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Wati Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Wati to be a user-friendly platform with easy automation and excellent customer support. (130 mentions)
Users value the easy automation of Wati, finding it intuitive for creating WhatsApp bots and marketing broadcasts. (87 mentions)
Users commend the amazing customer support of Wati, enhancing their experience and boosting business productivity. (75 mentions)
Users appreciate the ease of use and flexibility of Wati, enhancing communication and automating workflows effectively. (71 mentions)
Users commend WATI's seamless integrations, enhancing communication and efficiency across various platforms for business growth. (60 mentions)
Users find the pricing too high for startups, despite appreciating the effective features included. (47 mentions)
Users find the pricing a bit high, especially for startups, despite valuable features offered by Wati. (38 mentions)
Users find the pricing issues with Wati high compared to competitors, especially for startups seeking affordable options. (28 mentions)
Users face messaging issues with Wati, including difficulties in tracking conversations and occasional message delays. (24 mentions)
Users express a need for more timely feature updates, which can hinder competitiveness and overall user experience. (24 mentions)
Users express frustration over slow customer support and ineffective chat panel, hindering their overall experience with Wati. (23 mentions)

Top Pros or Advantages of Wati

1. Ease of Use
Users find Wati to be a user-friendly platform with easy automation and excellent customer support.
See 130 mentions

See Related User Reviews

somesh  k.
SK

somesh k.

Small-Business (50 or fewer emp.)

5.0/5

"I love this software"

What do you like about Wati?

Very beautiful & user friendly platform , good customer service support , not seen such easy but extensive software

Anthony M.
AM

Anthony M.

Small-Business (50 or fewer emp.)

3.5/5

"Wati is good, but their price increase not so much."

What do you like about Wati?

Wati, is easy to use. Great support, and the chat bots are pretty good. The automation is easy to understand and use.

2. Automation
Users value the easy automation of Wati, finding it intuitive for creating WhatsApp bots and marketing broadcasts.
See 87 mentions

See Related User Reviews

Anthony M.
AM

Anthony M.

Small-Business (50 or fewer emp.)

3.5/5

"Wati is good, but their price increase not so much."

What do you like about Wati?

Wati, is easy to use. Great support, and the chat bots are pretty good. The automation is easy to understand and use.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Wati - a must have for every startup or medium business"

What do you like about Wati?

Automation , User friendliness , Simple UI . 100% compatible with META . and most importantly the fac that it is compatible with ZOHO

3. Customer Support
Users commend the amazing customer support of Wati, enhancing their experience and boosting business productivity.
See 75 mentions

See Related User Reviews

Chandan K.
CK

Chandan K.

Small-Business (50 or fewer emp.)

5.0/5

"Most Feasible Service"

What do you like about Wati?

I have been using this software since 2024 and this is the most easiest tools to install and use. It is helping me in doing seamlessly conversation w

Anthony M.
AM

Anthony M.

Small-Business (50 or fewer emp.)

3.5/5

"Wati is good, but their price increase not so much."

What do you like about Wati?

Wati, is easy to use. Great support, and the chat bots are pretty good. The automation is easy to understand and use.

4. Features
Users appreciate the ease of use and flexibility of Wati, enhancing communication and automating workflows effectively.
See 71 mentions

See Related User Reviews

Krishna Prasad G.
KG

Krishna Prasad G.

Small-Business (50 or fewer emp.)

5.0/5

"WATI experience for my Business Development"

What do you like about Wati?

Wati is helping to bring a lot of discipline to day-to-day business communications. The template futures are lovely; we can add tests and media at our

Akshay S.
AS

Akshay S.

Small-Business (50 or fewer emp.)

5.0/5

"Best Tool For WhatsApp Automations"

What do you like about Wati?

By far, the best WhatsApp automation tool that I've used. Very easy to create WhatsApp bots, sequences and also for sending WhatsApp marketing broadca

5. Integrations
Users commend WATI's seamless integrations, enhancing communication and efficiency across various platforms for business growth.
See 60 mentions

See Related User Reviews

PK

Parvinder K.

Small-Business (50 or fewer emp.)

5.0/5

"Proved to be a very good tech platform for my Agri Tech startup and helped us enabling agri based communication with customers and different stackholders , Also Wati platform is great value to money with a very good customer service"

What do you like about Wati?

WATI is a very good technology platform and our experience with WATI has been exceptional. As a company,we are working closely with food processing co

Joyful P.
JP

Joyful P.

Small-Business (50 or fewer emp.)

4.5/5

"WATI has been a lifesaver for my coaching business"

What do you like about Wati?

