--- title: Wati Reviews meta\_title: 'Wati Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 500 reviews by the users' company size, role or industry to find out how Wati works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 500 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- ### Wati Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise WATI for its **ease of use** , finding it intuitive and efficient for various automation needs. [(178 mentions)](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1841817&qs=pros-and-cons#reviews) Users value the **effortless automation** of WATI, enhancing communication and efficiency for businesses and startups alike. [(117 mentions)](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1840381&qs=pros-and-cons#reviews) Users praise Wati's **excellent customer support** , highlighting responsive, patient assistance that enhances their experience. [(89 mentions)](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1838439&qs=pros-and-cons#reviews) Users appreciate Wati's **ease of use and flexibility** , making it ideal for startups and efficient communication. [(88 mentions)](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1838416&qs=pros-and-cons#reviews) Users find the **easy setup** of WATI with WhatsApp beneficial for quick integration and team efficiency. [(86 mentions)](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1840008&qs=pros-and-cons#reviews) Users find Wati's pricing to be **expensive** , especially with additional fees for messages and broadcasts. [(61 mentions)](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1840777&qs=pros-and-cons#reviews) Users find the **cost and pricing model** of Wati challenging, particularly for smaller and non-profit organizations. [(49 mentions)](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1836552&qs=pros-and-cons#reviews) Users express a need for **missing features** like dark mode, internal notes, and better customer service options. [(37 mentions)](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1839373&qs=pros-and-cons#reviews) Users express concerns over **pricing issues** , finding it challenging for smaller businesses and non-profit organizations. [(36 mentions)](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1839572&qs=pros-and-cons#reviews) Users experience **messaging issues** with Wati, including delays, message delivery problems, and API restrictions from WhatsApp. [(31 mentions)](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1836615&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Wati ##### 1. Ease of Use Users praise WATI for its **ease of use** , finding it intuitive and efficient for various automation needs. [ See 178 mentions ](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1841817&qs=pros-and-cons#reviews) See Related User Reviews ![Abdelrahmen M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdelrahmen M.") AM Abdelrahmen M. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard with Effective Instagram Management" What do you like about Wati? I like Wati so much because the dashboard is easy to use and user-friendly. The new Instagram feature is an effective tool that manages all DMs from m ![Muhammed S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammed S.") MS Muhammed S. Small-Business (50 or fewer emp.) 5.0/5 "Game-changer for our service business" What do you like about Wati? I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I ##### 2. Automation Users value the **effortless automation** of WATI, enhancing communication and efficiency for businesses and startups alike. [ See 117 mentions ](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1840381&qs=pros-and-cons#reviews) See Related User Reviews ![Abdelrahmen M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdelrahmen M.") AM Abdelrahmen M. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard with Effective Instagram Management" What do you like about Wati? I like Wati so much because the dashboard is easy to use and user-friendly. The new Instagram feature is an effective tool that manages all DMs from m ![Muhammed S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammed S.") MS Muhammed S. Small-Business (50 or fewer emp.) 5.0/5 "Game-changer for our service business" What do you like about Wati? I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I ##### 3. Customer Support Users praise Wati's **excellent customer support** , highlighting responsive, patient assistance that enhances their experience. [ See 89 mentions ](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1838439&qs=pros-and-cons#reviews) See Related User Reviews ![Muhammed S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammed S.") MS Muhammed S. Small-Business (50 or fewer emp.) 5.0/5 "Game-changer for our service business" What do you like about Wati? I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Wati is best for whatsapp, they have good support team" What do you like about Wati? Shared team inbox that actually works. Good support team. Easy to use. Timely updates. ##### 4. Features Users appreciate Wati's **ease of use and flexibility** , making it ideal for startups and efficient communication. [ See 88 mentions ](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1838416&qs=pros-and-cons#reviews) See Related User Reviews ![Abdelrahmen M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdelrahmen M.") AM Abdelrahmen M. