Vista Social Features
Social Management (7)
Social Analytics
Reports on the performance of social media posts and campaigns. This feature was mentioned in 815 Vista Social reviews.
Social Publishing
Based on 834 Vista Social reviews. Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Based on 731 Vista Social reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Based on 794 Vista Social reviews. Centrally manages social media content and conversations across multiple social channels.
Social Ads
Provides features for managing and optimizing paid advertisements across social channels. This feature was mentioned in 669 Vista Social reviews.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 734 Vista Social reviews.
Hashtag Capabilites
As reported in 461 Vista Social reviews. Monitor hashtags, their trends, and analytics across all social media platforms
Social Functionality (1)
Social Functionality
Product functionality for social advertising. 60 reviewers of Vista Social have provided feedback on this feature.
Campaign Management (13)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 60 Vista Social reviews.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 59 Vista Social reviews.
Reach
Based on 57 Vista Social reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Based on 58 Vista Social reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 58 reviewers of Vista Social have provided feedback on this feature.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 60 Vista Social reviews.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 57 Vista Social reviews.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. 56 reviewers of Vista Social have provided feedback on this feature.
Budget Pacing
As reported in 56 Vista Social reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Based on 55 Vista Social reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. 54 reviewers of Vista Social have provided feedback on this feature.
In-App Ads
Allows for ads to be placed in mobile apps. This feature was mentioned in 54 Vista Social reviews.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. 53 reviewers of Vista Social have provided feedback on this feature.
Targeting (4)
Targeting
As reported in 56 Vista Social reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 54 Vista Social reviews.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 52 Vista Social reviews.
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 51 Vista Social reviews.
Platform (13)
API / Integrations
Based on 52 Vista Social reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Based on 51 Vista Social reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Based on 51 Vista Social reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 51 reviewers of Vista Social have provided feedback on this feature.
Enterprise Scalability
Based on 51 Vista Social reviews. Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 51 reviewers of Vista Social have provided feedback on this feature.
Workflow Capability
Based on 51 Vista Social reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 50 Vista Social reviews.
Notifications
Alerts marketer of the performance of particular campaigns. 50 reviewers of Vista Social have provided feedback on this feature.
Integrations
Provides integrations for marketing automation, CRM, email, and social media management platforms 143 reviewers of Vista Social have provided feedback on this feature.
Mobile
Based on 141 Vista Social reviews. Provides mobile user support
Adoption Insight
Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy 139 reviewers of Vista Social have provided feedback on this feature.
Auto-translation & multiple language management
Based on 139 Vista Social reviews. Provides features for users to autotranslate social posts into multiple languages
Reports & Dashboards (4)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. 457 reviewers of Vista Social have provided feedback on this feature.
Report Exporting
Based on 457 Vista Social reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
As reported in 441 Vista Social reviews. Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding. 383 reviewers of Vista Social have provided feedback on this feature.
Social Analytics (7)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. 436 reviewers of Vista Social have provided feedback on this feature.
Follower Analysis
Based on 449 Vista Social reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. 468 reviewers of Vista Social have provided feedback on this feature.
Paid Campaign Tracking
Based on 398 Vista Social reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
As reported in 408 Vista Social reviews. Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags. This feature was mentioned in 439 Vista Social reviews.
Sentiment Analysis
As reported in 402 Vista Social reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Content & Collaboration (6)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. 803 reviewers of Vista Social have provided feedback on this feature.
Content Library
As reported in 775 Vista Social reviews. Allows users to upload and publish brand content from a shared library.
Shared Inbox
Based on 738 Vista Social reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Based on 708 Vista Social reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Based on 731 Vista Social reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets. 775 reviewers of Vista Social have provided feedback on this feature.
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 49 Vista Social reviews.
Content Sharing (4)
Social sharing
Ability to connect to social media platforms like LinkedIn, Facebook, Twitter, and easily share content. This feature was mentioned in 149 Vista Social reviews.
Content scheduling
Allows users to queue up content to share at a preselected time 150 reviewers of Vista Social have provided feedback on this feature.
Content optimization
As reported in 146 Vista Social reviews. Provides content optimization scoring so users are sharing content that is engaging for readers
Content templates
As reported in 143 Vista Social reviews. Provides premade templates for employees to follow when posting on social channels
Content Dashboard (3)
Company news
Based on 144 Vista Social reviews. Provides updates for all company news so employees can immediately share important news on social channels
Coworker content
As reported in 145 Vista Social reviews. Provides updates for when a coworker posts on social channels
Brand content sharing
Provides updates for when your company posts on social channels This feature was mentioned in 144 Vista Social reviews.
Analytics (4)
Engagement tracking
Tracks the number of visits, likes, and reshares of posted content 145 reviewers of Vista Social have provided feedback on this feature.
KPI Tracking
Allows employees to set KPIs for themselves that they can track 143 reviewers of Vista Social have provided feedback on this feature.
Trends
Tracks trends such as which social channels are performing well and which news sources are trending This feature was mentioned in 142 Vista Social reviews.
Gamification
Provides gamification tools such as badges and leaderboards to re employees to recognize employees with high performing social posts 138 reviewers of Vista Social have provided feedback on this feature.
Monitoring & Listening (6)
Social Measurement
Based on 142 Vista Social reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Based on 136 Vista Social reviews. Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. 138 reviewers of Vista Social have provided feedback on this feature.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. This feature was mentioned in 139 Vista Social reviews.
Trend Analysis
As reported in 138 Vista Social reviews. Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
As reported in 138 Vista Social reviews. Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral. 140 reviewers of Vista Social have provided feedback on this feature.
Social Reporting
Based on 139 Vista Social reviews. Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
Based on 139 Vista Social reviews. Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. 138 reviewers of Vista Social have provided feedback on this feature.
Agentic AI - Employee Advocacy (3)
Autonomous Task Execution
Based on 55 Vista Social reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 56 Vista Social reviews. Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 56 Vista Social reviews.
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 85 reviewers of Vista Social have provided feedback on this feature.
Multi-step Planning
Based on 84 Vista Social reviews. Ability to break down and plan multi-step processes
Cross-system Integration
As reported in 83 Vista Social reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 84 reviewers of Vista Social have provided feedback on this feature.
Natural Language Interaction
Based on 85 Vista Social reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 83 Vista Social reviews.
Decision Making
As reported in 83 Vista Social reviews. Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 74 reviewers of Vista Social have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases 73 reviewers of Vista Social have provided feedback on this feature.
Adaptive Learning
As reported in 73 Vista Social reviews. Improves performance based on feedback and experience
Proactive Assistance
As reported in 73 Vista Social reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 73 reviewers of Vista Social have provided feedback on this feature.
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
As reported in 28 Vista Social reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes 28 reviewers of Vista Social have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 28 Vista Social reviews.
Adaptive Learning
Improves performance based on feedback and experience 28 reviewers of Vista Social have provided feedback on this feature.
Proactive Assistance
As reported in 28 Vista Social reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 28 reviewers of Vista Social have provided feedback on this feature.
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 67 Vista Social reviews.
Cross-system Integration
Based on 66 Vista Social reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 66 Vista Social reviews.
Proactive Assistance
As reported in 65 Vista Social reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 66 Vista Social reviews.
Technology Glossary Features
View definitions of the features and discover new technology terms.
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