online Sales Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2021 **What do you like best about ROIVENUE Attribution?** The most useful feature for our company was integration data from all marketing platforms. Roivenue is the right tool for this purpose, wide scale of connectors with many export options is exactly what we need. The second most important thing is well-designed attribution modeling including custom models. After upgrade to Roivenue2 there is also very comfortable work on frontend. **What do you dislike about ROIVENUE Attribution?** Considering we are not standard ecommerce sales, there are some limitations in using few features, because of problematic data integration. UI bugs may be a little disturbing but this should be a temporary issue as Roivenue2 is a relatively new environment. **Recommendations to others considering ROIVENUE Attribution:** I highly recommend Roivenue as a data-driven marketing tool for ecommerce businesses, for its perfect data integration, marketing analysis and atrribution modeling. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Roivenue helped us to do a real data-driven marketing. We already have all data in one platform what allows us to make more precise decisions about marketing budgets. Sophisticated attributive modeling helps us identify the true sources of our conversions. **Official Response from Daniel Musialek:** > Thank you for a great review, Denis. ### 13. Roivenue coul be great, but it depends on your business situation. **Rating:** 5.0/5.0 stars **Reviewed by:** Libor P. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2022 **What do you like best about ROIVENUE Attribution?** It is a great analytical tool with helpful support. I used it to analyze strong and weak communication channels. Great reports to DataStudio. **What do you dislike about ROIVENUE Attribution?** Nothing. I liked all features. Maybe it is a bit expensive. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** At first I have found marketing channels that have not been such a contribution to our business. Then I have analyzed concrete campaigns and found gaps in our settings. **Official Response from Daniel Musialek:** > Hi Libor, thank you for such a nice review! ### 14. User friendly view on data-driven attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Michal M. | Head of Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2021 **What do you like best about ROIVENUE Attribution?** - Simple and functional view on attribution based on different data-driven models - Ability to see recommendations for budget optimization based on our marketing KPIs - Very useful tool to make everyday decisions - Excellent customer support **What do you dislike about ROIVENUE Attribution?** - Correct setup takes some time, but they are very helpful - I would appreciate real-time data **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Problem with marketing attribution. Now we can see the real value of marketing channels and campaigns. **Official Response from Daniel Musialek:** > Thank you for a great review Michal. It's good to hear Budget Optimizer is giving you actionable recommendations. Daniel from ROIVENUE ### 15. Roivenue helped us transform to be tryly Data-Driven **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel K. | Head of Performance Marketing & Data Insight, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about ROIVENUE Attribution?** + The platform itself is quite good, once everything is implemented it is easy and intuitive to use + Regarding the predefined use-cases inside the platform, they accurately showcase the data needed. + The export-feature is amazing, no need for an ETL-service, nor a Data Warehouse. + Some people might say that the predefined graphs/charts in the platform might be limiting, however, with minimal skill needed you'll be able to export all the data you might want to explore into whichever system you use. It is really super-simple. + Top-notch customer service! **What do you dislike about ROIVENUE Attribution?** - I quite honestly can't think of any major drawbacks, if I had to say one (and it would really be nitpicking, I would say that the UI in the platform can be a bit slugghish at times. However, a quick refresh of the website and it usually works just fine again. **Recommendations to others considering ROIVENUE Attribution:** Start with a basic control/scheme over your UTM-parameters in each channel - we had allready done a complete revamp of ours, and the implementation was done within a couple of days. Try to utilize the export feature, even if you're not a data-wizard. I had no experience what so ever before I started with Roivenue, but due to the ease of exporting, I had a complete Marketing Report done within a week using Data Studio. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Before using Roivenue, we had a hard time to fully analyze, and comprehend all the minute details in each market, and how they affected us as a whole unit. However, after implementing Roi, our marketing-department have completely transformed into the data-driven unit I wanted. We are now proactively optimizing our performance marketing, rather than reacting after the fact. **Official Response from Daniel Musialek:** > Hi Daniel, Thank you for your review! ### 16. Data-based budget decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Adam K. | Marketing specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2021 **What do you like best about ROIVENUE Attribution?** Roivenue attribution model helps us to divide the overall marketing budget into channels and campaigns with reference to reach the client's performance goals. **What do you dislike about ROIVENUE Attribution?** Considering the high market volatility caused by COVID, it is not easy to report the added value of this tool comparing annual on monthly results. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Dividing marketing budgets **Official Response from Daniel Musialek:** > Thank you for a great review Adam. Love to hear that ROIVENUE helps you allocate budgets to reach goals with greater efficiency. ### 17. Managing Partner **Rating:** 4.5/5.0 stars **Reviewed by:** Ondrej T. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2021 **What do you like best about ROIVENUE Attribution?