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard with Effective Instagram Management" What do you like about Wati? I like Wati so much because the dashboard is easy to use and user-friendly. The new Instagram feature is an effective tool that manages all DMs from m ![Muhammed S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammed S.") MS Muhammed S. Small-Business (50 or fewer emp.) 5.0/5 "Game-changer for our service business" What do you like about Wati? I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I ##### 5. Easy Setup Users find the **easy setup** of WATI with WhatsApp beneficial for quick integration and team efficiency. [ See 86 mentions ](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1840008&qs=pros-and-cons#reviews) See Related User Reviews ![Adrián P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrián P.") AP Adrián P. Small-Business (50 or fewer emp.) 5.0/5 "Best personalized experience for Whatsapp API for my clients" What do you like about Wati? It is extremely useful, easy to use and reliable to work and refer my clients to use it. It has enhanced the messaging experience for both the final c JB Juned B. 4.0/5 "Streamlined Client Communication, Needs Faster Approvals" What do you like about Wati? I appreciate how Wati helps us streamline communication with clients through WhatsApp by enabling structured message campaigns, automated replies, and ### 5 Cons or Disadvantages of Wati ##### 1. Expensive Users find Wati's pricing to be **expensive** , especially with additional fees for messages and broadcasts. [ See 61 mentions ](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1840777&qs=pros-and-cons#reviews) See Related User Reviews ![Abdelrahmen M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdelrahmen M.") AM Abdelrahmen M. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard with Effective Instagram Management" What do you dislike about Wati? The cost of messaging Egyptian numbers is so expensive, about 0.10 cents. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Wati is best for whatsapp, they have good support team" What do you dislike about Wati? The price is a little bit high. No issues till date. ##### 2. Cost Users find the **cost and pricing model** of Wati challenging, particularly for smaller and non-profit organizations. [ See 49 mentions ](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1836552&qs=pros-and-cons#reviews) See Related User Reviews ![Abdelrahmen M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdelrahmen M.") AM Abdelrahmen M. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard with Effective Instagram Management" What do you dislike about Wati? The cost of messaging Egyptian numbers is so expensive, about 0.10 cents. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Wati is best for whatsapp, they have good support team" What do you dislike about Wati? The price is a little bit high. No issues till date. ##### 3. Missing Features Users express a need for **missing features** like dark mode, internal notes, and better customer service options. [ See 37 mentions ](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1839373&qs=pros-and-cons#reviews) See Related User Reviews ![Rohan V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohan V.") RV Rohan V. Mid-Market (51-1000 emp.) 4.0/5 "A Powerful and Reliable Platform for Scaling WhatsApp Communication" What do you dislike about Wati? Workflow flexibility: The automation workflows are powerful, but at times they feel a bit rigid. More conditional logic and customization options woul ![Shoiab S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shoiab S.") SS Shoiab S. Small-Business (50 or fewer emp.) 4.0/5 "Wati Simplifies Customer Support Seamlessly" What do you dislike about Wati? I wish there was an option for a dark mode instead of the normal white background. Also, after making a payment, it would be better if WhatsApp could ##### 4. Pricing Issues Users express concerns over **pricing issues** , finding it challenging for smaller businesses and non-profit organizations. [ See 36 mentions ](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1839572&qs=pros-and-cons#reviews) See Related User Reviews ![Abdelrahmen M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdelrahmen M.") AM Abdelrahmen M. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard with Effective Instagram Management" What do you dislike about Wati? The cost of messaging Egyptian numbers is so expensive, about 0.10 cents. ![Prabal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prabal S.") PS Prabal S. 4.0/5 "Ultimate WhatsApp Broadcast Solution, Slightly Pricey" What do you dislike about Wati? The cost per person for using Wati is high. The cost per message is also more than I would like. ##### 5. Messaging Issues Users experience **messaging issues** with Wati, including delays, message delivery problems, and API restrictions from WhatsApp. [ See 31 mentions ](https://www.g2.com/products/wati/reviews?filters%5Bsentiment_snippet%5D=1836615&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Setup and Seamless Adoption" What do you dislike about Wati? The % of people we can reach per blast. not sure if this is a WATI issue or a META issue but the % of people who receive the message, could be a metri ![Shoiab S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shoiab S.") SS Shoiab S. Small-Business (50 or fewer emp.) 4.0/5 "Wati Simplifies Customer Support Seamlessly" What do you dislike about Wati? I wish there was an option for a dark mode instead of the normal white background. Also, after making a payment, it would be better if WhatsApp could ![Gaurav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gaurav K.") GK Gaurav K. Operations Manager Small-Business (50 or fewer emp.) 5/27/2026 "Good WhatsApp communication tool for managing customer queries" 4.5/5 What do you like best about Wati? Wati helps us manage WhatsApp conversations with customers in a more organized way compared to using regular WhatsApp. It is useful for handling product inquiries, order updates, and common customer questions from one place. The automation and chatbot flows are helpful for saving time, especially when customers ask repeated questions about pricing, delivery timelines, product details, and order status. Review collected by and hosted on G2.com. What do you dislike about Wati? The setup and automation flow creation can feel a little confusing at times, especially when trying to make the customer experience sound natural. Sometimes the bot responses need manual review because they may not fully understand the customer’s intent. It would be better if the flow builder was simpler and more flexible. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? Wati helps us manage customer communication on WhatsApp in a more structured way. It reduces the need to manually answer every repeated question and helps keep conversations organized. For a small business, this saves time and makes it easier to respond to customers faster. Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12877014/official_response/edit) Moving from a chaotic, regular WhatsApp setup to a structured, centralized inbox is a massive milestone for a growing business. We're glad our chatbot flows are successfully saving your team time by knocking out those repetitive questions about pricing and delivery timelines. However, making automated conversations feel entirely natural can definitely be a balancing act, especially if the flow builder itself feels clunky to navigate. We hear you loud and clear on wanting a simpler, more flexible builder and sharper intent recognition so your team doesn't have to spend extra time manually reviewing bot responses. We are actively working on streamlining the workflow creation process to make designing those intuitive customer experiences a lot smoother. Thank you for giving us such clear, actionable insights on where we can improve! Best regards, Team Wati Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Farai M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Farai M.") FM Farai M. Managing Director Small-Business (50 or fewer emp.) 3/5/2026 "WATI Fits Our Budget and Expands WhatsApp Business Capabilities" 4.5/5 What do you like best about Wati? I chose WATI as a solution after reviewing a few contendors for the task. We are a small association and we needed an automated Whatsapp Business solution that would suit our price point. WATI managed to meet our requirements and indeed appears to have additional features which we did not have on our specs, but which will certainly enhance our capabilities. Review collected by and hosted on G2.com. What do you dislike about Wati? What I did not like was the native WATI AI Agent, but their support staff quickly redirected me to the more advanced Astra agent which is brilliant. However it adds another hundred bucks to your cost. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? We previously used the Meta WhatsApp Inbox. It was great for initiating conversations, but it fell short when it came to automation. Because of that, we started looking for a solution that would let us automate WhatsApp handling and also support incorporating an AI agent. After evaluating a few other contenders, such as respond.io and ManyChat, we chose WATI as a middle-ground compromise between respond.io’s more advanced setup and ManyChat’s simplicity. So far, WATI has enabled us to automate the handling of WhatsApp enquiries, keep a shared inbox for our team, and even connect other systems so we can send WhatsApp messages through WATI’s integrations. Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12440409/official_response/edit) It’s great to hear that Wati hit the perfect sweet spot for your association, giving you the automated handling and integrations you needed without the complexity of an over-engineered platform. Moving up from the basic Meta inbox to a fully automated shared inbox is a massive upgrade for a small team. Your feedback on our AI capabilities is completely fair. We’re glad our support team quickly got you squared away with Astra AI and that it's delivering brilliant results, but we totally get that an extra $100 a month is a noticeable budget jump for a small association. Balancing our native bot features with our premium AI add-ons is a major focus for us as we continue to develop the platform. Thank you for choosing us as your middle ground, and for the honest breakdown! Best regards, Team Wati Current UserValidated ReviewerSource: Organic ![Nakshatra G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nakshatra G.") NG Nakshatra G. Manager Mid-Market (51-1000 emp.) 5/1/2026 "Effortless Broadcasting, Improved Team Productivity" 4.5/5 What do you like best about Wati? I primarily use Wati for broadcasting promotional offers to our customers, and it has simplified reaching a large audience quickly via WhatsApp. The Instagram integration features are a big time-saver, significantly improving our team's productivity, reducing response times, and minimizing the risk of missing potential engagement opportunities. I find the platform's ease of use and quick setup very appealing, with an intuitive interface that enables the team to onboard easily without needing extensive training. The initial setup was smooth and straightforward, supported by a well-guided onboarding process that made adaptation easy. I rate Wati a solid 9 out of 10 for its reliability in WhatsApp broadcasting and its considerable help in improving communication efficiency and internal collaboration within our team. Review collected by and hosted on G2.com. What do you dislike about Wati? While Wati works well for broadcasting and basic automation, it can feel slightly limited when it comes to advanced CRM functionalities. It's not as strong in deeper lead tracking and pipeline management, and its analytics could be better. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? I use Wati for broadcasting offers quickly on WhatsApp. It saves us time with automation, boosts team productivity, and reduces response times, minimizing missed customer engagement opportunities. Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12727867/official_response/edit) We're thrilled that our WhatsApp broadcasting and Instagram integrations are saving your team valuable time, slashing response times, and making internal onboarding a breeze. You also raised a very fair point about our CRM and analytics limitations. While we offer native tools for chat-driven deal stages and contact tagging, we know that rapidly growing teams eventually hit a ceiling when they need deep multi-channel pipeline management, advanced lead tracking, and high-level analytical forecasting. Your feedback maps perfectly onto our product roadmap as we work to upgrade our native reporting and tighten our integrations with heavy-duty, dedicated CRMs. Thank you for the fantastic review and for helping us refine our direction! Best regards, Team Wati 5/2/2026 Validated ReviewerSource: Organic ![Parth P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parth P.") PP Parth P. Functional Head Mid-Market (51-1000 emp.) 5/1/2026 "User-Friendly Messaging Tool with Seamless Integrations" 5/5 What do you like best about Wati? I use Wati for WhatsApp messaging and social media connections like Instagram, facebook, and I love how it easily allows me to send WhatsApp messages in audio, video, and doc format. The Google Sheet integration really eases the work for me. The ease of the app, coupled with a good user interface, makes it easy to use and manage. I'm very impressed with the Google Sheet automation, integrations like Zapier, and variables; they are amazing. I've never faced any issues with Wati. Also, it saves time as I can send messages in bulk directly from the sheet without having to upload a CSV or anything, which makes things better. The initial setup was the easiest, and it only required a little experience with Meta Dashboard, which is common for all platforms. Review collected by and hosted on G2.com. What do you dislike about Wati? Pricing can be improved, currently it is costly. Either monthly subscription charge or markup to messages, any one instead of both. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? Wati lets me send WhatsApp messages in audio, video, and document formats and integrates with Google Sheets, saving time by sending bulk messages without CSV uploads. Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12728671/official_response/edit) It sounds like you've really dialed in your workflow with the Google Sheets automation, Parth. We’re glad that skipping the manual CSV uploads and using multimedia messaging has made your outreach more efficient—that’s exactly the kind of time-saving setup we aim for. We also appreciate the honest take on the pricing. We know the combination of subscription fees and message markups is a major consideration, and we're constantly looking at how we can keep our plans competitive as we expand our features. Thanks for being such a power user. We're looking forward to seeing how you continue to use those integrations! Cheers, Team Wati Validated ReviewerSource: Organic ![Carlos C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carlos C.") CC Carlos C. Desenvolvedor Wordpress Mid-Market (51-1000 emp.) 4/30/2026 "Effective Integrations and Simple Migration with Wati" 5/5 What do you like best about Wati? I use Wati for customer support, sales, and automation. The chatbot builder is great, it helps me solve all the problems of my association and is easy and stable. I can perform integrations with other systems and model my customer's journey. I particularly like the chatbot and the Webhooks system. With Webhooks, I can integrate and receive information from my sites and integrate with my CRM. The chatbot has many widgets that allow me to do practically anything in my customer's journey. I integrate donation data during the conversation with our donors, which has improved our fundraising and donor support. Review collected by and hosted on G2.com. What do you dislike about Wati? I feel that the customer service AI still needs improvement. It is still very basic and does not handle well with users who do not understand how an AI works. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? Wati solves all the problems of my association with its Chatbot and Webhooks builder, integrating websites and CRM, modeling the customer journey, and simplifying donor acquisition. Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12724379/official_response/edit) Knowing that Wati is playing a key role in supporting your association's mission is incredibly rewarding. Using our webhooks and chatbot widgets to seamlessly capture donation data and streamline donor support is a fantastic, highly impactful use case, and we’re thrilled to hear it has directly boosted your fundraising efforts. Your feedback on our customer service AI is spot-on—it absolutely needs to be intuitive enough to guide users seamlessly, even if they aren't tech-savvy. We're passing this directly to our AI developers to help us build more flexible, natural conversational flows. Thank you for the impactful work you're doing and for the honest review! Best regards, Team Wati Validated ReviewerIncentivizedSource: G2 invite on behalf of sellerAI Translated AS Akshay S. Mid-Market (51-1000 emp.) 5/1/2026 "Automates Instagram Ads with Reliable Support" 5/5 What do you like best about Wati? I like Wati's new functionality of automating Instagram ads, as it lets me set up automations for new comments on my ads, which eases my previously manually done work. I used to manually reply to every comment on my Instagram ads, but now I can build chatbots with Wati for this. I like the fast cycles of new features coming out and the response of the support team. They are up to date with all the new Meta developments, which helps me further automate my system. I appreciate the speed of the support responses because it's truly 24/7, and honestly, getting good human support nowadays is hard. Review collected by and hosted on G2.com. What do you dislike about Wati? None so far. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? Wati automates Instagram ad interactions, easing my manual workload. It helps set up chatbots for comments on ads, upgrading my system with fast feature releases. The 24/7 support team is responsive and up-to-date with Meta, making automation easier. Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12729572/official_response/edit) Akshay, it’s awesome to hear that the Instagram comment automation has taken that manual workload off your plate. Building chatbots for those ad interactions is exactly the kind of efficiency we want to provide, especially when it saves you from having to reply to every individual comment yourself. Our support team will also be thrilled to hear your shout-out. Staying on top of Meta’s frequent updates is a major priority for us, and we're glad our 24/7 team has been able to help you keep your systems running smoothly. Thanks for being such an active part of our community. Cheers, Validated ReviewerSource: Organic ![Soporte C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soporte C.") SC Soporte C. Soporte Tecnico Mid-Market (51-1000 emp.) 12/29/2025 "Agile Management and Effective Automation with WATI" 5/5 What do you like best about Wati? What I value most about WATI is the speed with which I can manage chats and the automation it offers. I also highlight the ease of implementation and, above all, the agility to connect with users, which allows me to respond quickly and find conversations easily. I consider that, given the frequency with which we use the platform, the customer service we receive is adequate and does not neglect the users. Finally, I want to emphasize that the simple integration with our company was a great help since the frequency of use is daily. Review collected by and hosted on G2.com. What do you dislike about Wati? What I don't like is that sometimes it can take a while to update the messages. However, I want to think that this is due to the browser or even the device from which the service is accessed. I also don't rule out that the internet connection might influence this behavior. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? This tool makes it easier for me to manage and resolve tickets for the company's users, as I provide support through it. Communication in the support area is essential for everything to function correctly within the company, and I believe we couldn't maintain the same work pace without wati. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Ishan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ishan D.") ID Ishan D. Founder’s Office Mid-Market (51-1000 emp.) 12/25/2025 "Effortless WhatsApp CRM with Intuitive Automation and Stellar Support" 5/5 What do you like best about Wati? I have been using Wati for over two years, and it has consistently been our preferred WhatsApp CRM tool for all our needs. The interface is straightforward and user-friendly, which has helped us minimize training time. The automation builder and AI features are intuitive, allowing us to automate our workflows according to our requirements without needing extra assistance. Additionally, the support from the Wati team has always been prompt. Review collected by and hosted on G2.com. What do you dislike about Wati? I haven't encountered any significant drawbacks with the platform. If I had to mention something, I would appreciate having more integrations with various CRMs. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? We have been developing an AI-powered customer chat support and advisory agent, and WATI's platform has made the process incredibly straightforward for us. It has allowed us to easily build, test, and iterate on our chatbot. Additionally, the broadcast feature has enabled us to effectively reach out to our customers. Within our team, tools such as Saved Replies and automated responses have simplified the way our support staff manage customer queries, making their workflow much more efficient. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Small-Business (50 or fewer emp.) 7/15/2026 "Best-in-Class Automation with a Clean, Fast UI and Affordable Plans" 5/5 What do you like best about Wati? Wati offers plenty of automation features and has 0 chatbot limits, unlike other platforms. In my experience, it’s the best out there! The user interface is very clean and quick and the plans are affordable as well. Their support is quick however, I recommend them to have a call or video support as well. Review collected by and hosted on G2.com. What do you dislike about Wati? Sometimes it takes too long to load when I sign in, but once you're in it's all good. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? We have integrated Wati with our CRM and it is helping us nurture leads very easily. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Angel B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angel B.") AB Angel B. CTO Small-Business (50 or fewer emp.) 1/15/2026 "Excellent tool to centralize sales and support on WhatsApp." 4/5 What do you like best about Wati? What I value most is the native integration it has with Shopify and the ease of creating "Broadcasts" (mass messages). The flow builder is very visual and allows us to automate basic responses without knowing how to program, which saves the team a lot of time. Review collected by and hosted on G2.com. What do you dislike about Wati? Sometimes the mobile application is not as fast or complete as the desktop version; it has some limitations if you are out of the office. Also, the template approval process is sometimes confusing, although I understand that this partly depends on Meta and not just on Wati. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? We had the problem of managing hundreds of messages on a single physical phone. Wati solved the chaos of the shared inbox. Now we can assign conversations to different agents and automatically recover abandoned carts, which has increased our conversions. Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12106011/official_response/edit) It is incredibly rewarding to hear that Wati helped your team move away from the chaos of a single physical phone and into an organized shared inbox. Knowing that our Shopify integration and automated abandoned cart recovery are directly boosting your store's conversions is a massive win. Your feedback on the mobile app is completely fair. Having the same speed and functionality on your phone as you do at your desk is essential when you're out of the office, and closing that performance gap is a major focus for our development team. We also hear you on the template approval confusion—even though Meta sets the rules, we are constantly working to make our in-app guidance clearer to take the guesswork out of submissions. Thank you for the fantastic review and for growing your e-commerce business with us! 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