Viant Technology Pricing Overview

No. According to G2 data, Viant Technology does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

Viant Technology's pricing structure, based on custom enterprise quotes, is best suited for mid-market and enterprise advertising teams and agencies managing programmatic campaigns at scale. G2 reviewers from marketing and advertising agencies dominate the review base across all company sizes, indicating strong adoption in that vertical. Mid-market agencies frequently praise Viant Technology's CTV targeting, cookieless identity graph, and omnichannel campaign management as core value drivers. Small businesses with in-house programmatic trading desks also report strong satisfaction, particularly around support quality and ease of use. Industries including health and wellness, hospitality, automotive, and pharmaceuticals appear in G2 reviews, suggesting Viant Technology's pricing works across regulated and consumer-facing verticals.

Viant Technology offers no free tier or publicly listed pricing tiers, operating exclusively on custom enterprise quotes according to G2's pricing data for Viant Technology. There is no free version to compare against paid access. Entry into Viant Technology's pricing requires direct engagement with their sales team for a custom quote. G2 reviewers note that advanced reporting features like conversion lift, brand lift, and foot traffic studies appear to carry additional costs beyond base access, with one reviewer specifically mentioning extra CPMs tied to certain reporting capabilities. Prospective buyers should clarify which measurement and attribution modules are bundled versus billed separately when negotiating Viant Technology's pricing.

G2 reviewers of Viant Technology generally reflect positive value sentiment, with the platform averaging around 4.0-4.5 stars across most segments. Multiple G2 users highlight that Viant Technology's costs are reasonable compared to competitors, with one small business reviewer explicitly noting costs are low relative to competition while delivering strong performance. However, value concerns do surface: one reviewer flagged compounding fees consuming up to 60% of budget when adding targeting levers, and others cite higher CPMs versus competing DSPs. G2 reviews of Viant Technology consistently praise the support team and CTV capabilities as strong value drivers, making it a worthwhile investment for agencies and advertisers prioritizing cookieless targeting and household-level attribution.