WATI has been a lifesaver for my coaching business! As a solo life coach, managing client communications efficiently is crucial, and WATI has made it

Top Cons or Disadvantages of Wati

1. Expensive
Users find the pricing too high for startups, despite appreciating the effective features included.
See 47 mentions

See Related User Reviews

Amit P.
AP

Amit P.

Mid-Market (51-1000 emp.)

5.0/5

"My Very first WABA services provider & we are still connected"

What do you dislike about Wati?

The only thing bother to me is per message price for marketing category but anyway, they are compensating it with the 15mb video upload & some oth

Dayanand K.
DK

Dayanand K.

Small-Business (50 or fewer emp.)

5.0/5

"Best tool that BookMyPooja can have"

What do you dislike about Wati?

Pricing is a bit higher for startups like us, but it is fine as other tools are not as effective in the market.

2. Cost
Users find the pricing a bit high, especially for startups, despite valuable features offered by Wati.
See 38 mentions

See Related User Reviews

Amit P.
AP

Amit P.

Mid-Market (51-1000 emp.)

5.0/5

"My Very first WABA services provider & we are still connected"

What do you dislike about Wati?

The only thing bother to me is per message price for marketing category but anyway, they are compensating it with the 15mb video upload & some oth

Dayanand K.
DK

Dayanand K.

Small-Business (50 or fewer emp.)

5.0/5

"Best tool that BookMyPooja can have"

What do you dislike about Wati?

Pricing is a bit higher for startups like us, but it is fine as other tools are not as effective in the market.

3. Pricing Issues
Users find the pricing issues with Wati high compared to competitors, especially for startups seeking affordable options.
See 28 mentions

See Related User Reviews

Amit P.
AP

Amit P.

Mid-Market (51-1000 emp.)

5.0/5

"My Very first WABA services provider & we are still connected"

What do you dislike about Wati?

The only thing bother to me is per message price for marketing category but anyway, they are compensating it with the 15mb video upload & some oth

Dayanand K.
DK

Dayanand K.

Small-Business (50 or fewer emp.)

5.0/5

"Best tool that BookMyPooja can have"

What do you dislike about Wati?

Pricing is a bit higher for startups like us, but it is fine as other tools are not as effective in the market.

4. Messaging Issues
Users face messaging issues with Wati, including difficulties in tracking conversations and occasional message delays.
See 24 mentions

See Related User Reviews

Hilel F.
HF

Hilel F.

Small-Business (50 or fewer emp.)

5.0/5

"Best Whatsapp Business App"

What do you dislike about Wati?

However, the mobile app still needs some improvements — I often have to close and reopen it constantly just to see conversations.

Marziya D.
MD

Marziya D.

Small-Business (50 or fewer emp.)

5.0/5

"10/10 Recommend to all Marketers"

What do you dislike about Wati?

Occasional message delays, limited integrations.

5. Missing Features
Users express a need for more timely feature updates, which can hinder competitiveness and overall user experience.
See 24 mentions

See Related User Reviews

RS

Ramsha S.

Small-Business (50 or fewer emp.)

4.0/5

"WATI for Startups"

What do you dislike about Wati?

One aspect of WATI that I find less ideal is the delayed release of updates, which can slow down its overall functionality. For example, Meta's Flow f

Joyful P.
JP

Joyful P.

Small-Business (50 or fewer emp.)

4.5/5

"WATI has been a lifesaver for my coaching business"

What do you dislike about Wati?

We need more AI features and need to improve customer service.

6. Poor Customer Support
Users express frustration over slow customer support and ineffective chat panel, hindering their overall experience with Wati.
See 23 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Wati is so easy to use"

What do you dislike about Wati?

The customer support is over mail for the plan that we were on. IF you go for a higher pla, you would get dedicated customer support

Prasad B.
PB

Prasad B.

Small-Business (50 or fewer emp.)

4.0/5

"Fully Featured Pack of WhatsApp Marketing"

What do you dislike about Wati?

User Interface is very poor. It is not user friendly. We have to take the help of customer support but it is also busy.

Wati Reviews (423)

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Wati Reviews (423)

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Vamsi Krishna C.
VC
Founder
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Making Client Communication Easier with Wati"
What do you like best about Wati?

We adore the simple-to-use interface, efficient workflows, and set of pre-made templates, among other features. The simple interface enables users of different levels of expertise to use the platform with ease, while the efficient workflows enhance productivity and reduce time spent on repetitive activities. The pre-made templates also save significant configuration time and ensure consistency across projects. Overall, these features contribute to a seamless and efficient user experience. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Pricing can become more competitive and hence more accessible and satisfying for the customers. Additionally, improving the quality and responsiveness of the customer care service would result in an overall better user experience, improved customer retention, and enhanced brand loyalty. Review collected by and hosted on G2.com.