** - All important business data at one place - Attribution modeling - Good UX - Superb customer support - New Roivenue 2 with improved functionality - Great tool if you have more internet domains **What do you dislike about ROIVENUE Attribution?** - Is not much of help when it comes to "direct" orders - Sometimes it is hard to navigate and understand - like with any other new tool **What problems is ROIVENUE Attribution solving and how is that benefiting you?** - We are trying to understand, which marketing channels are most efficient. - We have realized that there are cases where we spend more marketing budget then we should and that some channels are not as good as they appear. **Official Response from Daniel Musialek:** > Ondrej, Thank you for your review. We are always working on improving the features, so maybe soon you will like our new approach to direct! ### 18. My light in a labyrinth of campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Jana G. | Head Of Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2021 **What do you like best about ROIVENUE Attribution?** Easy evaluation of campaigns, clear Attribution, an immediate overview of performance. For me as a manager who is responsible for the company´s digital business RoiVenue is an essential tool that I´m using on a daily basis. The big advantage is that with RoiVenue is almost impossible to burn money on a bad campaign because the bad campaigns are evaluated quickly, just on time, so we can effectively optimize or stop them. **What do you dislike about ROIVENUE Attribution?** Currently, I´m missing the YoY and MoM evaluation, but I hope all my wishes will be implemented soon, and later I will be even more In love with RoiVenue. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Especially the contributions to overall performance by specifics campaigns. **Official Response from Daniel Musialek:** > Thank you for the review, Jana! We are always happy to hear you like the product and the YoY and MoM features are now included :) ### 19. The real step up for our optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Mikuláš V. | Marketing teamleader, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2021 **What do you like best about ROIVENUE Attribution?** Everything you need to evaluate your business in one place **What do you dislike about ROIVENUE Attribution?** Sometimes there are UI issues or data loading slowly. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** It helps us see a real value certain platform has. Then we can simply move the budget over to the ones that make most sense. **Official Response from Daniel Musialek:** > Thank you for the review, Mikuláš! ### 20. great analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Adam K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about ROIVENUE Attribution?** We have switched from Funnel with all the dashboards, the onboarding was smooth and we have more favourable pricing. **What do you dislike about ROIVENUE Attribution?** Did not find some less important ecommerce connections. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Possibility to switch between different attribution approaches. **Official Response from Daniel Musialek:** > Thank you for leaving us a review. It's great to hear that our powerful attribution features are put to a good use. Best, Daniel from ROIVENUE ### 21. Great value for money **Rating:** 4.0/5.0 stars **Reviewed by:** Alina L. | Performance Media & Conversion Optimization Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about ROIVENUE Attribution?** I love the ease of product use and all of the insights that I get from the tool. **What do you dislike about ROIVENUE Attribution?** I'm not too fond of the delay of the data update in the early morning. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Roivenue helps us to deal with attribution models analysis. **Official Response from Daniel Musialek:** > Hi Alina, Thank you for your review and feedback! The load is much faster now btw :) ### 22. Nice and easy to use attribution analysis tool **Rating:** 4.5/5.0 stars **Reviewed by:** Marek C. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2021 **What do you like best about ROIVENUE Attribution?** Easy to understand and use. Very good export capabilities. Customer service. **What do you dislike about ROIVENUE Attribution?** Sometimes slow loading and a wait time for data to be processed. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** It helps us to clearly see which channels contribute to our revenue the most. **Official Response from Daniel Musialek:** > Thank you for the review, Marek! We appreciate it. ### 23. A new/better look at old data **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2021 **What do you like best about ROIVENUE Attribution?** User interface and customer support. Tool development. **What do you dislike about ROIVENUE Attribution?** Insufficient detail for better campaign management. **Recommendations to others considering ROIVENUE Attribution:** Try it, Roivenue can give you a new and interesting look at key marketing data. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Performance campaign management. We appreciated fast and well-arranged visualization. **Official Response from Daniel Musialek:** > Thank you for your review, we appreciate any suggestions! Currently, it is already possible to manage not only campaigns but also adgroups and even ads in Roivenue :) ### 24. Functional and clear attribution model **Rating:** 4.5/5.0 stars **Reviewed by:** Tomáš S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about ROIVENUE Attribution?** Roivenue is the first tool in which together with Adform tracking of all important channels (like AdWords, Adform, Sklik, Facebook, CJ affiliate...) we have the attribution model in a clear visualization. **What do you dislike about ROIVENUE Attribution?** Difficult and time consuming tracking process for all channels and the inability to track postview of some channels (YouTube, Facebook, Sklik banners). But that's not the fault of Roivenue, but rather the limit on the side of those channels. