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Yogi Reviews & Product Details

Yogi | AI-Powered Consumer Insights Platform for Leading CPG Brands Yogi is an AI-driven consumer insights platform that helps top consumer goods brands unlock the full potential of product reviews, customer support tickets, surveys, and social media feedback. By analyzing millions of data points across channels, Yogi delivers real-time, unified intelligence that enables faster, smarter decision-making. Trusted by industry leaders like Nestlé, Microsoft, Keurig, Unilever, Church & Dwight, MARS, and Kohler, Yogi empowers teams across marketing, product, insights, and digital shelf to stay ahead of shifting consumer preferences, identify emerging trends, and outpace the competition. With Yogi, brands can drive innovation, optimize product performance, and win customer loyalty—at scale.

Seller

Yogi

Languages Supported

German, English, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified), Chinese (Traditional)

Product Description

Yogi is an AI-powered UGC analysis platform. By combining cutting-edge algorithms with an intuitive interface, Yogi helps organizations level-up what insights they can extract from UGC. At Yogi, we're focused on helping companies decipher reviews & ratings using cutting-edge natural language processing and artificial intelligence. Gone are the days where techniques like sentiment analysis and word clouds are useful. Yogi instead focuses on contextually understanding what customers are actually talking about, providing a more granular understanding and analysis. This helps companies get a better understanding of what their customers actually believe and leads to more effective business decisions.

Overview by

Anna Arnone (B2B Marketing Manager)

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Yogi Reviews (14)

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Lori S.

Sales Development Representative

Small-Business (50 or fewer emp.)

9/12/2024

"Very easy to work and reliable."

4.5/5

What do you like best about Yogi?

I loved how fast the data I input was analyzed. Review collected by and hosted on G2.com.

What do you dislike about Yogi?

Nothing to be honest, it is a great platform. Review collected by and hosted on G2.com.

Jasmine F.

Mid-Market (51-1000 emp.)

9/25/2023

"Transforming product analysis with insightful data and stellar support team"

5/5

What do you like best about Yogi?

I really enjoy using the Yogi Platform. Its made our product analysis a breeze with the fantastic data visualization that help put everything in context. Plus they roll out new and impactful features that help my teams learn more about our core consumers. What really sets them apart is their customer success tam. They are super friendly and knowledgable and are always here to help us brainstorm solutions. I find new ways to use the platform everyday, moreover I've had teams in other departments asking to use the platform. Review collected by and hosted on G2.com.

What do you dislike about Yogi?

Like with any platform there is a learning curve and requires some onboarding to realize its full potenital. The knowledge base could be a bit more integrated to help ease the process. In most cases we have people that use it everyday and find new ways to create value. Review collected by and hosted on G2.com.

What problems is Yogi solving and how is that benefiting you?

Yogi Particularly helps teams understand their brands preformance in context of the market and what is driving positivity and negativity about their products. Often we have only the internal view with no comparative benchmarks, which leads to a diffucutly in prorization of feedback implementation or developing innovation that creates brand/product differentiation. Review collected by and hosted on G2.com.

E S.

Mid-Market (51-1000 emp.)

9/25/2023

"Great experience working with Yogi and the support team!"

4.5/5

What do you like best about Yogi?

I have enjoyed using Yogi, as I have found that it is a great tool for mining the voice of the consumer and helping me to understand the key themes impacting product reviews and experience. The best aspect of the tool is being able to quickly and easily identify specific products and issues that are negatively or positively impacting the consumer's experience.

I also have found the Yogi team to be incredibly supportive and always looking for ways to streamline the process for the user. Review collected by and hosted on G2.com.

What do you dislike about Yogi?

No matter how simple the tool is, it can still take time to mine and uncover meaningful and actionable insights and determine how to best share with others in the right way. This is not the fault of the tool but just the reality of the analytical process. Review collected by and hosted on G2.com.

Verified User in E-Learning

Enterprise (> 1000 emp.)

9/18/2024

"Easy to use"

4/5

What do you like best about Yogi?

Very easy to use. I appreciate the analytics and recommendations it provides. I would recommend overall. Review collected by and hosted on G2.com.

What do you dislike about Yogi?

I think some factors aren't taken into account for the analysis that could skew results. Review collected by and hosted on G2.com.

Response from Anna Arnone of Yogi

edit

Hey, Yogi User! Thanks for your feedback, we're thrilled to hear that you love our recommendation features and are using Yogi to drive innovation.

Regarding your point about certain factors that are taken into account for analysis, you may be surprised to learn that we go to great lengths to maintain the integrity of our analytics as well as your ability to customize your view. If you would like to learn more about this, we would be happy to walk you through it! Reach out to your customer success manager and we'll set something up.

Thea K.

Senior Product Marketing Manager for HA

Mid-Market (51-1000 emp.)

7/19/2023

"Very helpful to truly understand consumers' perception on our brand"

4.5/5

What do you like best about Yogi?

