[ WalkMe Reviews ](https://www.g2.com/products/walkme/reviews) [ WalkMe Reviews ](https://www.g2.com/products/walkme/reviews) # WalkMe Features ##### ## Metrics (5) Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Show More ##### ## Variation Testing (6) A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. WYSIWYG Editor Quickly create variant web pages with an easy-to-use WYSIWYG editor. Conversion Goal Able to set any user action as the conversion goal of the test. Percentage of Traffic Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. Confidence Level Able to view or adjust the necessary confidence level of your test. Multivariant Testing Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. Show More ##### ## Reporting (2) Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Reports and Dashboards Access pre-built and custom reports and dashboards. Show More ##### ## Personalization (3) Standard Targeting Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. Custom Targeting Show different versions based on any variable set up to be tracked on the app's back end. Data Segmentation Segment data by various user demographics to find deeper trends within specific user groups. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## User Identification (3) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Show More ##### ## Tracking & Reporting (6) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Dashboard Provides a holistic summary of your data. User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Show More ##### ## Self-Service Experience (5) Knowledge Base Provides a repository of information that can be used by those seeking support. Searchable Articles Makes articles in the knowledge base searchable on the web. Community Forums Enables users to engage with other users to solve common issues. Mobile Optimization Optimizes the customer self-service experience on mobile devices Personalization Gives the user targeted, personalized results based on their activity or preferences Show More ##### ## Self-Service Platform (4) Branding Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc. Automation Automates some or all operation related tasks Artificial Intelligence Utilizes artificial intelligence to improve workflows or customer experiences Integrations Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools Show More ##### ## User Analysis (2) Survey Implementation Allows you to deploy NPS surveys to users. Data Analysis Analyzes user survey responses and information in the application. Show More ##### ## User Support (3) User Segmentation Organizes users into predefined groups and provides different responses based on group. Multi-Language Support Supports multiple languages. Behavior-responsive Messaging Provides responses based on user behavior and feedback. Show More ##### ## Walkthrough Type (2) Audio-visual Walkthroughs Supports audio and video-based walkthroughs. Text Bubble Walkthroughs Supports text bubble walkthroughs. Show More ##### ## ServiceNow Apps (2) ServiceNow Integration How satisfied are you with this app/integration in the ServiceNow ecosystem? Value How valuable is it to be able to use this product with ServiceNow? Show More ##### ## Generative AI (1) AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Platform Basics - Digital Adoption Platform (2) Integration Enables integration with web-based software, websites, or other software applications. Communications Provides cued prompts, messages, tooltips, notifications and branded tutorials. Show More ##### ## Analytics - Digital Adoption Platform (1) Analytics Manages user interactions and analyzes user behavior data within the software or application. Show More ##### ## Functions - Digital Adoption Platform (2) Customer self-service Supports self-service features like troubleshooting, form completion, or knowledge base access. In-app guidance Provides in-app guidance on company-specific tools and workflows for onboarding. Show More ##### ## Agentic AI - ServiceNow Store Apps (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Customer Self-Service (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Adoption Platform (1) Adaptive Learning Improves performance based on feedback and experience Show More ## Top-Rated Alternatives [ ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") Fin 4.5/5 (3,701) ](https://www.g2.com/products/fin/reviews) [ ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo") Pendo 4.4/5 (1,773) ](https://www.g2.com/products/pendo-io-pendo/reviews) [ ![Whatfix](https://images.g2crowd.com/uploads/product/hd_favicon/518ca873424949e1f6e1bbb6d22fa697/whatfix.svg "Whatfix") Whatfix 4.6/5 (533) ](https://www.g2.com/products/whatfix/reviews) [ View All Alternatives ](https://www.g2.com/products/walkme/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [QA Testing](/glossary/qa-testing-definition) QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues. [User Segmentation](/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. WalkMe Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_78872b2f21ff48d098c82e9915e38709/whatfix.png "Product Avatar Image") Whatfix 4.6/5 (545) [ Compare Now ](https://www.g2.com/compare/walkme-vs-whatfix) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11e714bd87d1a0b6c0a7dcbd46a01c61/pendo-io-pendo.png "Product Avatar Image") Pendo 4.4/5 (1,795) [ Compare Now ](https://www.g2.com/compare/pendo-io-pendo-vs-walkme) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_26aec82a6bfbf92bdf0f4fcff08718cb/appcues%282%29.png "Product Avatar Image") Appcues 4.6/5 (344) [ Compare Now ](https://www.g2.com/compare/appcues-vs-walkme) ##### Categories on G2 [ Customer Self-Service ](https://www.g2.com/categories/customer-self-service)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Digital Adoption Platform ](https://www.g2.com/categories/digital-adoption-platform) [ ServiceNow Store Apps ](https://www.g2.com/categories/servicenow-store-apps)[ Mobile App Optimization ](https://www.g2.com/categories/mobile-app-optimization) Show More ##### Explore More [ Best affiliate marketing software ](https://www.g2.com/discussions/best-affiliate-marketing-software-need-help-deciding)[ Which incident response platform offers the fastest containment capabilities? ](https://www.g2.com/discussions/which-incident-response-platform-offers-the-fastest-containment-capabilities)[ What are the best solutions for encrypted internal communications? ](https://www.g2.com/discussions/what-are-the-best-solutions-for-encrypted-internal-communications) [ Leading revenue operations solutions for small business ](https://www.g2.com/discussions/leading-revenue-operations-solutions-for-small-businesses)[ Best sales compensation software for small business ](https://www.g2.com/discussions/what-s-the-best-sales-compensation-software-for-small-businesses)[ Pros and Cons Details ](https://www.g2.com/products/walkme/reviews?qs=pros-and-cons) Show More [ Best affiliate marketing software ](https://www.g2.com/discussions/best-affiliate-marketing-software-need-help-deciding)[ Which incident response platform offers the fastest containment capabilities? ](https://www.g2.com/discussions/which-incident-response-platform-offers-the-fastest-containment-capabilities)[ What are the best solutions for encrypted internal communications? ](https://www.g2.com/discussions/what-are-the-best-solutions-for-encrypted-internal-communications) [ Leading revenue operations solutions for small business ](https://www.g2.com/discussions/leading-revenue-operations-solutions-for-small-businesses)[ Best sales compensation software for small business ](https://www.g2.com/discussions/what-s-the-best-sales-compensation-software-for-small-businesses)[ Pros and Cons Details ](https://www.g2.com/products/walkme/reviews?qs=pros-and-cons)