Vocal Video Features
Video Functionality (1)
Video Functionality
Overall product functionality for video advertising.
Campaign Management (13)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Platform (15)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns.
Content organization
Organizes and categorizes video content using titles, descriptions, and metadata.
Video editing
Provides features to edit videos, including tools for clipping, arranging, and manipulating videos.
Analytics
Measures metrics like views and engagement.
User engagement
Allows viewers to engage with video content through commenting and other interactive elements.
Integrations
Integration with social media platforms for sharing.
Live streaming
Allows users to broadcast real-time video content over the internet.
Hosting (3)
Video player
Offers a HTML5 or Flash video player that allows users to play, pause and adjust the volume of a hosted video.
Profile channel
Provides a customizable profile page that houses hosted videos and allows viewers to access all uploaded videos in a designated area.
Live streaming
Allows users to stream a hosted video in real-time.
Management (4)
Video management
Provides a dashboard that allows users to manage and store uploaded videos.
Distribution
Provides shareable or embeddable links that lead directly to the video.
Private upload
Allows users to upload a video privately and provide access to only certain viewers.
Collaboration
Lets users invite other people to view, edit, or comment on videos before it's uploaded onto the video hosting platform.
Marketing (4)
Monetization
Provides users the ability to include advertisements in videos for monetization purposes.
Engagement tools
Offers built-in tools that increase engagement such as profile page branding, call-to-action links or marketing software integration.
SEO
Provides options to optimize video metadata for search engines.
Social sharing
Provides social media sharing buttons and embedding capabilities.
Insights (5)
Analytics
Lets users track the number of views, viewer demographic data, or other audience-related metrics.
Integrations
Integrates with video editing tools or cloud collaboration tools for more efficient video upload.
Human Transcription
Video responses are transcribed by a human
Computer Transcription
Video responses are transcribed by a computer 10 reviewers of Vocal Video have provided feedback on this feature.
Analytics
Actionable data generated from user responses
Feedback Source (5)
Invitation
Invite customers to respond via SMS, email, or social media This feature was mentioned in 10 Vocal Video reviews.
Survey Link
Based on 10 Vocal Video reviews. Create a unique survey link to invite respondents
App
As reported in 10 Vocal Video reviews. Capture video feedback via vendor app
Widget
Invite respondents via in-app or on-site widget
Recruitment Pool
Solicit responses from pre-approved database provided by vendor
Feedback Management (4)
Media Library
Collect and archive video responses in a private media library
Sorting
Tools for tagging, filtering, and searching video responses
Sharing
Publish or share videos privately within the organization or publicly online
Privacy
Features for ensuring privacy compliance
Platform Basics (4)
Reporting
Provides analytics tools that reveal important business metrics and track progress.
Interoperability
Connects to external systems and applications as needed to complete team workflows.
Performance
Is consistently available (uptime) and allows users to complete tasks reliably.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Platform Content (3)
Technology
Provides pre-recorded and/or live interviewing technology.
File Sharing
Provides robust sharing options for communication with both internal and external stakeholders.
Customization
Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.
Platform Additional Functionality (4)
Mobility
Is accessible from a mobile device and by users on the go.
Messaging
Contains in-application messaging abilities.
Task Management
Provides task prioritization and management abilities.
Dashboards
Has a centralized dashboard for users to interact with.
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Generative AI (3)
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-Video
Provides the ability to generate video from a text prompt.
AI Text-to-3D
Provides the ability to generate 3D renderings from a text prompt.
Security (2)
Encoding and transcoding
Automatically converts videos to different formats and resolutions for optimal playback.
Security and privacy
Provides features to protect content from unauthorized access and distribution, ensure compliance with regulatory requirements, and safeguard sensitive information.
Agentic AI - Demo Automation (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Video Hosting (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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