Yogi was very helpful when we tried to identify if consumers had d negative perception on our brand or not. Yogi clarified that consumers do not have a negative perception on Hisense brand with DATA, which was helpful to persuade other teams. Also, it has been constantly helpful to understand consumers' perception on Hisense brand, what is roadblock to improve brand equity and in what aspects we are doing a good job. Review collected by and hosted on G2.com.

What do you dislike about Yogi?

Since the relaunch earlier this year, I am struggling with filtering on Yogi. I am getting the features/functions on filter that I do not need at all for my industry. Hope Yogi could improve this in the near future. Review collected by and hosted on G2.com.

Ed N.

Enterprise (> 1000 emp.)

6/29/2023

"Yogi and Microsoft Retail Channel insights"

4/5

What do you like best about Yogi?

Yogi has helped my team discover w Voice of Customer insights for our products and services easily and in a away that is easy to communicate to stakeholders across our company. Powerful insights that are actionable and clear. The team is very supportive and always available for training and any kind of support! Review collected by and hosted on G2.com.

What do you dislike about Yogi?

The Ui is a bit complex and requires training for any internal resources who plan to use it. I know the Yogi team is working on AI (chat) solutions that would make this potentially easier and so looking forward to that. Review collected by and hosted on G2.com.

JC G.

Manager, DX & Data/Analytics

Mid-Market (51-1000 emp.)

9/28/2023

"Understand the voice of your consumer with Yogi!"

5/5

What do you like best about Yogi?

Provided us with an analytics platform to understand customer feedback via reviews; but through a more advanced lense including sentiment, themes, and even suggestions to make products better through that same feedback. Review collected by and hosted on G2.com.

What do you dislike about Yogi?

Nothing! Everything has been smooth since our implementation. If there are any small issues, their CS team is quick to get them sorted out. Review collected by and hosted on G2.com.

Lisa L.

Small-Business (50 or fewer emp.)

5/23/2023

"YOGI is amazing it has helped me save time and extra work by doing the analysis for me!"

5/5

What do you like best about Yogi?

So many aspects of YOGI have made my work easier and more efficient with my time by having this program that gathers all the data and even gives you summaries of the data you are looking at. It gives you a thorough insight into themes, keywords, etc. I like how there are so many filters to choose from so that you get the specific information you are looking for. I also like that YOGI is constantly improving based on my feedback to help make finding the information you need more readily available. I also want to give KUDOS to the YOGI team, who are a joy to work with and always there to help. If we have any questions or want to dive deeper into a topic, they will assist and do 1-on -1 instruction. I like the panel comparisons and being able to align the graphs/charts so you can compare products/brands etc. Review collected by and hosted on G2.com.

What do you dislike about Yogi?

The only downside of Yogi is that you have to have enough reviews to get an insight into the data. But that is not YOGI's issue. The fact that you can't custom color coat your graphs/charts (they are the colors they are) is another downside- but not a big one. You could export the data and create your own in Excel. I just haven't done that yet. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

9/28/2023

"User-friendly tool with expansive insight potential with exceptional customer service"

5/5

What do you like best about Yogi?

The best part of Yogi is ability to synthesize data that can have an impact acorss our business. It's critical for us to understand the advantages and distadvantages that our businesses have compared to our competition from the consumer perspective - it drives understanding performance, can influence sales, and can inform innovation. Yogi is super easy to use, intutive, and the team is incredibly helpful, open to feedback and collaborative. Review collected by and hosted on G2.com.

What do you dislike about Yogi?

The only downside to using Yogi is primarily ensuring that our teams are interpreting the data correctly with regard to how big or small a 'problem' or advantage is relative to the larger performance. Review collected by and hosted on G2.com.

What problems is Yogi solving and how is that benefiting you?

My primary use with Yogi is to understand the major advantages and disadvantages that our brands have vs. our competition or the larger category. We also use it to track consumer feedback on known changes or innovation in market. Other parts of the business are utilizing the tool to understand potential issues or pain points with our products, and alternatively understanding things that people love about us and other products that are critical for future innovation and the product experience. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

7/10/2023

"Helping us grow our ratings & reviews expertise"

5/5

What do you like best about Yogi?

Firstly, the Yogi team feels like an extension of our own. They're eagerly generous in sharing their expertise and teaching us best practices for evaluating the data available. They've played a critical role in mining our data for actionable insights. Secondly, I must also mention that the Yogi platform is by far the most user-friendly, especially for someone newer to digital shelf optimization who wants to learn while also benefitting right away. Review collected by and hosted on G2.com.

What do you dislike about Yogi?

A big piece of the value Yogi adds to our team is mining the data for actionable insights. If your organization is already well-versed in ratings & reviews and you have ample data analytics resources, there may be other vendor partners with narrowed offerings for your specific needs. Review collected by and hosted on G2.com.