With Yesware I've been able to identify if my emails are being opened or not. With this information, it's helped me see what email messaging or subject lines work the best when approaching cold prospects and it's helped me find my style when it comes to messaging.
Additionally, the mail merge function and reporting has been very helpful. When you combine the functionality of a mail merge with its open/clicks tracking, you can identify who might actually be interested in taking a meeting / intro call and it's all thanks to Yesware! Especially when unable to get someone over the phone, this tool is essential for Business Development / Sales teams to effectively send out emails in a timely & efficient manner. Review collected by and hosted on G2.com.