Leaders

High Performers

Contenders

Niche

Market Presence

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G2 Grid® Scoring

Lead Intelligence Software Definition

Lead intelligence software provides companies with cleaned and verified lead information to validate a company’s own contact data or further enrich it. The enrichment process often provides businesses with verified email addresses and phone numbers but can also add more details, such as company information and job titles. Since most business contact information is private and customers typically wouldn’t want to receive unsolicited communication, lead intelligence software can be a great option for companies to validate their lead data and maintain accurate and high-quality lead information in their database. Sales departments mainly use this solution, but it can also be used by marketing to better target potential customers with their campaigns.

Lead intelligence software is focused on the enrichment, verification, and acquisition of leads. These tools should not be confused with products that only provide access to lists of contacts or have limited-to-no functionality for managing that information. It also differs from sales intelligence software as these tools often have features to alert sales teams with predictive intelligence of contacts, such as buyer intent data to gauge their likelihood to purchase or lead scoring insights to rank prospective customers. The main benefit of lead intelligence software is its ability to assist sales teams in making decisions during the lead generation process, from lead mining and capture to lead scoring and nurturing opportunities.

Some additional features in lead intelligence software may include visitor identification and email verification.

To qualify for inclusion in the Lead Intelligence category, a product must:

• Provide an automated process to verify data about a company’s potential customers, such as their names, emails, and phone numbers or any other relevant information
• Allow users to combine their own data with data provided by the lead intelligence solution, manage combined lists, and offer filtering and list-building features
• Analyze both internal and external data together to find and evaluate new business opportunities
• Integrate with sales or marketing solutions such as CRM, marketing automation, and sales effectiveness tools, as well as advanced analytics and data management solutions

Enterprise Lead Intelligence Grid® Scoring Description

• Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: ZoomInfo Sales, Apollo.io, and Cognism
• High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: Lusha, Metadata.io, Seamless.AI, Draup for Sales, Clodura.AI, UpLead, and BookYourData
• Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: 6sense Revenue AI for Sales and Similarweb Sales Intelligence
• Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: ZoomInfo Operations, TAMI, Clearbit, Datanyze, Mr. E by EasyLeadz, LeadIQ, FlashInfo, Kaspr, RocketReach, Hunter, ContactOut, Etailinsights, SalesIntel, Lead411, and Adapt