AS
CTO
Small-Business (50 or fewer emp.)
"Scalable, easy to use WhatsApp platform"
What do you like best about Wati?

We have been using WATI for a couple of years, it has streamlined our WhatsApp-based customer service. The interface is clean and intuitive and our team picked it up quickly, not much training required

Setting up was straightforward, and we can now handle high message volumes effortlessly.

The value WATI delivers makes it well worth it. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Their usage reports could be enhanced and improved Review collected by and hosted on G2.com.

Ernesto T.
ET
It Manager
Mid-Market (51-1000 emp.)
"Easy to use tool"
What do you like best about Wati?

It's an easy-to-use tool. Within its most affordable membership, it offers the most basic options to be able to work. The only negative point is the wallet balance issue, as it always requires you to have a minimum balance, and even after having paid the subscription, it's necessary to have the balance. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Require to have an minimal amount of balance to allow you to use the functions even if you already payed the monthly subscription Review collected by and hosted on G2.com.

Anthony M.
AM
Business owner
Small-Business (50 or fewer emp.)
"Wati is good, but their price increase not so much."
What do you like best about Wati?

Wati, is easy to use. Great support, and the chat bots are pretty good. The automation is easy to understand and use. Review collected by and hosted on G2.com.

What do you dislike about Wati?

What you need to know is that linking your phone to Wati is almost like getting married, once you are setup with them it's really difficult to change, which is not a problem, but when they increase the prices, something they just did, you have no option, you just almost have to continue using them. This is a reason I would recommend people to probaly look somewhere else before using wati. It was a great deal before, now it's just a bit expensive. Review collected by and hosted on G2.com.

Verified User in Executive Office
AE
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Great for Team Collaboration and Company-Wide Use"
What do you like best about Wati?

Many users can use it as same time

Customer service team are at the top

very helpful for companies Review collected by and hosted on G2.com.

What do you dislike about Wati?

we are not able to send messages for numbers in USA, Canada, or any foriegn number Review collected by and hosted on G2.com.

SVD O.
SO
Digital Marketing Consultant (Ongoing Client)
Small-Business (50 or fewer emp.)
"I love Wati, It is very easy to use."
What do you like best about Wati?

The UI of Wati is Amazing, It has a lot of features Review collected by and hosted on G2.com.

What do you dislike about Wati?

I think Wati can Improve its Chatbot and get AI in it Review collected by and hosted on G2.com.

Ashutosh S.
AS
Vice President
Mid-Market (51-1000 emp.)
"Good balance of Features & Costs"
What do you like best about Wati?

Wati is a good Whatsapp communication tool both in terms of features and costs. The interface is simple and allows me to create messages without much effort. The message approval process is also quick. I highly appreciate the option to build a bot by myself, a rarity as most other service providers charge for it. Icing on the cake is the prompt support from the team Review collected by and hosted on G2.com.

What do you dislike about Wati?

The cost plan changes from time to time. But that's not a big problem though Review collected by and hosted on G2.com.

selvakumar k.
SK
Managing Director
Small-Business (50 or fewer emp.)
"Very responsive"
What do you like best about Wati?

I am using Veera since 2021. And I used almost more than 10 WhatsApp API, what is my most preferable WhatsApp API. Review collected by and hosted on G2.com.

What do you dislike about Wati?

No provision to send voice message as auto reply Review collected by and hosted on G2.com.

Adrián P.
AP
Digital Marketing Advisor
Small-Business (50 or fewer emp.)
"Best personalized experience for Whatsapp API for my clients"
What do you like best about Wati?

It is extremely useful, easy to use and reliable to work and refer my clients to use it. It has enhanced the messaging experience for both the final clients, as well as for the customer service department, wich has engaged better with their community, bringing the fastest times on replys. The implementation and changes that the team adopted due to using the app has only brought better results in sales driven via Whatsapp.

We use it daily, as the department never sleeps. We started the application and integration and just 24 hours later, we were already working on Wati. I really have never used nor required for customer support, as the integration works completely fine. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Is a little difficult to acces your account, but nothing imposssible. They send emails including your access to the account. Review collected by and hosted on G2.com.

Prateek P.
PP
Design Specialist & Marketing
Education Management
Small-Business (50 or fewer emp.)
"My experiece with Wati Whats App Marketing 2025 and 2026"
What do you like best about Wati?

Boradcast feature and automation. Along with segmentation of messages. Wati has now integrated instagram and facebook messages too. Its ease of use feature and they have best customer service too. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Little bit pricer from the market. but since its already integrated in our software we shall stick to it. Review collected by and hosted on G2.com.

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