The G2 on Wati

Wati Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Wati to be a user-friendly platform with easy automation and excellent customer support. (130 mentions)

Users value the easy automation of Wati, finding it intuitive for creating WhatsApp bots and marketing broadcasts. (87 mentions)

Users commend the amazing customer support of Wati, enhancing their experience and boosting business productivity. (75 mentions)

Users appreciate the ease of use and flexibility of Wati, enhancing communication and automating workflows effectively. (71 mentions)

Users commend WATI's seamless integrations, enhancing communication and efficiency across various platforms for business growth. (60 mentions)

Users find the pricing too high for startups, despite appreciating the effective features included. (47 mentions)

Users find the pricing a bit high, especially for startups, despite valuable features offered by Wati. (38 mentions)

Users find the pricing issues with Wati high compared to competitors, especially for startups seeking affordable options. (28 mentions)

Users face messaging issues with Wati, including difficulties in tracking conversations and occasional message delays. (24 mentions)

Users express a need for more timely feature updates, which can hinder competitiveness and overall user experience. (24 mentions)

Users express frustration over slow customer support and ineffective chat panel, hindering their overall experience with Wati. (23 mentions)

Top Pros or Advantages of Wati

1. Ease of Use

Users find Wati to be a user-friendly platform with easy automation and excellent customer support.

See 130 mentions

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somesh k.

Small-Business (50 or fewer emp.)

5.0/5

"I love this software"

What do you like about Wati?

Very beautiful & user friendly platform , good customer service support , not seen such easy but extensive software

Anthony M.

Small-Business (50 or fewer emp.)

3.5/5

"Wati is good, but their price increase not so much."

What do you like about Wati?

Wati, is easy to use. Great support, and the chat bots are pretty good. The automation is easy to understand and use.

2. Automation

Users value the easy automation of Wati, finding it intuitive for creating WhatsApp bots and marketing broadcasts.

See 87 mentions

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Anthony M.

Small-Business (50 or fewer emp.)

3.5/5

"Wati is good, but their price increase not so much."

What do you like about Wati?

Wati, is easy to use. Great support, and the chat bots are pretty good. The automation is easy to understand and use.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Wati - a must have for every startup or medium business"

What do you like about Wati?

Automation , User friendliness , Simple UI . 100% compatible with META . and most importantly the fac that it is compatible with ZOHO

3. Customer Support

Users commend the amazing customer support of Wati, enhancing their experience and boosting business productivity.

See 75 mentions

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Chandan K.

Small-Business (50 or fewer emp.)

5.0/5

"Most Feasible Service"

What do you like about Wati?

I have been using this software since 2024 and this is the most easiest tools to install and use. It is helping me in doing seamlessly conversation w

Anthony M.

Small-Business (50 or fewer emp.)

3.5/5

"Wati is good, but their price increase not so much."

What do you like about Wati?

Wati, is easy to use. Great support, and the chat bots are pretty good. The automation is easy to understand and use.

4. Features

Users appreciate the ease of use and flexibility of Wati, enhancing communication and automating workflows effectively.

See 71 mentions

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Krishna Prasad G.

Small-Business (50 or fewer emp.)

5.0/5

"WATI experience for my Business Development"

What do you like about Wati?

Wati is helping to bring a lot of discipline to day-to-day business communications. The template futures are lovely; we can add tests and media at our

Akshay S.

Small-Business (50 or fewer emp.)

5.0/5

"Best Tool For WhatsApp Automations"

What do you like about Wati?

By far, the best WhatsApp automation tool that I've used. Very easy to create WhatsApp bots, sequences and also for sending WhatsApp marketing broadca

5. Integrations

Users commend WATI's seamless integrations, enhancing communication and efficiency across various platforms for business growth.

See 60 mentions

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Parvinder K.

Small-Business (50 or fewer emp.)

5.0/5

"Proved to be a very good tech platform for my Agri Tech startup and helped us enabling agri based communication with customers and different stackholders , Also Wati platform is great value to money with a very good customer service"

What do you like about Wati?

WATI is a very good technology platform and our experience with WATI has been exceptional. As a company,we are working closely with food processing co

Joyful P.

Small-Business (50 or fewer emp.)

4.5/5

"WATI has been a lifesaver for my coaching business"

What do you like about Wati?