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** How much do we invest in campaigns that do not have last-click conversions? Does it make sense to do retargeting at the same time through several advertising systems? If so, how much in which? Does the affiliate program make sense? Which affiliate partners have real added value for us? Are some affiliate partners parasitic on the system? For a lot of this type questions we have found the answers with Roivenue and somewhere saved money that we used more efficiently elsewhere. **Official Response from Daniel Musialek:** > Hi Tomáš, Thank you for your review! ### 25. Marketers' wet dream came true **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2019 **What do you like best about ROIVENUE Attribution?** We have never used before any software combining order management system and web data analysis. We conducted a research and got very positive feedback to Roivenue. We love performance monitor because of its possibility to choose where we want to dig deeper. Thanks to data-driven attribution we feel more powerful like never before. **What do you dislike about ROIVENUE Attribution?** Limited data range, missing tables with values, customer story could be improved. **Recommendations to others considering ROIVENUE Attribution:** The most powerful is Roivenue when you can use its data-attribution modelling. So If it your primary purpose for using it make sure you have enough conversions per channel (it is approx. 30 conversion per channel) before you begin using it. However using Roivenue is eye-opening experience even without data attribution thanks to other smart tools. If you decide to try Roivenue be prepare for longer implementation period. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Basically every problem we are facing regarding our online store. We replaced Google Analytics. **Official Response from Daniel Musialek:** > Thank you greatly, for the review! ### 26. Thanks to Roivenue I have all important metrics and key performance indicators in one place. **Rating:** 4.0/5.0 stars **Reviewed by:** Petra K. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2019 **What do you like best about ROIVENUE Attribution?** Easy to understand and use. Attribution models, not only last touch. **What do you dislike about ROIVENUE Attribution?** To compare periods (with previous month, year,...) **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Roivenue helps us to spit our budget effectively. And control all channels and platforms. **Official Response from Daniel Musialek:** > Thank you for the review, Petra! ### 27. Roivenue helps us evaluate every step in marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Martin . | Freelance Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2018 **What do you like best about ROIVENUE Attribution?** We can evaluate every test in marketing (marketing spend increase, freeshipping, improved product page, different pricing,..) and learn from in. It is very easy to evaluate tens of ecommerce sites within literally few minutes. **What do you dislike about ROIVENUE Attribution?** Setting up traffic channels would be better if sitespeed is faster. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Roivenue is superb for all ecommerce sites that are spending decent amout of money on different marketing platforms. Also for everybody that manages more than one ecommerce site. **Official Response from Daniel Musialek:** > Hi Martin, Thank you for the review! ### 28. Better evaluating marketing activities **Rating:** 5.0/5.0 stars **Reviewed by:** Performance Team N. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2018 **What do you like best about ROIVENUE Attribution?** We can prove the impact of individual marketing activities within a few minutes. The possibilities of exporting to BI power give us another way to work with data. **What do you dislike about ROIVENUE Attribution?** Weekly data evaluation. Slower response of some reports. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** We can better evaluate marketing channels and better allocate financial resources. **Official Response from Daniel Musialek:** > Thank you for the review! We know support daily and monthly views too! :) ### 29. Very good tool for better view on effectivness of marketing mix **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2019 **What do you like best about ROIVENUE Attribution?** Channels combination on attribution models views. **What do you dislike about ROIVENUE Attribution?** Small detail on specific campaigns or banners. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** Distributing marketing budget. **Official Response from Daniel Musialek:** > Thank you for the review! ### 30. Excellent product for attribution analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Robin H. | Ecommerce Analyst, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about ROIVENUE Attribution?** RoiVenue offers various ratios and metrics to measure the performance of your online business, especially the efficiency of marketing channels and platforms. All together with path analysis and attribution analysis, RoiVenue is one of the tool that helps you get more insight into your online marketing. **What do you dislike about ROIVENUE Attribution?** There is not much to dislike, but it would be great to have the option to filter the data not just by weeks, but also by days. **What problems is ROIVENUE Attribution solving and how is that benefiting you?** RoiVenue is valuable tool, when it is important to decide which marketing channel and platform si most efficient. RoiVenue also reveals various customer segments and their transitions. **Official Response from Daniel Musialek:** > Thank you for the review, Robin. And thank you for the tips on improvements, we have included the daily and monthly view as well already. ## ROIVENUE Attribution Discussions - [What is ROIVENUE Attribution used for?](https://www.g2.com/discussions/what-is-roivenue-attribution-used-for) - [View ROIVENUE Attribution pricing details and edition comparison](https://www.g2.com/products/roivenue-attribution/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-26+02%3A35%3A50+-0500&secure%5Bsession_id%5D=7b5ed97e-d402-4e70-9ad4-b27e7522a742&secure%5Btoken%5D=1c1e67f4fbf82d88919e8c58bcc99e169e6732cd633cbc7e7df5d0985e0f197e&format=llm_user) ## ROIVENUE Attribution Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top ROIVENUE Attribution Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,626 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,094 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,169 reviews)