WalkMe Features
Metrics (14)
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Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length.
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Exit Tracking
Accurately determines where users close the app during their sessions.
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Retention
Accurately measures bounce rate.
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Return
Tracks user return rates and related metrics.
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Conversions
Tracks what proportion of users convert via a certain action.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Uninstall Tracking
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Location Tracking
Identify the physical location of an individual, asset, device, etc.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Retention Tracking
Measures the retention rate and satisfaction of customers.
Visitor Tracking
Track visitors and purpose of visits
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Revenue Tracking
Variation Testing (6)
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A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
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WYSIWYG Editor
Quickly create variant web pages with an easy-to-use WYSIWYG editor.
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Conversion Goal
Able to set any user action as the conversion goal of the test.
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Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
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Confidence Level
Able to view or adjust the necessary confidence level of your test.
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Multivariant Testing
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
Reporting (2)
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Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
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Reports and Dashboards
Access pre-built and custom reports and dashboards.
Personalization (3)
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Standard Targeting
Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.
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Custom Targeting
Show different versions based on any variable set up to be tracked on the app's back end.
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Data Segmentation
Segment data by various user demographics to find deeper trends within specific user groups.
Administration (4)
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API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
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QA Testing
Able to test that event and variable setup are reporting data accurately.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
User Identification (4)
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Demographics
Identifies user demographics like gender or age.
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User Segmentation
Enables the view of analytic data based on user segment.
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Geolocation
Identifies users locations.
Predictive Analytics
Predict future data based on historical data sets
Tracking & Reporting (8)
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Custom Event Tracking
Enables you to define custom events for analysis.
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Real-Time Insights
Provides real-time reports.
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Attribution
Measures user acquisition analytics.
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Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
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User Path Tracking
Displays a users progress throughout specific paths in an application.
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User Activity History
Displays a users activity history.
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
In-App Events Tracking
Track user activities and events within an application.
Self-Service Experience (5)
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Knowledge Base
Provides a repository of information that can be used by those seeking support.
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Searchable Articles
Makes articles in the knowledge base searchable on the web.
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Community Forums
Enables users to engage with other users to solve common issues.
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Mobile Optimization
Optimizes the customer self-service experience on mobile devices
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Personalization
Gives the user targeted, personalized results based on their activity or preferences
Self-Service Platform (4)
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Branding
Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc.
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Automation
Automates some or all operation related tasks
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Artificial Intelligence
Utilizes artificial intelligence to improve workflows or customer experiences
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Integrations
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools
User Analysis (4)
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Survey Implementation
Allows you to deploy NPS surveys to users.
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Data Analysis
Analyzes user survey responses and information in the application.
Real-Time Data
Receive data and information in real time
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
User Support (3)
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User Segmentation
Organizes users into predefined groups and provides different responses based on group.
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Multi-Language Support
Supports multiple languages.
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Behavior-responsive Messaging
Provides responses based on user behavior and feedback.
Walkthrough Type (2)
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Audio-visual Walkthroughs
Supports audio and video-based walkthroughs.
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Text Bubble Walkthroughs
Supports text bubble walkthroughs.
ServiceNow Apps (2)
ServiceNow Integration
How satisfied are you with this app/integration in the ServiceNow ecosystem?
Value
How valuable is it to be able to use this product with ServiceNow?
Generative AI (1)
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AI Text Summarization
Condenses long documents or text into a brief summary.
Platform Basics - Digital Adoption Platform (2)
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Integration
Enables integration with web-based software, websites, or other software applications.
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Communications
Provides cued prompts, messages, tooltips, notifications and branded tutorials.
Analytics - Digital Adoption Platform (4)
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Analytics
Manages user interactions and analyzes user behavior data within the software or application.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Real-Time Analytics
Analyze and gain insights into data in real-time
Functions - Digital Adoption Platform (3)
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Customer self-service
Supports self-service features like troubleshooting, form completion, or knowledge base access.
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In-app guidance
Provides in-app guidance on company-specific tools and workflows for onboarding.
Contextual Guidance
Interprets what a user is doing based on context and helps guide them through the process.
Agentic AI - ServiceNow Store Apps (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Self-Service (7)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Adoption Platform (4)
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Adaptive Learning
Improves performance based on feedback and experience
Asynchronous Learning
Supports flexible learning at different times (i.e., learners can access course materials at their own pace)
Blended Learning
Supports learning paths that combine in-person classes with online/virtual courses
Self-paced Learning
Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge
Additional Functionality (73)
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Push Notifications
Trigger clickable pop-up messages
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Data Modeling
Conceptual model of how data items relate to each other
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
For Marketers
For the intention to be used by marketing teams
Single Sign On
Allow users to access multiple services after entering their login credentials once
Workflow Management
Create, design and manage workflows for repetitive tasks
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Mobile Access
Access software remotely via mobile devices
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Alerts/Escalation
System alerts about the need to escalate an issue or request
Data Import/Export
Import and export data to and from software applications
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Session Recording
Record active support and chat sessions for auditing and training
Data Visualization
Graphical representation of data
Root Cause Analysis
Identify and analyse the reasons behind accidents
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Customizable Branding
Add customized logos and colors to align with company branding
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
API
Application programming interface that allows for integration with other systems/databases
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Task Management
Create, manage and track all task activities and progression
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
In-App Training
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Gamification
Games or game-like elements to track progress and reward accomplishments
Knowledge Base Management
Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Customizable Fields
Customize data fields to support various needs and use cases
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Customizable Reports
Alter the layout and content of reports
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Launch Management
Content Library
Centralized repository to store content and assets
API
Application programming interface that allows for integration with other systems/databases
User Onboarding
Guide new users to understand and become proficient in using a product or service
Customizable Branding
Add customized logos and colors to align with company branding
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Self Service Portal
Online portal through which end users can access the system, manage tasks, or obtain information
Data Quality Control
Establish guidelines about how much and what kind of data can be stored in the repository
Data Import/Export
Import and export data to and from software applications
Employee Onboarding
Process of familiarizing new employees with the company, their position, and responsibilities
Self Service Tools
Survey/Poll Management
Create and administer polls and surveys
Learning Management
Organize and track educational activities
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Interactive Content
Allow the audience to interact or engage with the content
Activity Tracking
Track and document all activities across devices, networks, and other systems
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Training Management
Track employee/learner's progression through training programs
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Content Creation
The ability to create unique content
Technology Glossary Features
View definitions of the features and discover new technology terms.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.
QA testing is the process of verifying software works as intended before release. Learn how it works, its types, and how it differs from QC.