WATI has been a lifesaver for my coaching business! As a solo life coach, managing client communications efficiently is crucial, and WATI has made it

Top Cons or Disadvantages of Wati

1. Expensive

Users find the pricing too high for startups, despite appreciating the effective features included.

See 47 mentions

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Amit P.

Mid-Market (51-1000 emp.)

5.0/5

"My Very first WABA services provider & we are still connected"

What do you dislike about Wati?

The only thing bother to me is per message price for marketing category but anyway, they are compensating it with the 15mb video upload & some oth

Dayanand K.

Small-Business (50 or fewer emp.)

5.0/5

"Best tool that BookMyPooja can have"

What do you dislike about Wati?

Pricing is a bit higher for startups like us, but it is fine as other tools are not as effective in the market.

2. Cost

Users find the pricing a bit high, especially for startups, despite valuable features offered by Wati.

See 38 mentions

See Related User Reviews

Amit P.

Mid-Market (51-1000 emp.)

5.0/5

"My Very first WABA services provider & we are still connected"

What do you dislike about Wati?

The only thing bother to me is per message price for marketing category but anyway, they are compensating it with the 15mb video upload & some oth

Dayanand K.

Small-Business (50 or fewer emp.)

5.0/5

"Best tool that BookMyPooja can have"

What do you dislike about Wati?

Pricing is a bit higher for startups like us, but it is fine as other tools are not as effective in the market.

3. Pricing Issues

Users find the pricing issues with Wati high compared to competitors, especially for startups seeking affordable options.

See 28 mentions

See Related User Reviews

Amit P.

Mid-Market (51-1000 emp.)

5.0/5

"My Very first WABA services provider & we are still connected"

What do you dislike about Wati?

The only thing bother to me is per message price for marketing category but anyway, they are compensating it with the 15mb video upload & some oth

Dayanand K.

Small-Business (50 or fewer emp.)

5.0/5

"Best tool that BookMyPooja can have"

What do you dislike about Wati?

Pricing is a bit higher for startups like us, but it is fine as other tools are not as effective in the market.

4. Messaging Issues

Users face messaging issues with Wati, including difficulties in tracking conversations and occasional message delays.

See 24 mentions

See Related User Reviews

Hilel F.

Small-Business (50 or fewer emp.)

5.0/5

"Best Whatsapp Business App"

What do you dislike about Wati?

However, the mobile app still needs some improvements — I often have to close and reopen it constantly just to see conversations.

Marziya D.

Small-Business (50 or fewer emp.)

5.0/5

"10/10 Recommend to all Marketers"

What do you dislike about Wati?

Occasional message delays, limited integrations.

5. Missing Features

Users express a need for more timely feature updates, which can hinder competitiveness and overall user experience.

See 24 mentions

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Ramsha S.

Small-Business (50 or fewer emp.)

4.0/5

"WATI for Startups"

What do you dislike about Wati?

One aspect of WATI that I find less ideal is the delayed release of updates, which can slow down its overall functionality. For example, Meta's Flow f

Joyful P.

Small-Business (50 or fewer emp.)

4.5/5

"WATI has been a lifesaver for my coaching business"

What do you dislike about Wati?

We need more AI features and need to improve customer service.

6. Poor Customer Support

Users express frustration over slow customer support and ineffective chat panel, hindering their overall experience with Wati.

See 23 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Wati is so easy to use"

What do you dislike about Wati?

The customer support is over mail for the plan that we were on. IF you go for a higher pla, you would get dedicated customer support

Prasad B.

Small-Business (50 or fewer emp.)

4.0/5

"Fully Featured Pack of WhatsApp Marketing"

What do you dislike about Wati?

User Interface is very poor. It is not user friendly. We have to take the help of customer support but it is also busy.

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Jorge A.

Data Analyst, AI Manager

Mid-Market (51-1000 emp.)

5/22/2025

"Easy to use, very intuitive"

4.5/5

What do you like best about Wati?

Easy to use, user friendly and very convenient for customer care roles. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Automations sometimes doesn’t work properly Review collected by and hosted on G2.com.

Abhinav G.

Chief Executive Officer

Small-Business (50 or fewer emp.)

6/14/2025

"Best platform for business whatsapp usage"

4/5

What do you like best about Wati?

Ease of using business whatsapp when you are not a techie. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Interface is slow and not very intuive to use. Review collected by and hosted on G2.com.

Julio C.

CMO

Small-Business (50 or fewer emp.)

6/30/2025

"Amazing tool for sales and support teams"

5/5

What do you like best about Wati?

It's easy to use. Also, has a very competitive price for the solution provided. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The Ux for finding WhatsApp templates is not easy enough for the operative user. Review collected by and hosted on G2.com.

Nicolas D.

Digital Marketing and Automation Specialist

Mid-Market (51-1000 emp.)

2/11/2025

"I stumbled upon Wati looking for a whatsapp outbound solution and I've found it!"

5/5

What do you like best about Wati?

Even if we are in italy and they are in India, support is very kind and they fixed a few issues for us. I am now their affiliate partner and reffering to other companies I work for. Great SaaS! Review collected by and hosted on G2.com.

What do you dislike about Wati?

Barrier to entry on advanced options might be a deterrent for some, but they offer guidance paying a professional. Review collected by and hosted on G2.com.

Hafsal M.

Growth Strategist

E-Learning

Enterprise (> 1000 emp.)

7/3/2025

"Send bulk WhatsApp messages with better ROI"

4.5/5

What do you like best about Wati?

Better price, user friendly dashboard, and perfect analytics to track the report Review collected by and hosted on G2.com.

What do you dislike about Wati?

Not suitable for all sort of industries. Customer support is average. Review collected by and hosted on G2.com.

Verified User in Wholesale

Small-Business (50 or fewer emp.)

11/7/2025

"WhatsApp Messaging Feature Stands Out, But Room for Improvement and to do lower the pricing"

2.5/5

What do you like best about Wati?

Sending WhatsApp message by integrating with accounting system Review collected by and hosted on G2.com.

What do you dislike about Wati?

High pricing discourage many clients to adopt Wati Review collected by and hosted on G2.com.

Verified User in Legal Services

Small-Business (50 or fewer emp.)

7/1/2025

"Team Inbox function is very clean and easy to use"

4/5

What do you like best about Wati?

The Team Inbox function is both clean and easy to use Review collected by and hosted on G2.com.

What do you dislike about Wati?

When I first created the account, there was lack of guidance on how to setup the account. It took a very long time to set everything up and to have it smooth running. Review collected by and hosted on G2.com.

Husain T.

Creative Director

Animation

Small-Business (50 or fewer emp.)

12/11/2024

"WATI - The Perfect WhatsApp Solution"

5/5

What do you like best about Wati?

1.The platform makes it incredibly easy to use and campaigns quickly.

2. offers a wide range of features, including automation bots.

3. The messaging limit automatically increased without us having to inform the team.

We primarily use Wati for broadcast messages and appreciate the detailed analytics it provides, which help us gauge the effectiveness of our campaigns.

User management is straightforward, and the platform is entirely self-serve, eliminating any dependency on the Wati team.

Overall, Wati has been a reliable solution for our WhatsApp marketing needs Review collected by and hosted on G2.com.

What do you dislike about Wati?

1. Price is quite high.

2. Campaign filters have some limitations. Review collected by and hosted on G2.com.

Chandan K.

Marketing Head

Small-Business (50 or fewer emp.)

2/9/2025

"Amazing Customer Engagement Software"

5/5

What do you like best about Wati?

It's very easy to use.

It's very easy to implement.

It's very feasible for customer support.

I have been using this software since 2023.

The customer support team are very supporting.

It's very easy to integrate on website and other software.

It has various number of features.

It's very cost effective. Review collected by and hosted on G2.com.

What do you dislike about Wati?

It could be more feasible as per the competitors. Review collected by and hosted on G2.com.

Rhythm S.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

2/7/2025

"It's a game changer, useful for nurture"

5/5

What do you like best about Wati?

WATI has completely transformed how Planet Smart City connects with our customers! It makes staying in touch with facility managers, community managers, and residents effortless through WhatsApp. The automation saves us a huge amount of time, while instant responses keep our leads engaged. Plus, the easy-to-use CTAs—like connecting with a rep—make starting conversations smoother than ever! Review collected by and hosted on G2.com.

What do you dislike about Wati?

not a lot, broadcast analytics could be more advanced Review collected by and hosted on G2.com.